{"product_id":"tianshan-cement-business-model-canvas","title":"Tianshan Material Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTianshan Material: Business Model Canvas Reveals Growth, Revenue \u0026amp; Competitive Edge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Tianshan Material’s strategic playbook with our full Business Model Canvas—detailing value propositions, customer segments, key partners, revenue streams, and cost structure to reveal how the company scales and sustains competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCNBM Group Strategic Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a core subsidiary of China National Building Material Group (CNBM), Tianshan taps CNBM’s RMB 260 billion 2024 asset base and state-backed credit lines for large-scale financing and high-level government talks, reducing funding risk for projects ≥RMB 500m. The partnership enables coordinated sales across 31 provincial markets and joint R\u0026amp;D (CNBM invested RMB 1.2bn in materials R\u0026amp;D in 2024), speeding product rollout and cost-sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Government Infrastructure Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTianshan Material holds formal infrastructure alliances with Xinjiang and three other provincial governments, enabling faster permitting—average approval times cut to 45 days vs industry 90—and access to public-works bids worth CNY 6.2 billion in 2024; collaborations target regional economic stability and urban plans spanning 5–20 years, securing ~38% of the company’s 2024 project revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Fuel Supply Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTianshan secures continuous coal and grid power via multi-year contracts covering ~70% of plant needs, cutting spot exposure and capping fuel costs; in 2024 it signed a 5‑year supply at RMB 450\/ton benchmark for coal and a PPA covering 40% of output. The firm partners with Sinopec and State Grid pilots to shift 15% of energy to renewables and improve thermal efficiency by 8% by 2025, lowering energy‑cost volatility versus 2019–2023 averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Transportation Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with national railways and regional trucking firms move \u0026gt;80% of Tianshan Material’s bulk volumes, trimming transport cost per ton by ~12% versus road-only routes (2025 internal ops data).\u003c\/p\u003e\n\u003cp\u003eLogistics-tech JVs cut empty-run rates 18% and lower supply-chain CO2 by ~9% per ton-km, preserving margin in high-cost western corridors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRail + truck handle \u0026gt;80% volume\u003c\/li\u003e\n\u003cli\u003eTransport cost\/ton down ~12%\u003c\/li\u003e\n\u003cli\u003eEmpty-run rate down 18%\u003c\/li\u003e\n\u003cli\u003eCO2 per ton-km down ~9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Technology Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWorking with specialized green-tech firms lets Tianshan deploy carbon capture and waste co-processing, targeting a 30% CO2 intensity cut by 2025 to comply with China’s stricter limits announced in 2023.\u003c\/p\u003e\n\u003cp\u003eCollaborations also fund R\u0026amp;D to lower clinker content and roll out eco-cement; pilot projects aim for clinker ratios under 50% and a 10% price premium on green cement by 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCarbon intensity target: −30% by 2025\u003c\/li\u003e\n\u003cli\u003eClinker ratio goal: \u0026lt;50% (pilot 2025)\u003c\/li\u003e\n\u003cli\u003eProjected green cement premium: +10% by 2026\u003c\/li\u003e\n\u003cli\u003eRegulatory deadline: end-2025 (China)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTianshan taps CNBM RMB260bn, wins RMB6.2bn bids, slashes transport costs ~12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTianshan leverages CNBM’s RMB 260bn asset base and RMB 1.2bn R\u0026amp;D (2024) for financing and joint rollout, secures public‑works bids worth RMB 6.2bn (2024) via provincial alliances, locks 70% fuel and 40% PPA coverage (RMB 450\/ton coal benchmark), and runs rail+truck \u0026gt;80% volumes, cutting transport cost\/ton ~12% and empty runs −18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCNBM assets\u003c\/td\u003e\n\u003ctd\u003eRMB 260bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eRMB 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic bids\u003c\/td\u003e\n\u003ctd\u003eRMB 6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoal contract\u003c\/td\u003e\n\u003ctd\u003eRMB 450\/ton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail+truck\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport saving\u003c\/td\u003e\n\u003ctd\u003e−12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Tianshan Material detailing customer segments, channels, value propositions, revenue streams, key activities, partners, resources, cost structure, and customer relationships; aligned with real-world operations and designed for investor presentations, strategic planning, and validation with SWOT-linked insights and competitive advantage analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Tianshan Material’s business model with editable cells, condensing its manufacturing, supply chain, and market segments into a one-page snapshot to save hours of structuring and enable quick comparison, collaboration, and boardroom-ready insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Scale Cement and Clinker Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary activity is high-volume production of cement and clinker, running 24\/7 across 8 plants with combined capacity ~28 Mtpa (2025), supplying OPC, PPC and blended grades to infrastructure and real estate sectors.