{"product_id":"thg-business-model-canvas","title":"THG Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG Business Model Canvas: Strategic Blueprint for Growth and Value Creation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind THG's business model—this in-depth Business Model Canvas shows how THG creates value, scales ecommerce and tech services, and captures market share across brands and marketplaces; ideal for entrepreneurs, investors, and consultants seeking actionable, company-specific insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Carrier Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG partners with global couriers—FedEx, DHL, Royal Mail—leveraging them to fulfil 230+ markets; in 2024 logistics drove ~40% of Ingenuity platform order throughput, supporting same-to-5‑day delivery in key regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-party Brand Partners for Ingenuity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG Ingenuity runs enterprise D2C and digital-transformation deals with global brands including Coca-Cola and Nestlé, validating the platform and delivering service revenue—Ingenuity reported £360m revenue in FY 2024, a key contributor to THG’s group services income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluencer and Affiliate Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG uses a network of 25,000+ influencers and 60,000 affiliate partners to funnel traffic to its beauty and nutrition sites, driving an estimated 28% of direct e-commerce sales in 2024; these partners are central to brand building and customer acquisition in a crowded lifestyle market. THG ties performance to data-driven tracking and attribution, keeping average customer acquisition cost down to ~£18 and improving ROI by 22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Ingredient Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG secures long-term contracts with global ingredient suppliers for brands like Myprotein and its beauty lines, ensuring product consistency and supply stability—critical after THG reported 2024 group revenue of £1.12bn and gross margin improvements to ~43% in H2 2024.\u003c\/p\u003e\n\u003cp\u003eStrategic sourcing supports competitive margins and regulatory compliance across the UK, EU, and US, helping contain COGS and reduce stockouts by an estimated 12% year-over-year in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term contracts with global suppliers\u003c\/li\u003e\n\u003cli\u003eSupports 43% gross margin (H2 2024)\u003c\/li\u003e\n\u003cli\u003eHelps meet UK\/EU\/US regulations\u003c\/li\u003e\n\u003cli\u003eReduced stockouts ~12% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Payment Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG partners with payment processors such as Adyen, Klarna, and PayPal to support localized methods and Buy Now Pay Later (BNPL), boosting conversion—BNPL can raise checkout conversion by ~20% and average order value by ~30% per industry studies (2024).\u003c\/p\u003e\n\u003cp\u003eSecure, diverse gateways reduce fraud and cart abandonment, aligning with THG’s frictionless global commerce goals; Adyen handled €600bn GMV in 2023, illustrating scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: Adyen, Klarna, PayPal\u003c\/li\u003e\n\u003cli\u003eBenefits: BNPL, localized payments\u003c\/li\u003e\n\u003cli\u003eImpact: ≈20% higher conversion, ≈30% higher AOV\u003c\/li\u003e\n\u003cli\u003eScale evidence: Adyen €600bn GMV (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG ecosystem drives £360m Ingenuity, 230+ markets, 28% sales from affiliates, +20% checkout\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG leverages global couriers (FedEx, DHL, Royal Mail) to serve 230+ markets; Ingenuity generated £360m in FY2024 and handled ~40% of platform orders; 25,000+ influencers and 60,000 affiliates drove ~28% of e-commerce sales in 2024; supplier contracts supported 43% H2 2024 gross margin and cut stockouts ~12% YoY; Adyen\/Klarna\/PayPal reduced fraud and raised checkout conversion ~20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e230+ markets; ~40% order throughput\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity\u003c\/td\u003e\n\u003ctd\u003e£360m revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffiliates\/influencers\u003c\/td\u003e\n\u003ctd\u003e25k\/60k; ~28% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e43% gross margin (H2); -12% stockouts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eBNPL +20% conversion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for THG outlining its nine core blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—aligned with the company’s ecommerce, technology, and beauty vertical strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses THG’s complex e-commerce and fulfillment strategy into a one-page, editable Business Model Canvas to quickly surface core value propositions, revenue streams, and operational dependencies for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA core THG activity is continuous improvement and scaling of the Ingenuity e-commerce platform, driven by in-house software engineering, cybersecurity, and AI integration to boost UX and cut fulfillment costs; Ingenuity