{"product_id":"thryv-five-forces-analysis","title":"Thryv Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThryv’s Porter’s Five Forces snapshot highlights moderate buyer power, concentrated supplier influence in software and services, rising threats from SaaS SMB competitors, and barriers softened by digital distribution—painting a nuanced competitive landscape. This brief preview only scratches the surface; unlock the full Porter’s Five Forces Analysis to explore detailed force ratings, strategic implications, and actionable insights to inform investment or strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Cloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv depends on major cloud hosts like Amazon Web Services and Microsoft Azure for SaaS uptime and scale, tying core ops to vendors that hold over 60% of cloud IaaS market share as of 2025.\u003c\/p\u003e\n\u003cp\u003eStandardized pricing and volume-driven discounts at AWS\/Azure limit Thryv’s leverage to secure material rate cuts versus the broader market.\u003c\/p\u003e\n\u003cp\u003eService outages—AWS had 6 notable regional incidents in 2024—and vendor price increases feed directly into Thryv’s cost base and can raise churn risk among SMEs sensitive to reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration with Third-Party Payment Processors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv relies on third-party fintechs like Stripe and Square for payments; as of 2025 Stripe processed $1.7T in volume and Square (Block) $220B, giving them strong leverage.\u003c\/p\u003e\n\u003cp\u003eSwitching processors is technically complex and risks disrupting client cash flow, so Thryv faces high switching costs and operational risk.\u003c\/p\u003e\n\u003cp\u003eAs a result Thryv must accept fee schedules (typical 1.6–2.9% + $0.10–$0.30 per txn) and comply with supplier-driven PCI\/AML rules, squeezing margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Specialized Software Engineering Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe supply of senior developers in AI integration and CRM architecture is tight in 2025; US job openings for software engineers with AI skills rose 27% year-over-year to ~210,000 in 2024, so Thryv competes with FAANG and deep‑tech startups for talent, giving these suppliers leverage on pay and remote work. As a result Thryv’s R\u0026amp;D payroll and contractor costs can rise 15–30%, delaying feature rollouts and inflating platform development timelines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and API Connectivity Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthryv relies on apis from google meta and yelp for reputation local search these platforms control visibility where small-business clients must appear giving suppliers strong leverage.\u003e\u003cppolicy shifts or price hikes places api fee changes in raised query costs up to for some firms cut thryv margins and reduce feature value.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh dependence on platform-owned audience\u003c\/li\u003e\n\u003cli\u003eAPI policy changes can spike costs 100%+\u003c\/li\u003e\n\u003cli\u003eSupplier control risks product differentiation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ppolicy\u003e\u003c\/pthryv\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Customer Acquisition Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv buys ad space from dominant platforms like Google and Meta, which set cost-per-acquisition (CPA) that directly shape Thryv’s growth efficiency and margins; in 2024 U.S. small-business ad CPC rose ~12%, squeezing SaaS CACs industry-wide.\u003c\/p\u003e\n\u003cp\u003eAs Google and Meta shift to AI-driven automated bidding, Thryv loses granular control over targeting and CPA, raising volatility in customer acquisition costs and making long-term LTV:CAC planning harder.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: 2024 median SaaS CAC ~ $1,200; a 10% CPC jump adds ~$120 CAC, cutting unit margins materially if LTV stays flat.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDependence: heavy ad spend on Google\/Meta\u003c\/li\u003e\n\u003cli\u003eControl: reduced by automated AI bidding\u003c\/li\u003e\n\u003cli\u003eImpact: rising CPCs increase CAC, pressure margins\u003c\/li\u003e\n\u003cli\u003eMetric: 2024 U.S. CPC +12%, median SaaS CAC ~$1,200\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier dominance spikes costs: cloud, payments, ads \u0026amp; AI talent squeeze margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold high power: AWS\/Azure control 60%+ IaaS (2025), Stripe\/Square process $1.7T\/$220B (2025), Google\/Meta dominate ads and APIs; vendor outages, fee hikes, and AI bidding raise Thryv’s costs and CAC volatility, while scarce AI-dev talent lifts R\u0026amp;D payroll 15–30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSupplier\u003c\/th\u003e\n\u003cth\u003eKey stat (2024–25)\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAWS\/Azure\u003c\/td\u003e\n\u003ctd\u003e60%+ IaaS share (2025)\u003c\/td\u003e\n\u003ctd\u003eLimited pricing leverage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStripe\/Square\u003c\/td\u003e\n\u003ctd\u003e$1.7T \/ $220B vol (2025)\u003c\/td\u003e\n\u003ctd\u003eHigh fees, switching cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoogle\/Meta\u003c\/td\u003e\n\u003ctd\u003eU.S. CPC +12% (2024)\u003c\/td\u003e\n\u003ctd\u003eHigher CAC, CPA volatility\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI talent\u003c\/td\u003e\n\u003ctd\u003eSE AI job openings +27% (2024)\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D cost +15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Porter’s Five Forces assessment of Thryv highlighting competitive rivalry, buyer and supplier power, entry barriers, and substitute threats to clarify strategic pressures on pricing