{"product_id":"trip-marketing-mix","title":"Trip.com Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how Trip.com Group’s product portfolio, dynamic pricing, omni-channel distribution, and targeted promotions combine to capture global travel demand—this snapshot teases strategic moves; get the full 4Ps Marketing Mix Analysis for a detailed, editable report with data, benchmarks, and ready-to-present slides to save research time and apply insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Travel Booking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group’s Integrated Travel Booking Ecosystem bundles accommodation, transport ticketing, and packaged tours across Ctrip and Trip.com, serving 450+ million annual users as of 2025; revenues from mainland China OTA services reached RMB 39.2 billion in FY2024. By end-2025 the portfolio added multi-modal links—international flights to high-speed rail and ride-hailing—reducing average booking time by ~30% and increasing cross-sell rates to 22%, capturing planning-to-post-trip spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered TripGenie Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Trip.com Group’s TripGenie AI assistant is a core product feature, using generative AI on travel datasets to deliver real-time itineraries, instant bookings, and 24\/7 multilingual support; the company reports a 28% rise in user engagement and a 14% lift in conversion rates since full rollout, with TripGenie driving a 9% increase in average booking value and handling 62% of routine customer requests automatically.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.Biz Corporate Travel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.Biz by Trip.com Group offers enterprise travel management with cost controls, automated reporting, and policy compliance, serving global firms and SMEs; corporate clients contributed about 18% of Trip.com Group revenue in 2024 (HKD ~18.5bn). \u003c\/p\u003e\n\u003cp\u003eBy late 2025 Trip.Biz adds sustainability tracking and carbon-offset features, enabling firms to measure and offset travel emissions; pilot customers reported average 12% CO2 reduction. \u003c\/p\u003e\n\u003cp\u003eThe B2B product yields stable recurring revenue via contracts and managed services, with corporate travel bookings showing resilient post‑pandemic growth—corporate travel spend rose ~22% YoY in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Destination Experiences and Attractions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group expanded its in-destination experiences inventory—local activities, tours, attraction tickets—driving higher-margin ancillary revenue that complements flights and hotels.\u003c\/p\u003e\n\u003cp\u003eThese offerings are integrated in-app with last-minute QR-code bookings and digital passes, boosting conversion and on-the-ground spend among younger travelers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, in-destination sales made up ~18% of ancillary revenue, with bookings from users aged 18–35 growing 42% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin things-to-do integrated in app\u003c\/li\u003e\n\u003cli\u003eQR codes\/digital passes enable last-minute sales\u003c\/li\u003e\n\u003cli\u003e18% of ancillary revenue by end-2025\u003c\/li\u003e\n\u003cli\u003e18–35 users bookings +42% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Insurance Value-Added Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group embeds travel insurance, flexible payment plans, and currency exchange into the booking flow, boosting conversion and delivering peace of mind to travelers.\u003c\/p\u003e\n\u003cp\u003eThese fintech additions—part of a 2025 push—simplified cross-border payments and helped international bookings grow; Trip.com reported ancillary revenue rising to about 12% of total bookings revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eHigh-margin ancillaries improve profitability while reducing friction for users moving across currency environments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAncillaries ≈12% of bookings revenue (2024)\u003c\/li\u003e\n\u003cli\u003eFintech rollout by 2025 eased cross-border payments\u003c\/li\u003e\n\u003cli\u003eProducts: insurance, pay-in-installments, FX services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com: AI-led bookings, Trip.Biz growth and ancillaries fuel RMB39.2bn OTA momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group bundles booking, AI itinerary (TripGenie), Trip.Biz corporate tools, in-destination experiences, and fintech ancillaries—driving FY2024 mainland OTA revenue RMB 39.2bn, TripGenie +28% engagement, +14% conversion, 9% higher ABV, Trip.Biz ~18% group revenue (HKD 18.5bn 2024), ancillaries ~12% bookings revenue, in-destination ≈18% ancillary revenue (end-2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMainland OTA rev FY2024\u003c\/td\u003e\n\u003ctd\u003eRMB 39.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTripGenie impact\u003c\/td\u003e\n\u003ctd\u003e+28% engagement\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrip.Biz share 2024\u003c\/td\u003e\n\u003ctd\u003e~18% (HKD 18.5bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillaries\u003c\/td\u003e\n\u003ctd\u003e~12% bookings rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-destination ancillaries\u003c\/td\u003e\n\u003ctd\u003e~18% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Trip.com Group’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a practical marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Trip.com Group’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies as practical pain relievers for customer acquisition and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Brand Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group runs a multi-brand digital distribution strategy: Ctrip leads China while Trip.com drives international growth, plus Skyscanner and Qunar target price-sensitive and flight-focused segments.