{"product_id":"taisei-marketing-mix","title":"Taisei Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Taisei’s product design, pricing architecture, channel strategy, and promotional tactics combine to create market advantage—this concise preview highlights strengths and gaps, but the full 4P’s Marketing Mix Analysis delivers a complete, editable report with data-driven recommendations, ready for presentations, benchmarking, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Engineering Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTaisei’s civil engineering arm delivers large-scale public works—tunnels, bridges, dams—that shape Japan’s infrastructure, with 2024–25 order backlog at ¥1.1 trillion supporting multi-year projects.\u003c\/p\u003e\n\u003cp\u003eProjects use proprietary tech like the T-iBridge system to boost structural integrity and extend service life; field tests show 20–35% slower deterioration versus standard designs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Taisei prioritizes resilient designs for extreme climate events, allocating ¥120 billion to retrofit and climate-proof projects through FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArchitectural Building Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTaisei’s Architectural Building Construction designs and builds high-rise offices, stadiums, and medical facilities, using seismic isolation tech that cut earthquake damage risk by ~40% in tests; the division reported ¥120bn revenue in FY2024 (Taisei Corp consolidated). \u003c\/p\u003e\n\u003cp\u003eTheir landmark urban projects blend aesthetics with function, targeting dense-city plots and reducing lifecycle costs by ~15% via compact layouts and modular facades. \u003c\/p\u003e\n\u003cp\u003eSmart-building systems with integrated sensors boost occupant comfort and cut energy use ~12% annually; many projects meet ZEB or equivalent standards as of 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Development Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTaisei’s real estate development turns underused urban plots into mixed-use districts, driving long-term land-value gains; in 2024 the company reported ¥120 billion in development project backlog, up 8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe firm handles land acquisition, feasibility, design, construction, and property management, reducing time-to-market; major Tokyo redevelopment projects average 7–12 years from purchase to stabilization.\u003c\/p\u003e\n\u003cp\u003eProjects require complex negotiations with municipalities and stakeholders to secure zoning and subsidies; Taisei cites a 15% IRR target on core urban renewals and pursues ESG-linked financing to lower capital costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Building and Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTaisei expanded Zero Energy Building (ZEB) offerings in 2025, targeting clients with strict carbon-neutrality deadlines; ZEB projects rose 28% YoY and now represent ~14% of Taisei’s revenue in building services.\u003c\/p\u003e\n\u003cp\u003eProducts use high-performance insulation, passive natural ventilation, and on-site renewables (solar + battery), cutting operational CO2 by ~65% vs conventional builds; regulatory demand and incentives drive pipeline growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 ZEB revenue share: ~14%\u003c\/li\u003e\n\u003cli\u003eYoY project growth: 28%\u003c\/li\u003e\n\u003cli\u003eOperational CO2 reduction: ~65%\u003c\/li\u003e\n\u003cli\u003eKey drivers: tighter emission rules, incentives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Engineering and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTaisei’s Advanced Engineering and R\u0026amp;D provides niche HVAC and cleanroom engineering for industrial plants and pharma sites, driving 18% higher bid success in technical tenders (FY2024) through patented environmental-control systems.\u003c\/p\u003e\n\u003cp\u003eThe R\u0026amp;D unit develops new construction materials and robotics that cut on-site labor hours by 24% and reduce reportable incidents by 32% (2023–24 projects).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePatents: 27 active (2025)\u003c\/li\u003e\n\u003cli\u003eBid win uplift: +18% (FY2024)\u003c\/li\u003e\n\u003cli\u003eLabor hours saved: 24% (2023–24)\u003c\/li\u003e\n\u003cli\u003eSafety incidents down: 32% (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTaisei: ¥1.1T backlog, 14% ZEB revenue, 27 patents—R\u0026amp;D lifts bids +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTaisei’s product mix spans large-scale civil works, high-rise\/medical buildings, mixed-use developments, ZEBs, and industrial cleanrooms, backed by ¥1.1T backlog (2024–25), ¥120B development backlog (2024), 14% ZEB revenue share (2025), 27 patents (2025), and R\u0026amp;D gains: +18% bid win, −24% labor hours, −32% incidents.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder backlog\u003c\/td\u003e\n\u003ctd\u003e¥1.