{"product_id":"terrascend-business-model-canvas","title":"TerrAscend Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTerrAscend's Business Model Canvas Unveiled\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind TerrAscend's business model. This in-depth Business Model Canvas reveals how the company drives value, captures market share, and stays ahead in a competitive landscape. Ideal for entrepreneurs, consultants, and investors looking for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Acquisitions of Dispensaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTerrAscend's key partnerships are significantly bolstered by its strategy of acquiring successful retail dispensaries. This approach allows them to quickly gain market share and operational control in key states. For instance, their acquisition of Union Chill Cannabis Company in New Jersey, a state that saw its adult-use cannabis sales reach over $400 million in 2023, exemplifies this strategy.\u003c\/p\u003e\n\u003cp\u003eBy targeting high-performing dispensaries in markets with limited competition, like their acquisition of Ratio Cannabis in Ohio, TerrAscend aims to enhance profitability. Ohio's cannabis market, which is projected for significant growth following the legalization of adult-use sales, presents a prime opportunity for such strategic integrations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCannabis Brand Licensing Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTerrAscend leverages key partnerships through cannabis brand licensing agreements, allowing it to offer a wide array of products. This strategy enables them to tap into established brand recognition and consumer loyalty without direct ownership of every brand.\u003c\/p\u003e\n\u003cp\u003eThe company's portfolio includes licensing agreements with prominent names such as Gage Cannabis, The Apothecarium, and Cookies, alongside its own brands like Kind Tree and Legend. This diverse brand mix, including Wana and Valhalla Confections, strengthens TerrAscend's market presence and product diversity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Cultivators and Processors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTerrAscend partners with local cultivators and processors to enhance its supply chain, ensuring a steady flow of diverse products. For instance, in markets where its own cultivation capacity is limited, these collaborations allow TerrAscend to meet specific regional consumer preferences and maintain a competitive edge. This strategic approach complements its vertically integrated model by providing flexibility and access to specialized regional offerings, thereby enriching its product portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Software Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTerrAscend's strategic alliances with technology and software providers are foundational to its operational backbone. These partnerships are essential for streamlining everything from the intricate processes of cannabis cultivation to the customer-facing interactions at retail locations.  By integrating advanced software, the company aims to achieve greater efficiency and a more unified view of its business data.\u003c\/p\u003e\n\u003cp\u003eA significant development in late 2024 was TerrAscend's rollout of a company-wide Enterprise Resource Planning (ERP) system. This move underscores a commitment to bolstering operational effectiveness and improving data accessibility across all departments.  The ERP implementation is designed to provide real-time insights, enabling more agile decision-making.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation Management Software:\u003c\/strong\u003e Partnerships provide tools for optimizing growing conditions, tracking plant cycles, and managing inventory, crucial for product quality and yield.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetail POS and E-commerce Platforms:\u003c\/strong\u003e Collaborations ensure seamless customer transactions, loyalty programs, and online sales, enhancing the customer experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eData Analytics and Business Intelligence Tools:\u003c\/strong\u003e Alliances facilitate the analysis of sales, operational, and financial data, leading to better strategic planning and performance monitoring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupply Chain and Logistics Software:\u003c\/strong\u003e Partnerships enable efficient tracking and management of products from cultivation to consumer, ensuring compliance and timely delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTerrAscend's relationships with financial institutions and investors are absolutely critical for fueling its growth. These partnerships are the backbone for securing the necessary capital for expansion initiatives, strategic acquisitions, and maintaining smooth day-to-day operations.  Without this financial backing, ambitious plans would simply remain on paper.\u003c\/p\u003e\n\u003cp\u003eDemonstrating the strength of these ties, TerrAscend recently finalized a significant $79 million non-dilutive debt financing. This move not only provides substantial capital but also strategically extends the maturity of its existing debt until late 2028. Such a transaction underscores the confidence financial partners have in TerrAscend's business model and future prospects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecuring Capital:\u003c\/strong\u003e Essential for funding expansion, acquisitions, and operations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDebt Financing:\u003c\/strong\u003e Recently secured $79 million in non-dilutive debt.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtended Maturities:\u003c\/strong\u003e Debt maturities now extend to late 2028, providing financial flexibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestor Confidence:\u003c\/strong\u003e These partnerships signal strong belief in TerrAscend's strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances Drive Market Competitiveness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTerrAscend's key partnerships extend to cultivators and processors, ensuring a robust supply chain. These collaborations are vital for meeting diverse regional consumer preferences and maintaining a competitive edge, especially in markets where their own cultivation capacity is limited. This symbiotic relationship enhances their product portfolio and operational flexibility.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTerrAscend's business model focuses on vertically integrated cannabis operations, encompassing cultivation, processing, distribution, and retail, to capture value across the entire supply chain.\u003c\/p\u003e\n\u003cp\u003eIt details key partnerships, operational efficiencies, and customer acquisition strategies, aiming for market leadership in regulated cannabis markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTerrAscend's Business Model Canvas offers a clear, actionable framework to navigate the complex cannabis industry, addressing regulatory hurdles and market fragmentation by defining key partnerships and value propositions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCannabis Cultivation and Harvesting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTerrAscend's cultivation and harvesting are central to its operations, focusing on meticulous management of indoor grow facilities to ensure consistent quality and yield of cannabis. This hands-on approach allows for precise control over environmental factors, nutrient delivery, and pest management, directly impacting the final product's potency and purity.