{"product_id":"tbhglobal-marketing-mix","title":"TBH Global Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how TBH Global's product design, pricing architecture, distribution channels, and promotional tactics combine to drive market impact—this preview only scratches the surface; get the full, editable 4P's Marketing Mix Analysis to save hours of research and apply actionable insights in presentations, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTBH Global manages brands like Mind Bridge and Basic House to cover professional office wear and casual weekend shoppers, reaching an estimated 12 million annual customers across Korea and Southeast Asia by late 2025. Diversification lifted group revenue resilience—multi-brand sales made up about 64% of TBH Global’s KRW 1.2 trillion revenue in FY 2024. This mix widens market reach and cuts single-trend risk. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Casual Specialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTBH Global solidified its smart-casual niche via Mind Bridge, which drove a 2025 brand revenue share of ~28% and lifted segment gross margin to 42%. These business-casual pieces bridge formal and everyday wear, targeting professionals who value polish plus comfort. Designs focus on versatility—convertible jackets and wrinkle-resistant fabrics—enabling seamless work-to-social transitions and reducing wardrobe spend by ~18% for users in a 2024 consumer survey.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material Adoption\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTBH Global adds sustainable material adoption to its 4P product strategy, using recycled polyester and organic cotton across 45% of its 2025 apparel line to meet rising demand; global eco-fashion sales grew 9% in 2024 to $289 billion, and TBH projects a 12% revenue uplift from this shift in 2025. The move reduces water use by an estimated 30% per garment and aligns with EU Ecodesign and GOTS (Global Organic Textile Standard) certifications, boosting brand trust among conscious consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYouth-Oriented Fast Fashion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptbh global youth line led by jucy judy targets gen z with bold patterns and offbeat silhouettes driving a sales share in cagr since\u003e\n\u003cprapid design cycles cut lead time to market weeks so assortments mirror global trends and undercut conservative rivals on relevance price.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e22% revenue share (2024)\u003c\/li\u003e\n\u003cli\u003e14% CAGR 2021–24\u003c\/li\u003e\n\u003cli\u003e~4-week design-to-shelf\u003c\/li\u003e\n\u003cli\u003eHigher SKU turnover vs peers\u003c\/li\u003e\n\n\u003c\/prapid\u003e\u003c\/ptbh\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Functional Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTBH Global invests in fabric technology—moisture-wicking, heat retention, and stretchability—to deliver comfort and durability across climates, backing R\u0026amp;D spending of 3.2% of 2024 revenue (US$18.4M) into textile innovation.\u003c\/p\u003e\n\u003cp\u003eThis functional focus raises repeat purchase rates by 12% and supports a 9% premium pricing versus basic lines, making apparel both stylish and practical for daily use.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.2% of revenue to R\u0026amp;D (US$18.4M, 2024)\u003c\/li\u003e\n\u003cli\u003e12% higher repeat purchases\u003c\/li\u003e\n\u003cli\u003e9% price premium vs basics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTBH Global: KRW1.2T, fast 4-week cycles, 45% sustainable lines \u0026amp; R\u0026amp;D-fueled growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTBH Global’s product mix spans professional (Mind Bridge) to youth (JUCY JUDY), driving KRW 1.2T revenue FY24 with multi-brand sales ~64%; Mind Bridge ~28% share in 2025 and youth 22% in 2024. 45% of 2025 lines use recycled\/organic fibers, cutting water use ~30%\/garment and projecting +12% revenue uplift; R\u0026amp;D was 3.2% of revenue (US$18.4M) in 2024, supporting ~4-week lead times and 12% higher repeat rates.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY24 revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-brand sales\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMind Bridge share (2025)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJUCY JUDY share (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable line (2025)\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (2024)\u003c\/td\u003e\n\u003ctd\u003e3.2% \/ US$18.