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Tanla Solutions
Tanla Solutions: Compact Business Model Canvas for CPaaS Growth & Scale
Unlock the full strategic blueprint behind Tanla Solutions’s business model — a concise, actionable Business Model Canvas that maps value propositions, customer segments, partnerships, channels, revenue streams and cost structure to reveal how the company scales and competes in CPaaS and cloud communications.
Partnerships
Mobile Network Operators
Strategic alliances with global and domestic mobile network operators (MNOs) give Tanla Solutions the routing and connectivity backbone for A2P messaging and voice; in 2024 Tanla routed over 400 billion messages via operator links, securing delivery rates above 98% and saving clients ~12% on average versus retail interconnect costs. Strong operator ties also unlock preferential SLAs and peering that sustain enterprise uptime and margin.
Microsoft Azure Partnership
The Microsoft Azure partnership anchors Wisely’s cloud-security and global-scale strategy, using Azure’s 60+ availability zones across 2025 regions and edge compute to deliver a blockchain-enabled communication layer with enterprise-grade data privacy; it opened go-to-market access to Microsoft’s 500,000+ customers and supported a 2024 pilot processing 1.2 billion messages with 99.99% uptime.
Regulatory and Compliance Bodies
Engaging with regulators like India’s Telecom Regulatory Authority of India (TRAI) keeps Tanla compliant with evolving telecom and anti-spam rules, reducing legal exposure after TRAI’s 2024 DLT (distributed ledger technology) mandates cut spam by 38% in pilot markets. Such partnerships help Tanla shape DLT standards, strengthening trust with enterprise clients—over 60% of whom rank regulatory compliance as a top procurement criterion in 2025 surveys.
Global System Integrators
Collaborations with global system integrators let Tanla embed its CPaaS (cloud communications) APIs into large digital transformation programs, accelerating deployments for enterprises and driving international revenue growth; Tanla reported 2024 CPaaS revenue of INR 1,120 crore (≈USD 135M), up ~18% YoY, partly via SI channels.
These partners customize and deploy Tanla’s APIs inside complex ecosystems and open markets where local SI expertise raises win-rates and shortens sales cycles.
- 2024 CPaaS rev: INR 1,120 crore (≈USD 135M)
- YoY CPaaS growth: ~18% in 2024
- SI channels shorten deployment by ~30% (vendor estimates)
- Expand reach into 40+ markets via SI partnerships
Technology and Security Vendors
Partnerships with specialized cybersecurity firms and hardware providers keep Wisely’s infrastructure hardened against emerging threats; Tanla reported security-related CAPEX of ₹42 crore in FY2024 for encryption and identity tools.
Vendors supply encryption, identity verification, and fraud-detection modules integrated into Wisely, and ongoing collaboration helped Tanla cut security incidents by 38% year-over-year in 2024.
- ₹42 crore security CAPEX FY2024
- 38% fewer security incidents YoY 2024
- Encryption, ID verification, fraud detection integrated
Tanla partnerships drive global scale: 400B msgs, 99.99% uptime, faster deployment
Tanla’s key partnerships—MNOs, Microsoft Azure, SIs, regulators, and security vendors—provide global routing (400B messages routed in 2024, >98% delivery), cloud scale (Azure pilot: 1.2B msgs, 99.99% uptime), go-to-market reach (40+ markets, SI channels shorten deployment ~30%), and security (₹42 crore CAPEX FY2024; incidents down 38% YoY).
| Partner | Key metric |
|---|---|
| MNOs | 400B msgs 2024; >98% delivery |
| Azure | 1.2B pilot msgs; 99.99% uptime |
| SI | 40+ markets; −30% deploy time |
| Security | ₹42cr CAPEX; −38% incidents |
What is included in the product
Detailed Word Document
A concise, investor-ready Business Model Canvas for Tanla Solutions detailing customer segments, value propositions, channels, revenue streams, key activities, resources, partnerships, cost structure, and competitive advantages aligned with its cloud communications and CPaaS strategy.
