{"product_id":"tunstall-marketing-mix","title":"Tunstall Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Tunstall’s product design, pricing architecture, distribution footprint, and promotion tactics combine to secure market leadership—this concise preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report packed with data, strategic insights, and actionable recommendations to save research time and power your planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Telecare and Smart Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe transition to digital is central tunstall portfolio by late with smart hubs replacing analogue units across of deployments in the uk and eu per company filings. these use cellular fallback ip comms maintain uptime monitoring centers. hardware targets ease reliability offering high-quality two-way audio integrated fall co sensors battery backup. unit asps rose supporting recurring service revenue.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTunstall Cognitive Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTunstall Cognitive Care is an AI-driven platform that shifts care from reactive to proactive by analyzing multi-sensor data to detect subtle behavior changes and predict falls or health risks; trials in 2024 showed a 28% reduction in emergency admissions and a 22% drop in falls among users aged 75+, saving roughly £1,200 per patient annually for providers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Patient Monitoring Telehealth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Remote Patient Monitoring telehealth suite bundles blood pressure cuffs, pulse oximeters, glucometers and weight scales so chronic patients measure vitals at home; 2024 studies show RPM cuts hospital admissions by 20% and ER visits by 15%.\u003c\/p\u003e\n\u003cp\u003eEncrypted data flows to clinicians via HL7\/FHIR interfaces, enabling trend review and care-plan adjustments remotely, reducing routine clinic visits by ~30% and saving roughly $3,200 per patient annually in Medicare analyses (2023–24).\u003c\/p\u003e\n\u003cp\u003eAs part of Tunstall’s 4P mix, this product supports integrated care across regions, improving population health metrics and boosting ARR through recurring device + SaaS fees, with pilot deployments reporting 12–18% uplift in patient engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Personal Emergency Response Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpmobile personal emergency response systems from tunstall use gps-enabled wearables to extend safety beyond the home letting users call for help anywhere with one button global pers market reached in growing cagr devices are rugged water-resistant and offer hour battery life support active aging studies show of seniors prefer outdoor-capable devices.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGPS wearables enable help anywhere\u003c\/li\u003e\n\u003cli\u003eMarket: $5.6B (2024), ~6% CAGR\u003c\/li\u003e\n\u003cli\u003e48+ hour battery, rugged\/water-resistant\u003c\/li\u003e\n\u003cli\u003e72% of seniors favor outdoor-capable devices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmobile\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware-as-a-Service Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Tunstall Connect and Tunstall CareCom SaaS platforms form the digital backbone for care providers, managing entire service-user populations with real-time dashboards, reporting, and EHR (electronic health record) integrations; in 2024 Tunstall reported service reach of ~1.8 million users across solutions. \u003c\/p\u003e\n\u003cp\u003eCentralized data improves staff allocation and coordination between social care and clinical services, reducing response times (example: pilot showed 22% faster task assignment) and lowering operating costs per user. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.8M users (2024)\u003c\/li\u003e\n\u003cli\u003eReal-time dashboards + EHR integration\u003c\/li\u003e\n\u003cli\u003e22% faster task assignment (pilot)\u003c\/li\u003e\n\u003cli\u003eReduces per-user operating cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTunstall: Smart Hubs, AI Care \u0026amp; SaaS Scale Cut Admissions—Driving Recurring ARR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cptunstall product mix centers on digital smart hubs deployment by ai-driven cognitive care fewer emergency admissions in trials rpm suite gps pers and saas platforms serving users driving arr via recurring device fees engagement uplifts.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart hubs\u003c\/td\u003e\n\u003ctd\u003e62% deployment, £145 ASP\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCognitive Care\u003c\/td\u003e\n\u003ctd\u003e−28% ER admissions (trial)\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRPM\u003c\/td\u003e\n\u003ctd\u003e−20% admissions\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePERS\u003c\/td\u003e\n\u003ctd\u003e$5.6B market, 6% CAGR\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS\u003c\/td\u003e\n\u003ctd\u003e1.8M users\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/ptunstall\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into Tunstall’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Tunstall’s 4P’s into a concise, leadership-ready snapshot that simplifies positioning, pricing, promotion, and placement decisions for fast alignment and action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Local Authority Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTunstall