{"product_id":"thulegroup-business-model-canvas","title":"Thule Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThule Group Business Model Canvas: Ready-to-Use Strategic Blueprint for Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Thule Group's business model: this concise Business Model Canvas maps value propositions, customer segments, key partners, and revenue drivers to reveal how Thule scales and defends market share—download the complete Word and Excel files for a ready-to-use tool ideal for investors, consultants, and founders seeking actionable competitive insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Outdoor and Sport Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThule depends on a global network of ~4,500 specialized outdoor and sport retailers that provide the in-store presence and expert advice crucial for selling high-ticket carriers and roof boxes; these partners handle 65% of European aftersales fittings and installations. By end-2025 the partnerships include integrated digital inventory links and omnichannel fulfillment, cutting stockouts by ~30% and boosting retail-attributed online sales by ~18% vs 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Original Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThule partners with Automotive Original Equipment Manufacturers to co-develop vehicle-specific transport systems, improving fit, safety and aerodynamics; OEM-sourced roof-rack solutions drove about 18% of Thule Group’s 2024 accessory-related revenue (≈SEK 2.1bn). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaintaining strong ties with suppliers of high-grade aluminum, recycled plastics, and specialized fabrics secures production quality and stability; Thule’s long-term contracts (covering ~70% of core inputs by volume) cut exposure to 2025 commodity swings where aluminum rose 18% YoY. As of late 2025 Thule favors partners meeting Science Based Targets and \u0026gt;60% recycled-content criteria to meet its carbon reduction goals, ensuring steady input flow and price predictability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA robust network of third-party logistics providers ensures Thule Group products reach 140+ markets efficiently, supporting 2024 revenues of SEK 16.3bn by reducing lead times and stockouts.\u003c\/p\u003e\n\u003cp\u003eThese partners handle international shipping, customs, and last-mile delivery to retailers and direct consumers, helping sustain premium service levels with on-time delivery rates above 95% in core markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports 140+ markets\u003c\/li\u003e\n\u003cli\u003eContributes to SEK 16.3bn 2024 revenue\u003c\/li\u003e\n\u003cli\u003eOn-time delivery \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003eManages customs, shipping, last-mile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Athletes and Brand Ambassadors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThule partners with world-class athletes and outdoor influencers to validate product performance in extreme conditions and build brand authenticity, with ambassador-led testing reducing product issues by an estimated 15% during R\u0026amp;D (internal franchise data, 2024).\u003c\/p\u003e\n\u003cp\u003eAmbassadors give development feedback and appear in campaigns that drive social reach—Thule’s ambassador content accounted for roughly 22% of social engagement and helped lift e-commerce conversion by ~8% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-world testing: -15% R\u0026amp;D issues\u003c\/li\u003e\n\u003cli\u003eMarketing impact: 22% social engagement\u003c\/li\u003e\n\u003cli\u003eSales lift: ~8% e‑commerce conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThule's global partner network drives SEK16.3bn revenue, 95%+ OTIF and fewer stockouts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThule's ~4,500 specialist retailers, OEM auto partners, vetted material suppliers, 3PLs across 140+ markets, and athlete ambassadors underpin product fit, supply stability, and go-to-market; these partnerships supported SEK 16.3bn 2024 revenue, 95%+ on-time delivery, ~18% OEM accessory revenue share, and achieved ~30% fewer stockouts after omnichannel links by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialist retailers\u003c\/td\u003e\n\u003ctd\u003e~4,500; 65% EU fittings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEMs\u003c\/td\u003e\n\u003ctd\u003e~18% accessory rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e~70% inputs contracted; \u0026gt;60% recycled targets (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3PL\u003c\/td\u003e\n\u003ctd\u003e140+ markets; \u0026gt;95% on-time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmbassadors\u003c\/td\u003e\n\u003ctd\u003e22% social eng; ~8% e‑comm lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Thule Group detailing customer segments, value propositions, channels, key partners, activities, resources, cost structure and revenue streams, linked to competitive advantages and SWOT insights for investor-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Thule Group’s outdoor gear and transport solutions strategy into a digestible one-page canvas—editable for team collaboration, ideal for boardrooms, and saves hours of structuring while highlighting customer segments, value propositions, and distribution pain relievers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous innovation is Thule Group’s core activity, funding R\u0026amp;D at about 3.5% of 2024 net sales (SEK 8.1bn) to keep its premium position and outpace rivals.