{"product_id":"ucalfuel-marketing-mix","title":"Ucal Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ucal’s product portfolio, pricing architecture, distribution channels, and promotional tactics combine to drive market performance—this preview highlights key themes, but the full 4P’s Marketing Mix Analysis delivers a detailed, editable report with data-driven insights, strategic recommendations, and presentation-ready slides to save you time and boost decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Fuel Injection Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUCALs Advanced Fuel Injection Systems deliver precision-engineered electronic fuel injection for two- and four-wheelers, improving fuel delivery and raising MPG by up to 8% in real-world tests (2024 supplier trials).\u003c\/p\u003e\n\u003cp\u003eThese systems help OEMs meet BS-VI (India, 2020) and Euro 6 (EU, 2015) limits by controlling air-fuel ratio within ±2%, cutting NOx and PM emissions by ~20–30% per in-house bench data (2023).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmission Control Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUCAL manufactures emission control components such as secondary air valves and EGR (exhaust gas recirculation) valves, supplying OEMs to cut NOx and CO2; EGR adoption reduces NOx by up to 40% per engine test data and UCAL’s components served ~18% of India’s passenger-vehicle EGR market in FY2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUCALs Fuel Management Systems, including high-pressure pumps and fuel rails, deliver consistent performance across temperatures from -40°C to 85°C and handle gasoline, diesel, and ethanol blends; field tests in 2024 showed 0.7% failure rate over 200,000 km. Engineering targets a 3–5% fuel-economy gain while raising peak power by 4–6% on average across 12 tested platforms. Annual segment revenue was INR 1.2 billion in FY2024, up 9% year‑on‑year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Machined Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUCALs Precision Machined Components include high-precision die-cast and machined parts for engines and transmissions supplied to major OEMs; in 2024 these powertrain parts drove ~38% of UCAL Group’s INR 6.2 billion automotive revenue, reflecting strong OEM penetration.\u003c\/p\u003e\n\u003cp\u003eUsing CNC, multi-axis machining and laser inspection, UCAL manufactures complex parts like throttle bodies and oil pumps to tolerances ±0.01 mm, improving powertrain efficiency and reducing warranty rates to under 0.5% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese components contribute directly to structural integrity and mechanical efficiency, lowering vehicle NVH and improving fuel economy by ~1–2% when integrated with modern engine controls.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% of 2024 auto revenue from powertrain components\u003c\/li\u003e\n\u003cli\u003eTolerances as tight as ±0.01 mm\u003c\/li\u003e\n\u003cli\u003eWarranty rate \u0026lt;0.5% in 2024\u003c\/li\u003e\n\u003cli\u003eFuel-economy gain ~1–2% when optimized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle (EV) Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUCAL expanded into EV\/hybrid components by late 2025, supplying cooling systems and electronic controllers to OEMs, cutting ICE-part revenue dependence (EV-related sales reached ~12% of total revenue in FY2025, up from 3% in FY2023).\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D targets lightweight composites and high-efficiency power electronics; R\u0026amp;D spend rose to 3.8% of revenue in 2025 to support next-gen mobility and improve margin on electrified components.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEV sales 12% of revenue FY2025\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D 3.8% of revenue in 2025\u003c\/li\u003e\n\u003cli\u003eProducts: cooling systems, electronic controllers\u003c\/li\u003e\n\u003cli\u003eStrategy: lower ICE dependence, push lightweight\/high-efficiency tech\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUCAL boosts MPG up to 8%, cuts NOx 20–40%; powertrain 38% of INR6.2B, EVs 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUCAL’s product mix spans fuel-injection, emission-control, fuel-management, and precision powertrain parts, delivering up to 8% real-world MPG gain and 20–40% NOx reduction (2023–24 tests); powertrain parts were 38% of automotive revenue (INR 6.2B) in FY2024. EV\/hybrid components rose to 12% of revenue in FY2025; R\u0026amp;D reached 3.8% of revenue in 2025, and overall warranty stayed \u0026lt;0.5% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Auto Revenue\u003c\/td\u003e\n\u003ctd\u003eINR 6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePowertrain share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMPG gain (tests)\u003c\/td\u003e\n\u003ctd\u003eup to 8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOx reduction\u003c\/td\u003e\n\u003ctd\u003e20–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty rate 