{"product_id":"uber-business-model-canvas","title":"Uber Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUber Business Model Canvas: Compact Strategy, Revenue \u0026amp; Growth Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Uber’s business model — this concise Business Model Canvas maps value propositions, key partners, revenue streams, and growth levers to show exactly how Uber scales and captures market share; ideal for entrepreneurs, analysts, and investors seeking actionable, ready-to-use insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Delivery and Driver Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent drivers and couriers supply the labor that powers Uber’s mobility and delivery arms; as of Q4 2025 Uber reported about 6.4 million active platform drivers and couriers, ensuring coverage and low wait times across markets.\u003c\/p\u003e\n\u003cp\u003eUber sustains this network via flexible scheduling and pay incentives—in 2024 the company spent roughly $8.1 billion on driver incentives and partner-related costs to boost availability and reduce latency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRestaurant and Retail Merchants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUber Eats relies on local restaurants and retail merchants to supply diverse food and goods; as of Q4 2025 these partners powered over 90 million monthly active users and 42% of platform GMV, increasing merchant sales by an average 25% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVehicle Manufacturers and Fleet Managers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUber partners with vehicle makers like Tesla and rental firms such as Hertz to give drivers access to EVs; Uber reported 50,000 driver EV leases and a 30% year-over-year rise in EV trips in 2024.\u003c\/p\u003e\n\u003cp\u003eThese deals advance Uber’s zero-emission goal—targeting 100% EVs in U.S.\/EU fleets by 2030—and integrate fleet-management software that raised utilization by ~12% for large partners in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMapping and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic alliances with Google Maps, HERE and Mapbox supply the geospatial data Uber needs for routing and ETA accuracy; Google Maps alone powered routing for ~40% of ride requests in 2024, helping reduce average ETA error to under 2.5 minutes.\u003c\/p\u003e\n\u003cp\u003eCloud partners (AWS, Google Cloud, Microsoft Azure) host Uber’s microservices and scaling—Uber reported using multi-cloud capacity to handle peak 30M daily requests in 2024 with \u0026gt;99.95% uptime.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGoogle Maps\/HERE\/Mapbox: core geospatial data, ETA error \u0026lt;2.5 min\u003c\/li\u003e\n\u003cli\u003eCloud providers: AWS\/GCP\/Azure, 30M daily requests, 99.95% uptime\u003c\/li\u003e\n\u003cli\u003eOutcome: accurate routing, global scalability, lower downtime risks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Payment Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with Visa, Mastercard, PayPal and regional banks let Uber process $31B+ in gross bookings (2024) across 70+ countries, offloading cross-border settlement, FX and fraud detection to specialists.\u003c\/p\u003e\n\u003cp\u003eCo-branded cards and driver banking products (e.g., instant pay) raise driver retention; instant payouts processed daily serve millions of drivers globally.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProcesses $31B+ gross bookings (2024)\u003c\/li\u003e\n\u003cli\u003eOperates in 70+ countries\u003c\/li\u003e\n\u003cli\u003eUses partners for FX, settlement, fraud\u003c\/li\u003e\n\u003cli\u003eCo-branded cards and instant-pay boost retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUber’s partner ecosystem fuels scale: 6.4M drivers, 90M Eats MAUs, $31B payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUber’s key partners—6.4M drivers\/couriers (Q4 2025), 90M Eats MAUs, cloud providers (30M daily requests, 99.95% uptime), Google\/HERE\/Mapbox (ETA error \u0026lt;2.5 min), vehicle partners (50k EV leases) and payments partners processing $31B+ gross bookings (2024)—enable scale, low latency, EV transition and global payments.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–Q4 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrivers\/couriers\u003c\/td\u003e\n\u003ctd\u003eActive\u003c\/td\u003e\n\u003ctd\u003e6.4M (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUber Eats merchants\u003c\/td\u003e\n\u003ctd\u003eMAUs \/ GMV share\u003c\/td\u003e\n\u003ctd\u003e90M \/ 42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eDaily requests \/ uptime\u003c\/td\u003e\n\u003ctd\u003e30M \/ 99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaps\u003c\/td\u003e\n\u003ctd\u003eETA error\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2.5 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV partners\u003c\/td\u003e\n\u003ctd\u003eLeases \/ EV trip growth\u003c\/td\u003e\n\u003ctd\u003e50k \/ +30% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eGross bookings \/ countries\u003c\/td\u003e\n\u003ctd\u003e$31B+ \/ 70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Uber mapping customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure, reflecting real-world