{"product_id":"terex-business-model-canvas","title":"Terex Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTerex's Business Model: A Deep Dive\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint of Terex's success with our comprehensive Business Model Canvas. This detailed analysis reveals how Terex effectively manages its customer relationships, key resources, and revenue streams to maintain its market leadership. Dive into the specifics of their value proposition and cost structure to gain actionable insights for your own business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers of Raw Materials and Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTerex's operations are deeply intertwined with its suppliers of raw materials and components, such as steel, engines, and hydraulic systems.  These partnerships are vital for consistent production of their heavy machinery.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Terex continued to focus on strengthening these supplier relationships to navigate fluctuating material costs and ensure supply chain resilience.  For instance, maintaining strong ties with key steel providers is paramount, as steel prices can significantly impact manufacturing costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Dealer and Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTerex relies heavily on its global network of independent dealers and rental companies to get its products into customers' hands worldwide. These partners are crucial for accessing different customer groups and providing local sales and service support.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Terex's robust dealer network, comprising over 100 independent dealers across more than 100 countries, was instrumental in achieving its sales targets. This network not only expands market reach but also ensures customers receive timely after-sales service, a key differentiator in the heavy equipment industry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Research \u0026amp; Development Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTerex actively collaborates with leading technology firms and academic institutions to fuel innovation, especially in sustainable power solutions for its equipment.  These partnerships are crucial for advancing research into electric, hybrid, and hydrogen engine technologies, keeping Terex competitive and environmentally responsible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Acquisition Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTerex actively pursues strategic acquisition partners to bolster its market reach and diversify its product portfolio. A prime example is the October 2024 acquisition of Environmental Solutions Group (ESG), a move designed to tap into less volatile sectors such as waste and recycling. \u003c\/p\u003e\n\u003cp\u003eThese acquisitions are instrumental in achieving synergistic benefits across Terex’s existing businesses. By integrating new entities, Terex can leverage shared resources and expertise, enhancing operational efficiencies and driving innovation. \u003c\/p\u003e\n\u003cp\u003eThe company's strategy of acquiring complementary businesses is a key driver for its sustained long-term growth and market diversification. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Expansion:\u003c\/strong\u003e Acquisitions like ESG allow Terex to enter and strengthen its position in new, more stable markets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Diversification:\u003c\/strong\u003e Integrating new product lines and technologies enhances the breadth of Terex's offerings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSynergy Generation:\u003c\/strong\u003e Partnerships facilitate operational efficiencies and cross-selling opportunities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Term Growth:\u003c\/strong\u003e Strategic acquisitions are fundamental to Terex's ambition for sustained growth and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Service and Parts Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTerex’s partnerships with aftermarket service and parts providers are crucial for delivering complete lifecycle support. This ensures customers have access to genuine parts and qualified technicians for maintenance and repairs, directly impacting their operational efficiency and return on investment.\u003c\/p\u003e\n\u003cp\u003eThis network is key to building strong customer relationships and fostering loyalty. For instance, Terex’s commitment to readily available parts and services helps minimize downtime, a critical factor for their customers in industries like construction and infrastructure. In 2024, Terex continued to emphasize the importance of its global parts distribution network, aiming for high availability rates to support its diverse equipment fleet.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Customer Uptime:\u003c\/strong\u003e Partnerships ensure swift access to genuine Terex parts and certified technicians, minimizing equipment downtime and maximizing productivity for customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLifecycle Support:\u003c\/strong\u003e These collaborations provide comprehensive service solutions, from routine maintenance to complex repairs, extending the life and performance of Terex machinery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthened Customer Loyalty:\u003c\/strong\u003e Reliable aftermarket support builds trust and encourages repeat business, solidifying Terex's position as a dependable equipment provider.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobal Reach and Efficiency:\u003c\/strong\u003e A robust network of service providers and parts distributors allows Terex to efficiently serve its customers worldwide, adapting to regional needs and demands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTerex's 2024 Blueprint: Alliances, Acquisitions, and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTerex's key partnerships are essential for its business model, spanning critical areas from raw material sourcing to global distribution and innovation.  These alliances ensure operational continuity, market penetration, and technological advancement.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Terex's strategic acquisitions, such as the purchase of Environmental Solutions Group (ESG) in October, underscored a commitment to market expansion and product diversification. This move into less volatile sectors like waste and recycling highlights a proactive approach to building resilience and capturing new growth opportunities.\u003c\/p\u003e\n\u003cp\u003eThe company's extensive network of over 100 independent dealers across more than 100 countries was a cornerstone of its 2024 sales performance, providing vital market access and localized customer support. Furthermore, collaborations with technology firms and academic institutions are fueling innovation, particularly in sustainable power solutions, positioning Terex for future industry shifts.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTerex's Business Model Canvas focuses on providing a diverse range of construction, material processing, and utility equipment, serving global industrial customers through direct sales and a robust dealer network.\u003c\/p\u003e\n\u003cp\u003eIt highlights value propositions centered on reliable equipment, lifecycle support, and innovative solutions, underpinned by strong customer relationships and operational efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThe Terex Business Model Canvas acts as a pain point reliever by providing a clear, structured overview of their operations, enabling quick identification of inefficiencies and areas for improvement.