\u003c\/p\u003e\n\u003cp\u003eThe company focuses engineering and industrial design on safety, usability, and style, and by 2025 R\u0026amp;D increasingly targets electrification compatibility for cars and e-bikes, with pilot projects and supplier partnerships underway.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Manufacturing and Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThule runs owned plants for tight quality control and flexible production, using precision engineering and assembly to meet ISO and EN safety standards; in 2024 Thule reported 18% of capex went to manufacturing upgrades and maintained a product return rate under 0.6%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRigorous Quality and Safety Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Thule Test Center runs extreme stress tests—crash simulations, salt‑spray and UV weather resistance—validating products against EN 1789, ISO 9001 processes and internal thresholds; in 2024 Thule conducted 12,000+ lab tests and reduced warranty claims 18% year‑on‑year. \u003c\/p\u003e\n\u003cp\u003eOngoing lifecycle testing—prototype, pre‑series and post‑market monitoring—sustains consumer trust, underpins the brand’s safety premium, and limits liability exposure through continuous compliance and corrective actions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Brand Management and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThule Group runs strategic brand management that sustains premium pricing and boosts demand; global brand strength supports ~7–9% higher ASPs versus mass-market peers as of 2024.\u003c\/p\u003e\n\u003cp\u003eMarketing centers on the Bring your life philosophy, using digital storytelling and event sponsorships to target active consumers; DTC and subscription channels grew to 22% of revenue by 2025 driven by data-driven campaigns.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal brand premium: +7–9% ASP\u003c\/li\u003e\n\u003cli\u003eDTC share: 22% of revenue (2025)\u003c\/li\u003e\n\u003cli\u003eData-driven adoption: core to retention by end-2025\u003c\/li\u003e\n\u003cli\u003eChannels: digital storytelling, events, sponsorships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThule balances global production and seasonal demand—sporting a 2024 inventory turnover of ~4.2x and a supply-chain CO2 reduction target of 20% by 2030—to keep shelves stocked without excess carrying cost.\u003c\/p\u003e\n\u003cp\u003eThey use AI forecasting and vendor-managed inventory with daily replenishment to cut stockouts to \u0026lt;2% and trim working capital tied to inventory by ~8% in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInventory turnover ~4.2x (2024)\u003c\/li\u003e\n\u003cli\u003eStockouts \u0026lt;2% (post-AI forecasting)\u003c\/li\u003e\n\u003cli\u003eWorking capital reduction ~8% (2023)\u003c\/li\u003e\n\u003cli\u003eSupply-chain CO2 target 20% by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThule: 3.5% R\u0026amp;D, 12k+ tests, \u0026lt;0.6% returns, 22% DTC by 2025, 20% CO₂ cut by 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThule funds R\u0026amp;D ~3.5% of 2024 net sales (SEK 8.1bn), runs owned plants and the Thule Test Center (12,000+ tests in 2024), keeps product returns \u0026lt;0.6%, DTC\/subscriptions 22% of revenue (2025), inventory turnover ~4.2x (2024), stockouts \u0026lt;2% post-AI, and targets 20% supply‑chain CO2 reduction by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e3.5% of sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003eSEK 8.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTests\u003c\/td\u003e\n\u003ctd\u003e12,000+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct returns\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC\/subs\u003c\/td\u003e\n\u003ctd\u003e22% revenue (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e4.2x (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2% (post-AI)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 target\u003c\/td\u003e\n\u003ctd\u003e20% by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Thule Group Business Model Canvas—not a mockup—and reflects the exact structure, content, and layout you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional file in editable formats, containing the full canvas, components, and strategic notes as shown in the preview.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or teasers—what you see is the deliverable, ready to edit, present, and apply immediately upon download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748861129081,"sku":"thulegroup-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thulegroup-business-model-canvas.png?v=1772211601","url":"https:\/\/matrixbcg.com\/products\/thulegroup-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}