{"product_id":"tih-marketing-mix","title":"Transport International Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTransport International Holdings leverages a diversified product portfolio of transit services, strategic pricing, extensive multimodal distribution, and targeted promotions to maintain ridership and revenue resilience; the preview highlights key levers, but the complete 4Ps report delivers granular channel maps, pricing elasticity insights, promotional ROI metrics, and ready-to-use slides—get the full, editable analysis to save time and apply proven tactics to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchised Bus Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core product is franchised bus services run by Kowloon Motor Bus (KMB) and Long Win Bus, serving about 3.5 million passenger trips daily across Hong Kong and generating roughly HKD 9.2 billion in 2024 fare revenue. By end-2025 the fleet modernization reached 85% completion, adding advanced collision-avoidance, CCTV, USB charging and real-time passenger info systems to boost safety and comfort. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Transport and Electric Fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTransport International Holdings has shifted toward a green fleet, with zero-emission electric buses making up about 18% of its Hong Kong fleet by end-2025, supporting the city’s net-zero targets and rising rider demand for sustainable transit.\u003c\/p\u003e\n\u003cp\u003eThe product offering bundles electric bus services with on-route advanced charging infrastructure; the company invested HKD 120 million in chargers and expects EV op. cost savings near 25% vs diesel over 10 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Development and Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTIH has diversified into property development, converting bus depots into assets like The Millennity, a Grade-A office\/retail complex completed in 2023 occupying c.120,000 sq ft.\u003c\/p\u003e\n\u003cp\u003eThese developments monetize TIH’s land bank—The Millennity achieved 92% occupancy by Q4 2024 and generated HKD 45m in annual rental income, boosting non-fare revenue.\u003c\/p\u003e\n\u003cp\u003eProperty earnings smooth cash flow and lifted TIH’s NAV per share; management reported property valuation at HKD 1.1bn on 31 Dec 2024, strengthening overall valuation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Franchised Transport Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough subsidiary Sun Bus, Transport International Holdings delivers non-franchised services—corporate shuttles, residential estate buses, and tour coaching—generating flexible B2B revenue outside franchised-route regulation.\u003c\/p\u003e\n\u003cp\u003eThis segment served ~120 corporate clients and added HKD 85 million in 2024 revenue, targeting niche contracts with tailored schedules, pricing, and scalability for large organizations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFlexible, customizable routes\u003c\/li\u003e\n\u003cli\u003eServes ~120 corporate clients (2024)\u003c\/li\u003e\n\u003cli\u003eHKD 85 million revenue (2024)\u003c\/li\u003e\n\u003cli\u003eTargets B2B and niche markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Passenger Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eApp1933 is Transport International Holdings’ core digital product, delivering real-time bus arrivals and route planning; by late 2025 it added lifestyle features, e-payment and personalized alerts, cutting average passenger wait time by ~20% and lifting monthly active users to ~480,000 (2025 Q3).\u003c\/p\u003e\n\u003cp\u003eThe app’s e-pay integration drove a 14% rise in contactless fares and supported HK$42m in mobile transactions in 2025 YTD, strengthening the physical network’s convenience and passenger retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time arrivals + route planner\u003c\/li\u003e\n\u003cli\u003eLate‑2025: lifestyle, e‑pay, personalized alerts\u003c\/li\u003e\n\u003cli\u003e~480,000 MAU (2025 Q3)\u003c\/li\u003e\n\u003cli\u003e~20% lower wait times; HK$42m mobile txns (2025 YTD)\u003c\/li\u003e\n\u003cli\u003e14% rise in contactless fare uptake\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTIH: 3.5M daily trips, HKD9.2B fares, 85% modern fleet \u0026amp; 18% EVs by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTIH’s core product: franchised bus services (KMB\/Long Win) ~3.5M trips\/day, HKD 9.2B fare revenue (2024); fleet 85% modernized by end‑2025 with safety\/comfort tech; zero‑emission buses 18% of fleet (end‑2025), HKD 120M charger capex, ~25% 10‑yr OpEx savings; property conversion (The Millennity) 92% occupancy, HKD 45M rent (2024); Sun Bus B2B revenue HKD 85M (2024); App1933 MAU ~480k, HKD 42M mobile txns (2025 YTD).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily trips\u003c\/td\u003e\n\u003ctd\u003e3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFare revenue 2024\u003c\/td\u003e\n\u003ctd\u003eHKD 9.