\u003c\/p\u003e\n\u003cp\u003eIt offers a one-page snapshot that simplifies complex strategies, making it easier to address operational challenges and streamline processes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesign and Engineering of Machinery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTerex's core activity revolves around the meticulous design and engineering of specialized machinery, particularly aerial work platforms and materials processing equipment. This focus drives their commitment to continuous innovation.\u003c\/p\u003e\n\u003cp\u003eThe company actively invests in developing new products and refining existing lines, incorporating cutting-edge technologies such as electric and hybrid powertrains. For instance, in 2024, Terex continued to expand its Genie® electric scissor lift portfolio, a testament to their strategy of offering sustainable solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManufacturing and assembly are core to Terex's operations, involving the production of heavy equipment like Genie aerial work platforms and various crushers and screens. These activities are spread across facilities in North America, Europe, and Asia Pacific.\u003c\/p\u003e\n\u003cp\u003eThe company focuses on optimizing production processes, maintaining stringent quality control, and managing its supply chain effectively to ensure the delivery of reliable machinery. In 2023, Terex reported net sales of $4.4 billion, underscoring the scale of its manufacturing output.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sales and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTerex's global sales and distribution strategy relies on a multi-channel approach, including direct sales forces, a robust network of independent dealers, and partnerships with rental companies. This ensures broad customer reach across diverse markets and industries. \u003c\/p\u003e\n\u003cp\u003eIn 2024, Terex continued to focus on strengthening these relationships, optimizing sales territories, and implementing targeted marketing campaigns to drive product demand and expand market share. The company's commitment to supporting its distribution partners is crucial for providing customers with accessible product information, service, and financing options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Parts and Service Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTerex's aftermarket parts and service support are crucial for maintaining customer relationships and ensuring equipment longevity. This involves a global network dedicated to providing everything from essential spare parts to complex repair services.  Their focus is on minimizing downtime for customers, which is vital for their operational efficiency and profitability.\u003c\/p\u003e\n\u003cp\u003eThis comprehensive lifecycle support aims to maximize a customer's return on investment by keeping their Terex equipment running optimally.  By offering proactive maintenance, timely repairs, and increasingly, digital solutions for monitoring and diagnostics, Terex solidifies customer loyalty and satisfaction.  For instance, in 2024, Terex continued to invest in its service infrastructure, aiming to improve parts availability and technician response times across key markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobal Parts Distribution:\u003c\/strong\u003e Maintaining a robust and efficient global network to ensure timely availability of genuine Terex spare parts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance and Repair Services:\u003c\/strong\u003e Offering scheduled maintenance programs, on-site repairs, and workshop services to keep equipment in peak condition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Solutions:\u003c\/strong\u003e Developing and deploying digital tools for remote diagnostics, predictive maintenance, and fleet management to enhance uptime.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Training and Support:\u003c\/strong\u003e Providing training for customer maintenance teams and offering technical support to ensure proper equipment operation and care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development for Sustainability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTerex is heavily invested in research and development to enhance the sustainability of its operations and products. This involves actively exploring alternative power sources for its equipment, aiming to reduce reliance on traditional fossil fuels and improve the overall environmental performance of its machinery.  For instance, in 2024, Terex continued its work on electrifying certain product lines, a key component of its long-term strategy to offer lower-emission solutions to its customers.\u003c\/p\u003e\n\u003cp\u003eCollaborations with external partners are crucial for Terex's sustainability R\u0026amp;D efforts. These partnerships focus on developing innovative low- and no-carbon technologies, accelerating the adoption of cleaner solutions across the industry.  The company is also committed to reducing its own carbon emissions within its manufacturing facilities, implementing efficiency measures and exploring renewable energy sources.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eExploring Alternative Power:\u003c\/strong\u003e Terex is actively researching and developing electric and hybrid powertrain options for its construction and materials processing equipment, aligning with global trends towards decarbonization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReducing Operational Footprint:\u003c\/strong\u003e Initiatives are underway to decrease greenhouse gas emissions from Terex manufacturing plants, including energy efficiency upgrades and the potential integration of renewable energy sources.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollaborative Innovation:\u003c\/strong\u003e Partnerships with technology providers and research institutions are key to advancing the development of sustainable solutions, such as alternative fuels and advanced material recycling processes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Lifecycle Improvement:\u003c\/strong\u003e R\u0026amp;D efforts also focus on enhancing the durability and recyclability of Terex products, minimizing waste and promoting a circular economy approach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Equipment Innovation Drives Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTerex's key activities center on designing and manufacturing specialized equipment like aerial work platforms and materials processing machinery, with a strong emphasis on innovation. This includes developing new products and enhancing existing ones with technologies like electric powertrains, as seen with the continued expansion of their Genie electric scissor lift portfolio in 2024.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas you are previewing is the exact document you will receive upon purchase. This is not a sample or a mockup, but a direct representation of the comprehensive analysis that will be delivered to you. You can be assured that the content, structure, and formatting you see here are precisely what you will gain full access to, ready for immediate application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55611262763385,"sku":"terex-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/terex-business-model-canvas.png?v=1754754044","url":"https:\/\/matrixbcg.com\/products\/terex-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}