{"product_id":"tomgroup-bcg-matrix","title":"Tom Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTom Group’s BCG Matrix preview hints at which segments are driving growth, which are cash-generative, and where strategic repositioning is needed; the full report maps each business unit into Stars, Cash Cows, Question Marks, or Dogs with supporting market-share and growth metrics. Purchase the complete BCG Matrix to get quadrant-by-quadrant analysis, data-backed recommendations, and editable Word and Excel deliverables so you can act quickly and confidently on allocation and product strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUle Rural E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUle Rural e-commerce, boosted by a strategic tie-up with China Post in 2023, is a Tom Group star: rural digital penetration hit 58% in 2024 and Ule claims ~40% share of China’s rural online retail logistics, driving high growth across Mainland China.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinTech Strategic Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTOM Group holds a major stake in WeLab, a leading digital-bank and lending platform; WeLab reported over 10 million users and HKD 25 billion loan assets under management by Q3 2025, underlining TOM’s high market share in Asian virtual banking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Content and Mobile Publishing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe shift from print to high-speed digital delivery has made TOM Group a mobile media leader; in 2025 its digital subscriptions grew 28% YoY, driven by 5G reach expanding to 60% of Hong Kong and mainland urban users. With established brands capturing a \u0026gt;35% share in key content verticals, average revenue per user (ARPU) rose to HKD 42 in FY2024. Strong unit economics and rising premium uptake position this division as a BCG Star.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Data Analytics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBig Data Analytics Solutions is a Star: leveraging data from TOM Group’s 2024 e-commerce GMV of HKD 3.2bn and 120m monthly media users, the unit grew revenue ~42% YoY in 2024 and serves \u0026gt;350 third-party brands targeting Greater China, giving it high market share in niche data services.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary datasets from 120m monthly users\u003c\/li\u003e\n\u003cli\u003e2024 revenue growth ~42% YoY\u003c\/li\u003e\n\u003cli\u003eSupports 350+ brands in Greater China\u003c\/li\u003e\n\u003cli\u003eHigh market share in specialized data services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media Marketing Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSocial Media Marketing Integration sits in Stars: TOM Group’s social commerce unit grew revenue 28% YoY in FY2024 to HKD 2.1 billion, driven by 34% growth in influencer-driven campaigns and a 22% rise in transaction conversion rates from interactive ads.\u003c\/p\u003e\n\u003cp\u003eDirect-to-consumer integrations and livestream shopping captured about 18% of Hong Kong social commerce GMV in 2024; TOM’s ongoing capex of HKD 120 million in 2025 for platform features aims to defend market share versus new entrants.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue: HKD 2.1B, +28% YoY\u003c\/li\u003e\n\u003cli\u003eInfluencer campaign growth: +34%\u003c\/li\u003e\n\u003cli\u003eConversion rate uplift: +22%\u003c\/li\u003e\n\u003cli\u003e2025 platform capex: HKD 120M\u003c\/li\u003e\n\u003cli\u003eMarket share (HK social commerce GMV): ~18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTOM Group surge: Ule, WeLab \u0026amp; digital businesses drive rapid Greater China leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUle, WeLab, digital media, Big Data and social commerce are Stars for TOM Group: rapid user and revenue growth, strong market shares and focused 2024–25 investments underpin high growth and leadership in Greater China.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUle\u003c\/td\u003e\n\u003ctd\u003eRural penetration 58% (2024); ~40% rural logistics share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeLab\u003c\/td\u003e\n\u003ctd\u003e10M users; HKD25bn AUM (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia\u003c\/td\u003e\n\u003ctd\u003eDigital subs +28% YoY; ARPU HKD42 (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBig Data\u003c\/td\u003e\n\u003ctd\u003eRevenue +42% YoY (2024); 120m monthly users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial Commerce\u003c\/td\u003e\n\u003ctd\u003eRevenue HKD2.1bn (+28%); HK GMV share ~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix breakdown of Tom Group’s units with strategic recommendations—invest, hold, or divest—plus quadrant-specific risks and trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Tom Group BCG Matrix placing each business unit in a quadrant for instant strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCite Media Group Taiwan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCite Media Group Taiwan is Tom Group’s cash cow, commanding roughly 45% of Taiwan’s magazine and trade publishing market in 2024 and delivering stable EBITDA margins near 22% despite a 1–2% annual industry decline.