{"product_id":"totalenergies-business-model-canvas","title":"TotalEnergies Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTotalEnergies Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Executives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic core of TotalEnergies with our Business Model Canvas: a concise, expert breakdown of value propositions, key partners, revenue streams, and growth levers—perfect for investors, consultants, and executives. Download the full Word \u0026amp; Excel canvas to benchmark strategy, model scenarios, and extract actionable insights that drive competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances with National Oil Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTotalEnergies partners with National Oil Companies across the Middle East, Africa and Central Asia to access low-cost reserves, sharing capex and technology in upstream JV projects that produced ~1.1 million boe\/d for JVs in 2025 and cut unit development costs by ~12%.\u003c\/p\u003e\n\u003cp\u003eThese alliances generated roughly €8.4 billion in free cash flow in 2025, funding ~35% of the company’s €24 billion 2026–2030 energy transition investment plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Ventures in Renewable Energy Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTotalEnergies partners with local leaders and specialists—for example Adani Green Energy in India—to fast-track solar and wind projects, gaining on-the-ground expertise and regulatory access in high-growth emerging markets.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these joint ventures helped TotalEnergies reach its announced target of about 20 GW gross renewable capacity, contributing materially to its $7–8 billion 2023–2025 renewables investment plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Digital Transformation Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTotalEnergies partners with Microsoft and Google to deploy AI and cloud computing across refineries and offshore sites, cutting unplanned downtime by up to 20% and boosting refinery throughput—pilot programs reported a 12% energy-use reduction in 2024; predictive maintenance on offshore assets aims to lower OPEX and CO2 emissions, supporting the company’s target to cut Scope 1 and 2 emissions by 40% by 2030 versus 2015 levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive and Mobility Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTotalEnergies partners with OEMs to co-develop high-performance lubricants and scale EV charging; as of 2024 it operated ~10,000 public EV charge points in Europe and planned 20,000 by 2030. Strategic agreements with Stellantis feed into Automotive Cells Company (ACC), where TotalEnergies holds stakes enabling battery material and cell development to capture EV value as transport electrifies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~10,000 public EV chargers (2024)\u003c\/li\u003e\n\u003cli\u003eTarget 20,000 chargers by 2030\u003c\/li\u003e\n\u003cli\u003eEquity and tech ties to ACC (Stellantis partnership)\u003c\/li\u003e\n\u003cli\u003eLubricant R\u0026amp;D co-development with OEMs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutional Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTotalEnergies partners with top universities and research centres worldwide to advance carbon capture, utilization and storage (CCUS), next‑gen biofuels, and green hydrogen; by 2025 these collaborations helped progress multiple pilots toward commercial scale, supporting the company’s net‑zero by 2050 goal.\u003c\/p\u003e\n\u003cp\u003eBy 2025 TotalEnergies reported c.€500m R\u0026amp;D spend since 2019 on low‑carbon tech and participates in 30+ academic projects, advancing at least three CCUS and two green hydrogen pilots into late demonstration phases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€500m R\u0026amp;D spend since 2019\u003c\/li\u003e\n\u003cli\u003e30+ academic collaborations\u003c\/li\u003e\n\u003cli\u003e3 CCUS pilots in late demo\u003c\/li\u003e\n\u003cli\u003e2 green hydrogen pilots in late demo\u003c\/li\u003e\n\u003cli\u003eSupports net‑zero by 2050\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTotalEnergies JVs: 1.1m boe\/d, €8.4bn FCF, 20GW renewables—funding ~35% of transition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTotalEnergies’ strategic JVs with NOCs, OEMs, tech giants, renewables developers and research centres delivered ~1.1 million boe\/d (2025), ~€8.4bn free cash flow (2025), ~20 GW gross renewables (end‑2025) and ~€500m low‑carbon R\u0026amp;D since 2019, funding ~35% of the €24bn 2026–2030 transition plan.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream JV output (2025)\u003c\/td\u003e\n\u003ctd\u003e~1.1m boe\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree cash flow from alliances (2025)\u003c\/td\u003e\n\u003ctd\u003e€8.