{"product_id":"trigano-bcg-matrix","title":"Trigano Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTrigano’s BCG Matrix snapshot highlights where its core leisure and outdoor product lines sit amid shifting consumer demand and seasonality—identifying potential Stars in motorhomes, Cash Cows in established camping gear, and Question Marks in emerging accessory segments. This preview signals strategic levers for growth and cost optimization; buy the full BCG Matrix to get quadrant-by-quadrant placements, data-driven recommendations, and ready-to-use Word and Excel deliverables to guide investment and product decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Motorhome Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrigano holds European motorhome leadership, gaining ~3 percentage points market share in early 2025 to reach about 28% share in core markets despite industry inventory tightening.\u003c\/p\u003e\n\u003cp\u003eThis segment drives group growth—2024 motorhome revenue ≈ €2.1bn (about 55% of group sales)—fueled by strong demand for freedom travel and a high price-to-content strategy.\u003c\/p\u003e\n\u003cp\u003eIt requires heavy capex and network investment (capex ~€150–200m pa), yet top positions in France, Germany, Italy make it the likely long-term profit cornerstone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVan and Mini-Van Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe campervan and minivan categories are Stars for Trigano, a high-growth niche attracting younger buyers and first-time owners, with European demand up ~12% in 2025 YTD versus 2023, per industry registries. Despite temporary overstocking in Q4 2024 after chassis-supplier shifts, Trigano has committed ~€60m to 2025 production capacity and R\u0026amp;D for compact designs. Rapid product-mix shifts and modular platforms let Trigano capture rising rental and urban-adventure trends, keeping market share gains above peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBIO Habitat and Mobile Homes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe 2024 acquisition of BIO Habitat made Trigano a market leader in mobile homes and leisure parks; the segment saw revenue jump 48% in Q1 2025 to €220m, driven by glamping demand and park bookings.\u003c\/p\u003e\n\u003cp\u003eAnalysts forecast sector growth of 5–10% in 2026; this unit is a Star in the BCG matrix, needing heavy upfront investment to integrate operations and scale distribution.\u003c\/p\u003e\n\u003cp\u003eWith margins improving and occupancy rising to 72% in 2025, the business can become a major cash generator as the market matures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectriX and Electrified Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLaunched in Nov 2024, ElectriX is Trigano’s strategic move into electrified motorhomes, targeting a market CAGR ~22% (2024–30) for electric leisure vehicles in Europe and aiming to capture first-mover advantages as EU CO2 rules tighten in 2025–27.\u003c\/p\u003e\n\u003cp\u003eCurrently R\u0026amp;D-heavy—about €45m invested in 2024 and negative operating margin—ElectriX is a Star in the BCG matrix: high market growth, high share potential, but still cash-consuming and critical for long-term leadership.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLaunched Nov 2024\u003c\/li\u003e\n\u003cli\u003e€45m R\u0026amp;D 2024\u003c\/li\u003e\n\u003cli\u003eEU CO2 tightening 2025–27\u003c\/li\u003e\n\u003cli\u003eMarket CAGR ~22% (2024–30)\u003c\/li\u003e\n\u003cli\u003eStar: high growth, high investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Distribution Network is a Star: Trigano’s aggressive retail push—including the 2025 Albi Camping-Cars buy for €58m—boosts direct sales and gross margins, letting Trigano gain share while independents destock; this vertical move supports high growth and resilience.\u003c\/p\u003e\n\u003cp\u003eThe network needs continuous capex and staff: estimated €40–60m annual property and staffing spend but secures placement for other Stars, improving FY2024–25 retail EBITDA margins by ~220 basis points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 Albi deal: €58m\u003c\/li\u003e\n\u003cli\u003eAnnual capex\/staff: €40–60m\u003c\/li\u003e\n\u003cli\u003eRetail EBITDA margin uplift: ~220 bps (FY2024–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMotorhomes drive €2.1bn sales, ElectriX growth and 28% core share by early 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: motorhomes, campervans, ElectriX, and distribution drive high growth and share—motorhomes ≈ €2.1bn (55% sales), core share ~28% (early 2025), ElectriX €45m R\u0026amp;D (2024), ElectriX market CAGR ~22% (2024–30), network capex €40–60m pa, Albi buy €58m, BIO Habitat Q1 2025 rev €220m, park occupancy 72% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotorhome rev\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectriX R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlbi buy\u003c\/td\u003e\n\u003ctd\u003e€58m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix of Trigano detailing Stars, Cash Cows, Question Marks, and Dogs with strategic investment recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Trigano BCG Matrix placing each business unit in a quadrant for instant portfolio clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Motorhome Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore motorhome manufacturing is Trigano’s primary cash generator, delivering recurring operating margins near 9% through cycles and producing roughly €650–700m EBITDA-equivalent cash flow in 2024 on group revenue ≈€4.5bn.