{"product_id":"tih-bcg-matrix","title":"Transport International Holdings Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTransport International Holdings' preliminary BCG Matrix shows a mix of steady cash cows in its franchised bus operations and potential question marks in newer tech-enabled mobility services; competitive pressures and regulatory shifts will dictate which units graduate to stars or become dogs. This preview highlights strategic levers—market share, growth prospects, and capital allocation—that matter most. Purchase the full BCG Matrix for quadrant-level placements, data-driven recommendations, and a ready-to-use Word + Excel package to guide investment and operational choices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Bus Fleet Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTIH has upgraded over 85% of its franchised bus fleet to zero-emission vehicles by late 2025, aligning with Hong Kong’s 2050 carbon neutrality target and capturing an estimated 60% share of green tech in the franchised bus market.\u003c\/p\u003e\n\u003cp\u003eElectric fleet expansion is TIH’s BCG Stars quadrant: high market share and high growth, driven by projected annual ridership recovery to 2019 levels by 2026 and EV operating cost savings of ~18% versus diesel.\u003c\/p\u003e\n\u003cp\u003eCapital intensity is high: TIH plans HKD 1.2 billion (2026–2028) for depot chargers and grid upgrades, and sustained capex is required to retain leadership as the city phases out ICEs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Millennity Commercial Project\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Millennity Commercial Project in Kwun Tong is a Star for Transport International Holdings, driving revenue as Kowloon East’s decentralized office market matures; by end-2025 its high-spec towers and retail podium report c.95% occupancy and prime rents around HKD 120–140\/sq ft\/month. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong Win Bus Airport Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLong Win Bus Airport Expansion is a Star after the Three-Runway System (3RS) at Hong Kong International Airport became fully operational on 27 Apr 2024, driving a 38% year-on-year passenger rebound in 2024 and a 45% rise in Long Win ridership to Lantau routes.\u003c\/p\u003e\n\u003cp\u003eServing the expanded airport community, Long Win now captures an estimated 60% share of Lantau airport-related transit, with FY2024 revenue up ~30% versus the Hong Kong mass transit market growth of ~12%.\u003c\/p\u003e\n\u003cp\u003eHigher operating costs from a 25% increase in service frequency and added staffing trim margins, but net operating income still grew 18% in 2024, outpacing peers.\u003c\/p\u003e\n\u003cp\u003eThis unit is a strategic priority for Transport International Holdings to seize the international travel and air logistics rebound, underpinning capital allocation and route investment through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Mobility and 5G Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTIH has rolled out 5G across 4,200 buses and 1,100 ferries, enabling real-time diagnostics and in-vehicle streaming; 2025 data shows transit digital revenue up 28% YoY to HKD 420 million, keeping this unit a Star in BCG.\u003c\/p\u003e\n\u003cp\u003eMarket leadership in smart transit attracted HK government pilot contracts worth HKD 65 million and raised daily active MaaS users to 320,000; data-driven advertising growth of 34% fuels high market share in a fast-growing segment.\u003c\/p\u003e\n\u003cp\u003eContinued R\u0026amp;D spend of HKD 48 million in 2025 is required to hold the edge, as competitor 5G rollouts threaten replication within 12–18 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFleet 5G: 5,300 vehicles\u003c\/li\u003e\n\u003cli\u003eDigital revenue 2025: HKD 420M (+28% YoY)\u003c\/li\u003e\n\u003cli\u003eMaaS DAU: 320,000\u003c\/li\u003e\n\u003cli\u003eGovt contracts: HKD 65M\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D 2025: HKD 48M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Metropolis Route Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNorthern Metropolis Route Development is a Star: rapid residential growth (planned 1.1M homes by 2035 per HK gov’t 2023 plan) created high CAGR demand; KMB secured leading share in 2025, operating ~120 new franchised routes and 430 buses in the zone.\u003c\/p\u003e\n\u003cp\u003eInitial capex: ~HKD 420m in 2024–25 for routes and fleet; positive unit economics expected by year 3 with projected 6–8% annual ridership growth through 2030.\u003c\/p\u003e\n\u003cp\u003eGeographic expansion is vital to retain dominance: securing network density now preserves fare revenue and prevents rival encroachment over the next decade.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRapid demand: 1.1M homes planned to 2035\u003c\/li\u003e\n\u003cli\u003eKMB 2025: ~120 routes, 430 buses in Northern Metropolis\u003c\/li\u003e\n\u003cli\u003eCapex 2024–25: ~HKD 420m\u003c\/li\u003e\n\u003cli\u003eRidership growth forecast: 6–8% p.a. to 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTIH Stars: FY25 revenue +30% as 85% ZEV EV fleet, HKD420M digital \u0026amp; HKD1.62B capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTIH Stars: EV fleet (85% ZEV by late-2025) and Long Win airport routes drove FY2024–25 revenue +30% (EV ops save ~18% vs diesel); digital\/5G unit: HKD 420M revenue 2025 (+28% YoY), MaaS DAU 320k. Capex needs: HKD 1.2b (2026–28) for chargers, HKD 420m (2024–25) Northern Metropolis; R\u0026amp;D HKD 48m 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV fleet\u003c\/td\u003e\n\u003ctd\u003e85% ZEV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eHKD 420M; DAU 320k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eHKD 1.2b+420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix analysis of Transport International Holdings: identifies Stars, Cash Cows, Question Marks, Dogs, strategic moves, and investment priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix mapping Transport International units into quadrants for quick strategic decisions and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKowloon Motor Bus Urban Routes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core franchised Kowloon and New Territories bus operations of Kowloon Motor Bus generate steady cash flow, accounting for about HKD 6.2 billion in annual fare revenue in 2024 and covering ~65% of Transport International Holdings’ operating cash, making them the group's primary liquidity source.