{"product_id":"tataconsumer-marketing-mix","title":"Tata Consumer Products Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTata Consumer Products blends a diverse product portfolio, value-driven pricing, extensive distribution across retail and digital channels, and targeted promotions to cement its market leadership—discover the tactics behind their growth. Go beyond this snapshot—get the full, editable 4Ps Marketing Mix Analysis with data-backed insights, channel breakdowns, and ready-to-use slides to save research time and inform strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Beverage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTata Consumer Products holds top global positions in tea and coffee via Tata Tea, Tetley, and Eight O Clock Coffee, with beverages contributing ~58% of FY2025 revenue (₹10,900 crore of consolidated ₹18,800 crore). By late 2025 the portfolio includes herbal infusions, functional cold brews, and vitamin-enriched drinks, boosting NPD (new product development) SKU count +22% YoY. This core category delivers steady cash flow and funds flavor innovation and recyclable packaging trials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Foods and Staples\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnder Tata Sampann, Tata Consumer Products scaled staples—unpolished pulses, spices, and chemical-free salt—capturing branded staples demand; FY2024 revenue for the staples portfolio rose ~18% YoY to an estimated INR 1,450 crore, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eThe line stresses purity and nutritional integrity, targeting urban households shifting to safer, branded essentials; branded staples penetration grew ~6 percentage points in urban India 2021–24, boosting market share. \u003c\/p\u003e\n\u003cp\u003eThis segment is a key growth driver, contributing roughly 22% of Tata Consumer Products’ FMCG revenue in FY2024 and improving gross margins through premium pricing and scale efficiencies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe integration of Soulfull helped Tata Consumer Products enter healthy snacking and breakfast cereals with millet-based SKUs, driving a 12% category share gain in millet cereals by FY2024 and adding ~₹220 crore in revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts target health-conscious parents and young professionals seeking convenient nutrition; Soulfull’s ready-to-eat millets and mueslis report 18% CAGR in urban metros (2021–24).\u003c\/p\u003e\n\u003cp\u003eBy 2025 the portfolio expanded to protein-enriched shakes and plant-based meat alternatives, contributing an estimated ₹150–180 crore incremental revenue and aligning TCP with the wellness FMCG segment’s 10–12% growth rate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-to-Drink and Liquid Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough the nourishco joint venture and standalone brands tata consumer products sells himalayan natural mineral water copper plus has expanded into ready-to-drink tea juice segments to target on-the-go consumers.\u003e\u003cpthese offerings are positioned as premium hydration-focused products leveraging tata trust nourishco reported combined revenues of crore in fy2024 with rtd segment growth yoy.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHimalayan Natural Mineral Water: national distribution\u003c\/li\u003e\n\u003cli\u003eTata Copper Plus: functional hydration\u003c\/li\u003e\n\u003cli\u003eRTD tea\/juices: premium, on-the-go focus\u003c\/li\u003e\n\u003cli\u003eFY2024 NourishCo revenue ~INR 1,250 crore; RTD growth ~18% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremiumization and Gourmet Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTata Consumer Products targets premium buyers with Sonnets gourmet coffee and Tata Tea Gold artisanal collections, emphasizing origin-specific beans and refined processing to attract connoisseurs and gift buyers.\u003c\/p\u003e\n\u003cp\u003eLaunched expansion lifted average selling price; premium SKUs accounted for ~9% of branded portfolio revenue in FY2024 (₹~1,100 crore), improving gross margins by ~220 basis points versus mass lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium SKUs: Sonnets, Tata Tea Gold\u003c\/li\u003e\n\u003cli\u003eFocus: origin-specific sourcing, artisanal processing\u003c\/li\u003e\n\u003cli\u003eFY2024 premium revenue ~₹1,100 crore (~9% portfolio)\u003c\/li\u003e\n\u003cli\u003eMargin uplift ~220 bps vs mass-market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTata Consumer FY25: ₹18,800cr driven by beverages (₹10,900cr), premium ₹1,100cr\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTata Consumer Products’ portfolio (tea, coffee, staples, snacks, RTD, water) drove FY2025 revenue ₹18,800 crore: beverages ~58% (₹10,900cr), staples ~22% (~₹1,450cr FY2024), NourishCo ~₹1,250cr FY2024, Soulfull ~₹220cr (2024); premium SKUs ~₹1,100cr (9% portfolio). NPD +22% YoY; RTD growth ~18% YoY; wellness lines added ~₹150–180cr in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eFY2024\/25 Rev (₹cr)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeverages\u003c\/td\u003e\n\u003ctd\u003e10,900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaples\u003c\/td\u003e\n\u003ctd\u003e1,450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNourishCo\u003c\/td\u003e\n\u003ctd\u003e1,250\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoulfull\u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium SKUs\u003c\/td\u003e\n\u003ctd\u003e1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Tata Consumer Products’ Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Tata Consumer Products' 4P marketing mix into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution reach, and promotional focus for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTata Consumer Products uses a sophisticated omnichannel distribution strategy, linking traditional retail and digital platforms to boost availability across formats. By end-2025 its network covers over 4.2 million touchpoints, from rural kiosks to urban hypermarkets, driving reach in 160,000+ villages and 12,000+ modern trade outlets. This dual focus sustains mass-market share while growing premium and organized retail revenue, which rose 18% YoY in FY2024–25. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Direct-to-Consumer Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptata consumer products has invested heavily in d2c and e partnerships with bigbasket amazon driving a online revenue cagr from accounting for of fy2024 sales crore these digital storefronts capture first data enabling targeted bundles limited skus not retail which raised basket size by the push accelerated scaling niche health brands premium beverages contributing to gross margin expansion those lines.\u003e\n\u003c\/ptata\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTata Consumer Products held estimated market shares of ~12% in UK tea retail, ~4% in US specialty tea, and ~6% in Canada by FY2024, leveraging tailored supply chains into Tesco, Sainsbury’s, Walmart and Whole Foods.\u003c\/p\u003e\n\u003cp\u003eDistribution uses local warehousing and co-packers to serve mass grocery and health-food channels; this cut lead times by ~18% and raised on-shelf availability to ~92% in key markets.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the company expanded into UAE, Saudi Arabia, Indonesia and Vietnam, targeting a 5–8% revenue uplift from the Middle East and Southeast Asia diversification plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Tata Starbucks joint venture, launched in 2012 and 51% owned by Tata Consumer Products as of 2024, gives Tata a high‑profile physical touchpoint that boosts visibility and premium positioning across ~300+ India stores (2024), showcasing its coffee expertise in prime urban malls and business districts.\u003c\/p\u003e\n\u003cp\u003eThese outlets drive urban consumer engagement, support premium pricing, and complement Tata Consumer Products’ mass distribution by adding an experiential layer to its coffee portfolio; FY24 Tata Consumer Products coffee revenue was ~INR 2,100 crore.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~300+ Tata Starbucks stores in India (2024)\u003c\/li\u003e\n\u003cli\u003eTata owns 51% in JV; Starbucks 49%\u003c\/li\u003e\n\u003cli\u003eFY24 coffee revenue ~INR 2,100 crore\u003c\/li\u003e\n\u003cli\u003eDrives premium brand positioning and urban trial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRural Reach and Micro-distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTata Consumer Products uses micro-distribution to recruit and empower ~120,000 local entrepreneurs and small distributors, reaching over 200,000 villages and ensuring Tata Salt and Agni Tea reach remote outlets, boosting staples volume by ~8–10% CAGR through FY2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120,000 local micro-distributors\u003c\/li\u003e\n\u003cli\u003e200,000+ villages served\u003c\/li\u003e\n\u003cli\u003e8–10% staples volume CAGR to FY2025\u003c\/li\u003e\n\u003cli\u003eCreates moat vs regional players via deep reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTata Consumer: Omnichannel reach \u0026amp; D2C fuel 8–10% staples growth, ₹2.1kcr coffee\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTata Consumer Products combines omnichannel reach (4.2M touchpoints, 200k+ villages) with D2C\/e‑commerce (12% of FY24 sales, ₹1,200cr) and micro-distribution (120k agents) to sustain staples growth (8–10% CAGR) while scaling premium channels (Tata Starbucks 300+ stores; coffee revenue ~₹2,100cr).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY24\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTouchpoints\u003c\/td\u003e\n\u003ctd\u003e4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVillages\u003c\/td\u003e\n\u003ctd\u003e200k+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicro-distributors\u003c\/td\u003e\n\u003ctd\u003e120k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e12% (₹1,200cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoffee revenue\u003c\/td\u003e\n\u003ctd\u003e≈₹2,100cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaples CAGR\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eTata Consumer Products 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tata Consumer Products 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. It provides a concise analysis of Product, Price, Place, and Promotion tailored for strategic use by investors and marketers. The file is the full, ready-to-use report, editable and high-quality for immediate download. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750860927353,"sku":"tataconsumer-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tataconsumer-marketing-mix.png?v=1772226579","url":"https:\/\/matrixbcg.com\/products\/tataconsumer-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}