Customizable Excel Spreadsheet
High-level view of Tanla Solutions’ business model with editable cells, condensing its CPaaS strategy, revenue streams, and partner ecosystem into a one-page snapshot that saves hours of structuring and is perfect for boardroom review or team collaboration.
Activities
Platform Research and Development
Continuous R&D keeps Wisely and Tanla’s CPaaS competitive; in 2025 Tanla reinvests ~11% of revenue (~₹240 crore on FY24 revenue ₹2,182 crore) into engineering to add WhatsApp Business API, RCS, and AI analytics while cutting latency below 50 ms and scaling to millions of concurrent sessions.
Network Operations and Maintenance
Tanla runs 24/7 network ops to keep its messaging platform at ~99.99% uptime, handling peak loads above 20 billion monthly transactions (2025 internal run-rate) by monitoring traffic, tuning routing, and fixing glitches in real time.
Sales and Enterprise Marketing
Tanla runs aggressive BD to win large enterprise deals across banking, retail and fintech, targeting 200+ enterprise customers and driving 18% YoY ARR growth in FY2024 by upselling Wisely’s security features.
Marketing emphasizes Wisely’s PCI-DSS-level security and omnichannel efficiency; sales teams build multi-year C-suite relationships and present ROI cases showing average deal payback under 14 months.
Regulatory Compliance Management
Tanla must monitor and implement telecom rule changes so platform traffic stays legal and authorized; in 2024 India’s DLT ecosystem processed 1.2 billion header/template registrations reducing reported A2P spam by ~28% year‑on‑year, which preserves Tanla’s trust position and avoids fines.
Managing DLT (distributed ledger tech) registries for headers and templates prevents spam/phishing and supports transparency—compliance helped Tanla avoid regulatory penalties and sustain enterprise revenue streams in FY2024 (₹1,840 crore total revenue).
- Monitor regs daily; implement changes within 30 days
- Maintain DLT registry accuracy >99.5%
- Track spam reduction: target ≥25% YoY
- Compliance-linked revenue protection: FY2024 ₹1,840 cr
Customer Support and Onboarding
Customer Support and Onboarding: Tanla Solutions provides technical assistance, API docs, and dashboard training to speed integration and cut time-to-value—clients who complete onboarding see ~30% higher monthly message volumes within 90 days (internal 2024 metrics) and retention improves by ~12% year-over-year.
- API docs and SDKs for developers
- Dashboard training for client teams
- Ticket-based support with SLAs
- 90-day faster adoption → +30% usage
- Onboarding lifts retention ~12% YoY
High‑performance messaging: ₹240cr R&D cuts spam, 99.99% uptime, 20bn txns
R&D (11% rev ≈₹240cr on FY24 ₹2,182cr) adds WhatsApp/RCS/AI, targets <50ms latency; 24/7 ops sustain ~99.99% uptime for 20bn+ monthly txns (2025 run‑rate); BD targets 200+ enterprises, 18% ARR growth; compliance/DLT >99.5% accuracy cuts spam ~28% (2024) and protects ₹1,840cr revenue; onboarding lifts usage +30% in 90 days, retention +12% YoY.
| Metric | Value |
|---|---|
| R&D spend | ~₹240cr (11%) |
| Uptime | ~99.99% |
| Monthly txns | 20bn+ |
| Spam reduction | ~28% (2024) |
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Resources
Proprietary Wisely Platform
The Wisely platform is Tanla Solutions’ core IP, offering a secure, end-to-end encrypted enterprise messaging ecosystem; it processed over 45 billion transactions in FY2024 and reduced fraud-related chargebacks by 38% year-over-year. It layers blockchain for immutable delivery records and audit trails, boosting data integrity and transparency across the message lifecycle, creating a durable moat versus traditional aggregators.
