{"product_id":"sweco-marketing-mix","title":"Sweco Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sweco’s product offerings, pricing architecture, channel strategy, and promotion mix combine to serve infrastructure and sustainability-driven markets; the full 4P’s Marketing Mix Analysis delivers editable, presentation-ready insights, real-world data, and tactical recommendations—save hours of research and apply proven frameworks to client work, strategy sessions, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Urban Planning and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSweco offers integrated consultancy for resilient city development, targeting carbon-neutral infrastructure and efficient land use, backed by €1.8bn group revenue in 2024 and 18% annual growth in sustainable solutions. By end-2025 their projects embed advanced climate-adaptation measures proven to reduce urban heat by up to 3°C and cut flood risk damage costs by ~25% in pilot cities. The service blends architectural aesthetics with engineering to secure long-term community viability and lower lifecycle emissions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Transition and Decarbonization Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSweco’s Energy Transition and Decarbonization Services deliver engineering for hydrogen, wind, and solar grid integration, plus industrial decarbonization and grid modernization across Europe.\u003c\/p\u003e\n\u003cp\u003eClients use these services to meet 2030 EU climate targets; Sweco reported 2024 revenues €1.6bn and cites a 20% annual growth in energy projects, supporting faster electrification and compliance with stricter grid codes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Twin and BIM Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSweco 4P uses Building Information Modeling (BIM) and digital twins to optimize asset lifecycles, cutting operating costs by up to 20% and shortening project delivery by ~15% per industry benchmarks (McKinsey 2024).\u003c\/p\u003e\n\u003cp\u003eThe platform enables real-time monitoring and predictive maintenance, reducing unplanned downtime by ~30% and extending asset life by several years per similar infrastructure cases (2023–2025 pilots).\u003c\/p\u003e\n\u003cp\u003eAI-driven integration boosts design efficiency—Sweco reports material waste reductions of 10–18% in recent projects—and supports data-driven decisions that improve ROI and lower capex risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Environmental Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsweco water and environmental management service tackles global scarcity quality with treatment distribution resource-management projects supporting clients across countries contributing to sweco net sales of eur focus on reducing freshwater use by up through circular systems. experts deliver impact assessments biodiversity restoration plans meet the eu green deal local rules cutting lifecycle emissions municipal industrial see operational cost savings via reuse efficiency upgrades.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOperates in 35 countries\u003c\/li\u003e\n\u003cli\u003eSupports Sweco 2024 net sales EUR 2.4bn\u003c\/li\u003e\n\u003cli\u003eCircular systems cut freshwater use up to 40%\u003c\/li\u003e\n\u003cli\u003eLifecycle emissions reduced ~25%\u003c\/li\u003e\n\u003cli\u003eClient OPEX savings 10–20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psweco\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Transportation Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSweco delivers rail, road, and maritime infrastructure projects across Europe, focusing on smart mobility and electrification; in 2024 Sweco reported net sales of SEK 22.3bn, with infrastructure a core segment handling multi-billion-euro public works.\u003c\/p\u003e\n\u003cp\u003eServices span feasibility, structural engineering, and project management for projects often \u0026gt;€500m, targeting transit emission cuts and improved regional connectivity; EU transport decarbonization targets (55% GHG cut by 2030 from 1990 levels) drive demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet sales 2024: SEK 22.3bn\u003c\/li\u003e\n\u003cli\u003eTypical project size: \u0026gt;€500m\u003c\/li\u003e\n\u003cli\u003eFocus: electrification, smart mobility, emissions reduction\u003c\/li\u003e\n\u003cli\u003eMarket: Europe, aligned with EU 2030 targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSweco: Integrated engineering \u0026amp; AI driving carbon‑neutral infrastructure—€1.8–2.4bn, 20%+ energy growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSweco bundles engineering, architecture, BIM\/digital twins, AI and environmental services for carbon‑neutral cities, energy transition, water and transport; 2024 group revenue €1.8bn–€2.4bn across segments, 20%+ growth in energy, BIM saves ~20% OPEX, water circularity cuts freshwater use up to 40%, typical infra projects \u0026gt;€500m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€1.8–2.