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign-to-shelf\u003c\/td\u003e\n\u003ctd\u003e~4 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate uplift\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into TBH Global’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses TBH Global's 4P marketing analysis into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTBH Global operates 28 flagship stores and 85 independent boutiques across South Korea, concentrated in Seoul, Busan, and Daegu, driving 62% of domestic sales in 2024; locations in Gangnam, Myeongdong, and Haeundae average footfall of 4,200 customers\/week, improving conversion by 18% versus e-commerce. These stores act as hands-on touchpoints for fit and fabric, supporting a 27% higher AOV (average order value) in-store and boosting customer retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptbh global has built a strong chinese footprint generating of fy2024 international revenue and is scaling into southeast asia with launches in vietnam indonesia targeting regional sales lift. by tailoring distribution to local rules shopper habits e-commerce china franchise retail sea reduce regulatory friction raise conversion rates percentage points. localized logistics hubs guangzhou jakarta cut lead times days supporting timely new-collection rollouts lowering fulfillment costs\u003e\n\u003c\/ptbh\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTBH Global runs its own online malls plus storefronts on Amazon, Shopee, and Alibaba, capturing omnichannel reach; in 2025 digital sales made 62% of revenue, up from 48% in 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDepartment Store Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcollaborations with major department stores let tbh global tap prestige and footfall formats raised premium brand sales by in fy2024 increased average transaction value q3\u003e\n\u003cpsuch partnerships position select lines as premium apparel using curated displays and exclusive skus department-store loyalty programs contributed of incremental repeat purchases in\u003e\n\u003cpthey also give tbh access to large loyal customer bases partner stores delivered an average monthly footfall of million per location in boosting brand discovery and trial.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+18% premium-line sales FY2024\u003c\/li\u003e\n\u003cli\u003e+12% avg transaction value Q3 2024\u003c\/li\u003e\n\u003cli\u003e22% incremental repeat purchases 2024\u003c\/li\u003e\n\u003cli\u003e1.4M avg monthly footfall per store 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/psuch\u003e\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Fulfillment Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 TBH Global perfected an omnichannel model linking online browsing with in-store pickup, cutting average delivery times from 4.8 days to 1.2 days and lowering per-order shipping cost by 38%.\u003c\/p\u003e\n\u003cp\u003eThis model lets customers order online and collect at a nearby store, boosting same-store pickup share to 46% and improving inventory turnover from 4.2 to 6.1 turns annually.\u003c\/p\u003e\n\u003cp\u003eSynergy between digital and physical channels raised sales efficiency, lifting gross margin on fulfilled orders by 220 basis points and driving a 14% revenue lift year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDelivery time: 4.8→1.2 days\u003c\/li\u003e\n\u003cli\u003eShipping cost cut: 38%\u003c\/li\u003e\n\u003cli\u003ePickup share: 46%\u003c\/li\u003e\n\u003cli\u003eInventory turns: 4.2→6.1\u003c\/li\u003e\n\u003cli\u003eGross margin +220 bps; Revenue +14% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTBH Global: Omnichannel lift drives 14% revenue, 62% digital share, margins +220bps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTBH Global’s omnichannel placement—28 flagships, 85 boutiques, strong China presence, SEA expansion—drove 62% domestic and 38% international FY2024 sales, lifted in-store AOV +27%, digital share to 62% (2025), cut delivery 4.8→1.2 days, pickup 46%, inventory turns 4.2→6.1, gross margin +220bps, revenue +14% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagships\/Boutiques\u003c\/td\u003e\n\u003ctd\u003e28\/85\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic sales\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue (China)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery time\u003c\/td\u003e\n\u003ctd\u003e4.8→1.2 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e4.2→6.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e+220 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue growth\u003c\/td\u003e\n\u003ctd\u003e+14% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTBH Global 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual TBH Global 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750761279865,"sku":"tbhglobal-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tbhglobal-marketing-mix.png?v=1772226181","url":"https:\/\/matrixbcg.com\/products\/tbhglobal-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}