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDev backlog\u003c\/td\u003e\n\u003ctd\u003e¥120B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZEB share\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatents\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBid uplift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Taisei’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of Taisei’s market positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Taisei’s 4P marketing insights into a concise, leadership-ready snapshot that streamlines strategic decisions and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Japanese Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTaisei Corporation maintains branches in all 47 Japanese prefectures, supporting 2025 domestic revenue of ¥1,070 billion and enabling local project management and client relations.\u003c\/p\u003e\n\u003cp\u003eThis decentralized network cuts average regional mobilization time to 4.2 days, so Taisei responds quickly to market shifts and region-specific infrastructure needs.\u003c\/p\u003e\n\u003cp\u003eEach branch coordinates local subcontractors, enforcing QA standards that reduced rework by 18% in 2024 and improved on-time delivery to 92%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTaisei targets high-growth regions like Southeast Asia and the Middle East, where infrastructure spending is projected at $1.2 trillion annually in ASEAN (2025 estimate) and Gulf states plan $450 billion in projects through 2027; Taisei’s offices in Singapore and Ho Chi Minh City manage complex cross-border work and reported 18% of international revenue in FY2024, serving as gateways to export Japanese engineering expertise to emerging markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 Taisei uses BIM and CIM to run projects in a virtual shared data environment, letting 1,200+ stakeholders collaborate remotely and cutting RFIs (requests for information) by ~35%; the single source of truth trims rework costs—typically 5–10% of project value—and speeds procurement, reducing lead times by ~18% in recent projects, improving on-time delivery and lowering supply-chain errors. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Redevelopment Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptaisei focuses its real-estate and commercial-building work in high-density urban redevelopment hubs undergoing seismic upgrades where tokyo metro construction spending reached trillion demand for retrofit projects rose vs\u003e\n\u003cpconcentrating resources here boosts roi margins on urban retrofit and new-build contracts exceed raises brand visibility with corporate decision-makers municipal clients.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 Tokyo construction spend ¥4.2 trillion\u003c\/li\u003e\n\u003cli\u003eSeismic retrofit demand +18% vs 2021\u003c\/li\u003e\n\u003cli\u003eTargeted project margins \u0026gt;12%\u003c\/li\u003e\n\u003cli\u003ePrimary focus: real estate \u0026amp; commercial buildings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pconcentrating\u003e\u003c\/ptaisei\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic-Private Partnership Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTaisei participates in Private Finance Initiative projects, operating public assets such as airports, highways, and municipal buildings under long-term concession models to secure steady operational revenue beyond construction.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Taisei held stakes in PFI concessions generating recurring fees, with the sector contributing roughly 12% of its non-construction revenue and modeled to provide ~¥40–60 billion annually over 10–20 year contracts.\u003c\/p\u003e\n\u003cp\u003eThese hubs give Taisei sustained public-sector presence, lifecycle management experience, and predictable cash flow that reduces revenue cyclicality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term concessions: 10–20 years\u003c\/li\u003e\n\u003cli\u003eEstimated recurring annual revenue: ¥40–60 billion\u003c\/li\u003e\n\u003cli\u003ePFI share of non-construction revenue: ~12%\u003c\/li\u003e\n\u003cli\u003eAsset types: airports, highways, municipal buildings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTaisei: Rapid 4.2‑day mobilization, 92% on‑time, ¥1,070B domestic rev \u0026amp; global growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTaisei’s 47-prefecture network and overseas offices (Singapore, Ho Chi Minh City) drive rapid mobilization (4.2 days), 92% on-time delivery, and 18% rework reduction; 2025 domestic revenue ¥1,070B, international revenue 18% of FY2024, PFI recurring ¥40–60B\/year. BIM\/CIM cuts RFIs ~35% and procurement lead times ~18%, boosting urban retrofit margins \u0026gt;12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic rev (2025)\u003c\/td\u003e\n\u003ctd\u003e¥1,070B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePFI annual\u003c\/td\u003e\n\u003ctd\u003e¥40–60B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobilization\u003c\/td\u003e\n\u003ctd\u003e4.2 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTaisei 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Taisei 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750668972409,"sku":"taisei-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/taisei-marketing-mix.png?v=1772225750","url":"https:\/\/matrixbcg.com\/products\/taisei-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}