{"product_id":"tucows-bcg-matrix","title":"Tucows Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTucows’ BCG Matrix preview highlights its mix of high-growth domain and connectivity services alongside legacy offerings that may act as cash cows or dogs; understanding these placements unveils where to invest, divest, or defend. This sneak peek shows strategic tension between recurring revenue platforms and lower-growth assets—buy the full BCG Matrix for quadrant-by-quadrant analysis, precise market-share and growth metrics, and actionable recommendations. Purchase now for a ready-to-use Word report plus an Excel summary to guide confident product and investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWavelo SaaS Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWavelo SaaS Platform is Tucows high-growth software-as-a-service arm, delivering OSS (operations support systems) and BSS (business support systems) to telecom operators.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the segment posted record performance with revenue up over 20% year-over-year, driven by strong renewals and expansion of the Dish Network partnership, contributing roughly $XX million to segment revenue.\u003c\/p\u003e\n\u003cp\u003eAs a high-margin business in a growing digital enablement market (forecast CAGR ~9% through 2028), Wavelo needs continued investment in sales and marketing to capture further market share and scale ARR.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTing Internet Partner Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTing Internet Partner Markets is a Star: by shifting to a capital-light partner model, Ting sells fiber services over third-party networks (eg, Memphis rollout) enabling 2025 subscriber CAGR targets ~40% in partner footprints while cutting capital intensity—Tucows reported partner revenue growth of 58% YoY in FY2024 and reduced network capex share to ~12% of revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Domain Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eValue-Added Domain Services: Tucows' domains sub-segment grew faster than base registrations in 2024, with SSL, email hosting, and privacy add-ons driving ~18% revenue growth and representing ~35% of domain-related gross margin in FY2024 (Tucows, 2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomain Expiry Stream\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe domain expiry and auction business became a high-growth, high-margin Star for Tucows in 2025, driving a 28% year-over-year revenue rise in its domain services segment and contributing roughly $18.4 million in gross profit through auctions and secondary sales in FY2025.\u003c\/p\u003e\n\u003cp\u003eBy monetizing valuable expired domains, Tucows captured outsized upside from its existing portfolio, achieving a 42% higher average sale price versus 2023 and lifting domain ARPU to $4.20 in 2025.\u003c\/p\u003e\n\u003cp\u003eThis segment leverages Tucows’ market position—renewal base, registry access, and auction platform—to sustain rapid growth in a lucrative secondary domain market that grew ~35% globally in 2024–25.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2025 gross profit from auctions: $18.4M\u003c\/li\u003e\n\u003cli\u003eDomain services revenue growth 2025: +28% YoY\u003c\/li\u003e\n\u003cli\u003eAverage sale price increase vs 2023: +42%\u003c\/li\u003e\n\u003cli\u003eDomain ARPU 2025: $4.20\u003c\/li\u003e\n\u003cli\u003eSecondary domain market growth 2024–25: ~35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise and Bulk Fiber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTing’s push into enterprise and bulk fiber—winning large senior-living contracts—represents a Star: high-growth niche with long-term, predictable revenue and take-rates often 2–3x higher than single-unit residential sales; Tucows reported several landmark deals through 2025 that could add low-double-digit percentage points to annual revenue growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth niche: enterprise\/bulk fiber\u003c\/li\u003e\n\u003cli\u003eHigher take-rates: ~2–3x residential\u003c\/li\u003e\n\u003cli\u003ePredictable, long-term revenue\u003c\/li\u003e\n\u003cli\u003eNeeds specialized ops to keep leadership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth, high-margin push: Wavelo, Ting Partners, and booming domain auctions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Wavelo, Ting Partner Markets, domain auctions and enterprise\/bulk fiber drive high-growth, high-margin segments—Wavelo rev +20% YoY 2025; partner revenue +58% YoY FY2024; domain services +28% YoY 2025; auction gross profit $18.4M FY2025; domain ARPU $4.20 2025; secondary market growth ~35% 2024–25.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWavelo\u003c\/td\u003e\n\u003ctd\u003e+20% YoY 2025\u003c\/td\u003e\n\u003ctd\u003eHigh-margin SaaS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTing Partner\u003c\/td\u003e\n\u003ctd\u003e+58% YoY (FY2024)\u003c\/td\u003e\n\u003ctd\u003eCapex share ~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomain auctions\u003c\/td\u003e\n\u003ctd\u003e+28% YoY 2025\u003c\/td\u003e\n\u003ctd\u003e$18.4M gross profit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Tucows’ product units with strategic recommendations for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Tucows BCG Matrix placing each business unit in a quadrant for clear portfolio decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Domain Registration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOpenSRS and Enom form Tucows’ wholesale backbone, managing over 22 million domains as of Q4 2025 and securing a top-three global share in reseller domain channels.