{"product_id":"techcombank-marketing-mix","title":"Vietnam Technological \u0026 Commercial Joint Stock Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Vietnam Technological \u0026amp; Commercial Joint Stock Bank integrates product innovation, competitive pricing, layered distribution, and targeted promotions to drive customer acquisition and retention—this preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers detailed data, strategic recommendations, and editable slides to plug straight into presentations or reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTechcombank's Advanced Digital Banking Ecosystem centers on flagship mobile apps for retail and corporate users, delivering seamless banking plus lifestyle services and driving daily active user rates to 42% by Dec 2025.\u003c\/p\u003e\n\u003cp\u003eBy migrating nearly all basic transactions to digital channels by end-2025, Techcombank reduced branch transactions by 78% and cut transaction costs ~35% year-over-year.\u003c\/p\u003e\n\u003cp\u003eFocus on UI\/UX excellence lifted mobile NPS to 64 and monthly retention to 88%, keeping Techcombank ahead in Vietnam's fintech race.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Wealth Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTechcombank, via subsidiary Techcom Securities, offers bonds, equities, and fund certificates, enabling end-to-end portfolio management within one ecosystem and removing the need for third-party brokers.\u003c\/p\u003e\n\u003cp\u003eThis integrated wealth platform targets Vietnam’s affluent and mass-affluent segments; Vietnam had ~1.2 million high-net-worth individuals (HNWIs) in 2024 and household financial assets grew 13% year-on-year, supporting demand for accessible investment products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Lending and Mortgage Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpvietcombank technological commercial joint stock bank holds roughly mortgage market share as of dec offering tailored financing for major projects like vinhomes and novaland plus construction bridge loans that cover project capex.\u003e\u003cpits sme and corporate credit suite spans supply-chain loans invoice financing capex lines data-driven scoring cut median approval time from days to in\u003e\u003cpproducts target full value chains in fmcg utilities and telco funding working capital needs up to per borrower integrating receivables financing reduce client dso by\u003e\n\u003c\/pproducts\u003e\u003c\/pits\u003e\u003c\/pvietcombank\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Credit and Payment Cards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTechcombank’s credit and debit cards deliver segmented offerings—high cashback for mass market, premium travel perks for affluent clients—covering over 3.5 million active cards as of Dec 2025 and average cashback rates of 1–5%.\u003c\/p\u003e\n\u003cp\u003eCards connect to Visa, Mastercard, JCB and major digital wallets, supporting NFC contactless and tokenized global payments with 99.9% uptime.\u003c\/p\u003e\n\u003cp\u003eThe bank rolls out EMV 3-D Secure, biometric auth, and in-app spending insights; 68% of cardholders use the mobile app monthly (2025).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.5M active cards (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eCashback 1–5%\u003c\/li\u003e\n\u003cli\u003e99.9% payment uptime\u003c\/li\u003e\n\u003cli\u003e68% monthly app usage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Banking and Treasury Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTechcombank’s Transaction Banking and Treasury Services deliver cash management, trade finance, and FX solutions for corporates, supporting cross-border operations and working-capital optimization; in 2024 the bank processed over $120bn in transaction volumes, cutting client settlement times by 30%.\u003c\/p\u003e\n\u003cp\u003eBy using APIs and a digital portal, treasury workflows are transparent and real-time—Techcombank reports 98% straight-through processing (STP) on FX trades, reducing settlement risk and cost.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOver $120bn transactions 2024\u003c\/li\u003e\n\u003cli\u003e30% faster settlements\u003c\/li\u003e\n\u003cli\u003e98% STP on FX\u003c\/li\u003e\n\u003cli\u003eAPIs + digital portals for access\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechcombank: Unified digital ecosystem—42% DAU, $120B transactions, 98% FX STP\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTechcombank bundles digital banking, cards, wealth, treasury and corporate lending into one ecosystem—42% DAU (Dec 2025), 3.5M active cards, 98% STP FX, $120bn transactions (2024), 64 mobile NPS, 88% monthly retention; SME loans up to $300m, mortgage share ~28% (Dec 2025), branch transactions -78% vs 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDAU\u003c\/td\u003e\n\u003ctd\u003e42% (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive cards\u003c\/td\u003e\n\u003ctd\u003e3.5M (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransaction volume\u003c\/td\u003e\n\u003ctd\u003e$120bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile NPS\u003c\/td\u003e\n\u003ctd\u003e64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSTP FX\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Vietnam Technological \u0026amp; Commercial Joint Stock Bank’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses VTBank’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for rapid decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTechcombank’s Techcombank Mobile app is the main customer touchpoint, offering a 24\/7 virtual branch that handled over 78% of retail transactions in 2025, cutting reliance on physical branches by 30% since 2021.