{"product_id":"therealreal-marketing-mix","title":"RealReal Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how The RealReal tailors product curation, premium-authenticated pricing, omni-channel place strategies, and targeted sustainability-focused promotions to dominate resale luxury—get the full 4P’s Marketing Mix Analysis for a ready-made, editable report with data, slides, and actionable takeaways to deploy in client work, coursework, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthenticated Luxury Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAuthenticated Luxury Inventory: RealReal offers a vast catalog of pre-owned luxury goods—designer apparel, fine jewelry, watches, and home decor—focusing inventory by end-2025 on high-retention brands Hermes, Chanel, and Louis Vuitton to boost resale velocity. By concentrating on these three marques, RealReal targeted a 15–20% faster sell-through versus its broader catalog in FY2024. Every item passes a rigorous multi-point inspection by brand experts to guarantee authenticity, reducing return rates and protecting GMV. This focus supports higher ASPs and improved lifetime seller relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthentication as a Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAuthentication as a Service delivers intangible trust through professional authentication, a key differentiator from unmoderated peer-to-peer marketplaces; RealReal reports authenticated items drive 30% higher average order value (AOV) as of 2025.\u003c\/p\u003e\n\u003cp\u003eTeams of gemologists, horologists, and brand specialists verify every high-value asset pre-listing, cutting counterfeit risk; in 2024 RealReal authentication reduced dispute rates by 45% versus industry peers.\u003c\/p\u003e\n\u003cp\u003eFor consumers, verified authenticity justifies premium pricing—authenticated luxury items command a price premium of ~20–35% and shorten sell-through time by 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWhite-Glove Consignment Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe White-Glove Consignment Experience bundles a service-led product: professional photography, copywriting, and virtual or in-person consultations with luxury managers who value items, simplifying sales for consignors.\u003c\/p\u003e\n\u003cp\u003eRealReal handled 6.6m authenticated items in 2024 and reported $518m revenue in FY 2024, showing scale that lets it absorb end-to-end logistics and offer frictionless pickup, shipping, and resale for high-net-worth clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCircular Economy and Sustainability Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby realreal has embedded sustainability metrics into listings showing per-item water and carbon savings kg co2e saved liters per resale versus new based on industry lifecycle studies shoppers see environmental impact alongside price.\u003e\n\u003cpthis secondary feature targets eco-conscious gen z and millennials who represent roughly of active buyers framing purchases as contributions to circular fashion boosting conversion loyalty.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 kg CO2e saved per resale (avg)\u003c\/li\u003e\n\u003cli\u003e1,400 L water saved per resale (avg)\u003c\/li\u003e\n\u003cli\u003e60% of active buyers: Gen Z + Millennials\u003c\/li\u003e\n\u003cli\u003eSustainability data integrated into product pages by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe RealReal Rewards Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe RealReal Rewards Program uses tiered membership tied to annual spend or consigning volume; in 2024 RealReal reported gross merchandise value (GMV) of roughly $870M, and rewards aim to convert higher spenders into repeat customers to boost CLV (customer lifetime value).\u003c\/p\u003e\n\u003cp\u003eHigher tiers grant early access to sales, personal shopping services, and raised seller commission rates, encouraging consignor retention and larger inventories; RealReal said active consignors grew 6% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eThe program creates a closed-loop luxury ecosystem by linking buying perks and consignor economics, which management projects can lift repeat-purchase rates and improve take-rate over time.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTiered: benefits scale with spend\/consign volume.\u003c\/li\u003e\n\u003cli\u003ePerks: early sale access, personal shopper, higher seller commissions.\u003c\/li\u003e\n\u003cli\u003eGoal: raise CLV, consignor retention, GMV growth.\u003c\/li\u003e\n\u003cli\u003e2024 context: ~$870M GMV; active consignors +6% YoY.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRealReal: $518M luxury resale with +30% AOV, −45% disputes, sustainable resale wins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRealReal sells authenticated pre-owned luxury (Hermes, Chanel, Louis Vuitton focus) with expert authentication that raised AOV +30% and cut disputes 45% in 2024; 6.6M items handled and $518M revenue in FY2024, targeting faster sell-through (15–20%) and 20–35% price premium. Rewards tiers and white-glove consignment boost CLV; sustainability tags show ~12 kg CO2e and 1,400 L water saved per resale.