\u003c\/p\u003e\n\u003cp\u003eThese urban routes run in a mature market with high entry barriers and a loyal ridership—KMB carried ~1.9 million passenger trips daily in 2024—requiring low marketing spend versus new ventures.\u003c\/p\u003e\n\u003cp\u003eThe network’s predictability lets the group allocate cash to capex; KMB’s surplus funded HKD 1.1 billion of EV transition capex and supported dividend payouts in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Harbor Tunnel Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCross-Harbor Tunnel services carry ~180,000 passengers daily (2024 MTR\/TD prox.), producing estimated HKD 220–260 million annual fare revenue and high daily cash flow for Transport International Holdings in 2025.\u003c\/p\u003e\n\u003cp\u003eDespite heavy rail competition, point-to-point convenience keeps these routes at ~35–45% market share for cross-harbor surface trips, sustaining load factors above 75%.\u003c\/p\u003e\n\u003cp\u003eOptimized scheduling and route density yield operating margins near 18–22% in 2025; the segment is managed for steady cash returns, not expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBus Body and Shelter Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTIH’s bus body and shelter advertising leverages a 10,000+ face inventory across Hong Kong to deliver high-margin, largely passive sales, with outdoor transit media margins typically above 60% in 2024 industry benchmarks.\u003c\/p\u003e\n\u003cp\u003eAs market leader, TIH commanded premium CPMs from major brands in 2024, supporting average realized ad rates ~15–25% higher than smaller operators.\u003c\/p\u003e\n\u003cp\u003eWith infrastructure sunk, incremental ad revenue converts near-directly to operating profit—every HKD 1m uplift adds roughly HKD 0.6m–0.7m EBITDA.\u003c\/p\u003e\n\u003cp\u003eThe unit consistently supplies surplus cash to fund Question Marks, covering CAPEX and pilot losses without tapping debt or equity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSun Bus Non-Franchised Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSun Bus Non-Franchised Operations offers residential, corporate, and tour bus services and holds a clear lead in Hong Kong’s non-franchised segment, generating about HKD 350–420 million annual revenue (2024 est.) and steady EBITDA margins near 18%.\u003c\/p\u003e\n\u003cp\u003eThe private shuttle market is mature; Sun Bus leverages economies of scale in maintenance and procurement, runs efficiently with lower capex than franchised fleets, and remains a reliable contributor to Transport International Holdings’ cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ~HKD 350–420M\u003c\/li\u003e\n\u003cli\u003eEstimated EBITDA ~18%\u003c\/li\u003e\n\u003cli\u003eLower capex vs franchised fleet\u003c\/li\u003e\n\u003cli\u003eStrong maintenance\/procurement scale\u003c\/li\u003e\n\u003cli\u003eStable, predictable cash contributor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Investment and Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProperty Investment and Leasing serves as a Cash Cow: the group’s smaller retail and industrial portfolio generated HKD 420m in rental income in FY2024, located in mature districts where rents rose 1.8% YoY by 2025 and values stabilized.\u003c\/p\u003e\n\u003cp\u003eStreamlined property management keeps overhead under 12% of rental revenue, yielding high cash conversion and steady free cash flow that cushions Transport International Holdings against the volatile transport fuel market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHKD 420m rental income FY2024\u003c\/li\u003e\n\u003cli\u003eRents +1.8% YoY by 2025\u003c\/li\u003e\n\u003cli\u003eOverhead \u0026lt;12% of rental revenue\u003c\/li\u003e\n\u003cli\u003eHigh cash conversion; stabilizes cash flow vs fuel swings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTIH cash cows: HKD7–7.4bn revenue, strong margins, funding EV capex \u0026amp; dividends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMB core franchised ops, Cross‑Harbor routes, Sun Bus non‑franchised services and property leasing are TIH cash cows—together ~HKD 7.0–7.4bn revenue (2024 est.), EBITDA margins 18–22% for buses and ~\u0026gt;60% for transit advertising; rental income HKD 420m FY2024; surplus funded HKD 1.1bn EV capex and dividends.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024 rev (HKD)\u003c\/th\u003e\n\u003cth\u003eEBITDA%\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eKMB franchised\u003c\/td\u003e\n\u003ctd\u003e6.2bn\u003c\/td\u003e\n\u003ctd\u003e18–22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSun Bus\u003c\/td\u003e\n\u003ctd\u003e350–420m\u003c\/td\u003e\n\u003ctd\u003e~18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty\u003c\/td\u003e\n\u003ctd\u003e420m\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eTransport International Holdings BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Transport International Holdings BCG Matrix report you'll receive after purchase—no watermarks, no placeholder content—just a fully formatted, analysis-ready document tailored for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748030951801,"sku":"tih-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tih-bcg-matrix.png?v=1772203998","url":"https:\/\/matrixbcg.com\/products\/tih-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}