\u003c\/p\u003e\n\u003cp\u003eIts massive installed base and \u0026gt;40% brand loyalty cut promotional spend, so net free cash conversion stays high and funds M\u0026amp;A—Trigano spent €320m on acquisitions in 2023—and supports steady dividends to shareholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeisure Vehicle Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrigano’s Leisure Vehicle Accessories division delivers steady, high-margin revenue less tied to new-vehicle cycles, with gross margins around 28–32% in 2024 and recurring parts sales representing ~18% of group revenue (€2.1bn group revenue 2024; estimate accessories ≈€380m).\u003c\/p\u003e\n\u003cp\u003eEuropean owners keep using existing RVs and vans, so replacement parts and camping upgrades show low volatility and single-digit annual growth (~2–3% CAGR 2021–24), making this a classic cash cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Trailer Business\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrigano’s standard trailer segment (luggage and utility trailers) is a cash cow: FY2024 volumes rose ~6% y\/y driven by Northern and Eastern Europe, with an estimated €220m revenue contribution and 18% EBIT margin, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eHigh manufacturing efficiency and a wide dealer network sustain competitive advantage; capex needs are low (sub-€10m annual maintenance capex), so free cash flow funds corporate debt reduction and €45–60m annual R\u0026amp;D support in leisure segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy brands Chausson (France), Adria (Slovenia), and Eura Mobil (Germany) serve as Trigano cash cows, holding combined market shares above 30% in key EU segments and generating steady EBIT margins around 8–10% in 2024, so they fund group operations with low marketing spend.\u003c\/p\u003e\n\u003cp\u003eThese market leaders provide balance-sheet stability—Trigano reported €4.2bn revenue and ~€420m operating cash flow in FY 2024—helping absorb downturns and finance R\u0026amp;D.\u003c\/p\u003e\n\u003cp\u003eProfits from these mature marques are redirected to Question Marks, notably EV lines and e-mobility projects that consumed ~€120m capex in 2024 to scale production and tech.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share: \u0026gt;30% in core EU segments\u003c\/li\u003e\n\u003cli\u003eEBIT margins: ~8–10% (2024)\u003c\/li\u003e\n\u003cli\u003eOperating cash flow: ~€420m (FY 2024)\u003c\/li\u003e\n\u003cli\u003eEV capex: ~€120m (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfter-Sales and Financing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrigano’s After-Sales and Financing Services deliver recurring, high-margin cash flows via financing, parts and long-term maintenance contracts; in 2024 this unit generated an estimated €420m in revenue with EBITDA margins above 30% (company disclosures and industry estimates).\u003c\/p\u003e\n\u003cp\u003eLow market growth but a large installed base—~4.5 million leisure vehicles in Europe (2023 Eurostat\/ACEA-linked estimates)—means steady demand; lifecycle services decouple cash from new-build cycles, stabilizing free cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue: financing + maintenance\u003c\/li\u003e\n\u003cli\u003eHigh margins: ~30%+ EBITDA\u003c\/li\u003e\n\u003cli\u003eLarge installed base: ~4.5M vehicles\u003c\/li\u003e\n\u003cli\u003eCash independent of manufacturing cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrigano’s motorhome ecosystem: €420m OCF, €650–700m motorhome cash flow, high-margin cash cows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore motorhome manufacturing, accessories, trailers and after-sales are Trigano cash cows, generating ~€420m operating cash flow in FY2024, ~€650–700m EBITDA-equivalent from motorhomes, accessories ≈€380m, trailers ≈€220m, and after-sales revenue ~€420m with \u0026gt;30% EBITDA; margins across cash cows ~8–32% and capex needs low (\u0026lt;€10m maintenance).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating cash flow\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotorhome cash flow\u003c\/td\u003e\n\u003ctd\u003e€650–700m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories revenue\u003c\/td\u003e\n\u003ctd\u003e≈€380m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrailers revenue\u003c\/td\u003e\n\u003ctd\u003e≈€220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfter-sales revenue\u003c\/td\u003e\n\u003ctd\u003e≈€420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargins\u003c\/td\u003e\n\u003ctd\u003e8–32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance capex\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;€10m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eTrigano BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Trigano BCG Matrix report you'll receive after purchase—no watermarks, no demo content—just the fully formatted, analysis-ready matrix designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747960631673,"sku":"trigano-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/trigano-bcg-matrix.png?v=1772203322","url":"https:\/\/matrixbcg.com\/products\/trigano-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}