and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eReady-made Porter's Five Forces for Thryv—condensed into a single, copy-ready sheet to speed boardroom decisions and investor pitches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Sensitivity of Small Business Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary target for Thryv is small and medium enterprises (SMEs) that often run on single-digit net margins and limited budgets; in the US 2024 Census, 99.9% of firms were SMEs, many with profit margins under 10%. These customers show high price sensitivity and churn: industry SaaS churn for SMBs averaged ~8–10% annually in 2023, so subscription hikes risk rapid defections. That fiscal conservatism forces Thryv to keep competitive pricing and prove ROI quickly—customer payback often must occur within 3–6 months to avoid churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Individual SaaS Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLow switching costs let small businesses replace Thryv with point tools: many scheduling apps (Calendly freemium) and social-posting tools (Buffer free tier) cost $0–$15\/month, so buyers can assemble a 'good enough' stack cheaper than Thryv's median SMB ARPU of roughly $120\/month (2024 estimate).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Customer Base Limits Collective Power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv serves \u0026gt;100,000 small-business customers, so no single client can dictate pricing or contract terms, limiting direct bargaining power. This customer fragmentation protects revenue—Thryv reported $781M revenue in FY2024, and losing one account rarely moves the needle. Collective influence shows up via churn (annual churn ~20% in 2024) and online review trends, which correlate with new-customer growth. Monitoring NPS and review sentiment is thus crucial to retain scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for High-Touch Support and Training\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSmall business owners often lack technical skills to deploy complex SaaS, so 68% of SMB buyers in 2024 said onboarding support was a top purchase driver, giving customers leverage to demand high service levels.\u003c\/p\u003e\n\u003cp\u003eIf rivals offer better personalized onboarding, churn rises—Thryv reported a 2023 SMB churn of ~8% after weak onboarding—so customers can force stricter SLAs and feature requests.\u003c\/p\u003e\n\u003cp\u003eThryv must therefore spend more on customer success: industry benchmarks show SMB-focused vendors allocate 15–25% of ARR to support\/onboarding to keep retention high.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% SMBs cite onboarding as key (2024)\u003c\/li\u003e\n\u003cli\u003eThryv ~8% SMB churn post-poor onboarding (2023)\u003c\/li\u003e\n\u003cli\u003e15–25% of ARR typical support spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIncreased Information Transparency and Comparison Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025, specialized review sites and AI comparison engines—used by an estimated 68% of US SMEs—let buyers compare Thryv to peers on features and price in minutes, raising buy-side knowledge before contact.\u003c\/p\u003e\n\u003cp\u003eThis transparency shifts leverage: Thryv reps compete against real-time pricing data and peer testimonials, increasing sales cycle scrutiny and driving discount pressure of roughly 3–5% on average.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% of US SMEs use review\/comparison tools\u003c\/li\u003e\n\u003cli\u003eAverage discount pressure ~3–5%\u003c\/li\u003e\n\u003cli\u003eBuyers enter funnel with feature gap lists\u003c\/li\u003e\n\u003cli\u003ePeer testimonials influence conversion rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSMB SaaS: high churn, thin ARPU, costly onboarding—margin squeeze from discounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSMB customers have high price sensitivity and low switching costs, driving quick churn (industry SMB SaaS churn ~8–10% in 2023; Thryv reported ~20% total churn in 2024) and pressuring ARPU (~$120\/mo 2024 est.). Fragmented base (\u0026gt;100k SMBs) limits single-account leverage, but strong demand for onboarding (68% cite it 2024) forces higher support spend (15–25% ARR). Comparison tools raise buyer knowledge, creating ~3–5% discount pressure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB SaaS churn (2023)\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThryv churn (2024)\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian SMB ARPU (Thryv 2024 est.)\u003c\/td\u003e\n\u003ctd\u003e$120\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMBs citing onboarding (2024)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport spend (bench)\u003c\/td\u003e\n\u003ctd\u003e15–25% ARR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiscount pressure\u003c\/td\u003e\n\u003ctd\u003e3–5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eThryv Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Thryv Porter's Five Forces Analysis you'll receive immediately after purchase—fully formatted, complete, and ready for download with no placeholders or mockups.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is the same professionally written deliverable you'll get upon payment, providing a thorough assessment of competitive rivalry, supplier and buyer power, threats of entry and substitution tailored to Thryv.\u003c\/p\u003e\n\u003cp\u003eNo samples or excerpts—what you see is the full, final analysis file available for instant use right after buying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746681860473,"sku":"thryv-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thryv-five-forces-analysis.png?v=1772190900","url":"https:\/\/matrixbcg.com\/products\/thryv-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}