supported £1.2bn client GMV in 2024, showing platform growth. By keeping development internal, THG cut third‑party tech spend and shortened feature rollout time to weeks, preserving its competitive edge and rapid market adaptation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Product Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG manages owned brands like Myprotein, Lookfantastic and Dermstore, investing in R\u0026amp;D and marketing to launch 2024–25 product lines; Myprotein added 120 SKUs in 2024 and drove 18% revenue growth in nutrition, while Lookfantastic grew beauty sales 12% after 2023 range expansions. Constant product innovation and targeted digital campaigns aim to protect and grow market share in wellness and vanity sectors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Fulfillment and Logistics Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG runs a global network of automated warehouses and DCs handling inventory management, order picking, packing, and cross‑border shipping; in 2024 THG Fulfilment processed ~85m orders and cut logistics cost per order by ~12% vs 2021 through automation and route optimisation. End‑to‑end supply‑chain control lets THG shorten average delivery times to 2–5 days in key markets and improve gross margin contribution from fulfilment services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketing and Content Creation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG runs large-scale digital marketing across social, search, and email, spending an estimated 10–15% of Ingenuity revenue on paid media; in FY2024 THG Ingenuity reported £360m revenue, with marketing-driven client ROAS often above 4x.\u003c\/p\u003e\n\u003cp\u003eIn-house production creates creative assets at scale while analytics (first- and zero-party data) drives precise segmentation, lowering customer acquisition cost by ~20% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePaid social, search, email: unified campaigns\u003c\/li\u003e\n\u003cli\u003eIn-house creative studio: scalable asset production\u003c\/li\u003e\n\u003cli\u003eData analytics: precise targeting, 4x+ ROAS\u003c\/li\u003e\n\u003cli\u003eMarketing spend ~10–15% of Ingenuity revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eCA C reduction ~20% YoY via analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Consumer Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG processes petabytes of consumer data across 10m+ active customers to predict trends, optimize dynamic pricing (lifting gross margins by ~1–1.5 percentage points in 2024) and personalize experiences for millions of shoppers.\u003c\/p\u003e\n\u003cp\u003eThese insights feed Ingenuity partner reports—boosting conversion rates by up to 12% in pilot programs and offering granular behavior segmentation for merchandising and media buys.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePetabytes of data; 10m+ active customers\u003c\/li\u003e\n\u003cli\u003ePricing uplift ~1–1.5 pp (2024)\u003c\/li\u003e\n\u003cli\u003eConversion lift up to 12% in partner pilots\u003c\/li\u003e\n\u003cli\u003ePersonalization for millions of users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG scales Ingenuity to £360m revenue, 85m orders and 10m+ customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG scales Ingenuity platform (£1.2bn client GMV 2024; £360m Ingenuity revenue FY2024) while running owned brands (Myprotein 120 new SKUs 2024; nutrition +18%), global fulfilment (~85m orders 2024; logistics cost\/order -12% vs 2021), data-driven marketing (10–15% media spend; 4x+ ROAS; CAC -20% YoY) and personalization (10m+ active customers; pricing +1–1.5pp).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2024FY\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity client GMV\u003c\/td\u003e\n\u003ctd\u003e£1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity revenue\u003c\/td\u003e\n\u003ctd\u003e£360m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders processed\u003c\/td\u003e\n\u003ctd\u003e~85m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMyprotein SKUs added\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNutrition revenue growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/order\u003c\/td\u003e\n\u003ctd\u003e-12% vs 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia spend (% Ingenuity)\u003c\/td\u003e\n\u003ctd\u003e10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROAS\u003c\/td\u003e\n\u003ctd\u003e4x+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC change\u003c\/td\u003e\n\u003ctd\u003e-20% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive customers\u003c\/td\u003e\n\u003ctd\u003e10m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePricing uplift\u003c\/td\u003e\n\u003ctd\u003e+1–1.5pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual THG Business Model Canvas document, not a mockup or sample; when you purchase, you’ll receive this exact file with all content and formatting intact. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749726400889,"sku":"thg-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thg-business-model-canvas.png?v=1772217541","url":"https:\/\/matrixbcg.com\/products\/thg-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}