{"product_id":"synovus-business-model-canvas","title":"Synovus Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynovus Business Model Canvas: Actionable Blueprint \u0026amp; Ready-to-Use Files for Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Synovus’s business model — a concise, professionally written Business Model Canvas that maps customer segments, value propositions, revenue streams, and cost structure to reveal how Synovus creates and captures value; perfect for investors, consultants, and entrepreneurs seeking actionable insights and ready-to-use Word\/Excel files to accelerate strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSynovus partners with fintechs to boost digital banking and payments, integrating vendors like Jack Henry (core systems) and Visa\/ACI for payments to reduce time-to-market; fintech tie-ins helped Synovus cut digital feature deployment time by ~30% in 2024 and support 35% growth in mobile-active customers year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal and State Regulatory Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a regulated bank, Synovus partners with the Federal Reserve, FDIC, and state banking authorities for licensing, supervision, and deposit insurance—critical for operating 339 branches across nine Southeast states and safeguarding $61.3 billion in total deposits (FY2024). Compliance with these agencies underpins legal authorization, risk controls, and depositor confidence, and failing exams can restrict activities or trigger enforcement actions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Secondary Market Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSynovus partners with government-sponsored enterprises Fannie Mae and Freddie Mac to sell mortgages on the secondary market, freeing capital—Synovus sold roughly $1.2 billion in mortgage loans to GSEs in 2024—to manage balance-sheet risk and sustain lending capacity. These sales keep credit flowing to the bank’s Southeastern markets, supporting steady mortgage originations and liquidity for homebuyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment and Wealth Management Affiliates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSynovus partners with third-party asset managers and brokerage platforms to expand offerings—adding specialized mutual funds, ETFs, and alternatives that supplement its advisory services and give clients access to global markets and complex instruments.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Synovus Wealth Oversight reported ~ $37 billion in AUM, with third-party products making up an estimated 28% of client portfolios, improving diversification and access to niche strategies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party managers provide mutual funds, ETFs, alternatives\u003c\/li\u003e\n\u003cli\u003eAccess to global markets and sophisticated instruments\u003c\/li\u003e\n\u003cli\u003e2025 AUM ~ $37B; ~28% in third-party products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Economic Development Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSynovus partners with local chambers of commerce and economic development authorities across the Southeastern US to source lending deals and support growth; in 2024 Synovus reported $72.4 billion in total assets, underwriting many community projects that boost local credit demand and deposit growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: small biz lending, C\u0026amp;I loans\u003c\/li\u003e\n\u003cli\u003eRegional reach: GA, FL, AL, SC, TN\u003c\/li\u003e\n\u003cli\u003eImpact: stronger deposits and lower NPLs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynovus boosts digital rollouts 30%, mobile users +35% with $61.3B deposits \u0026amp; $37B AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSynovus partners with fintechs (Jack Henry, Visa, ACI) to speed digital rollouts (~30% faster in 2024) and drive 35% YoY mobile-active growth; regulators (Fed, FDIC, state) underwrite operations across 339 branches and $61.3B deposits (FY2024); GSE sales (~$1.2B mortgages in 2024) preserve capital; wealth partners support $37B AUM (2025, ~28% third-party).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintechs\/vendors\u003c\/td\u003e\n\u003ctd\u003eDigital deployment speed\u003c\/td\u003e\n\u003ctd\u003e~30% faster (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulators\u003c\/td\u003e\n\u003ctd\u003eBranches \/ Deposits\u003c\/td\u003e\n\u003ctd\u003e339 \/ $61.3B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGSEs\u003c\/td\u003e\n\u003ctd\u003eMortgages sold\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth partners\u003c\/td\u003e\n\u003ctd\u003eAUM \/ third-party%\u003c\/td\u003e\n\u003ctd\u003e$37B \/ ~28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Synovus detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and customer relationships, aligned with its real-world banking operations and strategic priorities to support presentations, investor discussions, and internal planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Synovus’s banking strategy into a digestible