{"product_id":"thevitacococompany-marketing-mix","title":"Vita Coco Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eVita Coco blends a product-led focus on natural hydration with premium pricing, broad retail and e‑commerce placement, and lifestyle-driven promotions to dominate the coconut water category—discover the full 4P breakdown to see how these elements align to drive growth. Get the complete, editable Marketing Mix Analysis for data, examples, and slide-ready insights tailored for professionals and students. Save time and apply a proven framework to your strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Coconut Water Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Core Coconut Water portfolio keeps Vita Coco as market leader, with the Original coconut water still the top revenue driver—about $420M of the company’s $560M net revenue in FY 2024 and remaining dominant into late 2025.\u003c\/p\u003e\n\u003cp\u003eBy promoting a pure, single-ingredient message, Vita Coco targets health-conscious buyers; ready-to-drink coconut water volume grew ~8% YoY in 2024 as demand for natural hydration rose.\u003c\/p\u003e\n\u003cp\u003eProduct tiers—Original, Pressed, and Farmers Focus—offer varied flavor profiles and a social-impact premium (Farmers Focus donates a portion to sourcing communities), letting Vita Coco segment mainstream, premium, and cause-driven consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional and Flavored Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpvita coco expanded into flavored coconut waters and functional drinks blends caffeine-infused skus broaden appeal boost growth drove a reported category share gain in for the brand north america. these variants target morning energy post-workout recovery occasions matching competitors like ready-to-drink juices brands while keeping plant-based message. new-product revenue contributed an estimated about of global sales helping vita defend shelf space against beverages.\u003e\n\u003c\/pvita\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePackaging is central to Vita Coco’s product strategy, using Tetra Pak and 100% recyclable materials across key SKUs to meet EU and US eco-standards; by 2024 the brand reported converting ~65% of volume to sustainable formats, cutting estimated scope 3 packaging emissions by ~18% vs 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRuna Clean Energy Line\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpas a diversification tactic vita coco includes runa clean energy to enter the global drink market with guayusa plant alternative that claims less processing than synthetic options and appeals consumers.\u003e\u003cpby integrating runa into vita coco supply chain the company leverages existing distribution and boosted beverage category revenues reported sales growth of reach natural buyers.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRuna targets high‑growth energy segment: $86B (2024)\u003c\/li\u003e\n\u003cli\u003ePlant‑based USP: guayusa leaf, less processed\u003c\/li\u003e\n\u003cli\u003eLeveraged distribution: taps Vita Coco’s retail footprint\u003c\/li\u003e\n\u003cli\u003eSupports portfolio diversification and clean‑label demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Supply Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVita Coco also offers private-label coconut water for major retailers, using its 2024-25 global supply chain to fill roughly 15–20% of manufacturing capacity and lower unit costs by ~8% vs. branded runs.\u003c\/p\u003e\n\u003cp\u003eThis segment delivered an estimated $120–150 million in revenue in FY2024, stabilizing margins during branded promotional periods and deepening ties with Walmart, Kroger, and Tesco.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses excess capacity, 15–20% utilization\u003c\/li\u003e\n\u003cli\u003eReduces unit cost ~8%\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue ~$120–150M\u003c\/li\u003e\n\u003cli\u003eStrengthens retailer partnerships (Walmart, Kroger, Tesco)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVita Coco hits $560M in FY24 as new SKUs \u0026amp; Runa fuel growth and cut emissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVita Coco’s core coconut portfolio drove ~$420M of $560M FY2024 revenue; new SKUs added ~$85M (18%); private‑label ~$120–150M. Sustainable packaging reached ~65% volume, cutting scope 3 packaging emissions ~18% vs 2019. Runa entered the $86B (2024) energy market, supporting 22% beverage sales growth in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e$560M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOriginal SKU\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew SKUs\u003c\/td\u003e\n\u003ctd\u003e$85M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑label\u003c\/td\u003e\n\u003ctd\u003e$120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable volume\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope3 cut vs2019\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRuna market\u003c\/td\u003e\n\u003ctd\u003e$86B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Vita Coco’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a clear breakdown of the brand’s market positioning using real practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Vita Coco’s 4Ps into a