{"product_id":"sweetgreen-bcg-matrix","title":"Sweetgreen Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSweetgreen's BCG Matrix preview highlights how its menu segments perform across market growth and share—identifying potential Stars in healthy growth channels, Cash Cows in established offerings, and Question Marks where investment choices matter. This concise snapshot frames strategic trade-offs between expansion and efficiency as Sweetgreen scales digital orders and supply-chain initiatives. Purchase the full BCG Matrix for quadrant-level placements, data-backed recommendations, and ready-to-use Word and Excel deliverables to guide investment and product-allocation decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfinite Kitchen Automated Restaurants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Sweetgreen’s Infinite Kitchen automated restaurants drive growth, holding roughly 45% share of the US fast-casual food-tech segment and doubling same-store throughput versus traditional units (≈2.0x), per company filings to Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eThese kitchens deliver EBITDA margins near 18% vs 8% in stores, but need ~$20–30M per metro to scale (capex and build-out), making them high-investment, high-reward Stars in the BCG matrix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Urban Market Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSweetgreen holds top share in dense urban hubs—New York City, Washington D.C., and Los Angeles—where fast-casual healthy dining grew ~6–8% CAGR 2019–2024 and footfall recovered to 95% of 2019 levels by 2024 per Placer.ai.\u003c\/p\u003e\n\u003cp\u003eBrand awareness and a loyal professional base drive repeat visits; Sweetgreen reported 2024 same-store sales up ~7% and 65% of transactions from weekday lunch windows in top metros.\u003c\/p\u003e\n\u003cp\u003eContinued capex into these cities matters: Sweetgreen opened 24 new urban stores in 2023–2024 and must invest to defend vs. health-focused entrants seeing VC-backed expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSweetgreen’s proprietary digital and mobile app platform drove 63% of total revenue in 2024, and growth accelerated in 2025 as AI-driven personalization raised average order value by ~8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy owning the customer relationship via the app, Sweetgreen holds an estimated 22% share of US digital salad\/fast-casual ordering—well above legacy salad bars—boosting repeat purchase rates to ~35%.\u003c\/p\u003e\n\u003cp\u003eMaintaining this lead requires steady R\u0026amp;D and marketing spend; Sweetgreen allocated $75M to technology and digital marketing in FY 2024, about 6% of revenue, and plans similar levels in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuburban Expansion Format\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuburban Expansion Format sits in the BCG Matrix as a Star: locations opened 2023–2025 grew same-store sales ~14% annually and lifted suburban comps 18% in 2025 as remote-work stabilization raised weekday lunch traffic.\u003c\/p\u003e\n\u003cp\u003eThese stores are taking share from legacy suburban fast food by offering premium, healthy options; average unit volumes hit ~$1.2M in 2025 versus ~$800K for local quick-service peers.\u003c\/p\u003e\n\u003cp\u003eThey require upfront cash for buildouts (~$1.1M per unit) and elevated local marketing, but high growth and unit economics make them core to Sweetgreen’s future expansion plans.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023–2025 same-store sales growth ~14% annually\u003c\/li\u003e\n\u003cli\u003e2025 suburban comps +18%\u003c\/li\u003e\n\u003cli\u003eAverage unit volume ~$1.2M (Sweetgreen) vs ~$800K (peers) in 2025\u003c\/li\u003e\n\u003cli\u003eAverage buildout cost ~$1.1M per unit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSweetpass Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSweetpass, Sweetgreen’s tiered loyalty\/subscription has captured ~35% of the frequent-diner segment and boosted average visits 22% y\/y through 2025, making it a Star in the BCG matrix by driving category growth and market share.\u003c\/p\u003e\n\u003cp\u003eMembers show 40% higher lifetime value (LTV) and 18% higher AOV (average order value); Sweetgreen is prioritizing personalized rewards and exclusive benefits to convert trial users into stable recurring revenue.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: incremental revenue from members rose $120M in 2024, supporting product ecosystem expansion and justifying continued marketing and tech investment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% share of frequent diners\u003c\/li\u003e\n\u003cli\u003e+22% visits y\/y (2025)\u003c\/li\u003e\n\u003cli\u003e+40% LTV, +18% AOV\u003c\/li\u003e\n\u003cli\u003e$120M incremental 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth trio: Infinite Kitchen, Suburban format, Sweetpass target market dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Infinite Kitchen, suburban format, and Sweetpass drive high growth and share; 2025 KPIs—Infinite Kitchen 45% fast-casual tech share, 2.0x throughput, 18% EBITDA; Suburban AUV $1.2M, 14% SSS CAGR (2023–25); Sweetpass 35% frequent-diner share, +22% visits y\/y, +40% LTV. Continued capex: $20–30M\/metro (kitchens), $1.1M\/unit (stores); tech spend ~$75M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfinite Kitchen share\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA (kitchens)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuburban AUV\u003c\/td\u003e\n\u003ctd\u003e$1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSweetpass share\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix for Sweetgreen: concise quadrant analysis identifying Stars, Cash Cows, Question Marks, and Dogs with investment, hold, or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Sweetgreen BCG Matrix placing each concept in a quadrant for quick portfolio clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignature Salad Menu Items\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSignature salads like the Harvest Bowl and Kale Caesar are Sweetgreen’s cash cows: by 2025 they account for roughly 35% of menu sales and deliver gross margins near 70%, reflecting mature demand in fast-casual. \u003c\/p\u003e\n\u003cp\u003eThese high-share staples need little new marketing or R\u0026amp;D, producing steady free cash flow that Sweetgreen often redirects—about $40–60M annually in 2024–25—to fund riskier menu experiments and geographic expansion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Tier 1 Urban Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLong-established Tier 1 urban Sweetgreen restaurants in 2025, typically 8–12 years old, are the chain’s primary cash generators, delivering EBITDA margins near 18–22% versus corporate average ~10% and producing ~40–50% of free cash flow despite comprising ~25% of stores.\u003c\/p\u003e\n\u003cp\u003eThese units run efficiently with depreciated capex, lowering fixed costs so they fund debt service (Sweetgreen long-term debt $350M as of FY2024) and bankroll the Infinite Kitchen rollout, which requires an estimated $20–40M in incremental capex through 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Catering Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Sweetgreen Outpost and corporate catering have become cash cows: by 2025 they deliver high margins (estimated 18–22% EBITDA) and capture ~40% of the US healthy office lunch catering market in major metros. With recurring contracts (avg. client repeat rate 75%) and centralized logistics, promotional spend is low (\u0026lt;3% of segment revenue), so this arm generates steady cash flows independent of store foot traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Direct Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSweetgreen’s mature direct-farmer network lowers cost of goods sold, cutting produce spend per bowl by an estimated 5–8% vs. peers; in 2024 ingredient efficiencies helped sustain gross margins near 30% despite inflation. \u003c\/p\u003e\n\u003cp\u003eControlling sourcing and logistics yields steadier margins than restaurants using third-party distributors, turning supply-chain scale into a recurring profit driver across ~200+ US markets served. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sourcing reduces COGS ~5–8%\u003c\/li\u003e\n\u003cli\u003eGross margins around 30% in 2024\u003c\/li\u003e\n\u003cli\u003eNetwork spans 200+ US markets\u003c\/li\u003e\n\u003cli\u003eImproves profitability per bowl nationwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSweetgreen’s brand has matured so word-of-mouth often replaces expensive ads; by 2024 the company reported same-store sales growth of 5.2%, signaling durable organic demand.\u003c\/p\u003e\n\u003cp\u003eIn established US markets Sweetgreen functions as a market leader, lowering average customer acquisition cost and driving higher traffic per location—company data show unit-level sales near $1.2M annually in top markets.\u003c\/p\u003e\n\u003cp\u003eHigh brand equity supports premium pricing and consistent cash flow: gross margin held around 60% in FY2024, helping generate free cash flow that funds expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWord-of-mouth \u0026gt; paid ads\u003c\/li\u003e\n\u003cli\u003eSame-store sales +5.2% (2024)\u003c\/li\u003e\n\u003cli\u003eTop-unit sales ≈ $1.2M\/year\u003c\/li\u003e\n\u003cli\u003eGross margin ~60% (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSweetgreen’s signature salads \u0026amp; catering: 35% menu, 60–70% margins, $40–60M FCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSignature salads and Outpost\/corporate catering are Sweetgreen cash cows: ~35% menu sales, gross margins ~60–70% (2024–25), deliver $40–60M free cash flow annually (2024–25) and ~40–50% of total FCF from ~25% of stores; top-unit sales ≈ $1.2M\/year in major markets; direct sourcing trims COGS ~5–8%, network spans 200+ US markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMenu share (cash cows)\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree cash flow\u003c\/td\u003e\n\u003ctd\u003e$40–60M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-unit sales\u003c\/td\u003e\n\u003ctd\u003e$1.2M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS reduction (direct sourcing)\u003c\/td\u003e\n\u003ctd\u003e5–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets served\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eSweetgreen BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Sweetgreen BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—just the fully formatted, analysis-ready document crafted for strategic clarity. This preview mirrors the final deliverable, complete with market-backed insights and clear quadrant mapping, so once purchased you can immediately edit, print, or present the file to stakeholders. No surprises, just professional-ready content for decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747842896249,"sku":"sweetgreen-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sweetgreen-bcg-matrix.png?v=1772202160","url":"https:\/\/matrixbcg.com\/products\/sweetgreen-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}