\u003c\/p\u003e\n\u003cp\u003eThis unit sits in a mature, low-growth market yet delivers stable, high-margin cash flow; in FY2024 it contributed roughly 60% of consolidated adjusted EBITDA, funding debt service and capex.\u003c\/p\u003e\n\u003cp\u003eThose profits underwrite debt reduction—net debt fell 18% year-over-year in 2024—and bankroll growth bets like Wavelo, which received $6–8m of strategic investment through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHover Retail Domains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHover, Tucows' premium retail domain registrar, posts steady renewal rates around 72% and net revenue margins near 28% in 2025, reflecting high customer loyalty in a mature market.\u003c\/p\u003e\n\u003cp\u003eIts simplified UX and standout customer support drive low churn and above-industry gross margins, giving Hover a durable competitive edge and predictable cash generation.\u003c\/p\u003e\n\u003cp\u003eClassed as a Cash Cow, Hover needs minimal marketing spend (≈2–3% of revenue) and supplies the free cash flow Tucows uses to fund 2024–2025 strategic shifts and M\u0026amp;A exploration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTing Mobile Legacy Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFollowing the March 2020 sale of the Ting Mobile customer base to Dish Network, Tucows has continued to collect transition and service fees; in 2025 these legacy payments contributed roughly US$8–12m annually, classifying the stream as a Cash Cow that needs virtually no new capex.\u003c\/p\u003e\n\u003cp\u003eBecause the revenue comes from a discontinued operation, it provides high-margin cash flow used to offset corporate overhead and to service interest on Tucows’ infrastructure debt, which stood near US$180m as of FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegistry Services Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTucows operates Registry Services Infrastructure as a cash cow, running backend systems for millions of domains across dozens of TLDs and holding multiyear contracts that create high entry barriers and steady renewals.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Tucows reported registry services revenue contributing roughly 25% of consolidated gross profit, with renewal rates above 90% and EBITDA margins near 40%, providing predictable cash to stabilize group results.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMillions of domains under management\u003c\/li\u003e\n\u003cli\u003eDozens of TLD partnerships\u003c\/li\u003e\n\u003cli\u003eMultiyear contracts, \u0026gt;90% renewals\u003c\/li\u003e\n\u003cli\u003e~25% of gross profit (2025)\u003c\/li\u003e\n\u003cli\u003e~40% EBITDA margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Owned Fiber Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn mature Ting fiber markets where build-out is complete and penetration exceeds 60–70%, these operations act as Cash Cows, generating steady, high-margin subscription revenue instead of requiring large construction CAPEX.\u003c\/p\u003e\n\u003cp\u003eNet cash flow from these markets in 2024 covered roughly 40–50% of Tucows consolidated capital needs, and management has shifted most excess free cash to deleveraging—reducing net debt by about 15% year-over-year through Q3 2024.\u003c\/p\u003e\n\u003cp\u003eThat reallocation means less reinvestment into new network builds and more focus on margin capture, subscriber retention, and servicing debt to improve balance-sheet flexibility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh penetration: 60–70%+\u003c\/li\u003e\n\u003cli\u003eHigh-margin recurring revenue\u003c\/li\u003e\n\u003cli\u003e2024 free cash helped cut net debt ~15% YoY (to Q3 2024)\u003c\/li\u003e\n\u003cli\u003eCash rerouted to deleverage, not new builds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTucows cash engines: Domains, Registry \u0026amp; Hover drive strong margins, cut net debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOpenSRS\/Enom, Hover, Registry Services and mature Ting markets are Tucows cash cows, delivering ~60% of adjusted EBITDA in FY2024, Registry ~25% gross profit and ~40% EBITDA margin, Hover renewal ~72% and 28% margin, net debt fell ~18% in 2024, legacy Ting fees $8–12m in 2025; free cash funds debt service, capex and strategic bets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale (OpenSRS\/Enom)\u003c\/td\u003e\n\u003ctd\u003e22M domains; top‑3 reseller share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHover\u003c\/td\u003e\n\u003ctd\u003e72% renewals; 28% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegistry\u003c\/td\u003e\n\u003ctd\u003e~25% gross profit; ~40% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTing mature markets\u003c\/td\u003e\n\u003ctd\u003e60–70% pen.; covers 40–50% capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003eNet debt ≈$180M; −18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eTucows BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Tucows BCG Matrix report you'll receive after purchase—no watermarks or placeholders, just the finalized, professionally formatted analysis ready for immediate use. This preview mirrors the full deliverable, crafted with market-backed insights and clear visuals for strategic decision-making. Upon purchase you’ll get the same editable, print-ready document instantly, suitable for presentations, planning, or client reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748086952313,"sku":"tucows-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tucows-bcg-matrix.png?v=1772204581","url":"https:\/\/matrixbcg.com\/products\/tucows-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}