one-page canvas with editable cells, saving hours of structuring while enabling quick comparison, team collaboration, and fast executive summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSynovus originates and manages commercial and industrial loans to small and mid-size firms, using rigorous credit analysis, risk scoring, and ongoing cash‑flow monitoring; C\u0026amp;I loans made up about 42% of Synovus’s $42.8B total loans as of 12\/31\/2025, driving most interest income and fueling annual asset growth of ~6% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeposit and Liquidity Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSynovus gathers retail and commercial deposits—checking, savings, and CDs—to fund lending, targeting liquidity ratios that kept its 2024 loan-to-deposit ratio near 88% and CET1 capital at 10.9% as of Q4 2024; disciplined liability pricing controls cost of funds (net interest margin 3.45% in 2024) and ensures operational stability through cash buffers and wholesale funding lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSynovus delivers financial planning, trust services, and investment management via dedicated wealth divisions, handling portfolio construction, estate planning, and retirement counseling for high-net-worth clients; in 2025 wealth fees contributed roughly $330 million, about 18% of noninterest income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Management and Regulatory Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA substantial share of Synovus’s operations monitors credit, market, and operational risks to protect capital, including AML screening, cybersecurity defenses, and compliance with evolving banking rules; in 2024 Synovus reported a $1.1bn loan loss reserve and regulatory capital (CET1) of 10.8% as of Q4 2024.\u003c\/p\u003e\n\u003cp\u003eContinuous internal audits verify activities stay within the board-approved risk appetite and feed quarterly risk reports to senior management and the board.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMonitors credit, market, ops risk\u003c\/li\u003e\n\u003cli\u003eAML, cybersecurity, evolving regs\u003c\/li\u003e\n\u003cli\u003e$1.1bn loan loss reserve (2024)\u003c\/li\u003e\n\u003cli\u003eCET1 10.8% (Q4 2024)\u003c\/li\u003e\n\u003cli\u003eQuarterly internal audits to board\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and IT Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSynovus spends aggressively on digital banking: in 2024 it increased tech and software investment to about $260 million to enhance mobile\/online channels, secure data transmission with AES-256\/TLS 1.3, and automate back-office workflows via RPA to cut processing time ~30%.\u003c\/p\u003e\n\u003cp\u003eStaying current with fintech and cloud platforms is vital—digital transactions made up ~78% of retail volume in 2024, so tech upgrades drive retention and lower per-transaction cost.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 tech spend ~$260M\u003c\/li\u003e\n\u003cli\u003eEncryption: AES-256, TLS 1.3\u003c\/li\u003e\n\u003cli\u003eRPA cut process time ~30%\u003c\/li\u003e\n\u003cli\u003eDigital transactions ~78% of retail volume (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynovus: $42.8B Loans, 42% C\u0026amp;I, $330M Wealth Fees, $260M Tech Fueling 78% Digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSynovus originates and services C\u0026amp;I and consumer loans (C\u0026amp;I ≈42% of $42.8B loans as of 12\/31\/2025), funds lending via retail\/commercial deposits (loan-to-deposit ~88% in 2024) and wholesale lines, grows wealth fees (~$330M in 2025), enforces risk controls (loan loss reserve $1.1B in 2024; CET1 ~10.8% Q4 2024) and invests ~$260M in tech (2024) to drive digital volume (~78% retail 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal loans\u003c\/td\u003e\n\u003ctd\u003e$42.8B (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I share\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth fees\u003c\/td\u003e\n\u003ctd\u003e$330M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan-loss reserve\u003c\/td\u003e\n\u003ctd\u003e$1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1\u003c\/td\u003e\n\u003ctd\u003e~10.8% Q4 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend\u003c\/td\u003e\n\u003ctd\u003e$260M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital retail vol\u003c\/td\u003e\n\u003ctd\u003e~78% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Synovus Business Model Canvas you’re previewing is the actual deliverable—not a mockup or sample—and reflects the exact content and layout you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you’ll instantly download this same professional document, fully editable and ready for use in Word and Excel formats, with no hidden pages or altered content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749749895545,"sku":"synovus-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/synovus-business-model-canvas.png?v=1772217887","url":"https:\/\/matrixbcg.com\/products\/synovus-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}