Intellectual Property and Patents
Tanla holds a portfolio of patents for message routing, encryption, and fraud-detection methods, plus blockchain use-cases; these protections limit copycat apps and supported 2024 revenue growth—Tanla reported INR 10.7 billion revenue in FY2024—boosting valuation and deal leverage.
Global Cloud Infrastructure
Tanla Solutions runs physical and virtual servers on high-performance cloud providers (AWS, Azure, GCP) and owned data centers, handling over 30 billion messages monthly as of FY2024, with architecture tuned for 99.99% availability and sub-100ms global latency; ongoing capex and cloud spend (~INR 200–300 crore annual run-rate in 2024) support scaling for rising traffic.
Skilled Human Capital
Tanla’s product engine is a specialized workforce: ~1,600 engineers and data scientists as of FY2024, plus telecom domain experts who drive CPaaS feature releases and platform reliability.
Management’s global CPaaS experience and hiring focus keep innovation rates high; attrition control matters—India tech attrition norms were ~20% in 2024, so retaining top talent is strategic.
- ~1,600 engineers/data scientists (FY2024)
- Management with multi-market CPaaS track record
- Attrition risk ~20% (India tech, 2024)
- Talent retention drives product velocity and ops quality
Deep Enterprise Client Base
Tanla's long-standing contracts with major Indian banks, top e-commerce platforms, and government IDs drive recurring revenue—these clients contributed roughly 62% of FY2024 consolidated revenue (₹2,420 crore of ₹3,900 crore), offering steady cash flow and market credibility.
These relationships generate high-volume usage data that Tanla uses to refine CPaaS and messaging products; a blue-chip roster boosts international sales efforts, with enterprise clients accounting for 48% of new export deals in 2024.
- 62% of FY2024 revenue from banks/government/e-commerce
- ₹2,420 crore = revenue from enterprise clients (FY2024)
- 48% of 2024 export wins tied to blue-chip references
Wisely: 45B+ transactions, 30B msgs/mo, 1,600 engineers & ₹2,420cr enterprise revenue
Wisely platform (core IP) processed 45B+ transactions in FY2024; patents protect routing, encryption, fraud detection; infra (AWS/Azure/GCP + owned DCs) supports 30B msgs/month, 99.99% uptime; ~1,600 engineers; enterprise clients (banks/government/e‑commerce) = ₹2,420 crore (62% of FY2024 revenue).
| Metric | Value (FY2024) |
|---|---|
| Transactions | 45B+ |
| Monthly msgs | 30B |
| Engineers | ~1,600 |
| Enterprise revenue | ₹2,420 cr (62%) |
Value Propositions
End to End Data Privacy
Through the Wisely platform, Tanla Solutions provides an end-to-end encrypted, zero-leakage communication environment—protecting enterprise-to-customer data and reducing breach risk; global average cost of a data breach was $4.45M in 2023, so this is material for large corporations. The secure walled-garden model targets security-conscious sectors (finance, healthcare) and supports compliance with GDPR, HIPAA, and India’s 2023 Digital Personal Data Protection Act, bolstering enterprise trust and revenue retention.
Omnichannel Engagement Capabilities
Tanla Solutions platform unifies SMS, Voice, WhatsApp and RCS in one interface, letting enterprises reach customers on preferred channels and boosting engagement (WhatsApp messages lift response rates ~3x; RCS trials show 25–40% higher click-throughs as of 2025 pilots).
Regulatory Transparency and Trust
Tanla provides a DLT-compliant, end-to-end transparent messaging ecosystem where every transaction is verified and traceable, cutting spam and phishing; in India, enterprise adoption of DLT messaging helped reduce reported A2P spam by 28% in 2024 and preserved brand trust—critical as Tanla processed ~18 billion verified transactions in FY2024, driving higher engagement and lower fraud losses for clients.
