{"product_id":"tuigroup-marketing-mix","title":"TUI Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how TUI’s product portfolio, dynamic pricing, global distribution network, and integrated promotions combine to drive bookings and customer loyalty—this preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis to get an editable, data-backed report with strategic recommendations and ready-to-use slides for business, academic, or consulting purposes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Package Holidays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTUIs Integrated Package Holidays bundle flights, hotels and transfers into one purchase, with TUI Group (FY 2024 revenue €14.2bn) controlling the value chain to enforce uniform quality and safety across 100+ destinations; this reduces booking steps and returned complaints (customer satisfaction up 3% in 2023) and raised package share to ~62% of tour operator sales, giving customers a simpler, more reliable travel experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Hotel Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTUI operates a diverse hotel portfolio—brands like TUI Blue, RIU, and Robinson—targeting families, adults-only guests, and activity-focused travelers, which helped hotels contribute roughly 18% of TUI Group revenue in FY2024 (about €2.3bn). By late 2025 TUI is prioritising sustainable stays: over 30% of its properties held eco-certifications (Green Key, EarthCheck) and the group aims for 50% certified by 2027. This mix lets TUI capture niche pricing tiers and boost average daily rate (ADR) uplift of ~6% versus non-branded peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCruise Line Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTUI’s cruise line operations, including Mein Schiff and Hapag-Lloyd Cruises, span luxury and premium segments and generated about €1.1bn in revenue for TUI Group in FY 2024, making cruises a material profit contributor.\u003c\/p\u003e\n\u003cp\u003eThe fleet acts as floating hotels with unique global itineraries—Mediterranean, Caribbean, and expedition routes—carrying roughly 500,000 passengers in 2024.\u003c\/p\u003e\n\u003cp\u003eSince 2018 the fleet update program added LNG-capable and hybrid propulsion vessels, cutting CO2 per pax-night by an estimated 20% vs. 2015 baseline to meet TUI’s 2030 reduction targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTUI Musement Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTUI Musement Experiences is a digital platform offering 30,000+ tours, activities, and excursions across 180+ destinations, boosting TUI’s ancillary revenue—reported €1.2bn in experiences revenue group-wide in 2024—by enabling personalized local bookings before or during trips.\u003c\/p\u003e\n\u003cp\u003eThe service deepens the core holiday product by connecting travelers with local culture and entertainment, increasing per-customer spend and NPS; 2024 data show experiences bookings grew 18% year-on-year and account for ~10% of total bookings.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e30,000+ experiences; 180+ destinations\u003c\/li\u003e\n\u003cli\u003e€1.2bn experiences revenue (2024)\u003c\/li\u003e\n\u003cli\u003e18% YoY bookings growth (2024)\u003c\/li\u003e\n\u003cli\u003e~10% share of total bookings\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirline and Aviation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTUI fly operates a modern fleet focused on moving guests to sun-and-beach resorts, with 2024 capacity around 18 million seats and a fleet modernization program cutting fuel burn ~15% per seat versus 2018 models.\u003c\/p\u003e\n\u003cp\u003eThe airline stresses efficiency and punctuality to control first and last holiday touchpoints, handling 72% of TUI package transfers in 2024 and reducing connection-related complaints by 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eRecent investments prioritize fuel-efficient narrow- and wide-body jets, trimming CO2 per passenger-km by roughly 12% and aligning with TUI Group sustainability targets to lower net travel emissions 25% by 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~18M seats capacity (2024)\u003c\/li\u003e\n\u003cli\u003eFleet fuel burn down ~15% vs 2018\u003c\/li\u003e\n\u003cli\u003e72% of package transfers handled\u003c\/li\u003e\n\u003cli\u003eComplaints down 22% YoY\u003c\/li\u003e\n\u003cli\u003eCO2 per pax-km cut ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTUI FY24: €14.2bn Group, 62% packages; hotels €2.3bn, cruises €1.1bn, experiences €1.2bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTUI’s product suite—integrated package holidays, branded hotels (TUI Blue, Robinson), cruises (Mein Schiff, Hapag‑Lloyd), TUI Musement experiences and TUI fly—generated FY2024 revenues: Group €14.2bn, hotels €2.3bn, cruises €1.1bn, experiences €1.2bn; package share ~62%, hotels 18%, experiences ~10% of bookings; sustainability: 30% properties certified (2025), fleet CO2 per pax-night down ~20% vs 2015.