{"product_id":"tilray-marketing-mix","title":"Tilray Brands Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTilray Brands blends diversified product lines, tiered pricing, broad distribution channels, and targeted promotions to capture both medical and recreational cannabis markets—this snapshot highlights strategy synergy and competitive positioning. Get the full 4P’s Marketing Mix Analysis for an editable, presentation-ready deep dive with data, examples, and strategic recommendations to save hours of work and inform decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Cannabis Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTilray Brands offers dried flower, pre-rolls, oils, and edibles across Redecan, Good Supply, and Broken Coast, driving a diversified cannabis portfolio that supported 2024 net revenue of US$614.9M; product mix emphasizes high-potency, terpene-rich profiles to match adult-use demand.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the firm prioritizes consistent quality and formats like infused pre-rolls and liquid diamond vapes, aiming to boost premium SKU share and gross margin—Tilray reported 2024 gross margin improvement to 22.8%, signalling scale benefits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCraft Beverage Alcohol Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTilray Brands has become a major US craft brewer with SweetWater Brewing, Montauk, and Shock Top driving ~USD 400m net revenue in FY2024, anchoring a diversified alcohol segment and improving gross margin stability.\u003c\/p\u003e\n\u003cp\u003eThe portfolio spans award-winning IPAs, lagers, and seasonal beers that target lifestyle consumers across North America, supporting premium pricing and retail presence in 28,000+ outlets as of Dec 2024.\u003c\/p\u003e\n\u003cp\u003eThis segment also creates a ready platform for THC-infused beverages pending US federal regulatory change, offering upside to revenue and margins if interstate cannabis legalization or federal guidance materializes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Medical Cannabis Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTilray Brands supplies pharmaceutical-grade medical cannabis to patients in 20+ countries from EU-GMP facilities in Portugal and Germany, supporting sales that contributed to Tilray Brands’ FY2024 medical cannabis revenue of about US$90 million. \u003c\/p\u003e\n\u003cp\u003eProducts meet clinical standards for batch-to-batch consistency and safety, with stability-tested extracts and standardized flower formulations used in trials and prescriptions across Europe, Latin America, and Australia. \u003c\/p\u003e\n\u003cp\u003eThe portfolio targets therapeutic uses—pain, spasticity, epilepsy—with THC\/CBD ratios and delivery formats tailored per indication and regulatory markets, supporting growing patient counts and recurring prescription flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWellness and Hemp Foods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpunder the manitoba harvest brand tilray offers hemp hearts protein powders and snacks that reached approximately us in retail sales sold through grocery natural food channels targeting plant-based health-conscious consumers.\u003e\n\u003cpthe wellness line acts as a strategic entry into cpg supporting tilray brands fy2024 consumer segment growth of year-over-year while promoting sustainable hemp farming and lower-carbon inputs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail sales ~US$120m (2024)\u003c\/li\u003e\n\u003cli\u003eDistribution: national grocery + natural food chains\u003c\/li\u003e\n\u003cli\u003eTarget: plant-based, health-conscious consumers\u003c\/li\u003e\n\u003cli\u003eConsumer segment growth ~18% YoY (FY2024)\u003c\/li\u003e\n\u003cli\u003eSustainability: promotes regenerative hemp ag practices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHemp-Derived THC Beverages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptilray brands has rolled out hemp-derived delta-9 thc beverages such as xmg and mollo for us markets where legal positioning them non-alcoholic social alternatives promising predictable rapid-onset effects.\u003e\n\u003cpby end-2025 tilray refined formulations to boost taste and shelf stability targeting a larger slice of the us alternative beverage market valued at about in growing cagr sku-level gross margins improved percentage points.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eLaunched XMG, Mollo—hemp-derived Delta-9 THC\u003c\/li\u003e\u003cli\u003eNon-alcoholic, rapid-onset social alternative\u003c\/li\u003e\u003cli\u003eFormulation updates by Dec 2025: better taste, shelf life\u003c\/li\u003e\u003cli\u003eMarket context: US alt-bev ~$3.2B (2024), ~12% CAGR\u003c\/li\u003e\u003cli\u003eSKU gross margin +4–6 pp after reformulation\u003c\/li\u003e\n\u003c\/pby\u003e\u003c\/ptilray\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTilray's FY24: Diversified drinks \u0026amp; cannabis drive growth—premium SKUs lift margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTilray Brands sells diversified cannabis, alcohol, medical, wellness, and hemp-THC beverage products—FY2024 revenues: cannabis US$614.9M, alcohol ~US$400M, medical ~US$90M, wellness US$120M; FY2024 gross margin 22.8%; US alt-bev market ~$3.2B (2024), ~12% CAGR; premium SKU push and reformulated beverages raised SKU gross margins +4–6 pp by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY2024 Rev (US$M)\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCannabis\u003c\/td\u003e\n\u003ctd\u003e614.9\u003c\/td\u003e\n\u003ctd\u003eGross margin 22.