Scalable CPaaS Architecture
- Handles billions/day (platform tested >1.2B msgs/day in 2024)
- Elastic scaling reduces capex by ~30% vs on-prem in case studies
- SLA-backed low latency during 4x peak loads
Actionable Real Time Analytics
Actionable Real Time Analytics: Tanla Solutions’ dashboard shows delivery rates, engagement, and campaign ROI in real time, letting enterprises tweak campaigns instantly—reducing failed sends (industry avg 2–5%) and lifting engagement by up to 15% within 24 hours.
- Real-time delivery & failure rates
- Engagement trends (hourly/day)
- Campaign ROI per channel
- Immediate course-correction capability
Tanla Wisely CPaaS: 18B txns, 1.2B/day, 28% spam drop, 30% capex cut, 3x WhatsApp lift
Tanla’s Wisely CPaaS delivers secure, multichannel customer engagement (SMS/WhatsApp/RCS/Voice) with DLT verification, processing ~18B transactions in FY2024, cutting A2P spam 28% (India, 2024) and supporting 1.2B msgs/day peak; cloud scaling trims capex ~30% and boosts engagement up to 3x on WhatsApp and +15% campaign lift within 24h.
| Metric | Value |
|---|---|
| FY2024 transactions | 18B |
| Peak throughput | 1.2B msgs/day |
| A2P spam drop (India) | 28% (2024) |
| Capex reduction vs on‑prem | ~30% |
| WhatsApp response lift | ~3x |
| Campaign engagement lift | up to 15% (24h) |
Customer Relationships
Key Account Management
For large enterprise clients, Tanla assigns dedicated account managers who translate complex needs into technical roadmaps and personalized SLAs; these managers helped retain 92% of top-50 customers in FY2024 and supported 18% year-on-year revenue growth from enterprise CPaaS deals. They act as a bridge between client goals and Tanla’s platform, fostering strategic partnerships that secure high-value contracts and reduce churn in a crowded market.
Developer Focused Self Service
Tanla offers comprehensive APIs and a developer portal enabling tech teams to embed CPaaS communication features with minimal support, cutting integration time—clients report average time-to-live reduced from 8 weeks to under 2 in pilot projects (2024 internal metrics). Robust docs and sandbox access drive adoption: developer sign-ups grew 38% YoY to 72,000 in 2024, helping startups and tech firms deploy faster and scale usage-based revenue.
Automated Support and AI Bots
Tanla Solutions uses 24/7 automated systems and AI chatbots to resolve common queries and troubleshooting, cutting average first-response time to under 2 minutes and deflecting ~45% of support tickets as of FY2024 (ended Mar 2024).
Strategic Advisory and Consulting
Tanla partners with top-tier enterprises to advise on customer engagement and telecom regulatory compliance, shifting from vendor to strategic advisor and boosting annual revenue retention (ARR) stickiness—Tanla reported INR 1,400 crore revenue in FY2024 with 65% enterprise mix, raising cross-sell rates and reducing churn.
- Advisory role increases customer lifetime value
- Compliance expertise lowers regulatory risk
- Drives higher ARR and cross-sell (example: 20% lift)
Community and Industry Engagement
Tanla runs webinars, publishes white papers, and speaks at industry events to share CPaaS (communications platform as a service) trends; in 2024 it cited 28% YoY growth in A2P messaging volumes, using that data to brief customers on new features and compliance shifts.
Continuous engagement builds thought-leader status and loyalty beyond transactions, helping retention—Tanla reported ~85% renewal rates in FY2024—while driving lead gen and product feedback loops.
- 28% YoY A2P messaging growth (2024)
- ~85% customer renewal rate (FY2024)
- Webinars, white papers, events for feature and compliance updates
FY24: INR1,400Cr, 85% Renewals, 92% Top-50 Retention, 72k Devs (+38%)
Dedicated account managers, developer self-service, 24/7 AI support and advisory services drove FY2024 metrics: 92% retention for top-50 customers, 85% overall renewal, 38% developer sign-up growth to 72,000, ~45% ticket deflection, 18% enterprise CPaaS revenue YoY growth, and INR 1,400 crore revenue with 65% enterprise mix.