2024\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV revenue FY2025\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D 2025\u003c\/td\u003e\n\u003ctd\u003e3.8% of revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Ucal’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform tactical and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Ucal’s 4Ps in a concise, structured one-pager that’s ideal for leadership briefings and cross‑team alignment, making strategic trade-offs clear and actionable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUCAL runs multiple automated plants near Chennai and Gurgaon, serving major OEM clusters; in FY2024 UCAL’s proximity helped reduce logistics costs by an estimated 8% versus national average and cut lead times by ~20% for key clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUCAL’s Global Export Network ships precision automotive components to North America, Europe, and Southeast Asia, accounting for about 42% of FY2024 export revenues (₹1,320 crore of total ₹3,143 crore sales). By diversifying suppliers and customers across regions, UCAL cuts regional GDP exposure and captures rising demand from EV and ICE OEMs abroad. They use vetted logistics partners with climate‑controlled freight and \u0026lt;1% damage rates to keep parts assembly‑ready.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect OEM Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant portion of ucal distribution flows via direct b2b contracts with oems tvs motor company suzuki gujarat and hyundai india covering roughly fy2024 revenue from automotive components. these multi-year agreements lock in steady demand tie into oem production plans reducing sales volatility supporting forecast accuracy within the partnerships enable joint product development invested about inr million co-engineering projects synchronized inventory through vmi systems cutting lead-time stock by\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUCAL serves India and emerging markets via 1,200+ distributors and 35,000+ retail outlets, reaching 70% of district-level workshops to supply genuine spare parts for maintenance and repairs.\u003c\/p\u003e\n\u003cp\u003eThe aftermarket strategy centers on 12 regional warehouses and 40 satellite depots to keep fill rates above 92%, targeting rural and urban centers with same‑\/next‑day delivery where possible.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ distributors; 35,000+ retailers\u003c\/li\u003e\n\u003cli\u003e70% district workshop coverage\u003c\/li\u003e\n\u003cli\u003e12 regional warehouses; 40 depots\u003c\/li\u003e\n\u003cli\u003e92%+ parts fill rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy 2025 UCAL runs cloud-based digital platforms that track inventory and orders in real time across 1200+ distribution points, cutting stockouts of critical components by 42% and reducing working capital tied to inventory by $18.4m in FY2024.\u003c\/p\u003e\n\u003cp\u003eData analytics improve demand forecasting accuracy to 88%, optimize shipping routes to lower logistics costs 14%, and speed warehouse throughput by 22%, boosting supply-chain resilience during peak seasons.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: 1200+ nodes\u003c\/li\u003e\n\u003cli\u003eStockouts down 42%\u003c\/li\u003e\n\u003cli\u003eInventory capital saved $18.4m (FY2024)\u003c\/li\u003e\n\u003cli\u003eForecast accuracy 88%\u003c\/li\u003e\n\u003cli\u003eLogistics cost cut 14%\u003c\/li\u003e\n\u003cli\u003eWarehouse throughput +22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUCAL cuts costs \u0026amp; lead times, boosts exports to ₹1,320cr with 92%+ fill and $18.4m savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUCAL’s plant footprint near Chennai and Gurgaon cut logistics costs ~8% and lead times ~20% in FY2024; exports (42% of sales, ₹1,320 crore) serve NA\/EU\/SE Asia with \u0026lt;1% damage. Direct OEM contracts (55–65% revenue) and VMI cut lead‑time stock ~18%; aftermarket reaches 70% districts via 1,200+ distributors, 35,000+ retailers, 12 warehouses, 40 depots, 92%+ fill rate; digital tracking cut stockouts 42%, saving $18.4m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e₹1,320 crore (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue share\u003c\/td\u003e\n\u003ctd\u003e55–65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors \/ Retailers\u003c\/td\u003e\n\u003ctd\u003e1,200+ \/ 35,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses \/ Depots\u003c\/td\u003e\n\u003ctd\u003e12 \/ 40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e92%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts ↓\u003c\/td\u003e\n\u003ctd\u003e42% (saved $18.4m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eUcal 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ucal 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750281916793,"sku":"ucalfuel-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ucalfuel-marketing-mix.png?v=1772223918","url":"https:\/\/matrixbcg.com\/products\/ucalfuel-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}