{"product_id":"tomgroup-marketing-mix","title":"Tom Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Tom Group’s product mix, strategic pricing, omni-channel distribution, and targeted promotions combine to drive market relevance—this concise preview only hints at the insights inside. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time, benchmark performance, and apply proven tactics to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia and Publishing Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptom group media and publishing assets led by cite holding dominate taiwan magazine book market with a portfolio exceeding titles annual circulation revenues around twd billion in end-2025 over of readership shifted to digital or subscription e-reading platforms lifting revenue share roughly as print declines. the segment targets niche authority lifestyle finance technology investing premium content native advertising sustain arpu gains. here quick math: adoption drove year-on-year rise\u003e\n\u003c\/ptom\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Networking and Digital Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePixnet remains Tom Group’s core digital asset in Greater China, hosting about 12 million monthly active users in 2025 and over 5 million creator accounts; it combines blogging, social feeds, and video. The product offers advanced content management tools—scheduled publishing, SEO tagging, and native e-commerce links—and delivers data-driven audience insights used by brands to target ages 18–34 with median engagement rates near 4.2%. In 2025 Pixnet emphasizes AI-enhanced content discovery (recommendation models and auto-tagging) to lift retention by an estimated 8–12% and personalize feeds across millions of daily sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Rural New Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough its strategic stake in ule a joint venture with china post tom group delivers an e-commerce and rural new retail ecosystem serving over outlets reaching consumers as of linking online platforms township counters.\u003e\n\u003cpthe product blends online marketplaces with physical pickup points and china post logistics lowering last-mile costs by up to versus private couriers enabling sku flows from urban suppliers village stores.\u003e\n\u003cprevenue synergies showed year-on-year gmv growth in for ule channels driven by groceries fmcg and agricultural inputs expanding tom group access to underserved markets improving rural penetration.\u003e\n\u003c\/prevenue\u003e\u003c\/pthe\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Internet and Value-Added Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTom Group’s mobile internet and value-added services deliver telecom VAS and localized mobile apps across Greater China, reaching an estimated 12.4 million monthly active users by Q4 2025 and generating ~HKD 420 million in FY2025 service revenue.\u003c\/p\u003e\n\u003cp\u003eServices blend entertainment, news, and utilities into daily workflows, and by late 2025 added tighter links to regional wallets (WeChat Pay, Alipay HK) and social-sharing features that lifted in-app transactions by ~28% YoY.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick facts list:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12.4M MAUs (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eHKD 420M service revenue (FY2025)\u003c\/li\u003e\n\u003cli\u003e+28% in-app transaction growth YoY (late 2025)\u003c\/li\u003e\n\u003cli\u003eIntegrated with WeChat Pay, Alipay HK, regional wallets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinTech and Strategic Technology Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTOM Group has shifted into FinTech, investing in fast-growing firms like WeLab to enter digital banking and online credit targeting Asia’s mobile-first youth; WeLab reported 2024 loan originations of ~HKD 12.4 billion, showing scale.\u003c\/p\u003e\n\u003cp\u003eThese assets let TOM capture fintech margins from digital lending while linking offers to its media and e-commerce channels, creating cross-sell and data-sharing synergies that boost user LTV.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWeLab partnership: 2024 loan originations ~HKD 12.4B\u003c\/li\u003e\n\u003cli\u003eTarget: tech-savvy users aged ~18–35 in Asia\u003c\/li\u003e\n\u003cli\u003eBenefit: higher digital lending margins, cross-sell via media\/e-commerce\u003c\/li\u003e\n\u003cli\u003eStrategic aim: monetize user data and increase LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTom Group: Diversified media-to-fintech engine—strong MAUs, rural reach \u0026amp; rising ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cptom group product mix centers on media titles twd pixnet mau engagement ule rural reach lower last-mile costs mobile vas hkd fy2025 and fintech tie-ins loans driving cross-sell arpu gains.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eTWD 2.