{"product_id":"ujjivansfb-marketing-mix","title":"Ujjivan Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ujjivan’s product portfolio, pricing tiers, branch and digital channels, and targeted promotions combine to serve underserved customers and drive growth—this preview only scratches the surface; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply practical, data-backed strategies today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMicrofinance and Group Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUjjivan’s core Joint Liability Group (JLG) model continues to deliver unsecured loans to women entrepreneurs in rural and semi-urban areas, reaching about 7.2 million customers and 82% women by Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eLoans use flexible repayment cycles tied to seasonal cash flows—weekly, fortnightly, or monthly—to serve microbusinesses and agriculture, lowering default volatility.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Ujjivan introduced larger-ticket products for graduating clients, raising average ticket size from INR 33,000 in 2023 to INR 72,000 in 2025 for select cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMSME and Individual Business Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUjjivan 4P's offers secured and unsecured MSME and individual business loans to diversify assets, targeting working capital and equipment finance for small shops, traders, and local service providers; MSME loans formed about 18% of loan book in FY2024 (Ujjivan Small Finance Bank FY2024 report). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAffordable Housing and Home Improvement Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUjjivan offers affordable housing and home-improvement loans for low-income customers for construction, purchase, and renovation, often tying loans to PMAY (Pradhan Mantri Awas Yojana) subsidies to cut borrower costs by up to 1.5–2.5 lakh rupees per unit.\u003c\/p\u003e\n\u003cp\u003eThese products target tier 2–3 cities with ticket sizes of Rs 1–6 lakh and tenors up to 15 years, supporting incremental asset-building for households earning under Rs 3 lakh annually.\u003c\/p\u003e\n\u003cp\u003eBy December 2025 Ujjivan reported a 28% year-on-year growth in housing loan disbursals and expanded into 850+ rural panchayats, extending long-term credit to deepen community development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Liability and Savings Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUjjivan offers savings, current, and fixed deposits—with FY2025 retail deposits at INR 24,320 crore—using competitive rates to build a stable deposit base.\u003c\/p\u003e\n\u003cp\u003eTargeted products like senior citizen accounts and recurring deposits drive savings among first-time bank users; recurring deposits grew 14% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eThese retail accounts are primary entry points into formal banking, securing customer capital and feeding cross-sell pipelines (avg balance per retail account INR 18,900, FY2025).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail deposits INR 24,320 crore (FY2025)\u003c\/li\u003e\n\u003cli\u003eRecurring deposits +14% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eAvg retail account balance INR 18,900 (FY2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Third-Party Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUjjivan acts as a distributor for life, health, and general insurance via corporate partners, extending protection to low-income customers and microentrepreneurs; in FY2024 it earned ~₹120 crore in fee income from third-party products, up 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese insurance offerings reduce client vulnerability to death, illness, or business loss, improve retention, and diversify revenue—third-party fees made up about 6% of non-interest income in FY2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFY2024 fee income ~₹120 crore, +18% YoY\u003c\/li\u003e\n\u003cli\u003eThird-party fees ≈6% of non-interest income\u003c\/li\u003e\n\u003cli\u003eCovers life, health, general insurance via partners\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUjjivan: 7.2M customers (82% women) — ₹24,320cr deposits, ₹72k avg MSME ticket\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUjjivan’s product mix centers on JLG microloans for women (7.2M customers, 82% women by 31‑Dec‑2025), graduating clients to larger MSME and individual business loans (avg ticket ₹72,000 for select cohorts in 2025), affordable housing loans (28% YoY disbursal growth by Dec‑2025), retail deposits ₹24,320 crore (FY2025), and third‑party insurance fees ~₹120 crore (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (Dec‑2025)\u003c\/td\u003e\n\u003ctd\u003e7.