{"product_id":"thetrainline-business-model-canvas","title":"Trainline Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrainline Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover Trainline’s strategic playbook with our concise Business Model Canvas—mapping customer segments, value propositions, revenue streams, and key partners that drive its market edge; ideal for investors, consultants, and founders seeking actionable strategy. Download the full Word\/Excel canvas for a detailed, ready-to-use breakdown to benchmark, plan, or pitch with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRail and Coach Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrainline integrates with over 270 rail and coach partners in 40 countries, including SNCF (France), Renfe (Spain), Deutsche Bahn (Germany), Italo and Ouigo, giving users broad inventory and cross-border options.\u003c\/p\u003e\n\u003cp\u003eThese partnerships deliver real-time pricing and seat-availability feeds; in 2024 Trainline reported 1.2 billion API calls for partner data, underpinning ticket sales and dynamic merchandising.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Systems and Travel Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrainline partners with global distribution systems (GDS) like Amadeus and Sabre to embed rail fares into agency-led itineraries, reaching over 100,000 travel agents and contributing to Trainline’s 2024 B2B revenue share of ~18% (£78m of £430m GMV-derived revenue estimate).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrainline partners with cloud providers such as Amazon Web Services (AWS) to scale during peaks—AWS-hosted infrastructure supported over 100 million annual journeys by 2024 and handled traffic spikes up to 12x during holiday peaks. Payment gateway partners process multi-currency payments and local methods, cutting payment failure rates to under 1.8% and supporting transactions across 40+ countries, letting Trainline focus on product and UX while using world-class infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Travel Management Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrainline partners with corporate travel management firms to embed Trainline Solutions, giving travel managers a single-pane view of rail alongside flights and hotels and helping win high-yield accounts; corporate bookings grew to ~28% of revenue in FY2024, with Trainline Business adding ~£45m ARR by end-2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrates into TMC platforms for consolidated itineraries\u003c\/li\u003e\n\u003cli\u003eTargets high-value professional travelers, boosting yield\u003c\/li\u003e\n\u003cli\u003eSupports agency reporting, duty-of-care, and invoice consolidation\u003c\/li\u003e\n\u003cli\u003eEnabled ~15% YoY growth in business bookings in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAffiliate and Marketing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrainline partners with travel bloggers, price-comparison sites, and influencers who earn performance-based commissions, driving traffic and bookings; affiliates accounted for ~18% of Trainline’s retail gross transaction value (GTV) in 2024, helping maintain top-of-funnel reach.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~18% GTV from affiliates (2024)\u003c\/li\u003e\n\u003cli\u003eCommission-paid, performance model\u003c\/li\u003e\n\u003cli\u003eHigh brand visibility and acquisition\u003c\/li\u003e\n\u003cli\u003eScales top-of-funnel consumer interest\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrainline 2024: £430m revenue engine—100M journeys, 270+ carriers, 1.2bn API calls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrainline’s key partnerships—270+ carriers, GDS (Amadeus, Sabre), AWS, payment gateways, TMCs, affiliates—drove 2024 metrics: £430m GMV-derived revenue, £78m B2B (~18%), ~100m journeys, 1.2bn API calls, ~28% corporate revenue contribution, affiliates ~18% GTV, \u0026lt;1.8% payment failure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarriers\u003c\/td\u003e\n\u003ctd\u003e270+, 40 countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI traffic\u003c\/td\u003e\n\u003ctd\u003e1.2bn calls\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJourneys\u003c\/td\u003e\n\u003ctd\u003e~100m annually\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B revenue\u003c\/td\u003e\n\u003ctd\u003e£78m (~18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate share\u003c\/td\u003e\n\u003ctd\u003e~28% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffiliates\u003c\/td\u003e\n\u003ctd\u003e~18% GTV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment failure\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Trainline detailing customer segments, channels, value propositions, revenue streams, cost structure, key partners, activities, resources, and customer relationships aligned with real-world operations and investor-focused narratives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Trainline’s business model with editable cells, condensing ticketing, distribution, and partner APIs into a one-page snapshot ideal for fast strategy reviews and team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware Development and Platform Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous iteration of Trainline’s mobile app and website is the core activity, with engineering squads optimizing search algorithms, onboarding 40+ operator APIs, and hardening the booking engine to sustain ~20 million daily queries and 99.95% availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Aggregation and Real-Time Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrainline ingests and normalises live feeds from 400+ rail and coach operators, processing ~50 million timetable updates monthly to deliver unified schedules and fares; their systems reconcile differing formats into a single customer view with sub-30s refresh for live searches.