{"product_id":"swisscom-marketing-mix","title":"Swisscom Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSwisscom blends premium telecom products, value-based pricing, extensive Swiss-focused distribution, and targeted promotion to sustain leadership in connectivity and digital services; this concise snapshot highlights strategic cohesion and market impact—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to apply these insights directly to projects, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive ICT and Cloud Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwisscom Business offers comprehensive ICT and cloud solutions—private, public, and hybrid—designed for Swiss regulatory standards and local data residency in Swiss data centers.\u003c\/p\u003e\n\u003cp\u003eThe portfolio leverages partnerships with Microsoft (Azure) and AWS while keeping 100% of regulated workloads onshore to meet FINMA rules and data-protection laws.\u003c\/p\u003e\n\u003cp\u003eServices target scalability and 99.99% SLA high availability for mission-critical apps across sectors; Swisscom reported CHF 3.6bn B2B revenue in 2024, with cloud services growing ~12% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Cybersecurity Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwisscom Advanced Cybersecurity Services include Managed Security Operations Centers and real-time threat detection, protecting Swiss enterprises with 24\/7 monitoring and rapid incident response; Swisscom reported a 28% increase in security service revenue in 2024, driven by enterprise demand.\u003c\/p\u003e\n\u003cp\u003eAI-driven analytics power anomaly detection and identity protection, reducing mean time to detect (MTTD) by over 40% in pilot deployments and covering critical infrastructure and SMBs across Switzerland.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation 5G and IoT Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSwisscom supplies next-gen mobile and fixed 5G and IoT connectivity tailored for industry and commerce, with its 5G Standalone (5G-SA) supporting sub-10 ms latency for autonomous logistics and remote monitoring.\u003c\/p\u003e\n\u003cp\u003eThe network powered Swiss digital transformation in 2024, carrying over 2.3 million IoT SIMs and enabling customers to connect thousands of devices; Swisscom invested CHF 1.4 billion in network CAPEX in 2024 to expand 5G-SA and fiber.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Digital Banking Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSwisscom’s banking division offers core banking, digital payments, and secure wealth-management platforms that comply with FINMA (Swiss Financial Market Supervisory Authority) rules, serving over 150 financial institutions as of 2025 and processing \u0026gt;CHF 30bn annually in transactions.\u003c\/p\u003e\n\u003cp\u003eThe service lets banks replace legacy systems, cut operational costs by up to 25% (typical vendor case studies 2022–2024), and retain high trust via ISO 27001 and FINMA-aligned controls.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150+ client banks (2025)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;CHF 30bn processed p.a.\u003c\/li\u003e\n\u003cli\u003e~25% ops cost reduction\u003c\/li\u003e\n\u003cli\u003eISO 27001 + FINMA compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Modern Workplace Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eManaged Modern Workplace Services boost employee productivity with Microsoft Teams, virtual desktop infrastructure (VDI), and integrated collaboration; Swisscom reported a 14% YoY rise in cloud workplace seats in 2024, reflecting growing enterprise uptake.\u003c\/p\u003e\n\u003cp\u003eSwisscom manages hardware and software lifecycle end-to-end, offers automated deployment for distributed teams, and recorded a 99.9% SLA for workplace availability in 2024, cutting onboarding time by ~40%.\u003c\/p\u003e\n\u003cp\u003eThis enables flexible work models without trading off IT stability or security—Swisscom’s managed workplace aligns with ISO 27001 and reduced security incidents for clients by 22% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated tools: Teams, VDI\u003c\/li\u003e\n\u003cli\u003eLifecycle: end-to-end management\u003c\/li\u003e\n\u003cli\u003ePerformance: 99.9% SLA, 14% seat growth\u003c\/li\u003e\n\u003cli\u003eEfficiency: ~40% faster onboarding\u003c\/li\u003e\n\u003cli\u003eSecurity: ISO 27001, 22% fewer incidents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwisscom Business: CHF3.6bn B2B, 5G\/IoT scale, €30bn+ payments, cloud +12% \u0026amp; security +28%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSwisscom Business offers onshore-compliant ICT, cloud, security, 5G\/IoT and banking platforms with CHF 3.6bn B2B revenue (2024), CHF 1.4bn network CAPEX (2024), 2.3M IoT SIMs, 150+ bank clients (2025) and \u0026gt;CHF 30bn transactions p.a.; cloud +12% YoY, security +28% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B revenue\u003c\/td\u003e\n\u003ctd\u003eCHF 3.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork CAPEX\u003c\/td\u003e\n\u003ctd\u003eCHF 1.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT SIMs\u003c\/td\u003e\n\u003ctd\u003e2.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBank clients\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransactions p.a.