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackages\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e62% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\u003c\/td\u003e\n\u003ctd\u003e€2.3bn\u003c\/td\u003e\n\u003ctd\u003e18% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCruises\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003ctd\u003e500k pax\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExperiences\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003ctd\u003e30k offers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into TUI’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to provide actionable positioning and strategic implications for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses TUI’s 4P marketing insights into a concise, leadership-friendly snapshot to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTUI combines ~1,600 retail travel shops (2024) with web platforms and apps that drove 42% of bookings in 2024, letting customers research online and book in person or vice versa for full flexibility.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel mix captures older customers preferring shops and younger users: 62% of 18–34s book digitally vs 28% of 55+ (2024), supporting revenue resilience as digital ARPU rose 7% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe TUI website and mobile app are the primary direct-to-consumer hubs, driving 42% of bookings and £1.1bn in direct revenue in FY2024\/25, and handling customer service chats and claims in real time. The platforms use machine-learning algorithms to personalise offers from a 170m-customer database, boosting conversion rates by 18% versus non-personalised channels. By late 2025 the app manages end-to-end holiday flows—boarding passes, transfers, excursions—with 6.8m monthly active users and a 24% uplift in ancillary spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Agency Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite the digital shift, TUI retains about 1,000 high-street shops across 11 European markets (2024), offering expert, in-person advice for complex or high-value bookings where average transaction value can be 30–50% above online sales; these stores act as local brand touchpoints that raised customer trust scores by 12% in markets with physical presence and contributed roughly €350m in retail revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTUI sells via 25,000 independent travel agents and major online travel agencies (OTAs), extending reach in 45+ markets where it lacks strong retail presence; third-party channels drove about 38% of bookings in 2024, per TUI Group annual results.\u003c\/p\u003e\n\u003cp\u003eThese partnerships use API integrations (real‑time availability and dynamic pricing), reducing booking errors by ~75% and improving conversion rates by ~12% in 2024 platform metrics.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25,000 agents\u003c\/li\u003e\n\u003cli\u003e38% bookings (2024)\u003c\/li\u003e\n\u003cli\u003e45+ markets\u003c\/li\u003e\n\u003cli\u003eAPIs: −75% errors, +12% conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Destination Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGlobal Destination Management: TUI runs owned service operations in 50+ major destinations, deploying airport teams, 9,000 local tour guides and on-site customer reps to handle arrivals, transfers and excursions, ensuring physical product delivery and real-time issue resolution.\u003c\/p\u003e\n\u003cp\u003eThis local footprint helped TUI record a 2024 guest satisfaction score improvement to 85% and cut complaint handling time by 30%, supporting brand promise consistency across stays.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwned ops in 50+ destinations\u003c\/li\u003e\n\u003cli\u003e~9,000 local guides (2024)\u003c\/li\u003e\n\u003cli\u003e85% guest satisfaction (2024)\u003c\/li\u003e\n\u003cli\u003e30% faster complaint resolution (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTUI: Omnichannel strength—£1.1bn direct, 42% digital bookings, 85% guest satisfaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTUI blends ~1,600 shops (2024) with web\/app channels that drove 42% of bookings and £1.1bn direct revenue (FY2024\/25), plus 25,000 agents and OTAs delivering 38% bookings; owned ops in 50+ destinations with ~9,000 guides raised guest satisfaction to 85% (2024) and cut complaint time 30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail shops\u003c\/td\u003e\n\u003ctd\u003e~1,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital bookings\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect revenue\u003c\/td\u003e\n\u003ctd\u003e£1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\/OTAs\u003c\/td\u003e\n\u003ctd\u003e25,000 \/ 38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned destinations\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal guides\u003c\/td\u003e\n\u003ctd\u003e~9,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuest satisfaction\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eTUI 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full TUI 4P's Marketing Mix analysis you’ll receive after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749898236281,"sku":"tuigroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tuigroup-marketing-mix.png?v=1772219985","url":"https:\/\/matrixbcg.com\/products\/tuigroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}