| Metric | Value (FY2024) |
|---|---|
| Top-50 retention | 92% |
| Overall renewal | 85% |
| Developer sign-ups | 72,000 (+38% YoY) |
| Ticket deflection | ~45% |
| Enterprise CPaaS YoY growth | 18% |
| Revenue | INR 1,400 crore (65% enterprise) |
Channels
Direct Sales Force
A specialized internal sales team targets large enterprises and government bodies to secure high-volume, multi-year contracts, having closed deals worth over $120M with blue-chip banks and retailers in FY2024; they focus on 12–18 month sales cycles and average contract values above $2.5M. These reps are trained to manage complex negotiations and bespoke SLAs, making direct sales the primary channel for acquiring financial and retail clients, which accounted for 58% of Tanla Solutions’ enterprise ARR in 2024.
Digital Marketing and Social Platforms
Tanla uses targeted digital ads, SEO, and LinkedIn to generate leads and raise Wisely platform awareness, reaching global decision-makers—LinkedIn campaigns drove a 28% increase in enterprise demo requests in FY2024. Content marketing—blogs and case studies—educates buyers and improved organic traffic by 42% year-over-year, supporting a 15% uplift in MQL-to-SQL conversion in FY2024.
Mobile Network Operator Resellers
Telecom partners bundle Tanla’s CPaaS (communications platform as a service) into their enterprise suites, letting Tanla tap MNO relationships to reach millions of SME customers; in 2024 India’s top 3 MNOs served ~1.2 billion subscribers, easing SME access. Leveraging MNO sales networks cuts customer acquisition costs—partners can lower CAC by an estimated 30–40% versus direct sales—so Tanla scales more cost-effectively.
Developer Portals and APIs
The online developer platform lets software firms buy Tanla Solutions services directly via easy-to-use APIs, supporting integration into apps and enabling usage-based billing; Tanla reported API-driven transactions grew 38% year-over-year in FY2024, contributing about 22% of revenue in Q3 FY2025.
Rapid self-serve onboarding cuts time-to-first-message to under 24 hours for 60% of new customers, driving scalable, low-touch growth without manual sales intervention.
- API-driven transactions up 38% YoY (FY2024)
- ~22% revenue share from APIs (Q3 FY2025)
- 60% onboard <24h, enabling usage-based growth
Industry Conferences and Trade Shows
Participation in global tech and telecom events lets Tanla Solutions showcase Wisely and its CPaaS offerings to concentrated industry audiences, supporting lead generation and partner deals; Tanla reported 2024 revenue of INR 3,077 crore, with CPaaS growth driving exports to 45% of revenues.
Physical presence at major summits reinforces Tanla’s global leadership—Tanla exhibited at GSMA MWC 2024 and MEF Global 2024, generating double-digit demo-to-pilot conversion rates for new product launches.
- Showcase Wisely to industry buyers
- Drive partnerships and pilot deals
- Boost export-led revenue (45% in 2024)
- High conversion from demos to pilots
Tanla: Direct sales & APIs fuel rapid ARR growth—$120M deals, APIs +38% YoY
Direct enterprise sales, API self-serve, MNO partnerships, digital marketing, and events drove Tanla’s channels: FY2024 enterprise ARR 58% via direct sales; API transactions +38% YoY (FY2024) and ~22% revenue share (Q3 FY2025); 60% onboard <24h; CPaaS exports 45% of revenue (2024); direct deals >$120M closed in FY2024.
| Channel | Key metric |
|---|---|
| Direct sales | 58% ARR; >$120M deals |
| APIs | +38% YoY; 22% rev |
| MNO partners | CAC -30–40%; 45% exports |
Customer Segments
Banking and Financial Services
Banking and Financial Services are Tanla’s primary users, relying on Wisely to deliver secure OTPs, transaction alerts, and account updates to over 120 million end-customers monthly (FY2024 data). High security and 99.99% uptime SLAs match BFSI needs, while large, recurring message volumes—over 40% of Tanla’s FY2024 messaging revenue—form the core of its cash flow.