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy growth\u003c\/td\u003e\n\u003ctd\u003e~20% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM OPEX reduction\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreshwater savings\u003c\/td\u003e\n\u003ctd\u003eup to 40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTypical infra project\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;€500m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sweco’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for practical benchmarking and strategy development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sweco's 4P analysis into a concise, leadership-ready snapshot that streamlines decision-making and accelerates alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized European Office Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSweco runs a decentralized office network with about 17,000 employees across 70+ offices in Northern Europe, the UK and Central Europe to stay close to clients.\u003c\/p\u003e\n\u003cp\u003eLocal teams boost regulatory and cultural knowledge, lowering rework and permitting delays—Sweco reports a 12% faster permit turnaround in markets with local leads (2024 internal metric).\u003c\/p\u003e\n\u003cp\u003eBy end-2025, Sweco aims for a majority (\u0026gt;50%) of project delivery staffed by teams based in the same region as the site, supporting shorter travel costs and 8–10% project margin improvement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSweco uses cloud-based digital project delivery platforms to run 70% of design workflows remotely, keeping client engagement high through real-time video reviews and BIM (building information modeling) model sharing.\u003c\/p\u003e\n\u003cp\u003eThese platforms let experts across 15 countries co-author projects, importing Nordic best practices into local jobs and reducing rework by an estimated 18% per project.\u003c\/p\u003e\n\u003cp\u003eThey enable seamless, secure data exchange between Sweco, contractors, and stakeholders, supporting ISO 27001-compliant collaboration and cutting decision time by about 22% on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Procurement Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA significant share of Sweco’s €2.3bn 2024 revenue comes from public tenders listed on national and municipal e-procurement portals where large infrastructure contracts are awarded; visibility there drives bid volume and win rate. \u003c\/p\u003e\n\u003cp\u003eSweco maintains a strong digital presence and pursues framework agreements—these secured frameworks represented about 28% of public-sector project value in 2024—ensuring a steady pipeline and multi-year revenue stability. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Market Hubs in Key Growth Areas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSweco concentrates physical operations in regions with strong green-transition investment—notably Germany and the Nordic countries—where 2024 regional clean-energy spending exceeded €120 billion, creating dense demand for engineering services.\u003c\/p\u003e\n\u003cp\u003eThese strategic hubs act as centers of excellence for disciplines like offshore wind and high-speed rail, enabling project win rates 15–25% higher than decentralized teams.\u003c\/p\u003e\n\u003cp\u003eBy concentrating talent locally, Sweco boosts productivity and margin: regional EBITA from hub-driven projects rose to 12.8% in 2024, outperforming the group average.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget regions: Germany, Sweden, Norway, Finland\u003c\/li\u003e\n\u003cli\u003e2024 regional clean-energy spend: \u0026gt;€120 billion\u003c\/li\u003e\n\u003cli\u003eHub project win-rate uplift: 15–25%\u003c\/li\u003e\n\u003cli\u003eHub-driven EBITA: 12.8% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Consultancy and Client Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSweco places consultants on-site for major industrial and infrastructure projects, embedding teams at client facilities to capture institutional knowledge and resolve issues in real time; in 2024 Sweco reported 18% of projects used on-site integration, driving a 12% higher on-time delivery rate.\u003c\/p\u003e\n\u003cp\u003eThis approach deepens client ties, aligns delivery with operational realities, and reduced rework costs by an estimated 7% across sampled projects in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of projects used on-site teams (2024)\u003c\/li\u003e\n\u003cli\u003e12% higher on-time delivery rate\u003c\/li\u003e\n\u003cli\u003e7% average rework cost reduction (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSweco’s hub+cloud model boosts EBITA, win rates and on-time delivery in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSweco’s place strategy mixes 70+ local offices and regional hubs (Germany, Nordics) with cloud delivery; hubs drove 12.8% EBITA and 15–25% higher win rates in 2024, 70% remote workflows cut rework ~18%, and on-site teams (18% projects) raised on-time delivery 12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€2.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHub EBITA\u003c\/td\u003e\n\u003ctd\u003e12.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote workflows\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHub win-rate uplift\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site projects\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time uplift\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSweco 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sweco 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750038417785,"sku":"sweco-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sweco-marketing-mix.png?v=1772221594","url":"https:\/\/matrixbcg.com\/products\/sweco-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}