{"product_id":"thulegroup-five-forces-analysis","title":"Thule Group Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThule Group faces moderate rivalry with strong brand loyalty and innovation offsetting price pressures, while supplier leverage is limited and buyer power rises with wholesale concentration; threats from new entrants and substitutes are restrained by economies of scale and product differentiation. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Thule Group’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Price Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThule depends on aluminum, plastics and technical fabrics tied to volatile commodity markets; LME aluminum rose 28% in 2023–2024 and added pressure to gross margins in FY2024 (reported gross margin 36.8% in 2024). \u003c\/p\u003e\n\u003cp\u003eThule keeps a diversified supplier base, but energy spikes and tariffs—e.g., EU electricity up 15% in 2022–2024—can cut production margins quickly. \u003c\/p\u003e\n\u003cp\u003eBy end-2025, recycled-materials demand concentrates supply: roughly 60% of certified high-grade recyclers are mid-size firms, raising supplier leverage and premium pricing for green inputs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Specialized Component Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs Thule adds electronics to products like smart strollers and motorized RV accessories, its reliance on specialized tech suppliers has risen, with high-tech components sourced from roughly 20–30 key vendors vs hundreds for mechanical parts, boosting supplier leverage.\u003c\/p\u003e\n\u003cp\u003eTo counter this, Thule signs multi-year supply contracts and strategic partnerships—its 2024 procurement report shows ~60% of electronics spend under 3–5 year agreements, improving price stability and component availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration of Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant share of thule group components remain produced in concentrated hubs key sub-assemblies sourced from northern europe and east asia local strikes or trade measures can hit output costs hard. has shifted toward regional sourcing for north america cutting lead times by but critical parts still come specialized clusters with few alternate suppliers. during logistics snarls suppliers secured price uplifts showing their leverage tight markets.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrict Sustainability and Compliance Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThule’s high ESG rules force suppliers through audits and strict environmental limits, cutting the eligible pool—industry data shows supplier qualification rates drop ~40% when strict standards apply.\u003c\/p\u003e\n\u003cp\u003eSmaller vendors often can’t afford upgrades, so certified suppliers gain leverage; switching costs rise because non-compliance risks brand damage and fines (Thule reported 0 major compliance breaches in 2024).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eQualified suppliers down ~40%\u003c\/li\u003e\n\u003cli\u003eThule: 0 major breaches 2024\u003c\/li\u003e\n\u003cli\u003eHigher switching costs, stronger supplier leverage\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwitching Costs and Technical Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe technical complexity of Thule’s premium gear means many parts are custom-engineered for specific lines, creating long lead times for re-tooling, quality testing, and safety certification that lock in supplier relationships.\u003c\/p\u003e\n\u003cp\u003eSuppliers know these switching costs; during annual renegotiations they can press for price increases or stricter terms, evidenced by supplier-driven input-cost inflation of ~4–6% for outdoor-equipment components in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eCustom parts common across Thule lines\u003c\/li\u003e\n\u003cli\u003eRe-tooling + certification = months of lead time\u003c\/li\u003e\n\u003cli\u003eHigh supplier leverage in 2024 price talks (4–6% inflation)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers' leverage rises: commodity shocks, ESG cuts, and contract lock-ins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold moderate-to-high power: commodity shocks (LME aluminum +28% 2023–24) and logistics raised input inflation ~4–6% in 2024, while 60% of electronics spend is under 3–5y contracts lowering risk; certified recycled suppliers (≈60% mid-size) and strict ESG cut qualified vendors ~40%, raising switching costs and supplier leverage.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLME aluminum change (2023–24)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInput inflation (2024)\u003c\/td\u003e\n\u003ctd\u003e4–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronics spend under contract (2024)\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQualified suppliers drop with ESG\u003c\/td\u003e\n\u003ctd\u003e≈40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled-materials mid-size recyclers\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Thule Group, uncovering competitive drivers, supplier and buyer power, entry barriers, substitute threats, and strategic levers shaping its pricing, profitability, and market defense.