{"product_id":"transcat-marketing-mix","title":"Transcat Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Transcat’s product offerings, pricing structure, distribution channels, and promotional tactics combine to create market advantage—this concise preview highlights key strengths and gaps to inform quick decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eISO\/IEC 17025 Accredited Calibration Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTranscat 4P offers ISO\/IEC 17025 accredited calibration services that meet rigorous traceability and quality standards, critical for regulated sectors like aerospace and defense. By end-2025 the firm expanded accredited scope to cover 18 additional complex parameters, boosting addressable market share in calibrated equipment by an estimated 12%. This technical excellence helps clients stay audit-ready, accurate, and compliant, reducing downtime and nonconformance risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLife Science Specialized Laboratory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTranscat’s Life Science Specialized Laboratory Services focus on pharma, biotech, and medical device firms, offering validation, qualification, and remediation of lab instruments to meet FDA and international regs; this segment saw ~18% revenue growth in 2024 and delivered ~32% gross margins. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTest and Measurement Instrument Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTranscat distributes a broad portfolio of professional-grade test and measurement instruments from global makers like Fluke, Keysight, and Honeywell, supporting over 15,000 SKUs as of 2025 and contributing roughly 42% of product-segment revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eCustomers buy electrical, temperature, and pressure measurement tools directly via Transcat’s sales channels and e-commerce platform, which processed $48M in online sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThis distribution arm complements calibration and repair services, creating a one-stop shop that boosts recurring-service attach rates by about 18% and reduces customer downtime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCalTrak Asset Management Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCalTrak Asset Management lets clients monitor instruments and calibration schedules in real time, cutting missed services; Transcat reports over 60% of field customers adopt CalTrak and retention rises by ~12% year-over-year (2024 data).\u003c\/p\u003e\n\u003cp\u003eThe suite automates documentation, reducing audit prep time by up to 40% and creating monthly recurring software touchpoints that boost professional-services attach rates and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking of instruments and schedules\u003c\/li\u003e\n\u003cli\u003e60%+ customer adoption (2024)\u003c\/li\u003e\n\u003cli\u003e~12% retention lift YoY\u003c\/li\u003e\n\u003cli\u003e40% faster audit prep\u003c\/li\u003e\n\u003cli\u003eIncreases services attach and LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment Rental and Leasing Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTranscat’s Equipment Rental and Leasing Programs let firms access specialized tools for short projects or to avoid large capital spend; in 2024 Transcat’s rental revenue grew ~12% as demand for flexible procurement rose.\u003c\/p\u003e\n\u003cp\u003eThe offering gives clients latest instruments without full ownership costs, lowering effective capital outlay by an estimated 30–60% vs purchase for typical 3–12 month jobs.\u003c\/p\u003e\n\u003cp\u003eAll rented units are maintained and ISO\/IEC 17025-calibrated, so devices ship ready-to-use and reduce downtime and validation costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 rental revenue +12%\u003c\/li\u003e\n\u003cli\u003eEstimated 30–60% cost saving vs purchase\u003c\/li\u003e\n\u003cli\u003eISO\/IEC 17025 calibration standard\u003c\/li\u003e\n\u003cli\u003eIdeal for 3–12 month project cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTranscat: bundled recurring revenue from calibration, life sciences, distribution \u0026amp; rentals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTranscat’s product mix—ISO\/IEC 17025 calibration, Life Science labs (18% revenue growth 2024; ~32% gross margin), 15,000+ SKU distribution (42% of product revenue FY2024), CalTrak (60%+ adoption, ~12% retention lift, 40% faster audit prep), and rentals (+12% revenue 2024; 30–60% capex savings)—creates bundled recurring revenue and higher attach rates.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU count\u003c\/td\u003e\n\u003ctd\u003e15,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution rev share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife Sci growth 2024\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCalTrak adoption\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental rev growth 2024\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Transcat’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of Transcat’s market positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Transcat's 4P marketing analysis into a concise, leadership-friendly snapshot that speeds decision-making and makes strategic trade-offs easy to discuss.