{"product_id":"tengelmann-marketing-mix","title":"Tengelmann Warenhandelsgesellschaft KG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Tengelmann Warenhandelsgesellschaft KG’s product assortment, pricing architecture, channel footprint, and promotional mix combine to build competitive advantage; the preview highlights key tactics, but the full 4Ps Marketing Mix Analysis delivers an editable, presentation-ready deep dive with data, strategic recommendations, and templates—perfect for professionals, students, and consultants seeking ready-to-use insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Equity Stakes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTengelmann’s product is strategic equity stakes in market leaders like OBI (home improvement) and KiK (discount apparel), giving controlling or significant minority positions that shape strategy and margins.\u003c\/p\u003e\n\u003cp\u003eThese holdings deliver diversified revenue: OBI’s DIY market share ~6% in Europe and KiK’s ~4% share in German discount apparel, producing combined EBITDA contribution estimated at €420–€480m in 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 management focuses on long-term value creation and operational resilience via capex for supply chains, digital investments, and margin recovery targets of 150–250bps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Development Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrei Real Estate, Tengelmann Warenhandelsgesellschaft KG’s development arm, manages a pan-European portfolio of residential projects and retail parks valued at roughly €1.2 billion as of 2025, focusing on urban infill and suburban retail hubs. The product targets rising urbanization and aging-population demand with high-quality apartments and mixed-use schemes delivering average yields of 4.5% and vacancy below 3% in 2024. The group leverages in-house land acquisition and sustainable construction—over 60% of projects meet BREEAM or DGNB standards—to supply long-term physical asset value and rental income stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVenture Capital and Innovation Funding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTengelmann Ventures funds and mentors high-growth startups, committing €120m across 28 portfolio companies by Dec 2025 to drive future-economy returns.\u003c\/p\u003e\n\u003cp\u003eThe product targets disruptive e-commerce, fintech, and digital health firms, focusing on AI-driven commerce, embedded finance, and telemedicine platforms with expected IRR targets of 18–22%.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the arm acts as a strategic bridge between Tengelmann’s 130‑year retail heritage and the digital landscape, running 6 active corporate partnerships and three pilot integrations into group supply chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTengelmann Warenhandelsgesellschaft KG’s Strategic Management Services centralize legal, tax, and organizational advisory across subsidiaries, enforcing the family-office aim of sustainable growth and strict financial discipline; in 2024 the holding managed €1.2bn in assets and reduced group overheads by 4.3% year-over-year.\u003c\/p\u003e\n\u003cp\u003eServices include bespoke fiscal planning, compliance, and leadership development, tailored to retail, logistics, and real-estate units, improving EBITDA margins by ~1.2 percentage points in pilot divisions during 2023–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€1.2bn assets under management (2024)\u003c\/li\u003e\n\u003cli\u003e4.3% reduced group overheads (2024 vs 2023)\u003c\/li\u003e\n\u003cli\u003e~1.2pp EBITDA improvement in pilot units\u003c\/li\u003e\n\u003cli\u003eCore services: legal, fiscal planning, org development\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation Frameworks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptengelmann warenhandelsgesellschaft kg supplies portfolio firms a digital transformation framework that deploys advanced data analytics and scm chain management optimization to raise gross margin by up percentage points cut inventory days based on pilot results.\u003e\n\u003cpthe product targets retail brand scalability via cloud-native integrations ai-driven demand forecasting down in trials and api-first pos linking to reduce stockouts support omnichannel growth.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e2–4 pp gross-margin lift (2024 pilots)\u003c\/li\u003e\u003cli\u003e~15% fewer inventory days\u003c\/li\u003e\u003cli\u003e18% MAE demand-forecast improvement\u003c\/li\u003e\u003cli\u003eAPI-first, cloud-native, AI demand models\u003c\/li\u003e\n\u003c\/pthe\u003e\u003c\/ptengelmann\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTengelmann: diversified €1.2bn real estate, €450m retail EBITDA, high-growth ventures \u0026amp; digital uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTengelmann’s product mix: strategic equity in OBI\/KiK (combined EBITDA ~€450m in 2024), Trei Real Estate portfolio €1.2bn (avg yield 4.5%, vacancy \u0026lt;3%), Ventures €120m committed to 28 startups (IRR target 18–22%), central services AUM €1.2bn (overheads −4.3%), digital framework: +2–4pp gross margin, −15% inventory days (2024 pilots).