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable capacity (end‑2025)\u003c\/td\u003e\n\u003ctd\u003e~20 GW gross\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D low‑carbon since 2019\u003c\/td\u003e\n\u003ctd\u003e~€500m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of 2026–30 plan funded\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for TotalEnergies covering customer segments, channels, value propositions, key resources, partners, activities, cost structure and revenue streams, reflecting real-world integrated energy operations and transition strategy, ideal for presentations and investor discussions, with SWOT-linked insights and competitive advantages for analysts and decision-makers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of TotalEnergies’ business model with editable cells to quickly map energy value chains, identify strategic assets, and accelerate scenario planning for low-carbon transitions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExploration and Production of Hydrocarbons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTotalEnergies continues identifying and extracting oil and gas, prioritizing low-cost, quick-to-develop projects with low carbon intensity; in 2024 upstream cash flow was about $22.5 billion, underpinning capex and dividends. Management targets assets with \u0026lt;10 kg CO2e\/boe operated carbon intensity and aims to keep upstream breakeven below $40\/bl to sustain the 2025 shareholder payout policy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of Renewable Power Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTotalEnergies is building and operating large-scale solar, onshore and offshore wind farms, targeting a top-five global renewables position by end-2025 with a portfolio goal of ~35 GW gross capacity and €10–12 billion capex 2023–25; activities include securing land and seabed rights, coordinating multi-country supply chains, and adding battery storage (aiming for 3–5 GWh) to firm intermittent output.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefining and Petrochemical Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTotalEnergies runs 100+ complex refineries and petrochemical units that convert crude into polymers, lubricants, and jet fuels; in 2024 their refining margin recovery helped FY EBITDA reach €22.3 billion, with refining \u0026amp; chemicals contributing ~28%. These sites increasingly blend bio-refining—producing SAF and renewable diesel—supporting the company’s target of 6 Mt\/year of bioproducts by 2030, and efficiency gains remain key to protect margins amid volatile oil prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated LNG Value Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTotalEnergies runs an integrated LNG value chain from liquefaction through shipping to regasification, supplying flexible gas that displaces coal and cuts power-sector CO2; in 2025 the company expanded regas capacity in Europe and Asia, adding about 6.5 million tonnes\/year to meet energy-security demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal LNG leader across production, shipping, regas\u003c\/li\u003e\n\u003cli\u003e2025 regas expansion ≈6.5 mtpa added\u003c\/li\u003e\n\u003cli\u003eSupports coal-to-gas switch, lowers power CO2\u003c\/li\u003e\n\u003cli\u003eEnhances Europe\/Asia energy security\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Retail Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTotalEnergies operates ~16,000 service stations worldwide and digital channels selling fuels, electricity, convenience and loyalty services to ~60 million customers annually; it is rolling out 1,000+ high‑power EV chargers across European corridors by end‑2025 and reported retail \u0026amp; marketing capex of €2.7bn in 2024.\u003c\/p\u003e\n\u003cp\u003eMarketing targets B2B energy management for industry, offering demand‑response and efficiency contracts that supported a 5% emissions reduction for major clients in pilot programs in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~16,000 service stations\u003c\/li\u003e\n\u003cli\u003e~60M customers\/year\u003c\/li\u003e\n\u003cli\u003e1,000+ high‑power EV chargers by end‑2025\u003c\/li\u003e\n\u003cli\u003eRetail \u0026amp; marketing capex €2.7bn (2024)\u003c\/li\u003e\n\u003cli\u003eB2B energy mgmt → 5% pilot emissions cut (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTotalEnergies: $22.5B upstream cash flow, 35GW renewables, €22.3B refining EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTotalEnergies runs integrated oil \u0026amp; gas upstream (2024 upstream cash flow ~$22.5B; breakeven target \u0026lt; $40\/bl), large-scale renewables (target ~35 GW by end‑2025; €10–12bn 2023–25 capex), refining \u0026amp; chemicals (2024 EBITDA €22.3B; bioproducts target 6 Mt\/yr by 2030), LNG value chain (2025 regas +6.5 mtpa), and ~16,000 service stations serving ~60M customers with 1,000+ high‑power EV chargers by end‑2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eActivity\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream\u003c\/td\u003e\n\u003ctd\u003eCash flow ~$22.5B; breakeven \u0026lt; $40\/bl; CI \u0026lt;10 kg CO2e\/boe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e~35 GW target; €10–12bn capex (2023–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining \u0026amp; Chemicals\u003c\/td\u003e\n\u003ctd\u003eFY EBITDA €22.3B; 6 Mt bioproducts by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLNG\u003c\/td\u003e\n\u003ctd\u003eRegas +6.5 mtpa (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail \u0026amp; EV\u003c\/td\u003e\n\u003ctd\u003e~16,000 stations; ~60M customers; 1,000+ chargers; €2.7bn capex (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual TotalEnergies Business Model Canvas—not a mockup or teaser—and reflects the exact content and structure you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional, editable file in its full form, ready for download, presentation, and customization with no hidden pages or altered layouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749045678457,"sku":"totalenergies-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/totalenergies-business-model-canvas.png?v=1772212621","url":"https:\/\/matrixbcg.com\/products\/totalenergies-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}