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet modernized\u003c\/td\u003e\n\u003ctd\u003e85% (end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV share\u003c\/td\u003e\n\u003ctd\u003e18% (end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCharger capex\u003c\/td\u003e\n\u003ctd\u003eHKD 120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty rent 2024\u003c\/td\u003e\n\u003ctd\u003eHKD 45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSun Bus 2024\u003c\/td\u003e\n\u003ctd\u003eHKD 85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp1933 MAU\u003c\/td\u003e\n\u003ctd\u003e480k (2025 Q3)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professional, company-specific deep dive into Transport International Holdings’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Transport International Holdings’ 4Ps in a concise, presentation-ready format to speed decision-making and align leadership on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Kowloon and New Territories Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTransport International Holdings operates an extensive bus network across Kowloon and the New Territories, covering over 700 routes and serving roughly 1.2 million weekday passenger trips as of 2025, reaching Hong Kong’s densest residential and commercial areas.\u003c\/p\u003e\n\u003cp\u003eThe strategic placement yields high accessibility to major hubs—70% of routes connect to MTR interchanges—and supports revenue stability, with bus operations contributing about HKD 3.4 billion in 2024 net operating income.\u003c\/p\u003e\n\u003cp\u003eThe network is actively optimized: since 2020 the company added services to 18 new housing estates and adjusted 120 route segments to match infrastructure projects, keeping coverage aligned with urban growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Airport and Port Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLong Win Bus links New Territories to Hong Kong International Airport and Hong Kong-Zhuhai-Macao Bridge, serving ~6.5 million airport passengers annually (2024 HKIA throughput) and capturing ~35% of Hong Kong airport surface transit trips, reinforcing Transport International Holdings’ dominant airport-transit placement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-modal Transport Interchanges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTransport International Holdings uses major bus terminuses and multi-modal interchanges—many integrated with MTR stations and tunnel portals—so passengers transfer between buses, MTR and cross-harbour services seamlessly.\u003c\/p\u003e\n\u003cp\u003eThese nodes boost distribution efficiency and throughput: TIH served ~2.3 million passenger trips daily in 2024 across its network, cutting average transfer time by ~12% at integrated interchanges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Access Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital and Mobile Access Points: Transport International Holdings distributes services via App1933 and the corporate website, letting passengers buy monthly passes and plan journeys from anywhere; App1933 had 420,000 downloads and 65% active users in 2024, securing continuous customer engagement.\u003c\/p\u003e\n\u003cp\u003eThese platforms function as virtual places in users pockets, driving 28% of ticket revenue online in FY2024 and reducing paper-ticket costs by 12% versus 2022.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eApp1933: 420,000 downloads (2024)\u003c\/li\u003e\n\u003cli\u003e65% monthly active users\u003c\/li\u003e\n\u003cli\u003e28% ticket revenue from digital sales (FY2024)\u003c\/li\u003e\n\u003cli\u003e12% paper-ticket cost reduction since 2022\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreater Bay Area and Mainland Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTransport International Holdings expands into Mainland China via joint ventures, notably in the Greater Bay Area (GBA), capturing demand from 72 million residents and GBA GDP of about US$1.7 trillion in 2023.\u003c\/p\u003e\n\u003cp\u003eThese investments tap rapid urbanization—GBA urbanization rate \u0026gt;86%—and offer revenue diversification beyond Hong Kong, contributing to TIH’s mainland segment growth and risk spread.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGBA population ~72M (2023)\u003c\/li\u003e\n\u003cli\u003eGBA GDP ~US$1.7T (2023)\u003c\/li\u003e\n\u003cli\u003eUrbanization \u0026gt;86% aids ridership growth\u003c\/li\u003e\n\u003cli\u003eStrategic foothold diversifies TIH revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTIH: 700+ routes, 1.2M trips, HKD3.4B NOI, 420k app users, GBA access to 72M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTIH’s network covers 700+ routes, ~1.2M weekday trips (2025), 70% MTR-linked, HKD 3.4B bus NOI (2024); App1933: 420k downloads, 65% MAU, 28% digital ticket revenue (FY2024); GBA JV taps 72M population, US$1.7T GDP (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoutes\u003c\/td\u003e\n\u003ctd\u003e700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekday trips\u003c\/td\u003e\n\u003ctd\u003e1.2M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBus NOI\u003c\/td\u003e\n\u003ctd\u003eHKD 3.4B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp downloads\u003c\/td\u003e\n\u003ctd\u003e420k (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003e28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGBA pop\/GDP\u003c\/td\u003e\n\u003ctd\u003e72M \/ US$1.7T (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTransport International Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Transport International Holdings 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises. It’s the full, ready-made document covering Product, Price, Place, and Promotion with actionable insights and editable sections. You’re viewing the exact final version included in your download, ready for immediate use. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750178402681,"sku":"tih-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tih-marketing-mix.png?v=1772222957","url":"https:\/\/matrixbcg.com\/products\/tih-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}