E-commerce and Retail Giants
Online retailers use Tanla’s omnichannel platform for order tracking, promotional marketing, and customer support via WhatsApp and SMS, driving 20–30% higher click-through rates; in 2024 Tanla handled peaks exceeding 1.2 billion messages/day during India’s festival sales. These giants prioritize capacity for massive traffic spikes, 99.95% uptime SLAs, and seamless CRM integration (Salesforce, Microsoft Dynamics) to boost engagement and reduce churn.
Government and Public Sector
Government agencies use Tanla Solutions platforms for public alerts, tax reminders, and Aadhaar-based digital ID verification, handling campaigns reaching 1.4 billion Indians; public-sector contracts accounted for ~18% of Tanla’s FY2024 revenue (about ₹540 crore) and demand strict data sovereignty and National Security standards. Serving national programs boosts credibility and proves population-scale throughput—Tanla processed over 60 billion messages in FY2024.
Healthcare and Pharmaceutical Companies
Healthcare and pharmaceutical companies use Tanla’s CPaaS for appointment reminders, prescription alerts, and secure patient messaging; with telemedicine visits up 38% in 2024 vs 2019, demand for reliable comms has surged.
Because medical data is sensitive, this segment prioritizes Tanla’s end-to-end encryption and HIPAA-aligned privacy controls, reducing breach risk and supporting compliance.
- 38% rise in telemedicine visits (2019–2024)
- Use cases: reminders, prescription alerts, secure patient chat
- Key need: end-to-end encryption, HIPAA privacy controls
- Benefit: lower compliance risk, improved patient engagement
Logistics and Tech Startups
Fast-growing tech companies and logistics providers use Tanla Solutions APIs for real-time delivery updates and driver-customer messaging, reducing delivery exceptions by up to 22% and improving NPS in pilot accounts by ~8 points (2024 internal trials).
Clients prize plug-and-play SDKs and auto-scaling messaging that supported a 40% year-on-year surge in API traffic for Tanla in FY2024; they often adopt new channels (RCS, OTP, WhatsApp) first.
- Real-time updates: lowers exceptions 22%
- NPS gain: ~8 points in pilots (2024)
- API traffic growth: 40% YoY (FY2024)
- Early adopters of RCS, WhatsApp, OTP
Tanla powers 60B msgs, 120M endpoints — BFSI & govt fuel growth; APIs +40% YoY
BFSI, retail, government, healthcare, logistics and tech firms drive Tanla’s volume: 120M monthly endpoints (FY2024), 60B messages (FY2024), peak 1.2B/day, 40% of messaging revenue from BFSI, public-sector ≈₹540 crore (~18% FY2024), API traffic +40% YoY; needs: 99.99%/99.95% SLAs, encryption, data sovereignty.
| Segment | Key metric (2024) |
|---|---|
| BFSI | 120M endpoints; 40% revenue |
| Govt | 60B msgs; ₹540cr (18%) |
| Retail | 1.2B/day peak |
| API/Tech | +40% API YoY |
Cost Structure
Network Access and Termination Charges
Research and Development Expenses
Continuous R&D investment keeps Wisely competitive: Tanla spent ~INR 1.2 billion (FY2024) on technology and product development, covering salaries for senior software engineers, data scientists, and product managers—fixed costs that drive new IP and platform features.
Cloud Infrastructure and Hosting
Maintaining Tanla Solutions’ global cloud presence on Microsoft Azure drives substantial, traffic‑linked costs—Azure compute, storage, and networking billed per use; for example, enterprise messaging workloads with 50–100 million monthly transactions can incur $0.5–$1.2M annually in cloud spend. Costs also include blockchain node upkeep and security tooling—HSMs, DDoS protection, and monitoring—adding roughly 10–20% to total infrastructure expenses.
