{"product_id":"techmahindra-marketing-mix","title":"Tech Mahindra Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTech Mahindra’s marketing mix blends a diversified IT-service product portfolio, value-driven pricing, global delivery channels, and targeted digital and B2B promotions to sustain enterprise growth and client retention.\u003c\/p\u003e\n\u003cp\u003eDiscover how product positioning, tiered service pricing, partner-led distribution, and content-driven campaigns create competitive advantage—insights ideal for strategists and analysts.\u003c\/p\u003e\n\u003cp\u003eGet the full, editable 4Ps Marketing Mix Analysis for Tech Mahindra—presentation-ready, data-backed, and time-saving for reports, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation IT and Digital Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTech Mahindra’s Next-Generation IT and Digital Services span cloud migration, application modernization, and infrastructure management, driving client outcomes in BFSI and retail; by end-2025 these services embed deep automation and self-healing (AI\/ML) that cut mean time to repair by up to 70% and reduce downtime by ~60% in pilot deployments. Revenue from digital services rose 14% in FY2024-25, reflecting strong demand for resilient, agile operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Network and 5G Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTech Mahindra delivers advanced network and 5G solutions, including 5G rollouts and software-defined networking, serving global operators to monetize high-speed infrastructure; in FY2024 the company reported telecom services revenue of $2.1B, with 5G engagements across 25+ operators. These offerings boost connectivity and IoT growth—supporting use cases for 200M+ connected devices in client projects—and target ARPU uplift via network-slicing and edge deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Driven Innovation and Project Indus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTech Mahindra has poured over $200M into AI since 2022, with Project Indus—a multilingual large language model covering 22 Indian languages—deployed by Q4 2025 across products.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 AI sits in all service lines, driving predictive analytics and generative content that cut client turnaround by ~30% and boost NPS by 8 points on average.\u003c\/p\u003e\n\u003cp\u003eThe tech helps automate complex decisions—reducing manual effort by up to 40%—and supports ~150 enterprise deployments across telecom, BFSI, and manufacturing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Business Process Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTech Mahindra’s Integrated Business Process Services (BPS) deliver end-to-end digital transformation beyond call centers, combining analytics and back-office reengineering to cut process costs and improve SLAs.\u003c\/p\u003e\n\u003cp\u003eThey use robotic process automation (RPA) across HR, finance, and procurement to reduce manual steps—Tech Mahindra reported ~25% average process time reduction in 2024 BPS engagements.\u003c\/p\u003e\n\u003cp\u003eThe service aims to migrate legacy operations to digital-first processes, supporting clients with cloud, AI-infused analytics, and platform-based automation to boost efficiency and compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25% avg process time cut (2024 client cases)\u003c\/li\u003e\n\u003cli\u003eRPA + AI for HR, finance, procurement\u003c\/li\u003e\n\u003cli\u003eFocus: legacy-to-digital migration, SLA uplift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Industry Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTech Mahindra’s Specialized Industry Consulting targets manufacturing, healthcare, and energy with Industry 4.0 roadmaps and sustainable supply-chain strategies; clients see average project ROI of 22% within 18 months based on 2024 case studies.\u003c\/p\u003e\n\u003cp\u003eConsultants ensure tech fits industry rules and markets, reducing compliance lapses by ~35% and cutting supply-chain carbon intensity up to 12% per engagement (2023–2024 data).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFocus: manufacturing, healthcare, energy\u003c\/li\u003e\n\u003cli\u003eService: Industry 4.0 roadmaps, sustainable supply chains\u003c\/li\u003e\n\u003cli\u003e2024 ROI: ~22% in 18 months\u003c\/li\u003e\n\u003cli\u003eCompliance risk drop: ~35%\u003c\/li\u003e\n\u003cli\u003eCarbon intensity cut: up to 12%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTech Mahindra: $200M+ AI, 14% digital growth, $2.1B telecom, 22% ROI in 18 months\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTech Mahindra’s product mix combines cloud\/app modernization, 5G\/network solutions, AI platforms (Project Indus), BPS and industry consulting; digital services revenue +14% in FY2024-25, telecom revenue $2.1B in FY2024, \u0026gt;$200M AI spend since 2022, 25% avg process time cut (2024), 22% ROI in 18 months (2024 cases).