{"product_id":"thewaltdisneycompany-marketing-mix","title":"Walt Disney Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Walt Disney’s iconic product lineup, premium pricing tiers, global distribution channels, and emotionally resonant promotions create a powerful, cohesive marketing engine; the preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers detailed examples, data, and ready-to-use slides to apply these insights to your strategy—download the complete, editable report to save time and elevate your planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreaming Services and Digital Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Disney+, Hulu, and ESPN+ form Disney’s core digital offering, together serving about 210 million subscribers worldwide after Disney reported 8Q25 totals in Nov 2025; they leverage a library of Marvel, Star Wars, Pixar, and ABC\/IP to drive retention.\u003c\/p\u003e\n\u003cp\u003eThe platforms mix original series, theatrical releases and live sports—ESPN+ adds MLS and UFC rights—boosting average revenue per user (ARPU) to roughly $5.50 across streaming in FY2025, per Disney filings.\u003c\/p\u003e\n\u003cp\u003eHulu content integration into the Disney+ app in mid-2024 simplified UX, increased bundle conversion rates by ~12% in 2025 tests, and positioned the app as a single hub for family and adult viewing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTheatrical Film and Studio Entertainment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpdisney continues to produce and distribute high-budget films via marvel lucasfilm pixar walt disney animation allocating roughly billion yearly studio production distribution as of\u003e\n\u003cpthe slate emphasizes franchise growth plus new originals to protect global box-office share captured about of box office targeting similar dominance in\u003e\n\u003cpthese theatrical releases act as the ecosystem engine driving downstream revenue: in films and related licensing helped boost consumer products parks revenue contributing to company billion fy2024 total revenue.\u003e\n\u003c\/pthese\u003e\u003c\/pthe\u003e\u003c\/pdisney\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTheme Parks and Immersive Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDisney’s physical product spans 12 major theme parks and 25+ resort properties worldwide, plus a 6-ship Disney Cruise Line fleet, generating $28.7B in Parks, Experiences \u0026amp; Products revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Disney has deployed advanced robotics and AR in flagship attractions—guest dwell time and in-park spending rose ~8% after rollout.\u003c\/p\u003e\n\u003cp\u003eThese destinations create tactile, branded interactions—rides, live shows, themed hotels—that can’t be fully replicated digitally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Products and Interactive Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDisney’s Consumer Products and Interactive Media sells toys, apparel, home decor, and books tied to its characters, driving $4.1B in FY2023 retail licensing revenue (Disney CP reported segment revenue combined with PD\u0026amp;E historically; licensing trends up ~6% vs 2022).\u003c\/p\u003e\n\u003cp\u003eDisney licenses IP to major game developers and builds its own interactive titles; the interactive segment helped sustain recurring engagement—Disney reported gaming partnerships generating multi‑million dollar deals in 2024.\u003c\/p\u003e\n\u003cp\u003eThese products put Disney into daily life, boosting cross‑age brand loyalty and incremental merchandise sales during film\/streaming windows—merchandise spikes often lift ancillary retail by 15–30% around major releases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2023 retail\/licensing impact: $4.1B\u003c\/li\u003e\n\u003cli\u003eLicensing growth: ~6% YoY (2022→2023)\u003c\/li\u003e\n\u003cli\u003eMerch sales lift: +15–30% around releases\u003c\/li\u003e\n\u003cli\u003eInteractive deals: multi‑million partnerships in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLinear and Broadcast Media Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDespite streaming growth, Disney preserves a strong linear portfolio via ABC, Disney Channel, and FX, delivering scheduled shows, news, and live sports to ~74 million U.S. TV households as of 2024 and anchoring brand reach across ages.\u003c\/p\u003e\n\u003cp\u003eLinear TV still drives large ad dollars—Disney reported $9.2 billion in Advertising revenue for Disney Media \u0026amp; Entertainment Distribution in fiscal 2024—anchoring high-visibility live broadcasts and cross-promotion for streaming titles.\u003c\/p\u003e\n\u003cp\u003eThese networks remain key for mass-reach campaigns and live-event monetization, often achieving single-night ratings spikes that command premium CPMs versus on-demand ads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~74 million U.S. TV households reached (2024)\u003c\/li\u003e\n\u003cli\u003e$9.2B advertising revenue, DMED FY2024\u003c\/li\u003e\n\u003cli\u003eHigh CPMs for live broadcasts vs. VOD\u003c\/li\u003e\n\u003cli\u003eCritical for cross-promo and broad-demographic reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDisney: 210M Streamers, $5.50 ARPU, 30% Box Office, $28.7B Parks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDisney’s product mix centers on streaming (210M subs end-2025), theatrical franchises (30% global box office share 2024), parks\/cruises (Parks revenue $28.7B FY2024), and consumer products\/licensing ($4.1B FY2023), all driving cross-platform engagement and ARPU ~$5.50 FY2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming subs (end-2025)\u003c\/td\u003e\n\u003ctd\u003e210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming ARPU (FY2025)\u003c\/td\u003e\n\u003ctd\u003e$5.