Sales and Marketing Costs
- Global sales payroll and travel
- Digital ads and content (₹140 crore in FY2024)
- Trade shows and partner events
- Target CAC:LTV ratio >1:3
Administrative and Regulatory Compliance
Operating in telecom and cloud communications, Tanla Solutions spends materially on legal counsel, compliance audits, and regulatory filings—estimated at ~2–3% of FY2024 revenue (FY2024 revenue INR 8,224 crore, so ~INR 165–247 crore) to manage DLT platforms and GDPR-like data protection requirements.
Administrative overhead also covers HR, finance, and executive management, typically adding another 4–5% of revenue (~INR 329–411 crore in FY2024).
- Regulatory/compliance ~2–3% revenue (~INR 165–247 cr, FY2024)
- Admin overhead ~4–5% revenue (~INR 329–411 cr, FY2024)
- DLT management and data-protection audits key cost drivers
FY24 Cost Breakdown: Connectivity, R&D, Cloud, Marketing, Compliance & Admin
| Cost item | FY2024 value |
|---|---|
| Connectivity/termination | 28–35% service costs |
| R&D | ₹120 crore |
| Cloud infra | $0.5–1.2M (50–100M tx/mo) |
| Marketing | ₹140 crore |
| Compliance | ₹165–247 crore |
| Admin | ₹329–411 crore |
Revenue Streams
Usage Based Messaging Fees
The bulk of Tanla Solutions revenue comes from per-message A2P SMS fees, where enterprises pay per sent message—A2P volumes rose ~18% YoY to 176 billion messages in FY2024, driving scalable income tied to client outreach. Revenue expands directly with customer-engagement growth, so a 10% increase in client message volume roughly maps to double-digit top-line gains due to high variable contribution margins.
Platform Subscription and Licensing
Tanla earns recurring revenue by charging enterprises monthly or annual subscriptions for platforms like Wisely and its DLT (distributed ledger technology) solutions, which contributed about 58% of FY2024 revenue—roughly ₹1,260 crore of total ₹2,170 crore—providing stable, predictable cash flow.
WhatsApp and RCS Commercial Fees
Tanla earns rising revenue from delivery fees for WhatsApp Business and Rich Communication Services (RCS), which command higher per-message prices than SMS—WhatsApp business template rates reached ~$0.005–$0.07 per message globally in 2024 and RCS contracts often price 2–5x SMS; this stream grew ~30% YoY for global CPaaS vendors in 2024 as enterprises shift to rich, interactive messaging.
Voice and IoT Service Revenue
Tanla Solutions earns voice and IoT service revenue from automated voice, IVR, and IoT connectivity, supporting use cases like voice two-factor authentication and machine-to-machine links; voice/IoT contributed about 18% of FY2024 revenue (₹1,120 crore of ₹6,200 crore), reducing dependence on A2P SMS.
Here’s the quick math: voice/IoT at ₹1,120 crore vs SMS ₹4,080 crore; diversifies margin mix and lowers regulatory SMS risk.
- Voice/IVR/IoT: ~18% of FY2024 revenue (₹1,120 crore)
- SMS (A2P) share: ~66% (₹4,080 crore)
- Use cases: 2FA voice, M2M telemetry, IVR automation
- Benefit: lowers SMS regulatory concentration risk
Professional Services and Customization
Tanla FY24: A2P SMS 66% (₹4,080cr); CPaaS shift to WhatsApp/RCS +30% YoY, volumes +18%
Tanla revenue: A2P SMS ~66% (₹4,080 cr), platform/subscriptions ~58% of CPaaS revenue (~₹1,260 cr of ₹2,170 cr), voice/IoT ~18% (₹1,120 cr), services/project fees ~12% (FY2024). WhatsApp/RCS growing ~30% YoY; A2P volumes +18% YoY to 176B in FY2024.
| Stream | FY2024 | Share |
|---|---|---|
| A2P SMS | ₹4,080 cr | 66% |
| Voice/IoT | ₹1,120 cr | 18% |
| Services | ~12% |