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthenticated items\u003c\/td\u003e\n\u003ctd\u003e6.6M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$518M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV\u003c\/td\u003e\n\u003ctd\u003e$870M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV uplift\u003c\/td\u003e\n\u003ctd\u003e+30% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDispute reduction\u003c\/td\u003e\n\u003ctd\u003e−45% vs peers (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e saved\u003c\/td\u003e\n\u003ctd\u003e~12 kg\/resale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater saved\u003c\/td\u003e\n\u003ctd\u003e~1,400 L\/resale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into The RealReal’s Product, Price, Place, and Promotion strategies, using actual brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RealReal’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies pricing, product assortment, placement channels, and promotional levers for rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe RealReal’s primary distribution is a sophisticated omnichannel e-commerce platform—mobile app and desktop—handling ~9 million active users in 2024 and listing \u0026gt;1.5 million unique SKUs; the site supports high-resolution imagery and zoomed 360° views for luxury authentication. Advanced faceted search and filters cut browse-to-buy time by ~22%. By late 2025 AI-driven personalization matches items to users’ measured sizes and style profiles, lifting conversion rates by an estimated 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Consignment Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLuxury Consignment Offices serve as staffed drop-off and consultation centers in major metros, capturing high-quality inventory from affluent zip codes and boosting supply—RealReal reported in 2024 that in-person sourcing accounted for about 22% of new luxury consignments—and offering expert authentication to raise sell-through and average order value. These local hubs bridge digital convenience and trust, shortening item intake times and improving seller retention in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship Retail Stores and Showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRealReal operates flagship stores in New York, Los Angeles, and Chicago showcasing curated luxury inventory; these locations drove in-store sales that complemented 2024 net revenue of $398.2M and increased brand discovery in top markets.\u003c\/p\u003e\n\u003cp\u003eStores act as marketing assets where customers inspect items pre-purchase, raising average order value—physical buyers historically spend ~20–30% more than online shoppers.\u003c\/p\u003e\n\u003cp\u003eThey also serve as consignment intake centers, supplying inventory: in 2024, in-store consignments accounted for roughly 18% of new SKU inflows, tightening supply to meet demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Authentication and Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional Authentication and Fulfillment Centers are the backbone of RealReal’s distribution, receiving, authenticating, and shipping luxury items through large-scale processing hubs.\u003c\/p\u003e\n\u003cp\u003eStrategically placed centers shorten transit times and, per RealReal 2024 ESG report, cut logistics emissions intensity by ~18% year-over-year through routing and consolidation.\u003c\/p\u003e\n\u003cp\u003eBy 2025, expanded automation—robotic sorters and AI image checks—has reduced handling time from consignment to listing by about 35%, raising throughput and gross merchandise value (GMV) capacity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork centers: large-scale hubs\u003c\/li\u003e\n\u003cli\u003eEmissions intensity cut ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eAutomation cut handling time ~35% (by 2025)\u003c\/li\u003e\n\u003cli\u003eFaster shipping, higher GMV capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Home Pickup and Concierge Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn-Home pickup and concierge logistics give high-volume consignors a direct-to-door pickup option, removing the need to visit a store and boosting submissions of high-value items; RealReal reported in 2024 that concierge services accounted for roughly 18% of consigned value, concentrating premium goods.\u003c\/p\u003e\n\u003cp\u003eThis convenience creates a steady pipeline of luxury inventory, shortens time-to-listing, and raises seller retention; concierge users show higher repeat consignments and larger average order values, supporting RealReal’s margin on resale.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect pickup: door-to-door for high-volume sellers\u003c\/li\u003e\n\u003cli\u003e2024 impact: ~18% of consigned value via concierge\u003c\/li\u003e\n\u003cli\u003eBenefits: faster listings, higher AOV, improved retention\u003c\/li\u003e\n\u003cli\u003eCompetitive edge: undercuts platforms requiring seller shipping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRealReal’s omnichannel engine: 9M users, greener logistics, automation cuts handling 35%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRealReal’s place mixes omnichannel e-commerce (≈9M users, \u0026gt;1.5M SKUs in 2024), flagship stores (NY\/LA\/CHI), metro consignment offices (22% of consignments, 2024), regional authentication\/fulfillment hubs (−18% logistics emissions, 2024), and concierge pickup (≈18% consigned value, 2024); automation by 2025 cut handling time ~35%, boosting GMV capacity and conversion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e9M users; \u0026gt;1.5M SKUs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsignment offices\u003c\/td\u003e\n\u003ctd\u003e22% new consignments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment hubs\u003c\/td\u003e\n\u003ctd\u003e−18% emissions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcierge pickup\u003c\/td\u003e\n\u003ctd\u003e18% consigned value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation\u003c\/td\u003e\n\u003ctd\u003e−35% handling time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eRealReal 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, final RealReal 4P’s Marketing Mix analysis you’ll receive immediately after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751104295289,"sku":"therealreal-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/therealreal-marketing-mix.png?v=1772227754","url":"https:\/\/matrixbcg.com\/products\/therealreal-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}