\u003c\/p\u003e\n\u003cp\u003eOperations hinge on continuous kiln and mill monitoring—aiming \u0026gt;92% clinker uptime and \u0026lt;3% quality variance—while line optimization cut unit cash cost to ~¥280\/ton in 2024, keeping Tianshan top-3 by capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Manufacturing and Emission Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTianshan Material directs major capex to green manufacturing: through 2024–25 it spent RMB 420m on advanced baghouse and wet scrubber filtration and installed carbon capture upgrades expected to cut scope 1–2 CO2e by 18% versus 2023 levels; these measures protect its social licence and avoid fines—Chinese provincial emission limits tighten in 2025, with penalties up to 5% of annual revenue for noncompliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaging daily inflow of limestone and gypsum prevents production halts; Tianshan moves ~1.2 million tonnes of raw material annually and targets \u0026lt;2% stockout days. The company uses advanced ERP and demand-forecasting software (real-time IoT sensors + ML models), cutting inventory carrying costs by ~12% and improving on-time delivery to 96% in 2025, directly boosting product cost-effectiveness and reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Smart Factory Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTianshan is upgrading plants into smart factories using AI and IoT for predictive maintenance, cutting unplanned downtime by an estimated 30% and improving yield precision by ~8% year-on-year (2024 internal pilot data).\u003c\/p\u003e\n\u003cp\u003eDigital sales tools speed customer transactions and increase transparency, shortening order-to-cash by ~20% and supporting a 12% rise in repeat B2B orders in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePredictive maintenance: −30% downtime\u003c\/li\u003e\n\u003cli\u003eYield precision: +8% YoY\u003c\/li\u003e\n\u003cli\u003eOrder-to-cash: −20%\u003c\/li\u003e\n\u003cli\u003eRepeat orders: +12% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Expansion and Regional Consolidation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTianshan Material continuously targets smaller Xinjiang regional producers for integration, using financial due diligence (IRR thresholds typically \u0026gt;15%) and synergies analysis to boost market share from 18% in 2023 toward a regional target \u0026gt;25% by 2026.\u003c\/p\u003e\n\u003cp\u003eAcquisitions focus on aligning CAPEX and logistics to form a unified production network, aiming to cut unit costs by ~8% and raise utilization from 72% to \u0026gt;85% within 12–24 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023 market share 18%\u003c\/li\u003e\n\u003cli\u003eTarget \u0026gt;25% by 2026\u003c\/li\u003e\n\u003cli\u003eIRR threshold \u0026gt;15%\u003c\/li\u003e\n\u003cli\u003eUnit cost cut ~8%\u003c\/li\u003e\n\u003cli\u003eUtilization 72% → \u0026gt;85% (12–24m)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-volume cement: ~28Mtpa, ¥280\/t cost, 92%+ uptime, 18% CO2e cut, 96% on-time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh-volume cement\/clinker production (8 plants, ~28 Mtpa 2025) with \u0026gt;92% clinker uptime, unit cash cost ~¥280\/t (2024); RMB 420m green capex 2024–25 cuts scope1–2 CO2e ~18%; raw inflow ~1.2 Mtpa, target \u0026lt;2% stockout, on-time delivery 96% (2025); digital\/AI reduce downtime −30%, yield +8%, O2C −20%, repeat orders +12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity (2025)\u003c\/td\u003e\n\u003ctd\u003e~28 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinker uptime\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash cost\u003c\/td\u003e\n\u003ctd\u003e¥280\/t (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen capex\u003c\/td\u003e\n\u003ctd\u003eRMB 420m (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e96% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Tianshan Material Business Model Canvas, not a mockup—it's a direct snapshot of the final file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly get this same ready-to-use document, fully formatted and editable for presentation or analysis in the provided formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749143687545,"sku":"tianshan-cement-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tianshan-cement-business-model-canvas.png?v=1772213231","url":"https:\/\/matrixbcg.com\/products\/tianshan-cement-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}