ride-hailing, delivery, and logistics operations to support investor presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Uber's business model as a pain-point reliever, highlighting how ride-hailing, delivery, and logistics streamline urban mobility and reduce inefficiencies for riders, drivers, and merchants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Maintenance and Software Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous app development for riders, drivers, and merchants is Uber’s operational core, with R\u0026amp;D plus product engineering spending of $7.5B in 2024 to refine pricing, matching and routing algorithms that aim to cut idle time and boost utilization by ~10–15%. The teams target \u0026gt;99.9% uptime and rapid bug fixes to preserve trust—Uber reported app crash rates under 0.3% across iOS\/Android in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and User Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpuber runs aggressive user-acquisition campaigns ads referral bonuses and city-level promotions helped drive global gross bookings of billion in with marketing promotional spend the same year. brand work emphasizes safety reliability ecosystem convenience to convert trials into retention supporting monthly active platform consumers million.\u003e\n\u003c\/puber\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDriver and Merchant Onboarding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company must continuously recruit and vet drivers and merchant partners to meet variable demand; in 2024 Uber onboarded over 3.5 million active drivers globally and processed millions of merchant sign-ups, requiring background checks, document verification, and platform training. Efficient onboarding—reducing time-to-first-trip and verification drop-off—directly scales operations and cut costs per new partner by up to 18% in pilot markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Legal Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUber spends heavily on legal and regulatory work across jurisdictions, spending about $1.2B on legal, safety and regulatory costs in 2024 and running global lobbying efforts to influence gig-economy rules and worker classification.\u003c\/p\u003e\n\u003cp\u003eTeams handle litigation over driver employment status and safety claims, plus continuous compliance with local transport and food-safety rules in 10,000+ cities across 70+ countries.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 legal\/regulatory spend: ~$1.2B\u003c\/li\u003e\n\u003cli\u003eOperating footprint: 10,000+ cities, 70+ countries\u003c\/li\u003e\n\u003cli\u003eMain issues: worker classification, safety litigation, transport\/food compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Machine Learning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUber processes petabytes of trip, pricing and rider-behavior data daily to forecast demand and run surge pricing; in 2024 its ML-driven pricing uplift reportedly added an estimated 3–5% to gross bookings, per internal disclosures and industry analyses.\u003c\/p\u003e\n\u003cp\u003eML optimizes delivery routes (cutting ETA variance ~12%) and personalizes promotions; analytics also surfaced new markets and reduced driver churn by measures tied to operational fixes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePetabytes\/day processed\u003c\/li\u003e\n\u003cli\u003ePricing uplift ~3–5% (2024)\u003c\/li\u003e\n\u003cli\u003eETA variance cut ~12%\u003c\/li\u003e\n\u003cli\u003eData flags market\/op bottlenecks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScaling with R\u0026amp;D, ML pricing lift \u0026amp; 3.5M drivers—$93B bookings, \u0026gt;99.9% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: product engineering (R\u0026amp;D $7.5B 2024) keeping \u0026gt;99.9% uptime; aggressive user acquisition (Gross Bookings $93.1B, marketing $3.6B 2024) and partner onboarding (3.5M drivers onboarded 2024); legal\/regulatory spend ~$1.2B across 10,000+ cities; ML-driven pricing uplift 3–5% and ETA variance cut ~12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e$7.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross Bookings\u003c\/td\u003e\n\u003ctd\u003e$93.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e$3.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrivers onboarded\u003c\/td\u003e\n\u003ctd\u003e3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegal\/regulatory\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePricing uplift\u003c\/td\u003e\n\u003ctd\u003e3–5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eETA variance cut\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Uber Business Model Canvas you will receive—no mockups or samples. When you complete your purchase, the same fully formatted, editable file will be delivered to you instantly. It’s ready for presentation, editing, and strategic use with all content and sections included exactly as shown. We provide full transparency: what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749713686905,"sku":"uber-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/uber-business-model-canvas.png?v=1772217484","url":"https:\/\/matrixbcg.com\/products\/uber-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}