{"product_id":"trip-swot-analysis","title":"Trip.com Group SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTrip.com Group leverages scale, strong tech-driven distribution, and growing global demand for travel, but faces margin pressure from intense competition and macro sensitivity tied to travel cycles; regulatory shifts in China and currency risks add complexity. Discover the full SWOT analysis for detailed, research-backed insights, editable Word and Excel deliverables, and strategic recommendations to inform investment or planning decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Position in China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group, via Ctrip and Qunar, held roughly 55% share of China’s online travel agency gross bookings by end-2025, driven by post-COVID domestic travel where bookings recovered to 95% of 2019 levels. Deep ties with 8,500+ domestic hotels and 300+ airlines secured preferential inventory and commissions, producing RMB 18.6 billion in FY2025 operating cash flow to fund global expansion. This cash engine underwrote R\u0026amp;D spend of RMB 2.1 billion in 2025 on AI and personalization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Global Travel Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group runs an integrated global travel ecosystem covering flights, hotels, trains and car rentals across Trip.com, Ctrip, Skyscanner and Qunar, driving higher stickiness and cross-sell. This one-stop model raised 2024 average revenue per MAU by ~18% year-over-year (management reported ADR gains), simplifying complex itineraries and boosting basket size. Skyscanner’s integration channels ~100 million monthly searches into Trip.com bookings, shortening search-to-book time and lifting conversion rates. The ecosystem supported RMB 118.6 billion gross transaction value in 2024, concentrating revenue upstream.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced AI and Technological Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Trip.com Group had fully integrated generative AI across customer service and trip planning, cutting service costs by an estimated 18% and handling 70% of inquiries end-to-end, boosting response speed 3x. The AI offers 24\/7 personalized assistance in 40+ languages to a global user base, supporting rapid scale: revenue per employee rose 12% while headcount grew just 4% year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Financial Resilience and Liquidity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group held RMB 58.3 billion cash and cash equivalents at the 2025 fiscal year-end, giving it strong liquidity to sustain marketing spend and strategic M\u0026amp;A during downturns.\u003c\/p\u003e\n\u003cp\u003eThat cash buffer and low net leverage let Trip.com outcompete smaller, highly leveraged rivals and maintain market share through cyclical travel shocks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRMB 58.3B cash (FY2025)\u003c\/li\u003e\n\u003cli\u003eLow net debt\/EBITDA vs peers\u003c\/li\u003e\n\u003cli\u003eSupports aggressive marketing and deals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group’s multi-brand portfolio—Trip.com, Ctrip, Qunar, and Skyscanner—lets it serve budget, mid-market, and premium segments, reducing reliance on any single platform and increasing customer reach; in 2024 the group reported RMB 65.6 billion revenue, with international bookings growing 28% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets varied price points and demographics\u003c\/li\u003e\n\u003cli\u003eMitigates single-platform risk\u003c\/li\u003e\n\u003cli\u003eCaptures global demand—from budget to corporate\u003c\/li\u003e\n\u003cli\u003eRMB 65.6B revenue (2024); international bookings +28% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com: Dominant China OTA—55% share, RMB65.6B revenue, AI cuts costs 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group held ~55% China OTA gross bookings (end-2025), RMB 65.6B revenue (2024), RMB 58.3B cash (FY2025), RMB 18.6B operating cash flow (FY2025), AI cut service costs ~18% and handled 70% inquiries, integrated ecosystem drove RMB 118.6B GTV (2024) and Skyscanner ~100M monthly searches.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e~55% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eRMB 65.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash\u003c\/td\u003e\n\u003ctd\u003eRMB 58.3B (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating CF\u003c\/td\u003e\n\u003ctd\u003eRMB 18.6B (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGTV\u003c\/td\u003e\n\u003ctd\u003eRMB 118.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI impact\u003c\/td\u003e\n\u003ctd\u003e-18% service cost; 70% E2E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT analysis of Trip.com Group, outlining the company’s internal strengths and weaknesses alongside external opportunities and threats to clarify strategic priorities and competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOffers a concise Trip.com Group SWOT snapshot for quick strategic alignment and stakeholder-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Revenue Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite international expansion, Trip.com Group (NASDAQ: TCOM) still derives about 60% of 2024 revenue from Greater China and outbound Chinese travelers, leaving it exposed to domestic GDP shocks—China GDP growth slowed to 3.0% in 2023 and 4.5% in 2024—and to shifts in local consumer sentiment; ongoing diversification (Southeast Asia, Europe) reduced China share by only ~5 percentage points since 2021, so country-specific risk remains material.