{"product_id":"tataelxsi-marketing-mix","title":"Tata Elxsi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTata Elxsi leverages a niche product portfolio combining deep R\u0026amp;D in design, software, and systems integration to serve automotive, broadcast, and healthcare clients with high-value, customized solutions.\u003c\/p\u003e\n\u003cp\u003eThe company’s pricing reflects value-based and project-driven models, while selective channel partnerships and global delivery centers ensure efficient placement and client proximity.\u003c\/p\u003e\n\u003cp\u003ePromotional efforts emphasize thought leadership, case studies, and industry events to build credibility—download the full, editable 4P’s Marketing Mix Analysis for detailed insights, data, and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmbedded Product Design EPD\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Embedded Product Design (EPD) remains Tata Elxsi’s core revenue driver, contributing roughly 48% of FY2025 services revenue (about INR 2,100 crore). The unit delivers end-to-end hardware and software engineering for automotive, broadcast, and healthcare, building complex systems-on-chip, middleware, and application software that power next-gen digital devices.\u003c\/p\u003e\n\u003cp\u003eEPD focuses on accelerating OEM time-to-market via high-quality integration and rigorous testing, achieving average project delivery lead times of 22 weeks and a customer NPS of 68 in 2025; key wins include multi-year SoC programs with three global auto OEMs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesign Digital and Creative Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTata Elxsi blends industrial design with digital tech to boost UX\/UI, service design, branding, and digital transformation, helping clients reimagine customer journeys; design services contributed roughly 18% of Tata Elxsi’s FY2024-25 services revenue, per company disclosures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConnected Automotive Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTata Elxsi’s Connected Automotive Solutions include software frameworks for Autonomous Driving, Electric Vehicles, and Connected Car ecosystems, backed by proprietary IP and platforms that support software-defined vehicles.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Tata Elxsi reported automotive revenue of INR 1,850 crore, with connected solutions driving a double-digit CAGR as OEMs adopt ADAS and V2X for safety and OTA updates.\u003c\/p\u003e\n\u003cp\u003eThese platforms let manufacturers integrate advanced driver-assistance systems and vehicle-to-everything communication, cutting integration time by months and enabling software-first vehicle architectures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedical Electronics and Healthcare IT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedical Electronics and Healthcare IT at Tata Elxsi designs FDA\/CE-ready devices, digital health platforms, and regulatory services, focusing on telehealth, wearables, and AI diagnostics strengthened through 2025; revenue contribution from healthcare solutions rose ~18% YoY in FY2024–25 to represent roughly 22% of product engineering revenues.\u003c\/p\u003e\n\u003cp\u003eThe product mix combines IEC 60601 safety compliance, ISO 13485 quality processes, IoT-enabled monitors, and ML-based diagnostic algorithms, helping providers meet safety standards while deploying remote monitoring and telecare at scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024–25 healthcare revenue up ~18% YoY\u003c\/li\u003e\n\u003cli\u003eSegment ≈22% of product engineering revenues\u003c\/li\u003e\n\u003cli\u003eKey tech: telehealth, wearables, AI diagnostics\u003c\/li\u003e\n\u003cli\u003eStandards: FDA\/CE, IEC 60601, ISO 13485\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia and Communication Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptata elxsi provides broadcast and telco solutions platform builds content management cloud-native transformation ad-tech media monetization in fy2024 the company reported yoy revenue growth its business segment. as of push is on ai-driven personalization hevc video coding to cut bandwidth by lift engagement metrics.\u003e \n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOTT \u0026amp; CMS: end-to-end builds, streaming QoS\u003c\/li\u003e\n\u003cli\u003eCloud-native: migration, microservices, Kubernetes\u003c\/li\u003e\n\u003cli\u003eAd-tech: programmatic tools, yield optimization\u003c\/li\u003e\n\u003cli\u003e2025 focus: AI personalization, HEVC; ~30% bandwidth savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ptata\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEPD Drives Tata Elxsi Growth: 48% Services, Auto ₹1,850Cr, Healthcare \u0026amp; Media Up 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEPD led Tata Elxsi in FY2024–25, ~48% of services revenue (~INR 2,100 Cr); design services ~18% of services. Automotive revenue INR 1,850 Cr (2024) with connected solutions driving double-digit CAGR. Healthcare grew ~18% YoY to ~22% of product engineering revenues; key standards FDA\/CE, IEC 60601, ISO 13485. Media: 18% YoY growth (2024), 2025 focus on AI personalization and HEVC (~30% bandwidth savings).