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e% Women\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg ticket (select cohorts, 2025)\u003c\/td\u003e\n\u003ctd\u003e₹72,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSME share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e18% of book\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousing disbursal growth\u003c\/td\u003e\n\u003ctd\u003e+28% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003e₹24,320 cr (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance fee income\u003c\/td\u003e\n\u003ctd\u003e~₹120 cr (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Ujjivan’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of Ujjivan’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Ujjivan’s 4Ps into a concise, presentation-ready snapshot that eases stakeholder alignment and speeds strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-Channel Banking Outlet Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUjjivan operates an extensive physical network of over 2,100 outlets across 23 states and union territories as of 2025, prioritizing underbanked districts to keep branches within walking distance for rural customers.\u003c\/p\u003e\n\u003cp\u003eThese branches act as high-touch points offering personalized assistance, financial counseling, microcredit advisory, and complex services like KYC, loan structuring, and asset-liability guidance.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Ujjivan balances ~650 full-service branches with ~1,450 small-format outlets and kiosks, cutting operating cost per customer by ~28% while extending reach into low-density markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpujjivan has poured over inr crore into its mobile and internet banking since offering access for million digital users as of dec these platforms support instant fund transfers bill payments fully online loan applications cutting branch visits by the app intuitive ui regional languages boost adoption in semi-urban rural segments where transactions grew yoy handles routine lowering transaction costs speeding disbursals.\u003e\n\u003c\/pujjivan\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Correspondent and Agent Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUjjivan's Business Correspondent and Agent Network reaches remote villages where branches aren't viable, offering doorstep cash-in\/cash-out and basic account services via local shopkeepers; as of FY2024 Ujjivan reported over 18,500 active BCs serving 7.2 million customers, cutting branch capex and lowering cost-to-serve by an estimated 28% versus full-branch rollout. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Teller Machines and Cash Recyclers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUjjivan operates ~1,200 ATMs and 340 cash recyclers (2025), placed in branches and high-footfall spots to cut teller load and boost 24\/7 cash in\/out for 4.8 million customers.\u003c\/p\u003e\n\u003cp\u003eAll devices link to the National Financial Switch, letting customers use any bank ATM nationally and reducing cash-handling costs by an estimated 12% year-on-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 ATMs; 340 cash recyclers (2025)\u003c\/li\u003e\n\u003cli\u003eServes 4.8M customers\u003c\/li\u003e\n\u003cli\u003e24\/7 cash in\/out and deposits\u003c\/li\u003e\n\u003cli\u003eIntegrated with National Financial Switch\u003c\/li\u003e\n\u003cli\u003eEstimated 12% reduction in cash-handling costs YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Asset Processing Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCentralized Asset Processing Centers handle back-end processing and underwriting for high-value housing and MSME loans, cutting average approval time by about 30% and reducing underwriting variance across branches (internal 2024 data: default-rate consistency improved by 12%).\u003c\/p\u003e\n\u003cp\u003eCentralization frees branch staff for sales, improves resource allocation, and raised processing throughput by 25% in 2024, supporting faster disbursals for complex products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster approvals\u003c\/li\u003e\n\u003cli\u003e12% better credit consistency\u003c\/li\u003e\n\u003cli\u003e25% higher throughput\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUjjivan's omni-network slashes costs 28%, speeds approvals 30%, digital +62% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUjjivan mixes 2,100+ outlets (650 full branches, ~1,450 kiosks), 18,500 BCs serving 7.2M, ~1,200 ATMs\/340 cash recyclers, and mobile banking (3.8M users) to cut cost-to-serve ~28%, cash-handling -12% YoY, speed approvals 30% faster and boost digital transactions +62% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e2,100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFull branches\u003c\/td\u003e\n\u003ctd\u003e650\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKiosks\u003c\/td\u003e\n\u003ctd\u003e1,450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBCs\u003c\/td\u003e\n\u003ctd\u003e18,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers via BCs\u003c\/td\u003e\n\u003ctd\u003e7.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs \/ Recyclers\u003c\/td\u003e\n\u003ctd\u003e1,200 \/ 340\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e3.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost-to-serve reduction\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash-handling YoY\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApproval speed\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eUjjivan 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ujjivan 4P’s Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750313210233,"sku":"ujjivansfb-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ujjivansfb-marketing-mix.png?v=1772224203","url":"https:\/\/matrixbcg.com\/products\/ujjivansfb-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}