{"product_id":"trip-business-model-canvas","title":"Trip.com Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com Group: Concise Business Model Canvas \u0026amp; Actionable Growth Playbook\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Trip.com Group’s business model — this concise Business Model Canvas reveals how the company creates value, scales across markets, and monetizes travel demand; perfect for investors, consultants, and entrepreneurs seeking actionable insights. Download the full Word\/Excel canvas to access nine detailed building blocks, benchmarks, and strategic recommendations you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Airline and Transportation Carriers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group holds alliances with over 500 airlines, covering 90%+ of global seat capacity and driving $8.2B in annual flight GMV (2024); these partners support seamless API integrations that deliver real-time schedules and seat availability with sub-second latency for top routes. By late 2025 the network expanded to include major high-speed rail operators in Europe and Asia, adding ~12% sustainable-transport share to bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Hotel and Accommodation Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group partners with over 2 million hotels across 200 countries, from global luxury chains to independent boutiques, securing exclusive rates and inventory that power its value proposition.\u003c\/p\u003e\n\u003cp\u003eThe company supplies partners with digital management tools and data-driven insights—helping boost occupancy and average daily rate (ADR); in 2024 these services supported gross transaction value (GTV) of about US$60 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Payment Processors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group partners with Visa, Mastercard and regional wallets (Alipay, WeChat Pay, Paytm) to secure global payments and cut checkout drop-off; co-branded cards and loyalty-point ties drove a 12% boost in repeat bookings in 2024 and processed over $35B in GTV that year. By 2025 they added localized rails in 15 emerging markets, reducing failed transactions by ~20% and raising conversion rates in those markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Tourism Boards and Government Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group partners with national and local tourism boards on joint marketing campaigns that drove an estimated 12% lift in regional bookings in 2024, while securing early notice of travel-policy changes and promotional subsidies worth tens of millions RMB.\u003c\/p\u003e\n\u003cp\u003eSuch cooperation helps the group navigate international regulatory complexity and supports local economies by boosting visitor spend and off-season travel.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% regional booking lift (2024)\u003c\/li\u003e\n\u003cli\u003eearly access to policy changes\u003c\/li\u003e\n\u003cli\u003epromotional subsidies: tens of millions RMB\u003c\/li\u003e\n\u003cli\u003esupports local visitor spend and off-season demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Cloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic alliances with cloud leaders let Trip.com Group sustain a high-performance, scalable platform that handled peak loads like Singles Day 2024 surges, supporting over 400 million monthly active users and \u0026gt;20 million daily searches.\u003c\/p\u003e\n\u003cp\u003eThese partners supply AI\/ML infrastructure—driving personalized recommendations and chatbots that cut customer-service cost-per-ticket by ~18% in 2024—forming the tech backbone that preserves Trip.com’s competitive edge.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e400M monthly users; \u0026gt;20M daily searches\u003c\/li\u003e\n\u003cli\u003eHandled Singles Day 2024 peak traffic\u003c\/li\u003e\n\u003cli\u003eAI\/ML reduced service cost-per-ticket ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eScalable cloud for traffic spikes and personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com partners drive $103B+ travel GTV, 400M MAU, 90% global air coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group partners: 500+ airlines (90%+ global seat capacity; $8.2B flight GMV 2024), 2M+ hotels across 200 countries (hotel GTV ~$60B 2024), payments partners processing $35B+ GTV (12% lift in repeat bookings 2024), cloud\/AI partners supporting 400M MAU and \u0026gt;20M daily searches; rail and tourism-board ties added ~12% sustainable bookings and tens of millions RMB in subsidies by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirlines\u003c\/td\u003e\n\u003ctd\u003eCoverage \u0026amp; flight GMV\u003c\/td\u003e\n\u003ctd\u003e500+; 90%+ seats; $8.