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for Thule Group—quickly highlights competitive pressures and strategic levers to streamline decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Major Retail Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cplarge-scale retailers and outdoor chains such as rei decathlon account for an estimated of thule group wholesale volume letting them demand discounts extended payment terms exclusive marketing support that squeeze margins by roughly basis points annually.\u003e\n\u003c\/plarge-scale\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Individual Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThule has strong brand recognition, but individual consumers face low switching costs to rivals like Yakima or Rhino-Rack; US online search share for roof racks shows top three brands under 55% combined (2024). \u003c\/p\u003e\n\u003cp\u003eIn luggage and stroller segments the market is fragmented with 20+ premium and mid-market entrants; Thule’s US retail share in travel gear was ~8% in 2024. \u003c\/p\u003e\n\u003cp\u003eThule counters by designing modular systems and patente d connectors so many accessories only fit Thule base racks, driving ecosystem lock-in and higher lifetime revenue per customer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIncreased Price Transparency in Digital Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe ubiquity of e-commerce and price-comparison tools lets buyers find lowest Thule prices fast, with global online sales estimated at 28% of sporting goods purchases in 2024, pressuring Thule’s ability to hold premium pricing when rivals match features cheaper.\u003c\/p\u003e\n\u003cp\u003eDirect-to-consumer channels raised Thule Group’s gross margin by ~2–3 percentage points in 2023 but demand heavy digital-marketing spend—Thule’s online ad and e-comm costs rose ~15% YoY—so transparency cuts pricing power unless innovation is clear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Circular Economy Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025, 62% of outdoor consumers say product longevity and repairability drive purchases, so Thule faces rising customer leverage to provide spare parts and resale support.\u003c\/p\u003e\n\u003cp\u003eCustomers demand access to parts, manuals, and certified repair; failure risks migration to rivals with transparent lifecycle data and buyback programs.\u003c\/p\u003e\n\u003cp\u003eThule could lose share—estimated 3–5% annually—if it lags on circular features versus peers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% prioritize longevity (2025 survey)\u003c\/li\u003e\n\u003cli\u003eDemand for spare parts and resale support\u003c\/li\u003e\n\u003cli\u003eTransparent lifecycle equals competitive edge\u003c\/li\u003e\n\u003cli\u003e3–5% share risk if lagging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of Macroeconomic Discretionary Spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThule’s gear is largely discretionary lifestyle spending, so demand falls when consumers tighten belts; Eurozone consumer confidence dropped to –13 in Dec 2024, pressuring premium sales.\u003c\/p\u003e\n\u003cp\u003eHigh inflation (EU CPI 2024 avg ~7.9%) and weaker spending push buyers to delay purchases or choose cheaper rivals, raising churn risk for Thule’s higher-margin SKUs.\u003c\/p\u003e\n\u003cp\u003eTo hold volume Thule leans on price promotions and channel discounts; Q4 2024 promotional activity rose ~18% vs 2023, squeezing gross margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiscretionary sensitivity: consumer confidence –13 (Dec 2024)\u003c\/li\u003e\n\u003cli\u003eInflation pressure: EU CPI ~7.9% (2024 avg)\u003c\/li\u003e\n\u003cli\u003ePromo uptick: Q4 2024 +18% vs 2023\u003c\/li\u003e\n\u003cli\u003eResult: higher price elasticity, margin compression\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale discounts squeeze margins; DTC \u0026amp; circularity vital to avoid 3–5% annual share loss\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge wholesale customers (35–45% volume) squeeze margins ~150–250 bps via discounts; DTC lifts gross margin 2–3 ppt but raises ad spend ~15% YoY; online sales 28% (2024) and price transparency increase price sensitivity; product longevity demand 62% (2025) raises service expectations—lagging on circular features risks 3–5% share loss annually.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share\u003c\/td\u003e\n\u003ctd\u003e35–45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin pressure\u003c\/td\u003e\n\u003ctd\u003e150–250 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC margin lift\u003c\/td\u003e\n\u003ctd\u003e2–3 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLongevity priority\u003c\/td\u003e\n\u003ctd\u003e62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare risk if lag\u003c\/td\u003e\n\u003ctd\u003e3–5% annually\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eThule Group Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Thule Group Porter's Five Forces Analysis you'll receive immediately after purchase—no surprises, no placeholders. The document displayed is fully formatted, professionally written, and ready for download and use the moment you buy. You're viewing the complete, final file; once payment is complete, you'll get instant access to this identical deliverable. No mockups, no samples—just the ready-to-use analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746809622905,"sku":"thulegroup-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thulegroup-five-forces-analysis.png?v=1772192092","url":"https:\/\/matrixbcg.com\/products\/thulegroup-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}