{"product_id":"unite-group-marketing-mix","title":"Unite Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how Unite Group’s tailored student housing products, strategic pricing, nationwide campus placements, and targeted digital promotions combine to drive occupancy and brand loyalty; download the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with data, examples, and actionable insights to save research time and inform strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTiered Accommodation Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnite Group offers tiered accommodation from classic en-suite rooms in shared flats to premium self-contained studios, balancing privacy and social living with modern design standards.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, product mix shifted toward flexible layouts—mixed-use studios and adaptable flatshares—responding to domestic and international student demand; Unite reported 6% growth in studio mix in FY2024 and targeted a further 4% by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Utility and Service Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnite Group’s Integrated Utility and Service Packages bundle high-speed Wi-Fi, water, electricity, heating, contents insurance, and 24-hour security into a single rent-inclusive fee, reducing bill shocks and simplifying budgeting for students; in 2024 Unite reported 92% of new tenancies choosing inclusive contracts, reflecting demand for price certainty amid UK CPI inflation averaging 6.8% in 2022–23. This all-in approach cuts billing admin, raises perceived value, and supports retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Safety and Wellbeing Frameworks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnite Group embeds wellbeing services and physical security—CCTV, secure key-card access—into its core product; in FY2024 Unite reported 97% resident satisfaction with safety measures across 80,000 beds and £704m revenue. \u003c\/p\u003e\n\u003cp\u003eDedicated on-site teams provide mental-health support and run social events; Unite cites a 15% higher retention where pastoral care is active, boosting ARR per bed. \u003c\/p\u003e\n\u003cp\u003eThis pastoral focus differentiates Unite from private rentals by prioritizing holistic student success and lowering void rates by ~3 percentage points versus market average. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation Digital Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnite Group provides gigabit-capable broadband and a resident app that handles maintenance requests, parcel alerts, and laundry monitoring, reducing task friction for students and staff.\u003c\/p\u003e\n\u003cp\u003eThe app boosts retention: properties with integrated apps report up to 18% higher lease renewals; Gen Z (aged 18–24) cites connectivity as a top 3 amenity in 2024 surveys.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGigabit-capable broadband\u003c\/li\u003e\n\u003cli\u003eApp: maintenance, parcels, laundry\u003c\/li\u003e\n\u003cli\u003e+18% lease renewals (integrated tech)\u003c\/li\u003e\n\u003cli\u003eTop-3 amenity for Gen Z (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Living Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnite Group’s 2025 Sustainable Living Environments include ENERGY STAR–equivalent energy-efficient appliances, LED lighting, and portfolio-wide waste reduction systems, cutting estimated operational energy use by ~20% and lowering annual CO2e by ~12,000 tonnes (2024 baseline).\u003c\/p\u003e\n\u003cp\u003eNew developments target BREEAM Excellent\/Outstanding, boosting asset value and lowering running costs—projects with BREEAM scores typically see 3–5% rent premium and lower voids.\u003c\/p\u003e\n\u003cp\u003eThis green positioning maps to student and university ESG targets, supporting partner procurement goals and enhancing lettability and long-term yield resilience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20% lower energy use\u003c\/li\u003e\n\u003cli\u003e~12,000 tCO2e reduction (annual)\u003c\/li\u003e\n\u003cli\u003eBREEAM Excellent\/Outstanding for new builds\u003c\/li\u003e\n\u003cli\u003e3–5% potential rent premium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnite boosts studios, sustainability \u0026amp; retention—+6% studios, 20% energy cut, +18% renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnite offers tiered, modern student housing from en-suite rooms to studios, shifted mix +6% studios FY2024, target +4% by 2025; 92% choose inclusive bills, 97% safety satisfaction, 15% higher retention with pastoral care; gigabit broadband\/app raise renewals +18%; sustainability cuts energy ~20% and CO2e ~12,000 t\/year, new builds targeting BREEAM Excellent.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudios growth FY2024\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudio target by 2025\u003c\/td\u003e\n\u003ctd\u003e+4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInclusive contracts (new tenancies)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety satisfaction FY2024\u003c\/td\u003e\n\u003ctd\u003e97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift (pastoral care)\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp-linked renewals\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy use reduction (sustainable measures)\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual CO2e reduction\u003c\/td\u003e\n\u003ctd\u003e~12,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Unite Group’s Product, Price, Place, and Promotion strategies, using real operational examples and competitive context to ground insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Unite Group’s 4P marketing analysis into a concise, leadership-ready snapshot that eases decision-making, aligns cross-functional teams quickly, and serves as a plug-and-play one-pager for presentations, workshops, or comparison across competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Density University Hub Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnite Group targets high-density university hubs — London, Bristol, Manchester — where student demand outstrips supply; UK higher‑education accommodation shortfall was ~50,000 beds in 2024, boosting premium pricing and low vacancy.