{"product_id":"unitedparks-marketing-mix","title":"United Parks \u0026 Resorts Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how United Parks \u0026amp; Resorts aligns product offerings, pricing tiers, distribution channels, and promotion to create memorable guest experiences and drive revenue—this preview only scratches the surface. Get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format to save hours of work and apply real-world insights to strategy, benchmarking, or coursework. Purchase the complete report for data-driven recommendations, ready-to-use slides, and tactical examples you can implement immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTheme Parks and Thrill Rides\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnited Parks \u0026amp; Resorts’ theme parks portfolio, including SeaWorld and Busch Gardens, pairs high-thrill coasters with immersive animal exhibits to create experiences beyond traditional amusement parks; attendance across the parks rose 6% in 2024 to ~22.5 million visits, showing demand for hybrid attractions. By end-2025 the company is investing $350M in advanced ride tech and AR storytelling, targeting broader demographics and a projected 4–7% revenue uplift in 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Parks and Seasonal Recreation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWater parks like Aquatica and Water Country USA drive peak-season revenue, accounting for roughly 18–22% of United Parks \u0026amp; Resorts’ summer admissions in 2024, with average per-capita spend up 12% to $48 due to F\u0026amp;B and cabana upsells.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnimal Welfare and Conservation Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAnimal encounters and conservation programs act as a core product differentiator for United Parks \u0026amp; Resorts, driving a brand premium and aligning with 63% of global travelers who prefer eco-friendly experiences (Booking.com 2024). Guests join educational tours and behind-the-scenes rescue and rehab sessions, which in 2025 delivered a 12% upsell conversion and contributed $4.2M in ancillary revenue. This mission-driven offering raises lifetime guest value and attracts environmentally conscious consumers seeking experiences that matter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecial Events and Culinary Festivals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSeasonal events like the Food and Wine Festival and Mardi Gras extend United Parks \u0026amp; Resorts product line beyond daily operations, adding specialty culinary booths, chef demos, and themed parades that boost off-peak appeal.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these festivals drove an estimated 18–22% of off-peak attendance and lifted F\u0026amp;B revenue 14% year-over-year, encouraging repeat visits from locals and annual pass holders.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18–22% of off-peak attendance\u003c\/li\u003e\n\u003cli\u003e14% YoY F\u0026amp;B revenue lift\u003c\/li\u003e\n\u003cli\u003eHigher frequency from locals \u0026amp; pass holders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Park Food, Beverage, and Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpunited parks resorts boosts per-capita revenue through themed merchandise dining plans and photo services which drove of ancillary in fy2024 total the company added premium healthy menu lines raising f average spend growing retail asp to\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eAncillary = 23% of revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eAncillary $1.12B of $4.9B (2024)\u003c\/li\u003e\n\u003cli\u003eF\u0026amp;B spend +12% since 2023 menu revamp\u003c\/li\u003e\n\u003cli\u003eRetail ASP $34 (2024)\u003c\/li\u003e\n\n\u003c\/punited\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnited Parks \u0026amp; Resorts: 22.5M Visits, $1.12B Ancillaries; $350M Capex to Boost 2026 Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnited Parks \u0026amp; Resorts bundles thrill coasters, animal exhibits, water parks, festivals, and premium F\u0026amp;B\/merchandise to drive visits and ancillaries; attendance rose 6% to ~22.5M in 2024, ancillary revenue = $1.12B (23% of $4.9B), F\u0026amp;B spend +12% to $48, retail ASP $34, festivals = 18–22% off-peak attendance; $350M capex for ride\/AR by end-2025 targeting 4–7% revenue uplift in 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAttendance\u003c\/td\u003e\n\u003ctd\u003e~22.5M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary revenue\u003c\/td\u003e\n\u003ctd\u003e$1.12B (23% of $4.9B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B spend\u003c\/td\u003e\n\u003ctd\u003e$48 avg (+12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail ASP\u003c\/td\u003e\n\u003ctd\u003e$34\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFestivals impact\u003c\/td\u003e\n\u003ctd\u003e18–22% off-peak attendance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$350M ride\/AR (by end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjected uplift\u003c\/td\u003e\n\u003ctd\u003e4–7% revenue (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into United Parks \u0026amp; Resorts’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses United Parks \u0026amp; Resorts' 4P insights into a concise, leadership-ready snapshot that eases decision-making and aligns cross-functional teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional US Tourism Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnited Parks \u0026amp; Resorts centers its physical footprint in Orlando, San Antonio, San Diego, and Tampa, markets that together accounted for over 65% of US theme-park visits in 2024 (TEA\/AECOM industry report). These hubs were picked for daily foot traffic above 20,000 visitors at peak sites and close ties to airports and resorts, boosting international share to ~18% of guests in 2024. The company bundles multi-park tickets and stays, increasing average spend per party by about 23% and lengthening stay from 2.6 to 4.1 days versus single-park buyers. Cluster strategy cuts marginal marketing cost per incremental visit by an estimated 14% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Expansion and Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSeaWorld Abu Dhabi, opened May 2023, anchors United Parks \u0026amp; Resorts global push as a Middle East gateway, drawing over 1.2 million visitors in 2024 and proving the licensing model scales internationally.\u003c\/p\u003e\n\u003cp\u003eThe park uses partnership licensing—local operator funds capex—so United Parks expands without heavy direct ownership, cutting upfront capital by an estimated 100–300 million USD per major park versus greenfield builds.\u003c\/p\u003e\n\u003cp\u003eThis approach broadens reach to GCC and MENA audiences, and by 2025 reduced geographic revenue concentration risk: international revenue rose to roughly 18% of total company revenue, up from 11% in 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Digital Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect-to-consumer digital platforms—official site and mobile apps—are United Parks \u0026amp; Resorts’ main sales channel, handling ~72% of ticket\/reservation revenue in 2024 and processing $1.1B in online transactions that year.\u003c\/p\u003e\n\u003cp\u003eSites and apps offer seamless booking, upsells, and itinerary planning; add-on attach rate rose to 28% in 2024, boosting average order value by 14%.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the mobile app is core for in-park navigation, wait-time tracking, and mobile ordering, with 6.8M active users and 42% of F\u0026amp;B sales via mobile orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThird-party distribution uses OTAs (Expedia, Booking.com), travel agents, and wholesalers like Costco to reach deal-seeking guests; OTAs drove ~28% of US resort bookings in 2024 per Phocuswright and Costco travel accounted for an estimated $1.2B in packaged-vacation sales in 2023.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel mix boosts visibility across major platforms and can lower CAC by 12–18% versus direct-only bookings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOTAs ~28% of resort bookings (2024)\u003c\/li\u003e\n\u003cli\u003eCostco travel ~$1.2B packaged sales (2023)\u003c\/li\u003e\n\u003cli\u003eCAC cut 12–18% vs direct\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Guest Service Touchpoints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpon-site guest service touchpoints ticket booths and roaming staff immediate upsells add-on experiences advance bookings for return visits converting positive stay moments into revenue. recent industry data: parks using on-site sales report higher per-guest ancillary spend lift in annual-pass conversions when offer upgrades at point of service. here the quick math: a average upgrade sold to daily guests=\"$40,000\/day\" incremental.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImmediate upsells: upgrades, premium experiences\u003c\/li\u003e\n\u003cli\u003eFuture bookings: return visits, annual passes\u003c\/li\u003e\n\u003cli\u003eImpact: +12–18% ancillary spend; +6–9% pass conversions\u003c\/li\u003e\n\u003cli\u003eExample: $40,000\/day at 8% take rate on $50 offers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pon-site\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Channels Drive $1.1B, Apps 6.8M Users; Licensing Cuts $100–300M\/Park\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnited Parks \u0026amp; Resorts centers in Orlando, San Antonio, San Diego, Tampa; direct channels drove ~72% of ticket revenue ($1.1B in 2024) and apps had 6.8M users; international rose to ~18% of revenue by 2025 (SeaWorld Abu Dhabi 1.2M visitors in 2024); licensing cuts upfront capex ~$100–300M per park; multi-channel mix lowers CAC 12–18% and upsell attach 28%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e72% \/ $1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e6.8M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue\u003c\/td\u003e\n\u003ctd\u003e~18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeaWorld Abu Dhabi\u003c\/td\u003e\n\u003ctd\u003e1.2M visitors (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex saved\/licensing\u003c\/td\u003e\n\u003ctd\u003e$100–300M\/park\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC reduction\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAttach rate\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eUnited Parks \u0026amp; Resorts 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full United Parks \u0026amp; Resorts 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750741815673,"sku":"unitedparks-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unitedparks-marketing-mix.png?v=1772226092","url":"https:\/\/matrixbcg.com\/products\/unitedparks-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}