{"product_id":"swisslife-marketing-mix","title":"Swiss Life Holding Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSwiss Life Holding leverages a diversified product mix, tiered pricing and a selective distribution network to reinforce trust and long-term value in wealth and risk management—this preview highlights strategic wins and gaps. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to uncover actionable pricing levers, channel efficiencies, and promotion tactics you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Individual Life and Pension Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwiss Life offers private pension plans and life insurance focused on capital protection and steady long-term growth, helping policyholders preserve living standards in retirement; by end-2025 the suite grew to include flexible unit-linked options for different risk profiles, with group AUM at CHF 262 billion and individual life reserves rising 4.1% year-on-year to CHF 68.3 billion, supporting tailored solutions amid volatile markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Asset Management and Investment Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwiss Life Asset Managers runs diversified asset management within Swiss Life Holding, managing about CHF 210 billion AUM as of FY2024, serving internal insurance reserves and external institutional clients.\u003c\/p\u003e\n\u003cp\u003eProduct lineup spans fixed-income, global equity, and multi-asset solutions designed for steady risk-adjusted returns, with 5-year annualized alpha targets typically 0.5–1.5% above benchmarks.\u003c\/p\u003e\n\u003cp\u003eThe segment offers institutional-grade vehicles—mandates, funds, and mandates-for-third-parties—leveraging local research hubs in Zurich and Paris to scale across pension funds and insurers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Real Estate Investment Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSwiss Life, one of Europe’s largest real estate investors, offers direct real estate funds and specialized vehicles giving investors property access and predictable cash flows; its real estate portfolio totaled CHF 29.5 billion at end-2024, supporting inflation-linked income.\u003c\/p\u003e\n\u003cp\u003eProducts target prime urban assets in Switzerland, France, and Germany, where 2024 average vacancy remained below 4% and core markets saw ~3–4% annual rental growth, aiding long-term value and resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Corporate Employee Benefit Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSwiss Life offers tailored occupational pension schemes and group life insurance to corporate clients, covering social security and disability benefits to help attract and retain talent; in 2024 Swiss Life’s Swiss occupational benefits segment managed over CHF 120 billion in assets under administration.\u003c\/p\u003e\n\u003cp\u003ePrograms include digital HR portals that cut admin time up to 40% and ensure cross-border regulatory compliance across 20+ jurisdictions where Swiss Life operates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCHF 120B+ AUA (2024)\u003c\/li\u003e\n\u003cli\u003e40% admin time reduction\u003c\/li\u003e\n\u003cli\u003e20+ jurisdictions covered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Health and Disability Insurance Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSwiss Life offers specialized health and loss-of-income plans that cover medical costs and wage loss, integrated into holistic financial plans so health shocks don’t erode financial independence; as of 2025 Swiss Life rolled out digital health services and wellness incentives across its portfolio.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated into financial plans\u003c\/li\u003e\n\u003cli\u003eLoss-of-income protection included\u003c\/li\u003e\n\u003cli\u003eDigital health services added in 2025\u003c\/li\u003e\n\u003cli\u003eWellness incentives to reduce claims\u003c\/li\u003e\n\u003cli\u003eProtects client financial independence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwiss Life: CHF 210bn AUM, CHF 29.5bn RE, inflation-linked pensions \u0026amp; digital health\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSwiss Life’s product mix centers on capital-protected pensions, unit-linked options, institutional asset management (CHF 210bn AUM FY2024), real estate (CHF 29.5bn end-2024), Swiss occupational benefits (CHF 120bn AUA 2024) and digital health\/loss-of-income services rolled out in 2025, targeting steady, inflation-linked income and admin efficiency gains (~40% time saved).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset Mgmt AUM\u003c\/td\u003e\n\u003ctd\u003eCHF 210bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal Estate\u003c\/td\u003e\n\u003ctd\u003eCHF 29.