secures large-scale contracts with local government bodies and social housing providers as a primary distribution channel, delivering tech-enabled care to whole communities and generating recurring revenue—public sector sales made up about 60% of Tunstall’s UK revenues in 2024. Tunstall often acts as a strategic partner in local digital transformation, integrating telecare, remote monitoring, and data platforms across estates of 1,000+ homes. These B2G relationships create a steady user pipeline and support multi-year infrastructure rollouts, with typical contract values ranging from £2m–£15m and average implementation timelines of 12–24 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Direct-to-Consumer Online Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTunstall sells direct via regional e-commerce portals so families and private payers can buy alarms and subscriptions without clinical intermediaries; in 2024 direct online sales grew ~18% YoY and accounted for about 22% of revenue in its consumer segment (company filings, 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Care Systems and Healthcare Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTunstall embeds its telehealth devices into clinical pathways via partnerships with NHS England and private hospital groups like HCA Healthcare UK, driving physician prescriptions for post-op and chronic care; NHS contracts accounted for about 35% of Tunstall-related UK revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eIntegration ensures clinicians recommend Tunstall for remote monitoring and RPM (remote patient monitoring), shifting use from social care to formal medical interventions and boosting device utilization rates—studies show clinician-prescribed RPM can raise adherence by ~20%.\u003c\/p\u003e\n\u003cp\u003eThis placement supports reimbursement: in England, NHS tariff codes and private insurer pathways covered an estimated £12–£18m of telehealth-related claims involving Tunstall solutions in 2024, strengthening purchase predictability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTunstall operates in over 15 countries via local distributors and subsidiaries, enabling compliance with regional regulations and cultural needs and supporting 2024 revenues of ~£280m across Europe, Australasia, and the Nordics.\u003c\/p\u003e\n\u003cp\u003eThe network lets Tunstall scale product rollouts rapidly—35% of 2024 device deployments were through partner channels—while localized centers ensure hardware delivery, SLA-based maintenance, and ISO-compliant service per region.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: 15+ countries\u003c\/li\u003e\n\u003cli\u003e2024 revenue: ~£280m\u003c\/li\u003e\n\u003cli\u003eChannel share: 35% device deployments\u003c\/li\u003e\n\u003cli\u003eLocal SLAs and ISO-aligned maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Innovation and Experience Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTunstall runs physical innovation hubs where clinicians, carers and commissioners try tech in simulated homes; pilots since 2023 show a 22% faster adoption rate in trial regions and a 15% reduction in escalation calls during 6‑month proofs of concept.\u003c\/p\u003e\n\u003cp\u003eThese centers host co‑design workshops with users and run integrated‑care demos for policy makers; a 2024 survey found 78% of attendees more likely to fund roll‑out after a visit.\u003c\/p\u003e\n\u003cp\u003eBy offering hands‑on interaction, Tunstall reinforces its market position as an industry leader and educator, supporting commercial wins—centers contributed to £3.6m in contract value in FY 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePhysical hubs: simulated homes for live demos\u003c\/li\u003e\n\u003cli\u003eImpact: 22% faster adoption in pilots (2023)\u003c\/li\u003e\n\u003cli\u003eOutcome: 15% fewer escalation calls in 6 months\u003c\/li\u003e\n\u003cli\u003ePolicy influence: 78% of visitors likelier to fund (2024)\u003c\/li\u003e\n\u003cli\u003eCommercial: £3.6m contracts tied to center activity (FY 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTunstall: £280m global revenue, 60% UK public, 22% consumer growth, hubs driving £3.6m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTunstall distributes via public-sector contracts (≈60% UK revenue, £2m–£15m contracts), direct online sales (22% consumer revenue, +18% YoY 2024), NHS\/private clinical pathways (NHS ≈35% UK revenue) and 15+ country partner network (2024 revenue ≈£280m; 35% device deployments). Hubs sped adoption 22% and drove £3.6m contracts in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK public share\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer online\u003c\/td\u003e\n\u003ctd\u003e22% (+18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNHS share\u003c\/td\u003e\n\u003ctd\u003e≈35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue\u003c\/td\u003e\n\u003ctd\u003e≈£280m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs impact\u003c\/td\u003e\n\u003ctd\u003e22% faster; £3.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTunstall 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tunstall 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, high-quality document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751081685369,"sku":"tunstall-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tunstall-marketing-mix.png?v=1772227521","url":"https:\/\/matrixbcg.com\/products\/tunstall-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}