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\u003c\/td\u003e\n\u003ctd\u003eInventory \u0026amp; hotel GTV\u003c\/td\u003e\n\u003ctd\u003e2M+ hotels; ~$60B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eProcessed GTV \u0026amp; repeat bookings\u003c\/td\u003e\n\u003ctd\u003e$35B; +12% repeat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/AI\u003c\/td\u003e\n\u003ctd\u003eUsers \u0026amp; searches\u003c\/td\u003e\n\u003ctd\u003e400M MAU; \u0026gt;20M\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail \u0026amp; tourism boards\u003c\/td\u003e\n\u003ctd\u003eSustainable bookings \u0026amp; subsidies\u003c\/td\u003e\n\u003ctd\u003e~12% share; tens of millions RMB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-to-use Business Model Canvas for Trip.com Group outlining customer segments, channels, value propositions, revenue streams, key resources, activities, partners, cost structure, and customer relationships, reflecting its OTA, metasearch, and corporate travel operations and competitive advantages for investor presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Trip.com Group’s business model with editable cells—quickly identifies core travel-platform components, revenue streams, and partners to relieve strategic clarity pain points for teams and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Development and Technical Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group continuously invests in mobile and web infrastructure, supporting 400+ million annual active users and reducing page load times by ~20% since 2023 to boost conversion across touchpoints.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the company prioritizes search and booking-flow optimization and integrates generative AI—pilots cut average itinerary planning time by ~45% and aim to lift booking conversion by 2–3 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Global Brand Building\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group runs aggressive global campaigns across digital and traditional media to sustain Ctrip, Trip.com, and Skyscanner awareness, spending about US$600M on sales \u0026amp; marketing in FY2024 to drive volume; it uses data-driven performance marketing—personalized ads and A\/B testing—to boost conversion rates (up to 18% in targeted segments) and tailors brand programs per market for cultural fit and trust, supporting 490M annual active users in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Support Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaintaining a 24\/7 multi-language support network, Trip.com Group operates a hybrid model—AI chatbots plus 7,500+ human agents as of 2025—to handle bookings, cancellations, and emergencies, resolving ~82% of queries on first contact. This service mix drives loyalty and reputation: customer retention rose 6.4% year-over-year in 2024 and support-related NPS improvements contributed to a 3.2% increase in gross bookings to $42.7B in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group actively negotiates with airlines, hotels, and local operators to secure competitive rates and high-quality inventory, managing 6.5 million+ listings globally (2025) and driving supplier contribution to 78% of gross bookings in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe group gives suppliers analytics and marketing tools—like targeted campaigns and data dashboards—helping partners increase visibility; supplier-ad services grew 24% YoY in 2024, keeping the marketplace diverse and competitive.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.5M listings worldwide (2025)\u003c\/li\u003e\n\u003cli\u003e78% supplier-sourced gross bookings FY2024\u003c\/li\u003e\n\u003cli\u003eSupplier ad revenue +24% YoY 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Data Analytics and Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group processes petabyte-scale user data across 400m+ monthly active users to map travel patterns and preferences, feeding ML models that personalize UI and recommend tailored flights, hotels, and packages.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, predictive analytics drive real-time dynamic pricing and demand forecasting, improving revenue-per-booking and reducing price error rates by double digits versus 2022 baselines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e400m+ MAU; petabyte data lake\u003c\/li\u003e\n\u003cli\u003eML-driven recommendations lift conversion rates\u003c\/li\u003e\n\u003cli\u003eReal-time pricing cuts price errors double-digit\u003c\/li\u003e\n\u003cli\u003ePredictive demand forecasting for inventory yield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com: 400M+ MAU, $42.7B bookings, 6.5M listings — gen‑AI boosts conversion, slashes planning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group runs global tech, marketing, supply and support operations: 400M+ MAU, 6.5M listings (2025), US$42.7B gross bookings (2024), US$600M S\u0026amp;M spend (FY2024), 7,500+ agents (2025); gen-AI pilots cut itinerary time ~45% and aim to lift conversion 2–3ppt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e400M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings\u003c\/td\u003e\n\u003ctd\u003e6.5M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross bookings\u003c\/td\u003e\n\u003ctd\u003eUS$42.7B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u0026amp;M spend\u003c\/td\u003e\n\u003ctd\u003eUS$600M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport agents\u003c\/td\u003e\n\u003ctd\u003e7,500+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the authentic Trip.com Group Business Model Canvas — not a mockup or sample — and it reflects the exact content and layout of the final deliverable you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you’ll get this same professional, ready-to-use file in editable formats, with all sections and details included exactly as shown in the preview.\u003c\/p\u003e\n\u003cp\u003eNo placeholders, no surprises — what you see is the full, downloadable canvas ready for presentation, analysis, or adaptation to your needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749521437049,"sku":"trip-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/trip-business-model-canvas.png?v=1772214735","url":"https:\/\/matrixbcg.com\/products\/trip-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}