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePixnet\u003c\/td\u003e\n\u003ctd\u003eMAU \/ Engagement\u003c\/td\u003e\n\u003ctd\u003e12M \/ 4.2% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUle\u003c\/td\u003e\n\u003ctd\u003eRural reach \/ Cost\u003c\/td\u003e\n\u003ctd\u003e600M \/ -30% last-mile (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile VAS\u003c\/td\u003e\n\u003ctd\u003eMAU \/ Rev\u003c\/td\u003e\n\u003ctd\u003e12.4M \/ HKD 420M (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeLab\u003c\/td\u003e\n\u003ctd\u003eLoan originations\u003c\/td\u003e\n\u003ctd\u003eHKD 12.4B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/ptom\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Tom Group’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Tom Group’s 4Ps in a concise, structured snapshot—ideal for leadership briefings or quick alignment—and easily customizable to compare brands, adapt to projects, or plug into decks and workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution in Taiwan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Tom Group publishing arm uses an omnichannel mix: 120+ brick-and-mortar placements in Taiwan’s top retail zones plus listings on Shopee and PChome, reaching ~2.4M monthly e-commerce visitors (2025 Q1).\u003c\/p\u003e\n\u003cp\u003ePhysical sales target commuters and older readers; digital editions via proprietary apps and Apple News\/PubMatic-style newsstands drive 38% of readership and 42% of subscription revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRural Network via China Post Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Ule joint venture gives Tom Group a distribution edge via China Post’s 50,000+ rural outlets, reaching tier‑5 cities and 600,000+ villages where retail is thin; in 2024 Ule reported ~¥6.2bn GMV, showing rural demand. Using local post offices as fulfillment hubs cuts last‑mile cost and delivery time, lifting rural order completion by an estimated 18% and expanding reach beyond e‑commerce hotspots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital App Stores and Global Web Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTom Group distributes Pixnet and mobile apps via Apple App Store and Google Play, reaching 1.4M+ monthly active users outside Greater China; App Store\/Play visibility drives downloads across 150+ countries with Chinese-language settings.\u003c\/p\u003e\n\u003cp\u003ePlacement targets the global Chinese-speaking diaspora, not just Greater China, supported by 65%+ mobile traffic and 72% of sessions on iOS\/Android as of 2025; apps optimized for low-latency CDN delivery so consumption happens wherever users are.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutdoor Media Locations in Mainland China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe outdoor media segment targets high-visibility urban sites in mainland China—airports, transit hubs, and key commercial districts—selected for long dwell times and peak footfall; Beijing Capital and Shanghai Pudong airports record 100–120 million annual passengers combined (2024), boosting reach.\u003c\/p\u003e\n\u003cp\u003eBy 2025, ~60% of premium sites shifted to digital billboards, enabling real-time ads and interactivity, increasing CPM yields by ~18% year-over-year for Tom Group outdoor clients.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eHigh-visibility sites: airports, transit hubs, commercial districts\u003c\/li\u003e\n\u003cli\u003eReach: Beijing + Shanghai airports ~100–120M passengers (2024)\u003c\/li\u003e\n\u003cli\u003eDigital upgrades: ~60% premium sites digital by 2025\u003c\/li\u003e\n\u003cli\u003ePerformance: CPM up ~18% YoY after digital conversion\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Service Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTOM Group uses distributed cloud infrastructure (multi-region AWS and Azure deployments) to guarantee \u0026gt;99.95% availability and sub-50ms latency in key APAC markets, letting B2B clients embed marketing and data APIs into workflows irrespective of location.\u003c\/p\u003e\n\u003cp\u003eThis cloud-first approach enables elastic scaling—supporting 40% YoY growth in digital service transactions in 2024 and easing regional rollouts with predictable per-request costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e99.95% uptime\u003c\/li\u003e\n\u003cli\u003e\u0026lt;50ms latency (APAC)\u003c\/li\u003e\n\u003cli\u003e40% YoY transaction growth (2024)\u003c\/li\u003e\n\u003cli\u003eMulti-region AWS\/Azure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel scale: 120+ Taiwan stores, 2.4M e‑commerce visitors, 99.95% cloud uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: omnichannel reach—120+ Taiwan stores, Shopee\/PChome access to ~2.4M monthly e-commerce visitors (2025 Q1), Ule via China Post 50,000+ rural outlets reaching 600,000+ villages (¥6.2bn GMV, 2024), apps 1.4M+ MAU outside Greater China; 60% premium outdoor digital by 2025, CPM +18% YoY; cloud: 99.95% uptime, \u0026lt;50ms APAC latency, 40% YoY transaction growth (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail (Taiwan)\u003c\/td\u003e\n\u003ctd\u003e120+ stores\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e~2.4M monthly visitors (2025 Q1)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUle\/China Post\u003c\/td\u003e\n\u003ctd\u003e50,000+ outlets; ¥6.2bn GMV (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApps\u003c\/td\u003e\n\u003ctd\u003e1.4M+ MAU (outside GC)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutdoor digital\u003c\/td\u003e\n\u003ctd\u003e60% premium sites digital (2025); CPM +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003e99.95% uptime; \u0026lt;50ms APAC; 40% YoY growth (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTom Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tom Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750675526009,"sku":"tomgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tomgroup-marketing-mix.png?v=1772225785","url":"https:\/\/matrixbcg.com\/products\/tomgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}