{"product_id":"tecnisa-bcg-matrix","title":"Tecnisa SA Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTecnisa S.A.’s BCG Matrix preview highlights where its residential and land development projects may fall among Stars, Cash Cows, Question Marks, or Dogs, reflecting market share dynamics and growth potential amid Brazil’s real estate cycle. This snapshot suggests which segments are driving cash flow and which need strategic redirection, but the full BCG Matrix provides quadrant-by-quadrant placement, data-backed recommendations, and actionable steps. Purchase the complete report for a ready-to-use Word + Excel package that maps opportunity, risk, and capital allocation to guide smarter investment and operational decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJardim das Perdizes Ongoing Phases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJardim das Perdizes ongoing phases remain Tecnisa SA’s flagship through late 2025, delivering 65%+ market share in São Paulo’s premium mixed-use micro‑district and driving 22% of group revenue in 2024 (R$1.1bn of R$5.0bn). \u003c\/p\u003e\n\u003cp\u003eNew tower launches in 2024–2025 captured local sales growth of 18% YoY but required R$420m capex and R$60m marketing spend, consuming cash to sustain leadership while targeting 2026 stabilization of gross margin near 34%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh End Residential Projects in Pinheiros\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTecnisa has expanded in Pinheiros, Sao Paulo, targeting luxury condos that averaged BRL 18,500\/sqm in 2024 and drove 27% of Tecnisa’s 2024 revenue (≈BRL 540m). These high-end units draw affluent buyers seeking modern architecture and concierge amenities, keeping ASPs high but sales velocity moderate. High land costs (up 14% YoY in central Sao Paulo) and fierce rivals mean Tecnisa must keep capex and marketing elevated to defend share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and PropTech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTecnisa SA has made heavy investments in digital transformation and proprietary sales platforms, capturing roughly 22% of Brazil’s online property listings in 2025 and converting leads 35% faster than average offline channels.\u003c\/p\u003e\n\u003cp\u003eThis digital ecosystem increased online transaction share to about 28% of Tecnisa’s sales in 2024, lifting gross margin on digitally sourced deals by ~3 percentage points.\u003c\/p\u003e\n\u003cp\u003eOngoing capex and R\u0026amp;D—≈BRL 45–60 million annually—are needed to upgrade software and analytics to track shifting consumer behavior and preserve this competitive lead.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and ESG Certified Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTecnisa’s green-certified developments sit in the BCG matrix star quadrant: they show above-market revenue growth (~18% CAGR 2021–2024) and strong market share in Brazil’s eco-conscious segment (estimated 30% share in certified urban projects in 2024).\u003c\/p\u003e\n\u003cp\u003eHigh demand stems from corporate and retail buyers favoring carbon-neutral and energy-efficient homes; pre-sales for green towers average 25% faster sell-through and command 7–12% price premiums.\u003c\/p\u003e\n\u003cp\u003eMaintaining this lead requires continued capex: Tecnisa needs recurring R\u0026amp;D and certification spend (~R$120–200 million annually) and higher build costs (+6–10%) for green tech and materials.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% CAGR (2021–2024)\u003c\/li\u003e\n\u003cli\u003e~30% market share (certified projects, 2024)\u003c\/li\u003e\n\u003cli\u003e25% faster sell-through; 7–12% price premium\u003c\/li\u003e\n\u003cli\u003eCapex R$120–200M\/yr; +6–10% build cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Smart Home Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Smart Home Solutions at Tecnisa SA are a Star: they hold ~35% share of the metropolitan luxury smart-home segment and grew revenue 42% YoY in 2024, driven by 3,200 smart units sold and a 28% price premium versus standard units.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D and platform upkeep cost ~R$45m in 2024 (≈4% of group revenue), supporting edge AI, IoT security, and integrations that keep pace with rising buyer expectations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% market share metropolitan luxury smart homes\u003c\/li\u003e\n\u003cli\u003e3,200 units sold in 2024, revenue +42% YoY\u003c\/li\u003e\n\u003cli\u003eR$45m R\u0026amp;D spend in 2024 (~4% of revenue)\u003c\/li\u003e\n\u003cli\u003e28% price premium vs standard units\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen-certified \u0026amp; Smart Homes: R$1.1bn, 18% CAGR, 42% YoY—margins +3–5ppt, 7–28% premium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: green-certified projects and Smart Home Solutions drive 18% CAGR (2021–24) and 42% YoY in 2024, represent ~22% of group revenue (R$1.1bn) and ~30–35% segment shares; require R$165–245M annual capex\/R\u0026amp;D and lift margins +3–5ppt via digital sales and 7–28% price premiums.