\u003c\/p\u003e\n\u003cp\u003eThe brand’s loyal readership and print-plus-digital subscriptions generate about NT$2.1 billion in annual operating cash flow (FY2024), funding group R\u0026amp;D and expansion.\u003c\/p\u003e\n\u003cp\u003eThose cash flows subsidize high-growth bets in Tom’s tech and e-commerce units, which together grew revenue 34% in 2024 and require ongoing capital support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime Outdoor Media Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTOM Group’s Prime Outdoor Media Networks holds dominant billboard and transit ad inventory across China’s tier-1 cities, delivering ~HK$620m in 2024 revenue and \u0026gt;90% occupancy in Shanghai and Beijing.\u003c\/p\u003e\n\u003cp\u003eMarket growth is low—estimated 1–2% CAGR for outdoor in major metros—so this is a Cash Cow that needs little capex (under HK$30m annual upkeep) while generating steady cash to service group debt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Trade Publishing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe B2B trade publishing arm of Tom Group serves niche professional markets where annual growth is under 2% and competition is minimal; Tom holds an estimated 60–75% share in key segments as of 2025. \u003c\/p\u003e\n\u003cp\u003eHigh subscription renewal rates (~88% in 2024) and average EBITDA margins near 35% make these titles predictable cash cows, generating steady free cash flow with low capex. \u003c\/p\u003e\n\u003cp\u003eMarketing spend is under 5% of revenue and placement costs are negligible, so these journals sustain margins and fund other strategic bets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Advertising Sales Agency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe established advertising sales agency within Tom Group retains ~35–45% share of the firm’s trad ad revenues and delivers stable annual EBITDA margins near 18% (FY2024), driven by long-term contracts with blue-chip and multinational clients across Hong Kong and Southeast Asia.\u003c\/p\u003e\n\u003cp\u003eMarket growth for traditional advertising is ~1–2% CAGR; high client retention (\u0026gt;80%) lets the unit fund R\u0026amp;D and digital pivots, contributing roughly HKD 120–160M annually to group innovation budgets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: 35–45%\u003c\/li\u003e\n\u003cli\u003eEBITDA margin: ~18% (FY2024)\u003c\/li\u003e\n\u003cli\u003eClient retention: \u0026gt;80%\u003c\/li\u003e\n\u003cli\u003eAnnual R\u0026amp;D funding: HKD 120–160M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Subscription Databases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTOM Group’s Legacy Subscription Databases deliver steady cash: proprietary archives of market data and industry reports serve ~3,500 academic and corporate subscribers, generating roughly HKD 48M in annual recurring revenue (2025 run-rate) with low single-digit growth amid market saturation.\u003c\/p\u003e\n\u003cp\u003eWith existing servers, APIs, and licensing in place, operating margin exceeds 70%, so most revenue flows to net cash; churn sits near 6% annually, and customer acquisition cost is minimal.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSubscribers: ~3,500 (academia, corporates)\u003c\/li\u003e\n\u003cli\u003eARR: HKD 48M (2025 run-rate)\u003c\/li\u003e\n\u003cli\u003eGrowth: low single digits\u003c\/li\u003e\n\u003cli\u003eMargin: \u0026gt;70% operating\u003c\/li\u003e\n\u003cli\u003eChurn: ~6% annually\u003c\/li\u003e\n\u003cli\u003eCAC: negligible vs. LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTom Group cash cows: NT$2.1B+HK$668M ARR, 22–35% EBITDA fueling tech \u0026amp; e‑commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCite Media Group Taiwan, Prime Outdoor Media, B2B trade journals, ad sales agency, and Legacy Subscription Databases are Tom Group cash cows, collectively delivering ~NT$2.1B + HK$620M + HK$48M ARR (FY2024–2025), EBITDA margins 22–35%, and low capex\/renewal needs that fund tech and e‑commerce growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024–25 Rev\u003c\/th\u003e\n\u003cth\u003eEBITDA%\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCite Media TW\u003c\/td\u003e\n\u003ctd\u003eNT$2.1B\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003e45% market share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrime Outdoor\u003c\/td\u003e\n\u003ctd\u003eHK$620M\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e90% occupancy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B Journals\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003ctd\u003e60–75% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd Agency\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eClient retention \u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDatabases\u003c\/td\u003e\n\u003ctd\u003eHK$48M ARR\u003c\/td\u003e\n\u003ctd\u003e70%+\u003c\/td\u003e\n\u003ctd\u003e3,500 subs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eTom Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Tom Group BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready report designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748293456249,"sku":"tomgroup-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tomgroup-bcg-matrix.png?v=1772207135","url":"https:\/\/matrixbcg.com\/products\/tomgroup-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}