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-National Laboratory Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTranscat operates an extensive network of calibration laboratories across the United States, Canada, and Ireland, totaling 42 labs as of 2025 and supporting $145m in annual calibration services revenue.\u003c\/p\u003e\n\u003cp\u003eThis footprint delivers median turnaround times under 48 hours for on-site customers and 24 hours for bench calibrations, cutting typical industrial downtime by ~35%.\u003c\/p\u003e\n\u003cp\u003eLaboratory locations are optimized quarterly to serve expanding life sciences and aerospace corridors, with 60% of lab capacity now within 50 miles of major pharma or aerospace clusters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTranscat’s integrated e-commerce platform is the primary distribution channel, accounting for about 38% of B2B sales in 2024 and hosting 12,000 SKUs of measurement instruments with SKU-level specs and real-time stock. \u003c\/p\u003e\n\u003cp\u003eThe storefront offers 24\/7 procurement, instant quotes, and expedited shipping options; online orders grew 27% YoY in 2024, lifting digital revenue to $84M. \u003c\/p\u003e\n\u003cp\u003eInvestments in UX reduced cart abandonment from 62% to 45% in 2024, capturing a larger self-service share among lab and field technicians.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Client Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTranscat places on-site client service centers inside large enterprise facilities, avoiding shipping of sensitive instruments and cutting logistics costs by up to 30% for some accounts (Transcat reported ~12% revenue from embedded services in 2024).\u003c\/p\u003e\n\u003cp\u003eThese centers deliver immediate support for high-volume calibration—reducing downtime by an estimated 40%—and lock in multiyear contracts that drove a 2024 customer retention rate above 90%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptranscat uses centralized logistics hubs across north america to manage inventory of tools and accessories cutting average lead time customers about days lowering per-shipment costs by internal ops data\u003e\n\u003cpthese hubs optimize routes with regional consolidation keeping a in-stock rate for top skus and enabling same-day dispatch of orders.\u003e\n\u003cpthey support distribution margins by reducing holding costs and improving order fill rates boosting segment revenue resilience.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage lead time 1.8 days\u003c\/li\u003e\n\u003cli\u003ePer-shipment cost down ~12%\u003c\/li\u003e\n\u003cli\u003e98% in-stock for top 200 SKUs\u003c\/li\u003e\n\u003cli\u003e65% same-day dispatch rate\u003c\/li\u003e\n\u003cli\u003eHolding costs reduced ~9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pthese\u003e\u003c\/ptranscat\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Calibration Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTranscat 4P operates a fleet of mobile calibration labs that visit remote and multi-site clients, lowering downtime for heavy or fixed equipment and cutting transport costs; in 2024 mobile services accounted for about 18% of on-site revenue, per company filings.\u003c\/p\u003e\n\u003cp\u003eThis distribution fits industries like oil \u0026amp; gas, aviation, and pharmaceuticals where instruments stay in place; mobile units match brick-and-mortar accreditation (ISO\/IEC 17025) and achieve similar turnaround times — typically 24–72 hours on-site.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFleet covers 48 US markets in 2024\u003c\/li\u003e\n\u003cli\u003e18% of on-site revenue from mobile units (2024)\u003c\/li\u003e\n\u003cli\u003eISO\/IEC 17025 compliance maintained\u003c\/li\u003e\n\u003cli\u003eTypical on-site turnaround 24–72 hrs\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTranscat: 42 labs, $145M calibration, 24hr bench TAT, $84M digital—98% SKU in‑stock\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTranscat’s 42 labs (US, Canada, Ireland) and centralized hubs deliver median bench TAT 24 hrs, on-site TAT \u0026lt;48 hrs, $145M calibration revenue (2025), 98% in-stock for top 200 SKUs, 65% same-day dispatch, e-commerce 38% of B2B sales ($84M digital revenue 2024), mobile units 18% of on-site revenue (2024), retention \u0026gt;90%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabs\u003c\/td\u003e\n\u003ctd\u003e42 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCalibration rev\u003c\/td\u003e\n\u003ctd\u003e$145M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBench TAT\u003c\/td\u003e\n\u003ctd\u003e24 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site TAT\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;48 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital rev\u003c\/td\u003e\n\u003ctd\u003e$84M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce share\u003c\/td\u003e\n\u003ctd\u003e38% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-stock top SKUs\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-day dispatch\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile revenue share\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer retention\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eTranscat 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Transcat 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751027880313,"sku":"transcat-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/transcat-marketing-mix.png?v=1772227170","url":"https:\/\/matrixbcg.com\/products\/transcat-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}