\u003c\/p\u003e\n\u003cp\u003eSites are sited within walking distance of campuses and city centers—typically \u0026lt;15 minutes—raising appeal and enabling average occupancy \u0026gt;97% in FY 2024.\u003c\/p\u003e\n\u003cp\u003eThis geographic focus supports stable rental yields and preserves portfolio value; Unite reported portfolio valuation of £6.1bn at H1 2025, reflecting resilient demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Online Booking Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpunite group uses a direct-to-consumer online booking platform letting students browse listings view virtual tours and book rooms globally in fy2024 unite reported of lettings via digital channels uplift international bookings year-on-year. the is primary distribution channel offering real-time availability processes over live with instant status updates automated contract signing that cuts average lease completion time to hours. this frictionless storefront reduced cancellation rates by supports revenue resilience as new student deposits came through payments fy2024.\u003e\n\u003c\/punite\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUniversity Nomination Agreement Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAround 40% of Unite Group plc’s circa 70,000 student bed spaces are allocated via university nomination agreements, where universities guarantee blocks of rooms and act as a secondary distribution channel; this supplied an estimated 28,000 lettings in 2024, lowering Unite’s marketing spend by roughly 15% and cutting vacancy days per unit from 32 to 19 on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Regeneration and Expansion Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePlace strategy prioritises new site development in emerging academic quarters and urban regeneration zones, securing land near planned university expansions so Unite Group stays ahead of shifting student populations; in 2024 Unite added 1,500 beds across regeneration sites, targeting 5% annual portfolio growth.\u003c\/p\u003e\n\u003cp\u003eThese developments focus on transit-oriented locations—over 80% of recent openings are within 400m of major public transport—improving access and shortening commutes, which supports higher occupancy and premium rents.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,500 new beds added in 2024\u003c\/li\u003e\n\u003cli\u003eTargeting 5% annual portfolio growth\u003c\/li\u003e\n\u003cli\u003e80% of new sites within 400m of transport\u003c\/li\u003e\n\u003cli\u003eFocus on areas with planned educational infrastructure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Management Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcentralized management hubs steer unite group metro operations each hub overseeing properties per city to cut costs and standardize service in reported a reduction maintenance spend bed where operate. this model pools staff supplies so students get uniform support faster response times across buildings boosting nps by points hub-covered cities.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10–25 properties per city\u003c\/li\u003e\n\u003cli\u003e12% lower maintenance cost per bed (2024)\u003c\/li\u003e\n\u003cli\u003e~6-point NPS lift in hub cities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcentralized\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnite hits \u0026gt;97% occupancy, £6.1bn portfolio, 1,500 new beds and cost cuts via digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnite targets high-density university hubs (London, Manchester, Bristol) with \u0026lt;97% occupancy in FY2024, 1,500 new beds added in 2024 and £6.1bn portfolio valuation H1 2025; 72% lettings via digital channels and 40% via university nominations (≈28,000 beds), cutting marketing spend ~15% and maintenance cost per bed 12% via centralized hubs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew beds\u003c\/td\u003e\n\u003ctd\u003e1,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortfolio value\u003c\/td\u003e\n\u003ctd\u003e£6.1bn (H1 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital lettings\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUniversity nominations\u003c\/td\u003e\n\u003ctd\u003e40% (~28,000)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance cost\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eUnite Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Unite Group 4P's Marketing Mix analysis you’ll receive after purchase—fully complete and ready to use with product, price, place and promotion insights tailored to the company.\u003c\/p\u003e\n\u003cp\u003eThis is not a sample or demo; the downloadable file is identical to what you see now, editable and formatted for immediate application in strategy or presentations.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence—the document is final, high-quality, and delivered instantly upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751081947513,"sku":"unite-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unite-group-marketing-mix.png?v=1772227529","url":"https:\/\/matrixbcg.com\/products\/unite-group-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}