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOBI\/KiK EBITDA\u003c\/td\u003e\n\u003ctd\u003e€420–480m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrei Real Estate\u003c\/td\u003e\n\u003ctd\u003e€1.2bn, 4.5% yield\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVentures\u003c\/td\u003e\n\u003ctd\u003e€120m, 18–22% IRR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital pilots\u003c\/td\u003e\n\u003ctd\u003e+2–4pp margin, −15% days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Tengelmann Warenhandelsgesellschaft KG’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Tengelmann Warenhandelsgesellschaft KG’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Corporate Headquarters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe centralized corporate headquarters in Mülheim an der Ruhr remains Tengelmann Warenhandelsgesellschaft KG’s strategic decision hub, overseeing €1.6bn+ in European investments (2024) and governance for 7 operating units; it concentrates executive teams for direct oversight of markets across 12 EU countries. The site anchors the firm’s historical identity while directing a modern global investment strategy, hosting quarterly board reviews and stakeholder relations functions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-European Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTengelmann's Pan-European retail footprint shows in thousands of outlets via core investments OBI (about 650 stores in 2024) and KiK (circa 3,000 stores in 2024), concentrated in high-traffic urban and suburban locations across Germany, Central and Eastern Europe.\u003c\/p\u003e\n\u003cp\u003eThis wide network delivered estimated group-related retail reach to over 50 million annual customers in 2024, keeping product availability high and supporting steady local revenue streams for Tengelmann's portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Investment Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTengelmann Warenhandelsgesellschaft KG uses sophisticated digital investment platforms to handle venture capital deals and cross-border payments, processing an estimated €1.2bn in VC-related transactions in 2024 and monitoring 38 active portfolio companies in real time.\u003c\/p\u003e\n\u003cp\u003eThese virtual environments let the firm scout global opportunities—over 420 deal screens in 2024—and track KPIs like IRR and cash burn regardless of location.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these digital touchpoints are key to agility in private equity and venture markets, cutting due-diligence time by roughly 35% in recent pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Real Estate Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company’s real estate portfolio spans Poland, the Czech Republic, and Germany, with ~60% of assets in Poland\/Czech and ~40% in Germany as of 2025, reducing country-specific risk.\u003c\/p\u003e\n\u003cp\u003eGeographic spread captures higher 2024–25 GDP growth in Poland (~4.0%) and Czechia (~3.5%) versus Germany (~1.2%), boosting rental and capital-appreciation prospects.\u003c\/p\u003e\n\u003cp\u003eMarkets chosen after demographic filters: urbanization \u0026gt;60%, rising disposable income, and demand for modern retail\/residential stock; average vacancy rates: Poland 6.5%, Czech 5.8%, Germany 3.9% (2025 est.).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% assets in Poland\/Czech, ~40% Germany (2025)\u003c\/li\u003e\n\u003cli\u003eGDP growth: Poland 4.0%, Czech 3.5%, Germany 1.2% (2024–25)\u003c\/li\u003e\n\u003cli\u003eVacancy rates: PL 6.5%, CZ 5.8%, DE 3.9% (2025 est.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Financial Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptengelmann warenhandelsgesellschaft kg keeps offices in frankfurt london and new york to speed capital raises m tapping syndicated credit lines access pooled institutional liquidity across those markets as of\u003e\n\u003cpthis placement gives immediate institutional partnerships equity pension funds and banks time-to-close for deals days vs from non-hub locations\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003ePresence: Frankfurt, London, New York\u003c\/li\u003e\n\u003cli\u003eAccess: €120m+ credit lines; $2.1tn pooled liquidity (2025)\u003c\/li\u003e\n\u003cli\u003eImpact: median deal close 90 days; improves capital deployment\u003c\/li\u003e\n\n\u003c\/pthis\u003e\u003c\/ptengelmann\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTengelmann: 3,650+ stores, \u0026gt;50M customers, €1.6B+ investments \u0026amp; €1.2B VC flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTengelmann’s centrally run placement mixes HQ control in Mülheim with 3,650+ retail outlets (OBI ~650, KiK ~3,000) and offices in Frankfurt, London, New York, yielding \u0026gt;50m customers (2024) and €1.6bn+ investments (2024); digital deal platforms processed ~€1.2bn VC transactions (2024) and cut diligence time ~35% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2024)\u003c\/td\u003e\n\u003ctd\u003e~3,650\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestments (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.6bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVC txns (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiligence cut (2025)\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eTengelmann Warenhandelsgesellschaft KG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tengelmann Warenhandelsgesellschaft KG 4P's Marketing Mix Analysis you’ll receive instantly after purchase—complete, editable and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750581219705,"sku":"tengelmann-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tengelmann-marketing-mix.png?v=1772225440","url":"https:\/\/matrixbcg.com\/products\/tengelmann-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}