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal box office share (2024)\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParks revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$28.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing revenue (FY2023)\u003c\/td\u003e\n\u003ctd\u003e$4.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Walt Disney’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a clear breakdown of Disney’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Disney's 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDisney uses its apps and websites as the primary digital storefront, delivering streaming to over 150 countries and 230+ million paid subscribers across Disney+, ESPN+, and Hulu as of Q4 2025; this direct-to-consumer model owns the customer relationship and captures granular viewing data for personalization and ad revenue optimization. By late 2025 the platform is 5G and high-speed satellite ready, lowering buffering and expanding reach in emerging markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Theme Park Destinations and Resorts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company operates massive resorts in Florida (Walt Disney World; 50+ million annual park visits pre‑pandemic), California (Disneyland Resort), Tokyo (Tokyo Disney Resort), Paris (Disneyland Paris; 2024 revenue €2.2bn for Euro Disney S.C.A.), Hong Kong and Shanghai (Shanghai Disney Resort opened 2016). These hubs target domestic and international tourists, each site combining parks, hotels, retail and F\u0026amp;B into a self‑contained Disney brand ecosystem driving park and resort segment revenue (2024 Parks, Experiences \u0026amp; Products: $28.3bn).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Theatrical and Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDisney partners with global cinema chains and major retailers like Target, Walmart, and Amazon to ensure products are available wherever consumers shop; in 2024 Disney films opened on over 30,000 screens worldwide to maximize opening-weekend box office, contributing to Disney Studios’ $16.2 billion 2024 theatrical revenue. Retail deals extend brand reach into local communities—Disney merchandise accounted for roughly $4.8 billion in retail sales in 2024—serving customers who don’t visit parks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Travel Agents and Vacation Planners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDisney sells complex vacation packages through a network of 10,000+ authorized travel agents and specialist platforms, offering custom itineraries and expert planning that simplify trips for first-time visitors and groups.\u003c\/p\u003e\n\u003cp\u003eThese intermediaries help drive occupancy—Disney reported resort occupancy above 85% and cruise load factors near 90% in 2024—supporting revenue from room and cruise bookings across its parks and hotels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10,000+ authorized agents\u003c\/li\u003e\n\u003cli\u003e85%+ resort occupancy (2024)\u003c\/li\u003e\n\u003cli\u003e~90% cruise load factor (2024)\u003c\/li\u003e\n\u003cli\u003eHigher conversion for complex packages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroadcast Affiliates and Cable Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdisney distributes linear tv via us local broadcast affiliates and international cable partners keeping disney channel espn abc in standard premium bundles that reached million multichannel subscribers globally these ties still deliver live sports real time supporting affiliate fee revenue fy2024.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,000 US affiliates\u003c\/li\u003e\n\u003cli\u003e~600 international cable partners\u003c\/li\u003e\n\u003cli\u003e~160M multichannel subscribers (2024)\u003c\/li\u003e\n\u003cli\u003eESPN affiliate fees $11.1B (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdisney\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDisney’s $50B+ omni-channel engine: 230M+ streamers, $28B parks, strong studio \u0026amp; retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDisney distributes via Disney+ (230M+ subs across platforms, Q4 2025), 6 global resorts (Parks revenue $28.3B in 2024; \u0026gt;85% occupancy), theatrical\/retail channels (studios $16.2B 2024; merchandise ~$4.8B 2024), 1,000 US affiliates\/600 intl partners (~160M multichannel subs 2024), and 10,000+ travel agents driving ~90% cruise load factors.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming\u003c\/td\u003e\n\u003ctd\u003e230M+ subs (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParks\u003c\/td\u003e\n\u003ctd\u003e$28.3B rev (2024); 85%+ occ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTheatrical\u003c\/td\u003e\n\u003ctd\u003e$16.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e$4.8B merch (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eWalt Disney 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Walt Disney 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable document covering Product, Price, Place, and Promotion with actionable insights and ready-to-use visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749887750521,"sku":"thewaltdisneycompany-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thewaltdisneycompany-marketing-mix.png?v=1772219846","url":"https:\/\/matrixbcg.com\/products\/thewaltdisneycompany-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}