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Customer Acquisition Costs Internationally\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCompeting with Booking Holdings and Expedia forces Trip.com Group to spend heavily on performance marketing and brand building; in 2024 Trip.com reported sales \u0026amp; marketing expenses of RMB 9.1bn (about USD 1.3bn), up 18% year-on-year, highlighting pressure on margins.\u003c\/p\u003e\n\u003cp\u003eIn Western markets customer acquisition cost (CAC) often exceeds LTV payback windows, with industry CACs for OTA channels averaging USD 120–200 per user in 2024, which erodes Trip.com brand's initial margins.\u003c\/p\u003e\n\u003cp\u003eGiven these elevated CACs and slower LTV ramp outside Asia, achieving sustainable profitability in North America and Europe remains a long-term strategic challenge for the group's global expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Quality Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a global aggregator, Trip.com Group relies on over 1.2 million third‑party hotels and 200+ carriers across 200+ countries, creating fragmented quality control that drives inconsistent guest experiences, especially in emerging markets where inspection standards vary; in 2024 Trip.com reported 76% of gross bookings from non‑proprietary suppliers, so managing discrepancies at scale remains a logistical hurdle that can hurt brand reputation and repeat bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Sensitivity in Domestic Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpregulatory sensitivity in china exposes trip.com group to abrupt policy shifts on data security and anti-monopoly rules that could force business-model changes or restrict growth ota metasearch segments beijing fined tech firms about cny tougher continue into\u003e\n\u003cpcompliance complexity drives high costs reported rmb in sga-related compliance fy2024 constant monitoring and operational adjustments.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eExposure to Chinese regulatory shifts\u003c\/li\u003e\u003cli\u003eRMB 1.9bn FY2024 compliance\/legal expense\u003c\/li\u003e\u003cli\u003eNationwide tech fines ~CNY 176bn (2021–2023)\u003c\/li\u003e\n\u003c\/pcompliance\u003e\u003c\/pregulatory\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Recognition Lag in Western Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWhile Ctrip is a household name in China, the Trip.com brand has lower awareness in North America and Europe—brand recall surveys in 2024 showed Trip.com awareness ~18% in the US vs competitors at 60%+.\u003c\/p\u003e\n\u003cp\u003eBuilding trust to match incumbents requires heavy marketing and distribution spend; Trip.com Group spent HKD 6.2bn on sales \u0026amp; marketing in FY2023, showing the capital intensity.\u003c\/p\u003e\n\u003cp\u003eThis brand-equity gap constrains organic growth in high-margin segments: in 2024 international OTA bookings contributed \u0026lt;30% of Trip.com’s gross transaction value, limiting revenue mix diversification.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUS awareness ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eCompetitors 60%+ recall\u003c\/li\u003e\n\u003cli\u003eSales \u0026amp; marketing spend HKD 6.2bn (FY2023)\u003c\/li\u003e\n\u003cli\u003eInternational GTV \u0026lt;30% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh China Risk, Costly Growth, Weak US Brand and Fragmented Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy China concentration (~60% of 2024 revenue), high S\u0026amp;M and CAC (RMB 9.1bn sales \u0026amp; marketing; industry CAC USD120–200 in 2024), weak Western brand awareness (~18% US 2024) and fragmented supplier quality (76% bookings from third‑party), plus regulatory\/compliance costs (RMB 1.9bn FY2024; China fines ~CNY176bn 2021–2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u0026amp;M expense (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 9.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS awareness (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird‑party bookings (2024)\u003c\/td\u003e\n\u003ctd\u003e76%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\/legal (FY2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eTrip.com Group SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get; purchase unlocks the entire in-depth version, including editable charts and strategic recommendations tailored to Trip.com Group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752534618489,"sku":"trip-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/trip-swot-analysis.png?v=1772242091","url":"https:\/\/matrixbcg.com\/products\/trip-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}