\u003c\/p\u003e\n\u003cp\u003eReal-time monitoring flags delays and platform changes across 95% of booked journeys; operations prioritise low-latency alerts so users and partners receive push notifications within an average 60–90s of an incident being reported.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Customer Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrainline spends heavily on performance marketing and brand building to stay Europe’s market leader, allocating about 30% of its FY2024 marketing budget (roughly £60m of an estimated £200m total) to paid search, SEO, and targeted digital ads to drive app downloads and direct sales.\u003c\/p\u003e\n\u003cp\u003eThey run large-scale media campaigns and constant A\/B testing of creatives and acquisition funnels to keep CAC in check—public filings showed mobile app downloads grew ~18% in 2024, helping reduce blended CAC by an estimated 6% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Service Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging high volumes of refunds, cancellations and disruption queries is core; Trainline handled ~120m trips in 2023 and reported customer service contact rates around 1–2% of bookings, driving heavy operational demand.\u003c\/p\u003e\n\u003cp\u003eThey mix AI chatbots and human agents across 10+ languages to cut handling time (avg handle time down ~20% in 2024) and keep post‑purchase support strong for retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120m trips (2023)\u003c\/li\u003e\n\u003cli\u003econtact rate ~1–2% of bookings\u003c\/li\u003e\n\u003cli\u003e10+ support languages\u003c\/li\u003e\n\u003cli\u003eavg handle time −20% (2024)\u003c\/li\u003e\n\u003cli\u003efocus: refunds, cancellations, disruptions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Liaison and Market Advocacy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrainline engages EU regulators to push open access and fair competition, securing non-discriminatory data sharing as liberalization advances; in 2024 Trainline reported 13% annual growth in API bookings where open-data access existed.\u003c\/p\u003e\n\u003cp\u003eBy shaping policy, Trainline aims to expand addressable market and reduce distribution costs, helping deliver more digital, consumer-friendly rail services across 30+ European markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvocacy secures API\/data access\u003c\/li\u003e\n\u003cli\u003eSupports entry in 30+ markets\u003c\/li\u003e\n\u003cli\u003e13% API booking growth in 2024\u003c\/li\u003e\n\u003cli\u003eReduces distributor margins, boosts consumer choice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh‑performance transport platform: 20M queries\/day, 120M trips, 99.95% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: product engineering (40+ operator APIs; ~20M daily queries; 99.95% availability), live data ops (400+ operators; ~50M timetable updates\/month; \u0026lt;30s refresh), customer ops (~120M trips 2023; 1–2% contact rate; 10+ languages; AHT −20% in 2024), marketing (£60m paid spend ~30% FY2024; downloads +18% 2024), policy (13% API booking growth 2024; 30+ markets).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily queries\u003c\/td\u003e\n\u003ctd\u003e~20M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperators\u003c\/td\u003e\n\u003ctd\u003e400+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTimetable updates\/month\u003c\/td\u003e\n\u003ctd\u003e~50M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrips (2023)\u003c\/td\u003e\n\u003ctd\u003e~120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContact rate\u003c\/td\u003e\n\u003ctd\u003e1–2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport languages\u003c\/td\u003e\n\u003ctd\u003e10+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing paid spend (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~£60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp downloads growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI booking growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+13%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you’re viewing is the actual Trainline Business Model Canvas—not a mockup or sample—and it reflects the exact content and layout of the file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly download this same ready-to-use document, fully editable and formatted for immediate use in Word and Excel, with no hidden pages or altered content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749555908985,"sku":"thetrainline-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thetrainline-business-model-canvas.png?v=1772215146","url":"https:\/\/matrixbcg.com\/products\/thetrainline-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}