concise, leadership-ready snapshot that highlights product, price, place, and promotion levers as practical pain relievers for market positioning and growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVita Coco uses a wide distribution network across grocery chains, mass merchandisers and club stores like Costco and Walmart, reaching over 120,000 U.S. retail doors by 2024 per company reports. This omnichannel footprint boosts routine availability across regions, driving repeat purchases and trial. Securing prime shelf space lifts visibility—Nielsen data shows in-store visibility can raise impulse sales by ~20%—supporting both planned and spontaneous buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpas of late vita coco has pushed distribution into european countries and asia-pacific markets cutting north america revenue share from in to about international sales grew yoy fy2024. by using local distributors joint-venture partners the company complies with regional food regulations adapts skus marketing tastes lowering regulatory friction return rates. this global footprint captures rising healthy-beverage demand apac combined added roughly million net across risk boosting gross margin basis points versus a north-america-only mix.\u003e\n\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Subscription Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpabout of vita coco u.s. sales come from digital channels led by amazon and its direct-to-consumer site which together support subscription options that drive repeat purchases predictable monthly revenue. subscriptions account for roughly dtc order volume reducing churn raising lifetime value about versus one-off buyers. the is optimized mobile traffic in younger delivery-first consumers boosting conversion rates year-over-year.\u003e\n\u003c\/pabout\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Gas Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpvita coco places heavy distribution in convenience stores and gas stations to capture on-the-go buyers where single-serve formats account for roughly of us retail volume drive trial among new customers.\u003e\n\u003cprefrigerated cooler placement near checkouts produces high impulse buys coco reports single-serve velocity up to higher in gas channel locations contributing materially q3 convenience-channel growth of about year\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% US retail volume from single-serve (2024)\u003c\/li\u003e\n\u003cli\u003e2x velocity in gas channel coolers\u003c\/li\u003e\n\u003cli\u003e18% convenience-channel growth Q3 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/prefrigerated\u003e\u003c\/pvita\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Warehouse Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVita Coco uses advanced WMS (warehouse management systems) and cold-chain controls to keep coconut water fresher and cut stockouts to under 2% annually, per 2024 supply-chain reports.\u003c\/p\u003e\n\u003cp\u003eThey place DCs near US, EU and Brazil metro hubs, cutting average transit time by ~30% and lowering distribution costs by about 12% vs. national-only fulfillment (2023–24 logistics benchmarks).\u003c\/p\u003e\n\u003cp\u003eThe same network serves branded and private-label lines, improving on-shelf fill and reducing working-capital needs through faster inventory turns (10–12 turns\/year).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStockouts \u0026lt;2% (2024)\u003c\/li\u003e\n\u003cli\u003eTransit time down ~30%\u003c\/li\u003e\n\u003cli\u003eDistribution cost savings ~12%\u003c\/li\u003e\n\u003cli\u003eInventory turns 10–12\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVita Coco: 120k US doors, 48% intl revenue, 35% digital—faster, cheaper distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVita Coco’s omnichannel reach—120,000+ U.S. doors (2024), distribution in 25 EU \u0026amp; 12 APAC markets (2025), 35% US single-serve share, 35% digital U.S. sales, \u0026lt;2% stockouts—drives availability, impulse buys (2x cooler velocity) and international revenue (48% share 2024–25), cutting transit time ~30% and distribution costs ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS retail doors (2024)\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational markets (2025)\u003c\/td\u003e\n\u003ctd\u003e25 EU, 12 APAC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS single-serve share (2024)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital US sales (2024)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCooler velocity (gas)\u003c\/td\u003e\n\u003ctd\u003e2x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit time reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution cost savings\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVita Coco 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Vita Coco 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete analysis you'll download immediately after checkout, ready for use in strategy, presentations, or decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750137770361,"sku":"thevitacococompany-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thevitacococompany-marketing-mix.png?v=1772222549","url":"https:\/\/matrixbcg.com\/products\/thevitacococompany-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}