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlcohol\u003c\/td\u003e\n\u003ctd\u003e~400\u003c\/td\u003e\n\u003ctd\u003e28,000+ outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical\u003c\/td\u003e\n\u003ctd\u003e~90\u003c\/td\u003e\n\u003ctd\u003eEU-GMP, 20+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWellness\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003ctd\u003e18% YoY growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise, company-specific deep dive into Tilray Brands’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Tilray Brands' 4P insights into a concise, leadership-friendly snapshot that streamlines product, price, place, and promotion strategy review for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian Recreational Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTilray Brands (Tilray Brands, Inc.) uses a national Canadian recreational retail network, selling via provincial boards (eg. Ontario Cannabis Store) and roughly 2,500 private retail partners as of FY2024, covering major urban centers and remote communities.\u003c\/p\u003e\n\u003cp\u003eThe multi-channel strategy drove ~45% of Canadian net revenue in FY2024, and logistics enhancements kept SKU fill rates above 92% across provinces.\u003c\/p\u003e\n\u003cp\u003eTilray prioritizes shelf share through promotional programs and allocated merchandising space, contributing to a 7% sequential market-share gain in Canadian dried flower in Q4 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Medical Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTilray Brands operates a sophisticated European distribution model, notably in Germany where it supplies pharmacies via major pharmaceutical wholesalers, reaching an estimated 4,000+ pharmacy outlets as of 2025.\u003c\/p\u003e\n\u003cp\u003eIts Portugal production hub, producing ~12,000 kg of medical cannabis annually in 2024, serves as a tax-efficient export gateway across the EU and to 20+ international markets.\u003c\/p\u003e\n\u003cp\u003eThis positioning helps Tilray navigate complex EU regulatory frameworks (GDPR, GMP, EU narcotics rules) and maintain median delivery lead times under 7 days for intra-EU shipments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Craft Beer Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cptilray brands inc. distributes craft beer through a vast network of independent distributors placing in over us retail stores bars and restaurants including national grocery chains convenience outlets as\u003e\n\u003cpregional production sites in five us states cut freight costs and improve fill rates to while acquisitions of regional brewers expanded sku reach by supported faster local market penetration.\u003e\n\u003c\/pregional\u003e\u003c\/ptilray\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Hemp-Derived THC Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptilray brands has expanded hemp-derived thc beverage distribution to us states and dtc platforms tapping its beer footprint retail doors via partner networks scale fast in mainstream online bypassing dispensary limits reach broader demographics.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e13+ states with hemp-THC beverages\u003c\/li\u003e\n\u003cli\u003e20,000+ retail doors via beer channels\u003c\/li\u003e\n\u003cli\u003eDTC platforms augment retail reach\u003c\/li\u003e\n\u003cli\u003eTargets mainstream consumers beyond dispensaries\u003c\/li\u003e\n\n\u003c\/ptilray\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Pharmacy and Wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptilray brands sells medical products via local wholesalers and pharmacy chains across australia latin america reaching markets beyond north europe in fy2024 international net revenue was about us partly from these channels. the company is piloting non-alcoholic wellness expansions into middle east asia targeting mix by a centralized logistics hub handles permits customs gmp compliance reducing shipment delays roughly versus decentralized ops.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInternational net revenue FY2024: ~US$165M\u003c\/li\u003e\n\u003cli\u003eTarget 10–15% revenue from ME\/Asia by 2026\u003c\/li\u003e\n\u003cli\u003ePresence: Australia, Latin America via wholesalers\/pharmacies\u003c\/li\u003e\n\u003cli\u003eCentralized logistics cuts delays ~20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ptilray\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTilray scales global retail \u0026amp; pharma reach—25k US doors, 2.5k Canada partners, $165M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTilray uses multi-channel national retail in Canada (2,500 partners FY2024), pharma wholesalers in EU (4,000+ German pharmacies by 2025), Portugal hub (~12,000 kg\/yr 2024) for EU exports, US beer network (200+ distributors, 25,000+ stores; 20,000+ beer doors for hemp-THC), and international wholesalers (FY2024 revenue ~US$165M), centralized logistics cut delays ~20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanada retail partners\u003c\/td\u003e\n\u003ctd\u003e2,500 (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU pharmacy reach\u003c\/td\u003e\n\u003ctd\u003e4,000+ (Germany, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortugal output\u003c\/td\u003e\n\u003ctd\u003e~12,000 kg (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS retail doors\u003c\/td\u003e\n\u003ctd\u003e25,000+ stores\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl net rev\u003c\/td\u003e\n\u003ctd\u003e~US$165M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eTilray Brands 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tilray Brands 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact editable document included with your order; this is not a sample or teaser, it’s the final professional report.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file available for download after checkout is identical to the preview and formatted for immediate application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750087864697,"sku":"tilray-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tilray-marketing-mix.png?v=1772221883","url":"https:\/\/matrixbcg.com\/products\/tilray-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}