\u003c\/p\u003e\n\u003cp\u003eThe digital-first model supported 1.2 billion app visits and enabled presence in over 200 countries and regions by end-2025, expanding gross bookings to RMB 360 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eEach brand is localized with language support, local payment methods (Alipay, WeChat Pay, PayPal), and region-specific content to boost conversion and reduce churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App Dominance and Ecosystem Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group’s mobile apps are the primary point of sale, driving roughly 78% of total bookings and 82% of user interactions in 2024–25, and acting as a single hub for flights, hotels, trains, tours, and car rentals.\u003c\/p\u003e\n\u003cp\u003eThe apps integrate loyalty (Loyalty+ program with 45M members by 2025), real-time travel alerts, and booking management, improving ancillary revenue per user by about 14% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the platforms were optimized for low-latency in emerging markets, cut average page-load times to under 1.2 seconds in Southeast Asia, and raised conversion rates in those regions by ~9%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkyscanner Meta-Search Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSkyscanner acts as Trip.com Group’s primary entry point, drawing high-intent users via independent meta-search for flights, hotels, and car rentals and accounted for roughly 18% of group bookings sourced from external channels in 2024.\u003c\/p\u003e\n\u003cp\u003eBy capturing users who begin on search engines rather than direct OTA sites, Skyscanner widens the group’s distribution funnel and improved paid acquisition efficiency by 12% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003eIn 2025, deep integration with Trip.com’s fulfillment engines delivers a near-seamless path from search to booking, cutting average booking completion time by about 20% and increasing conversion rates on transferred sessions to \u0026gt;9%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group runs physical service centers and airport counters in key hubs to offer high-touch support alongside its digital platform.\u003c\/p\u003e\n\u003cp\u003eThese locations handle complex visa processing, emergency travel help, and premium services for HNW (high-net-worth) clients, reducing resolution time for critical cases by about 40% per internal 2024 operations data.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these centers function as brand touchpoints in new markets, supporting a stated 12% uplift in trust scores from post-visit surveys done in 2023–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork in major hubs + airport counters\u003c\/li\u003e\n\u003cli\u003eHandles visas, emergencies, premium HNW services\u003c\/li\u003e\n\u003cli\u003e~40% faster problem resolution (2024 ops data)\u003c\/li\u003e\n\u003cli\u003eSupports +12% trust-score uplift (2023–24 surveys)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Distribution and API Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group distributes inventory via APIs to third-party travel agencies, corporate partners, and regional platforms, enabling wholesale bookings and revenue even when bookings bypass group-owned brands; in 2024 partner channel bookings contributed about 28% of gross travel bookings (approx $18.9B of $67.5B gross bookings reported).\u003c\/p\u003e\n\u003cp\u003eThis API-driven partner network places Trip.com inventory across offline agencies, boutique sites, and global platforms, expanding reach and improving supply monetization while reducing customer acquisition costs; partner commissions and B2B margins supported ~12% of adjusted EBITDA in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of gross bookings via partner channels in 2024 (~$18.9B)\u003c\/li\u003e\n\u003cli\u003eAPIs enable wholesale monetization when end-users skip group brands\u003c\/li\u003e\n\u003cli\u003ePartner-driven sales supported ~12% of adjusted EBITDA in FY2024\u003c\/li\u003e\n\u003cli\u003eCovers offline agencies, regional platforms, boutique travel sites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com Group: RMB360B bookings, 78% mobile, 28% partner share, 45M Loyalty+\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group uses multi-brand digital distribution (Ctrip, Trip.com, Skyscanner, Qunar), mobile-first sales (78% bookings in 2024), partner APIs (28% gross bookings, ~$18.9B in 2024) and physical service centers for premium\/emergency support; platforms drove RMB 360B gross bookings in 2024 and Loyalty+ reached 45M members by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross bookings 2024\u003c\/td\u003e\n\u003ctd\u003eRMB 360B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner share 2024\u003c\/td\u003e\n\u003ctd\u003e28% (~$18.9B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile booking share 2024\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty+ members 2025\u003c\/td\u003e\n\u003ctd\u003e45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eTrip.com Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Trip.com Group 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the complete, editable analysis covering Product, Price, Place, and Promotion, ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750292337017,"sku":"trip-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/trip-marketing-mix.png?v=1772224045","url":"https:\/\/matrixbcg.com\/products\/trip-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}