{"product_id":"treibacher-marketing-mix","title":"Treibacher Industrie AG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTreibacher Industrie AG leverages specialty materials expertise with focused product segmentation, value-based pricing, selective B2B channels, and targeted technical\/promotional communications to serve high-margin industrial clients.\u003c\/p\u003e\n\u003cp\u003eGo beyond this snapshot—purchase the full 4P's Marketing Mix Analysis for a presentation-ready, editable report detailing product portfolios, pricing architecture, distribution strategy, and promotional tactics with actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRare Earth Compounds and Oxides\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTreibacher Industrie AG supplies high-purity rare earth oxides and salts for catalysis, glass, and ceramics, with 2024 sales in specialty materials near EUR 120 million supporting steady demand. By late 2025 the product mix shifts toward green energy, targeting components for wind turbines and EV motors that represent ~18% of orders and growing at 22% CAGR since 2022. Quality control uses proprietary processing and ISO 9001\/ISO 14001–aligned testing, yielding \u0026gt;99.9% purity and \u0026lt;50 ppm impurities. These capabilities support premium pricing and stable industrial contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHard Metals and Refractory Powders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTreibacher Industrie AGs Hard Metals and Refractory Powders portfolio centers on tungsten carbide and refractory metal powders used in tooling and aerospace; these account for about 28% of Treibacher’s 2024 specialty materials revenue (≈€110m). Engineered for extreme durability and heat resistance, the powders support component performance at temperatures \u0026gt;1,200°C. Competitive edge comes from custom grain sizes (0.1–10 µm) and tailored chemistries, cutting client scrap rates by up to 15% in trials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecial Alloys and Vanadium Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis segment supplies vanadium chemicals and special alloys for steel and high-capacity vanadium redox flow batteries (VRFBs), addressing a grid-scale storage market forecasted to reach $6.3B by 2028 (2025 baseline).\u003c\/p\u003e\n\u003cp\u003eTreibacher leverages 100+ years of metallurgy know-how to deliver \u0026gt;99.5% vanadium purity and alloy tolerances that cut failure rates in demanding environments by ~30% vs industry average.\u003c\/p\u003e\n\u003cp\u003eAs late 2025 makes energy storage critical, these products underpin renewable infrastructure and smart grids, aligning with EU Green Deal storage targets and expected VRFB deployment gains.)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCircular Economy Recycling Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTreibacher Industrie AG recovers critical metals from spent catalysts and metal scrap, turning industrial residues into a reliable secondary raw-material feed that supports clients’ sustainability targets and reduces procurement risk.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the closed-loop recycling service is a market differentiator as EU critical‑raw‑material shortages push prices up (e.g., 2024 rare-earth price rises ~18%), and Treibacher’s process cuts client scope‑3 emissions and secures supply.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProcesses: spent catalysts, metal scrap\u003c\/li\u003e\n\u003cli\u003eBenefit: lowers scope‑3 emissions, secures secondary supply\u003c\/li\u003e\n\u003cli\u003e2024 context: rare‑earths +18% price pressure\u003c\/li\u003e\n\u003cli\u003ePositioning: closed‑loop ESG differentiator by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFine Chemicals and Pharmaceutical Ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptreibacher industrie ags fine chemicals and pharmaceutical ingredients serve pharma biotech clients requiring gmp-grade purity full regulatory compliance in the segment accounted for of group sales sees annual growth continuous r investment spend keeps materials used diagnostics life-science assays at cutting-edge levels.\u003e\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eGMP-grade supplies for pharma\/biotech\u003c\/li\u003e\u003cli\u003eUsed in diagnostics and life-science assays\u003c\/li\u003e\u003cli\u003eRegulatory compliance: ISO\/GMP standards\u003c\/li\u003e\u003cli\u003eR\u0026amp;D spend €10.1m (2024), 3.8% of sales\u003c\/li\u003e\n\u003c\/ptreibacher\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreibacher: High‑purity rare‑earths \u0026amp; hard metals—€120m specialty sales, green orders surging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTreibacher supplies high‑purity rare‑earths, hard metals, vanadium products, recycled metals and GMP fine chemicals; 2024 specialty materials sales ~€120m, hard metals ~€110m (28% of specialty), pharma €48m (18% of group), R\u0026amp;D €10.1m (3.8% sales). By late‑2025 green‑energy orders ~18% (22% CAGR since 2022); recycling cuts scope‑3 and offsets 2024 rare‑earth price rise ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 €m\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRare‑earths\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.9% purity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHard metals\u003c\/td\u003e\n\u003ctd\u003e110\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003egrain 0.1–10µm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharma\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eGMP, 6% CAGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e10.1\u003c\/td\u003e\n\u003ctd\u003e3.8%\u003c\/td\u003e\n\u003ctd\u003espend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Treibacher Industrie AG’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Treibacher Industrie AG’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and cross‑functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentral Production Hub in Althofen\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Central Production Hub in Althofen is Treibacher Industrie AGs primary Austrian site and global center for R\u0026amp;D and high‑tech manufacturing, employing about 850 staff and investing €18.5M in 2024 R\u0026amp;D. Tight centralization enables 99.6% batch quality pass rates and faster cross‑line coordination, cutting lead times by ~22%. From Althofen Treibacher exported specialty materials to customers on all seven continents, representing ~62% of 2024 group sales (€212M of €342M).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sales and Regional Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTreibacher Industrie AG maintains dedicated sales offices in North America and Asia to secure global reach; these regions accounted for about 38% of export revenues in 2024, per company disclosures. Local teams bridge Austrian production and market needs, offering on-site technical support and faster lead times—average order-to-delivery reduced by ~12% in 2023 for markets with local offices. This setup keeps expert customer service available across time zones and improves contract renewal rates by ~7 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Industrial Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTreibacher Industrie AG leverages a network of 120 specialized distributors and 45 logistics partners to serve niche and smaller industrial clients, enabling 28% of FY2024 revenues to come from long-tail markets; partners are vetted for hazardous-material handling and ISO 9001\/14001 compliance to ensure safe metallurgical and chemical transport. This multi-tier distribution drove a 7.4% CAGR in emerging-market sales from 2020–2024 and raised EU penetration by 12 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptreibacher industrie ag uses advanced logistics to deliver high-value materials tight industrial schedules lowering transit variability by and cutting late shipments in\u003e\n\u003cpby customers get integrated supply chain tracking gps sensor data improving production planning and reducing safety stock by an estimated across key accounts.\u003e\n\u003cpthis reliability reduces downtime risk report a drop in production interruptions when sourcing critical inputs from treibacher.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% lower transit variability (2024)\u003c\/li\u003e\n\u003cli\u003e2% late shipments (2024)\u003c\/li\u003e\n\u003cli\u003e12% safety-stock reduction (estimated 2025)\u003c\/li\u003e\n\u003cli\u003e27% fewer production interruptions (client reports)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pby\u003e\u003c\/ptreibacher\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Supply Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTreibacher supplies large industrial clients via direct B2B channels that cut out intermediaries to lower unit costs and service fees, supporting contracts that often exceed 3–5 years and represent roughly 40% of its specialty metals sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThese partnerships include integrated demand forecasting and scheduled deliveries aligned to clients’ production cycles, reducing stockouts and lowering working capital by an estimated 10–18% per client.\u003c\/p\u003e\n\u003cp\u003eDirect channels enable deep technical collaboration, joint process development, and revenue stability—Treibacher reported repeat-order rates above 70% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term contracts: 3–5+ years\u003c\/li\u003e\n\u003cli\u003eShare of sales (2024): ~40%\u003c\/li\u003e\n\u003cli\u003eWorking capital savings: 10–18%\u003c\/li\u003e\n\u003cli\u003eRepeat-order rate (2024): \u0026gt;70%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlthofen drives 62% of €342M sales with 99.6% quality, faster lead times and global reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlthofen HQ (850 staff) drives 62% of 2024 sales (€212M\/€342M) with 99.6% batch pass rate and 22% shorter lead times; exports reach all 7 continents. Regional offices (NA, Asia) cut order-to-delivery ~12% and lifted renewal rates +7pp; 120 distributors\/45 logistics partners enable 28% long‑tail revenue and 7.4% EM CAGR (2020–24). Logistics: 18% lower transit variability, 2% late shipments (2024); 3–5+yr direct contracts = ~40% specialty sales; repeat orders \u0026gt;70% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Sales (group)\u003c\/td\u003e\n\u003ctd\u003e€342M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlthofen share\u003c\/td\u003e\n\u003ctd\u003e€212M (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatch pass rate\u003c\/td\u003e\n\u003ctd\u003e99.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLate shipments (2024)\u003c\/td\u003e\n\u003ctd\u003e2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat-order rate (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTreibacher Industrie AG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Treibacher Industrie AG 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749936935289,"sku":"treibacher-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/treibacher-marketing-mix.png?v=1772220563","url":"https:\/\/matrixbcg.com\/products\/treibacher-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}