{"product_id":"townebank-marketing-mix","title":"Towne Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Towne Bank aligns product offerings, pricing tiers, branch\/digital distribution, and targeted promotions to build customer loyalty and regional growth—this preview only scratches the surface; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, benchmark strategy, and apply actionable insights for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Business Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTowneBank’s Commercial and Business Banking Solutions deliver commercial loans, treasury management, and merchant services for small‑to‑mid sized enterprises, with new 2025 product bundles cutting average ACH processing times by 22% and reducing float by $1.4M regionally.\u003c\/p\u003e\n\u003cp\u003eBy end‑2025 the bank highlights faster capital access—median loan approval in 6.8 days—and cash‑flow tools covering 78% of regional SMBs’ receivables needs.\u003c\/p\u003e\n\u003cp\u003eService model stays high‑touch: 92% of relationship managers cover local industries, driving a 14% YoY rise in commercial deposit retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal and Private Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTowne Bank offers interest-bearing checking, high-yield savings (APYs up to 1.25% as of Dec 2025) and bespoke private banking for HNWIs, combining personalized financial roadmaps and dedicated relationship managers.\u003c\/p\u003e\n\u003cp\u003eThis dual retail\/private approach serves everyday consumers and affluent clients, supporting deposit growth—Towne reported $6.8B in total deposits in 2024—and higher-margin wealth fees through tailored advice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Real Estate Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTowneBank holds a strong footprint in residential and commercial real estate via mortgage lending and construction loans, with $6.2 billion in real estate-related loans on the books as of Q4 2025. They offer fixed and adjustable-rate mortgages plus first-time homebuyer programs, supporting ~18% of originations in 2025. Local underwriting speeds closings—median loan-to-close ~28 days in 2025—helping retain market share in their Virginia-North Carolina base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTowneBank offers wealth management, trust services, and investment planning via dedicated advisors, managing about $5.2 billion in client assets as of 2025 to support retirement, estate, and diversification goals.\u003c\/p\u003e\n\u003cp\u003eThese services tie to deposit and lending products so clients access cash management, trust accounts, and tailored portfolios within one bank ecosystem, improving client retention and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManaged assets: $5.2B (2025)\u003c\/li\u003e\n\u003cli\u003eServices: retirement, estate, portfolio diversification\u003c\/li\u003e\n\u003cli\u003eIntegrated with banking: deposits, lending, cash mgmt\u003c\/li\u003e\n\u003cli\u003eBenefit: higher retention, holistic planning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Risk Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTowneBank, via subsidiaries Towne Insurance and Towne Benefits, offers personal, commercial, and employee-benefit insurance, positioning the bank as a single-source risk-management provider; insurance revenue contributed roughly 14% of noninterest income in 2024, underlining diversification.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the bank cites bancassurance synergies as a core differentiator, with cross-sell rates near 28% and growing client retention versus peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInsurance covers personal, commercial, employee benefits\u003c\/li\u003e\n\u003cli\u003eSingle-source risk mitigation and financial protection\u003c\/li\u003e\n\u003cli\u003e~14% of 2024 noninterest income from insurance\u003c\/li\u003e\n\u003cli\u003eCross-sell ~28%, synergy core differentiator by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTowneBank: Diversified lending, $5.2B AUM, $6.8B deposits, 28% cross-sell\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTowneBank’s product mix blends commercial lending, treasury, retail deposits, wealth ($5.2B AUM in 2025), mortgage lending ($6.2B loans), and insurance (14% of 2024 noninterest income), driving cross-sell ~28%, median commercial approval 6.8 days (2025), median loan-to-close 28 days (2025), and deposit base $6.8B (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (2025)\u003c\/td\u003e\n\u003ctd\u003e$5.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate loans (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits (2024)\u003c\/td\u003e\n\u003ctd\u003e$6.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance income (2024)\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Towne Bank’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Towne Bank's 4P marketing insights into a concise, leadership-friendly one-pager that streamlines strategic decisions and eases cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTowne Bank maintains about 40 branches across Virginia and North Carolina (as of 2025), placed in small cities and suburban centers to support community banking and local lending.