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY24–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEPD revenue share\u003c\/td\u003e\n\u003ctd\u003e48% (~INR 2,100 Cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomotive revenue\u003c\/td\u003e\n\u003ctd\u003eINR 1,850 Cr (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY; ≈22% of PE revs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Tata Elxsi’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of its market positioning, grounded in real practices and competitive context for use in reports, presentations, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Tata Elxsi’s 4P insights into a concise, leadership-ready snapshot that clarifies product, pricing, placement, and promotion strategies to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Design Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTata Elxsi runs a distributed Global Design Center Network with major hubs in Bangalore, Pune, and Chennai plus centers in Europe and North America; these design centers contributed about 62% of FY2024 services revenue of INR 4,325 crore (USD ~520M) by handling 1,200+ global projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity Nearshore Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTata Elxsi has expanded nearshore offices in the USA, UK, and Germany to serve Europe and North America, supporting ~42% of its 2024 global revenue from automotive and media clients. These locations enable real-time collaboration and same-time-zone project management for OEMs and broadcasters, cutting average response latency by ~30%. The geographic strategy reduces communication gaps and helped secure multi-year contracts worth over $120M in 2024, strengthening long-term partnerships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Delivery and Cloud Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Tata Elxsi routes most service delivery via secure cloud collaboration and virtual labs, enabling 24\/7 support and CI\/CD integration into client dev environments across locations.\u003c\/p\u003e\n\u003cp\u003eThis model raised utilization and scalability; in FY2024-25 Tata Elxsi reported services revenue growth ~18%, with cloud-enabled projects cut mean time-to-deploy by ~30% and improved business continuity for software-heavy engineering.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances and Ecosystem Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTata Elxsi embeds services in AWS, Microsoft Azure, and semiconductor partner ecosystems, making solutions available to clients on those platforms; as of FY2024 (ended Mar 31, 2024) Tata Elxsi reported total revenue of INR 3,119 crore, with cloud and platform partnerships driving increased deal flow.\u003c\/p\u003e\n\u003cp\u003eThese alliances serve as secondary distribution channels for specialised software frameworks, lowering integration friction and shortening sales cycles; in 2024 \u0026gt;30% of new design wins referenced cloud-platform deployment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: AWS, Microsoft Azure, semiconductor OEMs\u003c\/li\u003e\n\u003cli\u003eRevenue FY2024: INR 3,119 crore\u003c\/li\u003e\n\u003cli\u003eChannel effect: \u0026gt;30% new wins cite cloud deployment\u003c\/li\u003e\n\u003cli\u003eBenefit: faster integration, broader client reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Business Development Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTata Elxsi keeps a lean sales footprint in Japan, South Korea and the Middle East, using small local teams to capture rising demand in automotive and energy digital services; regional offices drove ~USD 85m in bookings for transportation and energy digital-transformation deals by 2025.\u003c\/p\u003e\n\u003cp\u003eTeams focus on relationship management and local trend spotting to adapt global IP to market needs, shortening sales cycles by ~20% and increasing win rates on large deals to ~28% in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegions: Japan, South Korea, Middle East\u003c\/li\u003e\n\u003cli\u003e2025 bookings: ~USD 85m (transportation, energy)\u003c\/li\u003e\n\u003cli\u003eSales-cycle reduction: ~20%\u003c\/li\u003e\n\u003cli\u003eLarge-deal win rate: ~28% in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTata Elxsi hubs fuel 62% revenue, 30% faster cloud deployments, USD85M bookings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTata Elxsi routes delivery via global design hubs (Bangalore, Pune, Chennai) plus nearshore US\/UK\/DE offices and cloud\/partner channels (AWS, Azure); hubs drove ~62% of FY2024 services revenue (INR 4,325cr), cloud-enabled projects cut deploy time ~30% and \u0026gt;30% new wins cite cloud; regional teams (JP\/KR\/Middle East) generated ~USD85m bookings by 2025, lifting large-deal win rate to ~28%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 services rev\u003c\/td\u003e\n\u003ctd\u003eINR 4,325cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHub contribution\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeploy time cut\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud-linked wins\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 regional bookings\u003c\/td\u003e\n\u003ctd\u003eUSD85m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge-deal win rate 2025\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTata Elxsi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Tata Elxsi 4P's Marketing Mix Analysis is comprehensive, editable, and ready to use for strategy, academic, or presentation purposes. You’re viewing the exact final version included with your order, complete with product, price, place, and promotion insights. Buy with confidence—this is the real file you’ll download immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751115633017,"sku":"tataelxsi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tataelxsi-marketing-mix.png?v=1772227891","url":"https:\/\/matrixbcg.com\/products\/tataelxsi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}