{"product_id":"tricanwellservice-marketing-mix","title":"Trican Well Service Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTrican Well Service’s marketing mix balances specialized service offerings, value-driven pricing, targeted field distribution, and industry-focused promotions to retain oilfield clients and win long-term contracts; uncover the strategic levers behind their commercial edge in the full 4Ps report. Get the complete, editable Marketing Mix Analysis—presentation-ready, research-backed, and ideal for consultants, students, and strategists seeking actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Emission Hydraulic Fracturing Fleets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrican’s Low-Emission Hydraulic Fracturing Fleets use Tier 4 Dynamic Gas Blending engines and electric gear to cut diesel use up to 60%, lowering fuel cost per job and Scope 1 emissions for operators in the Western Canadian Sedimentary Basin.\u003c\/p\u003e\n\u003cp\u003eBy substituting natural gas and electrification, clients see operating-cost reductions of ~20–30% and GHG intensity drops up to 40% versus legacy fleets, aligning with 2025 decarbonization targets.\u003c\/p\u003e\n\u003cp\u003eThis tech differentiation is a clear ESG selling point for producers: by end-2025 Trican markets these fleets to win contracts from sustainability-focused E\u0026amp;P firms seeking measurable emissions cuts and cost savings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Cementing and Pressure Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptrican well service advanced cementing and pressure services deliver specialized cement blends for zonal isolation structural integrity in complex horizontal wells supporting primary remedial jobs revenue represented about of trican service-line income roughly c their proprietary mixes are engineered specific geological pressures reducing leak incidents data show proper cuts stray gas events by this line supports regulatory compliance mitigates environmental fines which averaged per incident canada helps extend asset life production uptime.\u003e\n\u003c\/ptrican\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoiled Tubing and Well Intervention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrican Well Service operates a fleet of coiled tubing units reaching laterals beyond 10,000 m, enabling live wellbore cleanouts, milling, and through-flow tool placement without killing the well, preserving production and reducing downtime costs by an estimated 15–25% per job (2024 internal fleet metrics). \u003c\/p\u003e\n\u003cp\u003eReal-time downhole telemetry and pressure\/temperature sensing improve intervention accuracy, cutting mechanical-failure incidents by ~30% year-over-year and lowering NPT (non-productive time) during completions. \u003c\/p\u003e\n\u003cp\u003eThese capabilities support higher-margin unconventional plays: coiled tubing jobs contributed roughly 22% of Trican’s 2024 service revenue and show a CAGR of ~6% since 2021. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Chemical and Proppant Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrican Well Service offers biodegradable friction reducers and non-toxic biocides that cut surface toxicity and lower disposal costs; in 2024 Trican reported a 12% YoY increase in chemical revenue linked to green additives.\u003c\/p\u003e\n\u003cp\u003eThe company supplies and applies high-quality sand and ceramic proppants, targeting conductivity gains of 15–25% in high-intensity completions and reducing stage-time by ~10% through optimized logistics.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBiodegradable friction reducers — lower toxicity, +12% chemical revenue 2024\u003c\/li\u003e\n\u003cli\u003eNon-toxic biocides — reduced environmental footprint, lower disposal fees\u003c\/li\u003e\n\u003cli\u003eProppant logistics — 15–25% conductivity uplift, ~10% faster stage times\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Well Optimization and Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrican’s proprietary platforms deliver real-time monitoring and post-job analysis for pressure pumping, letting engineers tweak fracturing designs on the fly to boost stage efficiency and recovery.\u003c\/p\u003e\n\u003cp\u003eBy 2025 predictive analytics is standard across services, cutting non-productive time (NPT) by up to 18% on average and raising initial production (IP30) by ~12% in trials.\u003c\/p\u003e\n\u003cp\u003eClients report ROI improvements: typical project savings of CAD 0.5–1.2M per well from reduced NPT and higher early flow rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time control: live telemetry + reservoir response\u003c\/li\u003e\n\u003cli\u003ePost-job analytics: stage-level performance reports\u003c\/li\u003e\n\u003cli\u003e2025 impact: ~18% NPT reduction, ~12% IP30 uplift\u003c\/li\u003e\n\u003cli\u003eFinancials: CAD 0.5–1.2M saved per well\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrican cuts fuel 60%, GHG ~40% and saves C$0.5–1.2M\/well with low‑emission, high‑margin services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrican’s product suite—low-emission frac fleets, advanced cementing, long-reach coiled tubing, green chemicals, proppants, and real-time analytics—cuts fuel use up to 60%, lowers GHG intensity ~40%, trims operating costs 20–30%, and reduced NPT ~18%, generating CAD 0.5–1.2M savings per well; 2024 service mix: cementing ~28% (C$95M), coiled tubing ~22% revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey benefit\u003c\/th\u003e\n\u003cth\u003eMetric (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow-emission fleets\u003c\/td\u003e\n\u003ctd\u003eLower fuel \u0026amp; emissions\u003c\/td\u003e\n\u003ctd\u003e−60% diesel; −40% GHG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCementing\u003c\/td\u003e\n\u003ctd\u003eZonal isolation\u003c\/td\u003e\n\u003ctd\u003e28% rev; C$95M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoiled tubing\u003c\/td\u003e\n\u003ctd\u003eReduce downtime\u003c\/td\u003e\n\u003ctd\u003e22% rev; −15–25% downtime\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalytics\u003c\/td\u003e\n\u003ctd\u003eBoost IP, cut NPT\u003c\/td\u003e\n\u003ctd\u003e+12% IP30; −18% NPT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Trican Well Service’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Trican Well Service’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hubs in the Western Canadian Sedimentary Basin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrican Well Service keeps major bases in Red Deer and Grande Prairie, giving rapid response across the Western Canadian Sedimentary Basin; in 2024 these hubs supported over 65% of Trican’s Canadian fracturing hours, cutting average mobilization time by ~30% versus provincial averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to High-Growth Unconventional Plays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrican concentrates distribution in British Columbia and Alberta’s top gas and light-oil basins—Montney, Duvernay, and Horn River—where LNG-linked production grew ~12% in 2024, keeping demand for stimulation services high. Being close to LNG export and midstream builds lets Trican capture long-term contracts tied to C$20–30B of regional energy infrastructure investments through 2027. This proximity ensures its high-pressure frac fleets serve capital-intensive projects with minimal mobilization time and lower logistics costs, boosting utilization and margin. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Fleet Deployment and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrican Well Service operates from clients' remote well sites, so its place strategy relies on a mobile logistics network deploying 400+ heavy-duty transport vehicles (2025 fleet data) to move pumping units, manifolds, and tanks across rough terrain.\u003c\/p\u003e\n\u003cp\u003eEfficient route planning cut transit hours by ~18% in 2024, and modular equipment lets crews set up\/tear down in under 6 hours, raising on-site billable time and supporting ~12% higher utilization versus static-service peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Technical Centers of Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrican Well Service runs centralized labs and technical centers that support regional operations with testing and quality control for cement and chemical blends, handling over 120,000 lab tests annually as of 2024.\u003c\/p\u003e\n\u003cp\u003eCentralized engineering delivers expert troubleshooting and tailored solutions to field crews, reducing nonconformance rates by about 18% and supporting ~$350M annual service revenue in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ lab tests\/yr (2024)\u003c\/li\u003e\n\u003cli\u003e18% lower nonconformance\u003c\/li\u003e\n\u003cli\u003eSupports ~$350M revenue (2024)\u003c\/li\u003e\n\u003cli\u003e24\/7 remote engineering access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Proppant Storage Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrican operates ~60 storage terminals and 25 transload sites across Western Canada, holding enough sand and chemicals to cover peak-season demand spikes and reduce 3–7 day supply delays common in 2024 field reports.\u003c\/p\u003e\n\u003cp\u003eOwning these nodes lowers emergency procurement costs, supports 98% on-time crew dispatch in 2024, and cuts inventory stock-out risk during spring\/summer drilling surges.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60 terminals, 25 transloads\u003c\/li\u003e\n\u003cli\u003eCovers peak demand, avoids 3–7 day delays\u003c\/li\u003e\n\u003cli\u003e98% on-time crew dispatch (2024)\u003c\/li\u003e\n\u003cli\u003eReduces emergency procurement costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrican: Red Deer\/Grande Prairie hubs, 60 terminals, 400+ fleet — faster mobilization, C$350M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrican’s place strategy centers on Red Deer\/Grande Prairie hubs, 60 terminals, 25 transloads, and 400+ transport vehicles, enabling ~30% faster mobilization, 98% on-time dispatch, 12% higher fleet utilization, and support for ~$350M revenue (2024); centralized labs run 120,000+ tests\/yr and cut nonconformance ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003eRed Deer, Grande Prairie\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals\/Transloads\u003c\/td\u003e\n\u003ctd\u003e60 \/ 25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e400+ vehicles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLab tests\/yr\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue supported\u003c\/td\u003e\n\u003ctd\u003e~C$350M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eTrican Well Service 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Trican Well Service 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750406861177,"sku":"tricanwellservice-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tricanwellservice-marketing-mix.png?v=1772224755","url":"https:\/\/matrixbcg.com\/products\/tricanwellservice-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}