\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;CHF 30bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Swisscom’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—for managers, consultants, and marketers needing a ready-to-use, professionally structured marketing positioning brief that’s easy to adapt for reports, presentations, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Swisscom's 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwisscom’s Direct Enterprise Sales Force uses senior key account managers to serve 1,200+ large corporate and public-sector accounts in Switzerland, delivering tailored ICT consulting and solutions that align with clients’ digital transformation roadmaps and strategic plans. In 2024 Swisscom’s B2B segment reported CHF 5.1bn revenue, and the high-touch model supports multi-year contracts—average contract value ~CHF 3.8m—ensuring deep integration into clients’ planning cycles and retention above 90%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Swisscom Shop Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwisscom’s nationwide network of about 200 Shops (2025) gives SMEs face-to-face access in urban centers and regional hubs, letting owners get immediate advice and hands-on demos of hardware and software. \u003c\/p\u003e\n\u003cp\u003eThese local touchpoints drove B2B retail visits up 8% YoY in 2024 and support cross-sell: shops contributed roughly 15% of Swisscom Business gross adds in 2024. \u003c\/p\u003e\n\u003cp\u003eThe physical presence boosts brand accessibility and trust, offering a tangible contact for local business communities and faster onboarding than remote channels. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe My Swisscom Business portal is a 24\/7 digital hub where clients manage services, buy licences, and view usage; as of 2025 it handles over 1.2 million monthly user sessions and supports automated license purchases cutting order time by ~70%. \u003c\/p\u003e\n\u003cp\u003eIt centralises billing, support tickets, and ICT configuration, reducing manual admin and boosting customer autonomy; Swisscom reports a 35% drop in routine support calls since ramping portal features in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Indirect Partner Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSwisscom sells via ~1,200 certified IT partners and resellers who embed Swisscom connectivity and cloud services into sector-specific solutions, extending reach into niche verticals and remote cantons.\u003c\/p\u003e\n\u003cp\u003eThis indirect channel drove ~18% of Swisscom Business revenue in 2024 (≈CHF 1.1bn), with partners receiving standardized training, co-marketing funds, and 24\/7 technical support to keep service quality aligned to the Swisscom brand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 certified partners\u003c\/li\u003e\n\u003cli\u003e18% of Business revenue (2024) ≈CHF 1.1bn\u003c\/li\u003e\n\u003cli\u003estandardized training + 24\/7 support\u003c\/li\u003e\n\u003cli\u003etargets niche verticals and local regions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Connectivity and Fastweb Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough its 100% ownership of Fastweb (acquired 2007) and partnerships with 300+ global carriers, Swisscom offers seamless cross-border connectivity, serving multinational Swiss clients with ~30 Tbps of international capacity as of 2025.\u003c\/p\u003e\n\u003cp\u003eThat integration lets firms route international data and voice through one provider, cutting multi-vendor complexity and delivering typical latency under 70 ms between Zurich and Milan in 2025 tests.\u003c\/p\u003e\n\u003cp\u003eThe combined carrier services support SLAs with 99.95% uptime and dedicated MPLS\/SD-WAN links for HQ-to-branch performance and security.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFastweb ownership: full control, Italian market scale\u003c\/li\u003e\n\u003cli\u003e300+ carrier partnerships\u003c\/li\u003e\n\u003cli\u003e~30 Tbps international capacity (2025)\u003c\/li\u003e\n\u003cli\u003eLatency Zurich–Milan \u0026lt;70 ms (2025)\u003c\/li\u003e\n\u003cli\u003eSLAs 99.95% uptime; MPLS\/SD-WAN support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwisscom B2B powerhouse: CHF5.1bn direct sales, 1.2M portal sessions, CHF1.1bn partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSwisscom combines a senior direct enterprise sales force (1,200+ accounts; avg contract CHF 3.8m; B2B revenue CHF 5.1bn in 2024; \u0026gt;90% retention), ~200 shops (2025) driving +8% B2B visits and 15% gross adds, My Swisscom Business portal (1.2M monthly sessions; -70% order time; -35% routine calls), ~1,200 partners (18% Business revenue ≈CHF 1.1bn), Fastweb +300 carriers (~30 Tbps, latency ZRH–MIL \u0026lt;70 ms).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003eCHF 5.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShops\u003c\/td\u003e\n\u003ctd\u003e~200 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal\u003c\/td\u003e\n\u003ctd\u003e1.2M sessions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e1,200; CHF 1.1bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003e~30 Tbps; \u0026lt;70 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSwisscom 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Swisscom 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751157379449,"sku":"swisscom-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/swisscom-marketing-mix.png?v=1772228385","url":"https:\/\/matrixbcg.com\/products\/swisscom-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}