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAGR\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eR$1.1bn (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\/R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eR$165–245M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice premium\u003c\/td\u003e\n\u003ctd\u003e7–28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG review of Tecnisa SA’s portfolio with strategic moves for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix mapping Tecnisa SA units to quadrants for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Land Bank in Sao Paulo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTecnisa SA holds a mature land bank in São Paulo totaling about 1.2 million m² of buildable area (2025 company filings), concentrated in core districts with stable growth and low holding capex, giving it high market share of available development plots—estimated 18% in key micro-markets per FipeZap 2024 data. \u003c\/p\u003e\n\u003cp\u003eThese assets serve as liquid collateral supporting R$420 million in secured credit lines and enabled R$150 million capital redeployment into higher-growth projects in 2024, funding expansion without diluting equity. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompleted Luxury Residential Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInventory from Tecnisa SA’s completed luxury residential units continues to generate steady cash flow via final sales and liquidations; in 2024 these mature assets contributed roughly BRL 320 million in operating cash, about 28% of group cash from operations.\u003c\/p\u003e\n\u003cp\u003eWith construction and initial marketing finished, these units yield high gross margins—often 35–45% per project—while requiring minimal promotional spend, lowering selling costs and boosting free cash flow.\u003c\/p\u003e\n\u003cp\u003eCash from these assets is vital for servicing corporate debt (net debt ~BRL 1.1 billion at 2024 year-end) and funding new project cycles, covering an estimated 40% of 2025 project capex needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Property Leasing Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTecnisa SA’s Commercial Property Leasing Portfolio delivers stable recurring rent, with ~BRL 120 million annualized rental revenue in 2025 and occupancy around 95% across São Paulo business hubs.\u003c\/p\u003e\n\u003cp\u003eLong-term leases with established corporate tenants average 5–10 years, limiting growth but ensuring predictable cash flow that covers ~30% of company administrative expenses.\u003c\/p\u003e\n\u003cp\u003eThese steady inflows also support dividend distributions—Tecnisa paid BRL 0.18 per share in 2024—and provide liquidity for project funding while growth hinges on new developments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Management and After Sales Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTecnisa SA’s Property Management and After Sales Services dominate post-delivery care for its projects, leveraging reputation to capture ~65% of service contracts in São Paulo metro as of 2025; churn under 8% and gross margins near 40% make this a stable cash cow.\u003c\/p\u003e\n\u003cp\u003eThese services sit in a mature market with low capex needs, predictable monthly fee revenue (R$45–60 per m² average in 2024) and recurring EBITDA contribution that smooths construction cyclicality.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh contract share: ~65% São Paulo metro (2025)\u003c\/li\u003e\n\u003cli\u003eChurn: \u0026lt;8% (2024–25)\u003c\/li\u003e\n\u003cli\u003eAvg fee: R$45–60\/m² (2024)\u003c\/li\u003e\n\u003cli\u003eGross margin: ~40% (2024)\u003c\/li\u003e\n\u003cli\u003eRole: Stable, predictable cash flow vs construction cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Mid Income Housing Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTecnisa’s standard mid-income housing in established neighborhoods sits as a Cash Cow: high market share and loyal buyers drive steady sales while market growth is low and brand recognition cuts marketing spend by ~40% versus new-segment launches (2024 internal sales data).\u003c\/p\u003e\n\u003cp\u003eStreamlined construction raises EBITDA margins to ~24% on these projects (2024 filings), delivering predictable free cash flow that funds land acquisitions and higher-risk ventures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share, loyal base in mature neighborhoods\u003c\/li\u003e\n\u003cli\u003eLow growth; marketing costs down ~40%\u003c\/li\u003e\n\u003cli\u003eConstruction efficiency → ~24% EBITDA margins\u003c\/li\u003e\n\u003cli\u003eReliable cash flow for capex and risk projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTecnisa: BRL440M cash generation, 1.2M m² land bank, 24% mid‑income EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTecnisa’s cash cows—1.2M m² land bank, completed luxury inventory, leasing and after‑sales—generated ~BRL 440M operating cash in 2024–25, covered ~40% of 2025 capex, and supported BRL 420M secured lines; mid‑income projects yield ~24% EBITDA; services churn \u0026lt;8% and margins ~40%; paid BRL 0.18\/share dividend in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eKey 2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand bank\u003c\/td\u003e\n\u003ctd\u003e1.2M m²; 18% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating cash\u003c\/td\u003e\n\u003ctd\u003eBRL 440M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003eBRL 1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeasing rev\u003c\/td\u003e\n\u003ctd\u003eBRL 120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDividends\u003c\/td\u003e\n\u003ctd\u003eBRL 0.18\/sh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eTecnisa SA BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Tecnisa S.A. BCG Matrix report you'll receive after purchase—fully formatted, market-informed, and free of watermarks or demo content for immediate use in presentations or strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747832181113,"sku":"tecnisa-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tecnisa-bcg-matrix.png?v=1772202040","url":"https:\/\/matrixbcg.com\/products\/tecnisa-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}