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital rev growth FY24-25\u003c\/td\u003e\n\u003ctd\u003e+14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelecom revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI investment since 2022\u003c\/td\u003e\n\u003ctd\u003e$200M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg BPS process time cut (2024)\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg project ROI (2024)\u003c\/td\u003e\n\u003ctd\u003e22% \/ 18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Tech Mahindra’s Product, Price, Place, and Promotion strategies—using real practices and competitive context to inform strategic implications and benchmarking for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Tech Mahindra’s 4Ps into a concise, leadership-ready snapshot that eases decision-making and aligns teams quickly for go-to-market or competitive strategy discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Delivery Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTech Mahindra operates an extensive delivery-center network across India, Southeast Asia, and Eastern Europe, with over 125 centers as of 2025 supporting clients in 90+ countries.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread enables 24\/7 service availability and access to a talent pool exceeding 150,000 technical employees and contractors.\u003c\/p\u003e\n\u003cp\u003eThe network cuts mean-time-to-repair for high-availability clients by up to 40% in firm case studies and forms a resilient contingency framework for global operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Nearshore Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTech Mahindra expanded nearshore centers in Mexico and Poland to serve North America and Western Europe; by 2025 these hubs supported ~18% of its global delivery capacity, improving overlap in working hours by 4–6 hours versus India and cutting average client response time by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Enterprise Collaboration Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTech Mahindra runs Digital Enterprise Collaboration Hubs that use cloud platforms and virtual workspaces to deliver remote services; by Q4 2025, 62% of global delivery hours came via these hubs, up from 38% in 2020.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlliance and Partner Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTech Mahindra partners with hyperscalers—Microsoft, AWS, Google Cloud—to distribute services and embed its proprietary tools into large cloud marketplaces, expanding addressable market to customers already on those platforms.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Tech Mahindra reported 12% revenue growth from cloud solutions; alliances contributed an estimated 18% of digital services bookings, widening reach to 65+ countries via partner channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: Microsoft, AWS, Google Cloud\u003c\/li\u003e\n\u003cli\u003e2025 cloud revenue growth: 12%\u003c\/li\u003e\n\u003cli\u003eShare of bookings via alliances: ~18%\u003c\/li\u003e\n\u003cli\u003eGeographic reach via partners: 65+ countries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Client Engagement Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOn-site client engagement offices in London, New York, and Tokyo let Tech Mahindra deliver board-level consulting and maintain relationships; 2024 client surveys show 62% of Fortune 500 execs prefer face-to-face oversight for multi-year digital transformations.\u003c\/p\u003e\n\u003cp\u003eThis hybrid local presence supports oversight on large deals—average contract sizes for strategic IT consulting exceed $12.4M—reducing execution risk for complex, high-stakes projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal exec access in key capitals\u003c\/li\u003e\n\u003cli\u003e62% of execs prefer face-to-face (2024)\u003c\/li\u003e\n\u003cli\u003eAverage strategic contract \u0026gt; $12.4M\u003c\/li\u003e\n\u003cli\u003eHybrid model cuts execution risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTech Mahindra: 150K+ staff, 125+ centers, 62% digital delivery, $12.4M+ strategic deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTech Mahindra’s Place mixes 125+ delivery centers (India, SEA, E. Europe), 150k+ staff, nearshore hubs (Mexico, Poland) ~18% capacity, 62% delivery via Digital Hubs (Q4 2025), hyperscaler partnerships driving 12% cloud revenue growth and ~18% bookings via alliances, plus on-site offices in London, NYC, Tokyo for $12.4M+ strategic deals.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery centers\u003c\/td\u003e\n\u003ctd\u003e125+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e150,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNearshore share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital Hub hours\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud rev growth\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlliances bookings\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey local offices\u003c\/td\u003e\n\u003ctd\u003eLondon, NYC, Tokyo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg strategic contract\u003c\/td\u003e\n\u003ctd\u003e$12.4M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eTech Mahindra 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tech Mahindra 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751188115833,"sku":"techmahindra-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/techmahindra-marketing-mix.png?v=1772228668","url":"https:\/\/matrixbcg.com\/products\/techmahindra-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}