\u003c\/p\u003e\n\u003cp\u003eBranches act as primary touchpoints for relationship banking and complex financial advice, handling ~60% of commercial lending origination and high-net-worth consultations.\u003c\/p\u003e\n\u003cp\u003eDesigns reflect local culture with community rooms and localized signage to boost foot traffic and deepen client ties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Digital Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTowneBank has upgraded its mobile and online banking to 24\/7 service, supporting deposits, transfers, and loan applications; active digital users grew 18% to 342,000 in 2024. By 2025 the platform includes multi-factor authentication, biometric sign-in, and AES-256 encryption, cutting fraud incidents 27% year-over-year. The interface overhaul raised digital NPS to 61 and reduced branch footfall by 22%, serving tech-savvy customers remotely.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Financial Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTowne Bank operates Strategic Financial Centers that house private banking and wealth-management teams, supplementing its 90+ branches; these hubs sit in major corridors like Norfolk and Virginia Beach to serve corporate and professional clients. \u003c\/p\u003e\n\u003cp\u003ePlacement targets high-density commercial zones so senior advisors are available near clients; in 2024 Towne reported $12.8B in assets and a 14% year-over-year increase in wealth-management deposits, showing demand for nearby expertise. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and Shared Branching Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTowneBank provides wide cash access through 750+ proprietary ATMs and membership in networks like MoneyPass and CO-OP, covering 95% of its Mid-Atlantic retail footprint so customers can do withdrawals, deposits, and balance checks without a branch visit.\u003c\/p\u003e\n\u003cp\u003eThis convenience supports higher satisfaction—TowneBank reported a 4.6\/5 retail NPS in 2024—and reduces branch foot traffic by an estimated 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e750+ proprietary ATMs\u003c\/li\u003e\n\u003cli\u003eMoneyPass, CO-OP network access\u003c\/li\u003e\n\u003cli\u003e95% regional coverage\u003c\/li\u003e\n\u003cli\u003e4.6\/5 retail NPS (2024)\u003c\/li\u003e\n\u003cli\u003e22% drop in branch visits YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Service Delivery Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe hybrid service delivery model blends in-branch visits with secure video consultations, letting Towne Bank serve clients across Virginia and North Carolina without adding branches; in 2024, 28% of advisory meetings were virtual, cutting average client travel time by 45 minutes. \u003c\/p\u003e\n\u003cp\u003eThis model extends specialist reach to remote customers and digitally preferring clients, supporting a 12% year-over-year rise in advisory revenue through higher appointment capacity. \u003c\/p\u003e\n\u003cp\u003eFlexibility in placement removes geographic limits, enabling same-week specialist access in 92% of cases vs 68% before the program. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% virtual advisory share (2024)\u003c\/li\u003e\n\u003cli\u003e45 minutes saved average travel time\u003c\/li\u003e\n\u003cli\u003e12% YoY advisory revenue growth\u003c\/li\u003e\n\u003cli\u003e92% same-week specialist access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTowne Bank: Hybrid footprint + digital growth fuels $12.8B assets, 4.6 NPS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTowne Bank uses a hybrid placement: ~40 community branches + 90+ Strategic Financial Centers (2025), 750+ ATMs, MoneyPass\/CO-OP networks (95% regional coverage), 342,000 active digital users (2024), 28% virtual advisory share (2024), $12.8B assets (2024) and 14% YoY wealth-deposit growth—driving 4.6\/5 retail NPS and 22% drop in branch footfall.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e~40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStrategic Centers\u003c\/td\u003e\n\u003ctd\u003e90+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e750+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e342,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e$12.8B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual advisory\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail NPS\u003c\/td\u003e\n\u003ctd\u003e4.6\/5 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eTowne Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe document you see here is the exact, full Towne Bank 4P's Marketing Mix analysis you'll receive immediately after purchase—no samples or teasers. It’s complete, editable, and ready for use in strategy, presentations, or implementation. Buy with confidence knowing this preview matches the final downloadable file in content and quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750461682041,"sku":"townebank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/townebank-marketing-mix.png?v=1772225060","url":"https:\/\/matrixbcg.com\/products\/townebank-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}