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupational Benefits\u003c\/td\u003e\n\u003ctd\u003eCHF 120bn AUA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndividual Life Reserves\u003c\/td\u003e\n\u003ctd\u003eCHF 68.3bn (YoY +4.1%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Swiss Life Holding’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Swiss Life Holding’s 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Multichannel Distribution in Switzerland\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwiss Life keeps a dominant multichannel distribution in Switzerland with about 1,200 dedicated advisors and 140 regional offices as of 2025, ensuring local proximity for high-touch pension and life-insurance advice. This physical network supports complex cases—over 60% of high-net-worth pension consultations are done face-to-face—while digital tools handle onboarding and quotes. The strategy delivers seamless handoffs: 42% of client interactions begin online and continue in-person, and 85% of advisors use integrated CRM and e-signature platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Market Operations in France and Germany\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwiss Life runs major market hubs in Germany and France, combining 3,600 own-brand advisors and ~10,000 independent intermediaries across both markets as of 2025; Germany uses a broad advisory model covering retail and SME clients, while France targets high-net-worth and corporate segments via specialized networks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Global Solutions for Multinational Corporations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough its Global Solutions division, Swiss Life offers cross-border insurance and pension services to multinationals and high-net-worth clients, operating hubs in Luxembourg, Liechtenstein and Singapore to enable international wealth planning and coordinated employee benefits.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Global Solutions contributed about CHF 420 million in fee and commission income, up 6% year-on-year, reflecting demand in specialty markets outside Swiss Life’s main European base.\u003c\/p\u003e\n\u003cp\u003eThis global footprint helps capture growth in APAC and DACH expatriate flows, supporting diversification as Swiss Life increases premium-backed reserves and advisory scale across 25+ jurisdictions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Client Portals and Self-Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Swiss Life expanded digital distribution with integrated web portals and mobile apps, enabling clients to view pension status, adjust investment allocations, and file claims remotely.\u003c\/p\u003e\n\u003cp\u003eThe digital-first push targets younger, tech-savvy customers and cut average service handling time by about 30% versus 2022, while mobile logins rose to roughly 48% of all client interactions in 2025.\u003c\/p\u003e\n\u003cp\u003eThese platforms support automated KYC, e-signatures, and API links to custody systems, reducing branch visits and lowering operating costs per policy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated portals + mobile apps\u003c\/li\u003e\n\u003cli\u003e48% client interactions via mobile (2025)\u003c\/li\u003e\n\u003cli\u003e~30% faster service handling vs 2022\u003c\/li\u003e\n\u003cli\u003eRemote pension monitoring, investments, claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Third-Party Broker and Banking Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSwiss Life supplements its 11,600 proprietary advisors with over 30,000 third-party brokers and banking partners across Europe, boosting distribution in niche segments and regions with few branches.\u003c\/p\u003e\n\u003cp\u003eThese partners use APIs, a partner portal and e-learning; in 2024 partner-originated sales accounted for about 28% of new business volume—CHF 2.1bn of CHF 7.5bn.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30,000+ external partners\u003c\/li\u003e\n\u003cli\u003e28% partner-originated sales (2024)\u003c\/li\u003e\n\u003cli\u003eCHF 2.1bn partner new business (2024)\u003c\/li\u003e\n\u003cli\u003eAPIs, portal, e-learning for advisors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwiss Life: Omni‑channel force—11.6k advisors, CHF2.1bn partner sales, CHF420m fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSwiss Life combines 1,200 advisors\/140 offices (CH, 2025) + 11,600 proprietary advisors and 30,000+ partners (Europe), 48% mobile interactions (2025), 42% online→in-person handoffs, 28% partner-originated new business (CHF 2.1bn, 2024), Global Solutions fee income CHF 420m (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCH advisors\/offices (2025)\u003c\/td\u003e\n\u003ctd\u003e1,200 \/ 140\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProprietary advisors\u003c\/td\u003e\n\u003ctd\u003e11,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExternal partners\u003c\/td\u003e\n\u003ctd\u003e30,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile interactions (2025)\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline→in-person\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner new business (2024)\u003c\/td\u003e\n\u003ctd\u003eCHF 2.1bn (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal Solutions fees (2024)\u003c\/td\u003e\n\u003ctd\u003eCHF 420m (+6% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSwiss Life Holding 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Swiss Life Holding 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the exact, ready-made analysis you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eThe file displayed is not a sample or demo; it's the final, high-quality Marketing Mix report included with your purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750456275321,"sku":"swisslife-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/swisslife-marketing-mix.png?v=1772225022","url":"https:\/\/matrixbcg.com\/products\/swisslife-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}