\u003c\/p\u003e\n\u003cp\u003eIn 2024, TerrAscend continued to refine its cultivation techniques, aiming to maximize output per square foot while adhering to strict quality control standards. The company's commitment to optimizing grow room environments, including lighting, humidity, and temperature, is a critical factor in achieving premium flower and extract products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCannabis Processing and Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTerrAscend's key activity of cannabis processing and manufacturing transforms raw cannabis, harvested from its cultivation operations, into a diverse range of consumer-ready products. This includes crafting items like edibles, potent concentrates, and various other manufactured goods designed to meet specific market demands.\u003c\/p\u003e\n\u003cp\u003eThis intricate process necessitates specialized, state-of-the-art facilities equipped for extraction, infusion, and product formulation, all while maintaining rigorous adherence to stringent quality control and safety standards. For instance, in the first quarter of 2024, TerrAscend reported that its manufacturing segment contributed significantly to its overall revenue, with a notable increase in sales of its value-added products, reflecting strong consumer adoption of its processed offerings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Distribution of Cannabis Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTerrAscend's wholesale distribution is a cornerstone, moving its diverse cannabis product lines to other licensed dispensaries and retailers. This channel is crucial for extending brand reach and maximizing the utilization of their significant production capabilities, allowing them to tap into markets not directly served by their own retail footprint.\u003c\/p\u003e\n\u003cp\u003eIn 2024, TerrAscend's wholesale segment played a vital role in its revenue generation. For instance, during the first quarter of 2024, TerrAscend reported net sales of $59.9 million, with wholesale activities contributing a substantial portion by supplying products to a wide network of partners across key operational states.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Operations Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTerrAscend's retail operations are central to its direct-to-consumer strategy, encompassing the management of its dispensary network, which includes brands like The Apothecarium and Gage. This involves the day-to-day running of stores, ensuring efficient inventory management, and delivering excellent customer service.  A significant aspect is maintaining strict adherence to all state-specific cannabis regulations, a critical factor for successful operation in this industry.\u003c\/p\u003e\n\u003cp\u003eIn 2024, TerrAscend continued to focus on optimizing its retail footprint. For instance, as of the first quarter of 2024, the company operated a substantial number of dispensaries across key markets, contributing significantly to its overall revenue. This hands-on management of retail locations is vital for brand building and direct customer engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStore Operations:\u003c\/strong\u003e Overseeing daily activities, staffing, and store presentation across all retail locations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInventory Management:\u003c\/strong\u003e Ensuring adequate stock levels, product rotation, and compliance with tracking requirements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Service:\u003c\/strong\u003e Training staff to provide knowledgeable and positive experiences for all patrons.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegulatory Compliance:\u003c\/strong\u003e Diligently following all local, state, and federal laws governing cannabis retail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Development and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTerrAscend focuses on building and promoting a diverse portfolio of cannabis brands to stand out in a competitive market and foster customer loyalty. This involves continuous innovation through new product development and targeted marketing initiatives.\u003c\/p\u003e\n\u003cp\u003eMaintaining a consistent and compelling brand identity across all operating states is crucial for TerrAscend. This includes everything from packaging design to in-store experiences, ensuring a recognizable and trusted presence for consumers.\u003c\/p\u003e\n\u003cp\u003eIn 2023, TerrAscend reported net sales of $288.1 million, demonstrating the importance of effective brand development and marketing in driving revenue growth. The company actively engages in marketing campaigns to highlight its product offerings and brand values.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Portfolio Expansion:\u003c\/strong\u003e TerrAscend regularly introduces new cannabis product lines, including flower, edibles, and vapes, under its established brands like Cookies and Gage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing Campaigns:\u003c\/strong\u003e The company executes digital and in-store marketing campaigns to raise brand awareness and drive customer engagement, often collaborating with influencers and community partners.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Identity Management:\u003c\/strong\u003e Ensuring consistent brand messaging and visual identity across all retail locations and product packaging is a core activity to build recognition and trust.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Differentiation:\u003c\/strong\u003e Through strategic branding, TerrAscend aims to differentiate its products and retail experiences from competitors, focusing on quality, innovation, and customer service.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Branding Fuels $288.1 Million in Net Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTerrAscend's brand building and marketing activities are essential for creating consumer recognition and loyalty across its diverse product lines. This involves developing unique brand identities and executing targeted campaigns to highlight product quality and innovation.\u003c\/p\u003e\n\u003cp\u003eIn 2023, TerrAscend's net sales reached $288.1 million, underscoring the impact of its brand strategies. The company actively manages its brand portfolio, which includes popular names like Cookies and Gage, to ensure a consistent and appealing market presence.\u003c\/p\u003e\n\u003cp\u003eKey brand activities include expanding the product portfolio with new cannabis strains and forms, executing digital and in-store marketing initiatives, maintaining consistent brand messaging, and differentiating itself in a competitive market through quality and customer experience.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas you are previewing is the actual document you will receive upon purchase. This is not a mockup or a sample; it's a direct snapshot from the complete file. Once your order is processed, you'll gain full access to this professionally structured and comprehensive Business Model Canvas, ready for your immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55611270529401,"sku":"terrascend-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/terrascend-business-model-canvas.png?v=1754754186","url":"https:\/\/matrixbcg.com\/products\/terrascend-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}