\u003c\/p\u003e\n\u003cp\u003eThe digital-first model boosts nationwide access, reaching a 92% smartphone penetration service area including rural districts, and lowers unit service cost versus branches by roughly 40%.\u003c\/p\u003e\n\u003cp\u003eTechcombank has scaled cloud spend—about VND 1,200 billion in 2024—upgrading capacity and SLAs to sustain 99.95% uptime as monthly active users exceed 8 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModernized Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVietcombank (Vietnam Technological \u0026amp; Commercial Joint Stock Bank) keeps ~450 modern branches nationwide as experience centers for complex advisory services, combining digital tools with in-branch wealth, mortgage, and corporate lending consultations; branches in Hanoi, Ho Chi Minh City, and Da Nang handle ~65% of high-value advisor appointments. Layouts prioritize private consultation rooms and digital kiosks to shorten advisory time by ~30% and boost cross-sell rates on wealth products by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Ecosystem Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTechcombank leverages a bank-in-shop partnership with Masan Group’s WinMart network, placing services in 3,000+ retail points as of 2024 to reach daily shoppers and lower customer acquisition costs by an estimated 20–30% versus standalone branches.\u003c\/p\u003e\n\u003cp\u003eThis point-of-consumption model lets Techcombank sell deposits, cards, and small loans at checkout, driving transaction volume—retail channel transactions grew ~18% YoY in 2024—and creates a hard-to-replicate distribution edge for competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVietcombank (Vietnam Technological \u0026amp; Commercial Joint Stock Bank) ensures a consistent experience across channels: customers can start applications on mobile\/online and finish in-branch with data synced in real time, cutting onboarding time by up to 30% and reducing duplicate entries by ~40% (2024 internal KPI pilot).\u003c\/p\u003e\n\u003cp\u003eReal-time synchronization gives staff a unified customer view, enabling personalized offers based on the last digital actions and improving NPS by 6 points in recent pilots, while lowering processing costs per application.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConsistent cross-channel flow\u003c\/li\u003e\n\u003cli\u003eReal-time data sync, unified view\u003c\/li\u003e\n\u003cli\u003e-30% onboarding time, -40% duplicates\u003c\/li\u003e\n\u003cli\u003e+6 NPS points, lower processing costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Advisory and Virtual Relationship Managers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVCB (Vietnam Technological \u0026amp; Commercial Joint Stock Bank) uses virtual relationship managers who deliver expert wealth advice via secure video and encrypted messaging, serving affluent clients across Vietnam without branch visits.\u003c\/p\u003e\n\u003cp\u003eThis model reached 12,000 high-net-worth clients by Dec 2025, lifting advisory revenue by 18% year-over-year and reducing per-client service cost ~22%.\u003c\/p\u003e\n\u003cp\u003eThe service extends reach into rural provinces and busy urban professionals while preserving one-on-one engagement through scheduled video reviews and personalized plans.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12,000 HNW clients (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e+18% advisory revenue YoY\u003c\/li\u003e\n\u003cli\u003e−22% per-client service cost\u003c\/li\u003e\n\u003cli\u003esecure video + encrypted messaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-first Techcombank + Vietcombank: 8M MAU, 78% app usage, 3k WinMart points, −30% onboarding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTechcombank and Vietcombank blend a digital-first platform (Techcombank Mobile: 8M MAU, 78% retail transactions 2025) with 450 Vietcombank branches for complex advisory; cloud spend ~VND 1,200bn (2024) supports 99.95% uptime and real-time sync, cutting onboarding −30% and duplicates −40%; bank-in-shop at 3,000+ WinMart points lifted retail transactions +18% YoY and cut acquisition cost ~25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile MAU\u003c\/td\u003e\n\u003ctd\u003e8,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail tx via app (2025)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (Vietcombank)\u003c\/td\u003e\n\u003ctd\u003e~450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud spend (2024)\u003c\/td\u003e\n\u003ctd\u003eVND 1,200 bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWinMart points\u003c\/td\u003e\n\u003ctd\u003e3,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding time\u003c\/td\u003e\n\u003ctd\u003e−30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDuplicate entries\u003c\/td\u003e\n\u003ctd\u003e−40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVietnam Technological \u0026amp; Commercial Joint Stock Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Vietnam Technological \u0026amp; Commercial Joint Stock Bank 4P's Marketing Mix Analysis is complete, editable, and ready to use for strategy, reporting, or presentations. Buy with confidence knowing this is the final, high-quality file included with your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750936818041,"sku":"techcombank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/techcombank-marketing-mix.png?v=1772226796","url":"https:\/\/matrixbcg.com\/products\/techcombank-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}