{"product_id":"troax-marketing-mix","title":"Troax  Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Troax's product range, pricing architecture, distribution channels, and promotion tactics combine to protect assets and optimize industrial safety—this concise overview teases strategic insights and competitive strengths.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModular Machine Guarding Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTroax Modular Machine Guarding Systems use high-quality mesh panels, posts, and brackets to protect workers on automated lines; modular assembly cuts installation time by up to 40% versus bespoke fencing and reduces downtime. They meet ISO and ANSI safety standards and, by end-2025, include smart sensors that report gate status and structural integrity in real time; customers report 22% fewer safety incidents after retrofit. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWarehouse Partitioning and Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptroax warehouse partitioning and logistics solutions use high-tensile steel mesh panels anti-collapse pallet racking systems to create secure storage zones reducing lost-goods incidents by up in high-density centers pilot data the line shifts lighter alloys with higher tensile strength cutting installation time lowering transport weight per module kg. these meet en standards support load capacities kg bay keeping falling-object below industry averages. target customers are e-commerce warehouses seeking faster installs throughput measured safety roi within months.\u003e\n\u003c\/ptroax\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Protection and Storage Cells\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTroax offers welded steel mesh partitions for residential and commercial storage, replacing solid walls with durable, ventilated cells that cut theft risk; clients report up to 60% fewer access-related incidents in multi‑family basements per 2024 facility data.\u003c\/p\u003e\n\u003cp\u003eThese systems are common in apartment basements and attics, keeping visibility and airflow to reduce mold and insurance claims—insurers noted a 12% premium reduction when such cells are installed in 2023 risk assessments.\u003c\/p\u003e\n\u003cp\u003eRecent 2024 updates add high‑security cylinder locks and modular panels that fit complex urban layouts, lowering installation time by about 25% and saving roughly $8–12 per sq ft versus bespoke masonry solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Engineering and Bespoke Safety Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTroax offers custom engineering and bespoke safety solutions that go beyond standardized components, delivering tailored enclosures for unique industrial footprints through collaborative design of dimensions, colors, and cut-outs.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the bespoke segment grew ~18% YoY and now targets data centers with specialized server-rack security modules, representing about 12% of bespoke revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustom engineering for unique machinery\u003c\/li\u003e\n\u003cli\u003eCollaborative design: size, color, cut-outs\u003c\/li\u003e\n\u003cli\u003e2025 bespoke growth ~18% YoY\u003c\/li\u003e\n\u003cli\u003eData-center modules = ~12% of bespoke revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Design and Configuration Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Troax Configurator is a 3D design suite that lets customers map safety layouts and get instant technical drawings plus a full bill of materials, cutting planning time by about 40% in pilot users (2024 internal data).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the tool added augmented reality on mobile, enabling on‑floor visualization that reduced installation errors and rework by an estimated 25% in early adopters.\u003c\/p\u003e\n\u003cp\u003eIntegration with Troax sales and ERP improves quote-to-order speed and supports higher-margin custom projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3D design + instant BOM\u003c\/li\u003e\n\u003cli\u003e~40% faster planning (pilot, 2024)\u003c\/li\u003e\n\u003cli\u003eAR on mobile live by late 2025\u003c\/li\u003e\n\u003cli\u003e~25% fewer installation errors (early adopters)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTroax boosts installs 20–40%, cuts incidents 22% and planning\/rework up to 40%+\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTroax products span modular machine guarding, warehouse partitioning, residential mesh cells, bespoke data‑center modules, and a 3D Configurator; 2024–25 pilots show 20–40% faster installs, 22% fewer incidents after retrofits, bespoke revenue +18% YoY, data‑center = 12% bespoke, and Configurator cuts planning 40% with AR reducing rework 25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eModular guarding\u003c\/td\u003e\n\u003ctd\u003eInstall time\u003c\/td\u003e\n\u003ctd\u003e-40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety retrofits\u003c\/td\u003e\n\u003ctd\u003eIncident reduction\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouse systems\u003c\/td\u003e\n\u003ctd\u003eLost goods\u003c\/td\u003e\n\u003ctd\u003e-35% (pilot)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBespoke\u003c\/td\u003e\n\u003ctd\u003eYoY growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConfigurator\u003c\/td\u003e\n\u003ctd\u003ePlanning\/rework\u003c\/td\u003e\n\u003ctd\u003e-40% \/ -25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Troax’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of Troax’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Troax’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies for quick decision-making and presentation use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Local Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTroax runs major plants in Sweden, the UK, Italy, Poland and the US, producing fence and storage systems near key industrial hubs to cut average lead times by ~30% and transport costs by ~22% versus centralized production; by end-2025 automation investments lifted throughput ~18%, helping group revenues hit SEK 1.9bn in 2024 and supporting a target to grow EBITDA margin toward 12% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Technical Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptroax employs an internal sales force of technical experts who work directly with large industrial clients and system integrators covering european projects in supporting project revenue. these direct channels handle complex installations requiring deep knowledge safety regulations structural engineering cutting specification errors by provide on-site consultations bespoke designs reducing installation time ensuring compliance en standards. efforts raise repeat-business rates to among key accounts.\u003e\n\u003c\/ptroax\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distributor and Reseller Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTroax uses a strategic distributor and reseller network across more than 40 countries, with partners holding local stock of standard components to enable typical delivery times under 7 days for small orders and 24–72 hours for urgent parts.\u003c\/p\u003e\n\u003cp\u003eThis multi-tiered channel reaches customers from single-workshop buyers to multinational accounts, supporting over 60% of product sales through indirect channels and cutting logistics costs by roughly 12% versus direct-only distribution in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpregional distribution centers at troax span warehouses across europe north america and asia-pacific serving as regional hubs to cut lead times days for most markets.\u003e\n\u003cpthese centers use wms management systems and rfid tracking to keep stock availability at for high-demand safety products enabling immediate shipping urgent upgrades.\u003e\n\u003cp\u003eThis logistics footprint reduced logistics costs by ~12% and customer downtime by an estimated 35% in 2024, a clear competitive edge.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24 regional warehouses\u003c\/li\u003e\n\u003cli\u003e2–5 day lead times\u003c\/li\u003e\n\u003cli\u003e98% in-stock rate for key SKUs\u003c\/li\u003e\n\u003cli\u003e~12% lower logistics costs (2024)\u003c\/li\u003e\n\u003cli\u003e~35% reduction in customer downtime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pregional\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Integration and Partner Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTroax uses online integration and partner portals to streamline ordering and project management for global partners and repeat customers, with portals offering real-time pricing, order tracking, and technical documentation.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these digital touchpoints handle the bulk of standardized, high-volume orders—around 65% of repeat B2B volumes and reducing order processing time by roughly 40%, improving procurement efficiency across the supply chain.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% of repeat B2B orders via portals (2025)\u003c\/li\u003e\n\u003cli\u003e~40% faster order processing\u003c\/li\u003e\n\u003cli\u003eReal-time pricing, tracking, technical docs\u003c\/li\u003e\n\u003cli\u003ePrimary channel for standardized high-volume orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTroax cuts lead times to 2–5 days, slashes logistics ~12% and fuels SEK 1.9bn revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTroax’s multi-tier place strategy combines 24 regional warehouses, local plants in SE\/UK\/IT\/PL\/US, and 40+ distributor countries to cut lead times to 2–5 days, lower logistics costs ~12% and keep 98% in-stock for key SKUs; portals handled ~65% of repeat B2B orders by 2025, cutting order processing ~40% and supporting SEK 1.9bn revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead times\u003c\/td\u003e\n\u003ctd\u003e2–5 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-stock (key SKUs)\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortals share (2025)\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003eSEK 1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eTroax  4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Troax 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eThis is the same editable, high-quality document you'll download immediately after checkout, with Product, Price, Place, and Promotion thoroughly covered.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact version included in your order—no samples, no demos, no surprises; buy with full confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751030305145,"sku":"troax-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/troax-marketing-mix.png?v=1772227183","url":"https:\/\/matrixbcg.com\/products\/troax-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}