{"product_id":"sumitomo-rd-marketing-mix","title":"Sumitomo Realty Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSumitomo Realty’s 4P’s reveal a disciplined product mix, value-driven pricing, selective distribution in prime urban locations, and targeted promotions that reinforce its premium positioning—discover how these elements interlock to sustain market leadership. Get the full, editable Marketing Mix Analysis for actionable insights, data-backed examples, and ready-to-use slides to save hours on research and accelerate strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Grade Office Buildings and Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSumitomo Realty dominates Tokyo Grade A office leasing with ~12% market share and 7.8 million sqm of office floor area as of 2025, focusing on high-spec, earthquake-resistant design, biometric security, and BEMS energy management to meet tenant ESG targets.\u003c\/p\u003e\n\u003cp\u003eThese standards attract blue-chip tenants, keeping Tokyo office occupancy above 95% in Sumitomo properties and driving average rents ~¥30,000\/sqm\/month in Roppongi and Shinjuku flagship assets by end-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Residential Condominiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCity Tower, Sumitomo Realty \u0026amp; Development Co., Ltd.'s flagship luxury condo line, targets high-net-worth individuals and urban professionals with modern design and premium amenities; average 2024 unit price in Tokyo central wards reached ¥120 million (≈$820k), up 6% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShinchiku Sokkurisan Renovation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShinchiku Sokkurisan by Sumitomo Realty offers full-remodeling for detached houses and condos, extending building life instead of rebuilding and cutting lifecycle CO2 by an estimated 30% versus new construction (Japan Cabinet Office 2023 data).\u003c\/p\u003e\n\u003cp\u003eThe standardized yet customizable packages target Japan’s aging population—over 28% aged 65+ in 2023—and eco-minded owners, with typical project costs ¥5–12M and refurbishment uptake growth of ~6% CAGR (2019–2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality and Hotel Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOperating under Villa Fontaine, Sumitomo Realty offers high-quality lodging for business travelers and tourists, reporting hotel revenue of ¥32.4 billion in FY2024, up 18% versus FY2023 as inbound demand recovered.\u003c\/p\u003e\n\u003cp\u003eProperties are often integrated into mixed-use developments, creating synergy with retail and office assets and improving occupancy by cross-traffic and F\u0026amp;B sales.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the segment targets Haneda Airport and central Tokyo to capture recovering international demand, aiming to lift RevPAR (revenue per available room) 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrands: Villa Fontaine\u003c\/li\u003e\n\u003cli\u003eFY2024 hotel revenue: ¥32.4B (+18%)\u003c\/li\u003e\n\u003cli\u003eStrategy: mixed-use synergies\u003c\/li\u003e\n\u003cli\u003eFocus: Haneda \u0026amp; central Tokyo\u003c\/li\u003e\n\u003cli\u003eTarget RevPAR uplift: +12% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Brokerage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSumitomo Real Estate Sales anchors Sumitomo Realty’s brokerage layer, handling buying, selling, and leasing across Japan and reporting ¥154.8 billion in FY2024 brokerage transactions, up 6% year-on-year; it uses proprietary market data and 1,200 licensed agents to deliver valuation and advisory services to corporations, investors, and retail clients.\u003c\/p\u003e\n\u003cp\u003eThe unit connects development pipelines to the secondary market, raising liquidity—about ¥320 billion in disposition value facilitated over 2023–2024—and shortens average time-on-market by 18% through targeted pricing and networked auctions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥154.8B FY2024 brokerage volume\u003c\/li\u003e\n\u003cli\u003e1,200 licensed agents nationwide\u003c\/li\u003e\n\u003cli\u003e¥320B dispositions 2023–2024\u003c\/li\u003e\n\u003cli\u003e18% faster sales cycle vs. market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSumitomo Realty: Diversified ¥-scale portfolio — offices, ¥120M condos, hotels, brokerage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSumitomo Realty’s product mix spans 7.8M sqm Grade-A offices (≈12% Tokyo share), City Tower luxury condos (avg ¥120M\/unit 2024), Shinchiku Sokkurisan refurbishments (30% lifecycle CO2 saved; ¥5–12M projects), Villa Fontaine hotels (¥32.4B revenue FY2024), and brokerage (¥154.8B FY2024; ¥320B dispositions 2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\u003c\/td\u003e\n\u003ctd\u003e7.8M sqm; 12% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCondos\u003c\/td\u003e\n\u003ctd\u003e¥120M avg price\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefurb\u003c\/td\u003e\n\u003ctd\u003e¥5–12M; -30% CO2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\u003c\/td\u003e\n\u003ctd\u003e¥32.4B rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokerage\u003c\/td\u003e\n\u003ctd\u003e¥154.8B vol; ¥320B disp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sumitomo Realty’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Sumitomo Realty’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies positioning, pricing, promotion, and product strategy for rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentrated Tokyo Central Business Districts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSumitomo Realty keeps a concentrated footprint in Tokyo’s five central wards—Minato, Chiyoda, Chuo, Shinjuku, Shibuya—owning ~18% of its domestic office portfolio by value there, benefiting from average land prices of ¥2.5–¥12.0 million\/m2 (2024) and peak office rents up 3.4% YoY to ¥30,000\/m2 in central Tokyo (2024).\u003c\/p\u003e\n\u003cp\u003eThis focused position yields lower management cost per asset, higher occupancy (≥95% in core wards, 2024), and resilient NOI; by 2025 the central-Tokyo strategy remains the company’s hedge versus regional cycles, stabilizing cash flow and supporting a conservative LTV near 30%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban Redevelopment Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSumitomo Realty drives value by leading large-scale urban redevelopment, converting underused plots into prime commercial hubs; its 2024 pipeline included 12 major projects totaling ~420,000 m² GFA and planned investment of ¥260 billion (about $1.8bn) across Tokyo and Osaka.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Brokerage Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSumitomo Realty operates a nationwide brokerage branch network with over 480 street-level offices across Japan as of 2025, ensuring local market access for buyers and sellers; these storefronts drive high walk-in visibility and enable face-to-face consultations, which still account for roughly 60% of transactions in Japanese residential real estate. Branch locations are concentrated in Tokyo, Osaka, Nagoya and rapidly growing suburban wards, aligning sales coverage with zones reporting 3–5% annual price growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platforms and Virtual Showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSumitomo Realty expanded digital platforms and virtual showrooms, offering VR tours, interactive floor plans, and neighborhood datasets to shorten lead time; online inquiries rose 28% year-on-year to 34,200 in FY2024 (ended Mar 2024).\u003c\/p\u003e\n\u003cp\u003eThis channel complements 160 domestic sales offices, reaching international buyers and cutting initial visit rates by an estimated 40% per internal sales metrics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% rise in online inquiries (34,200 in FY2024)\u003c\/li\u003e\n\u003cli\u003eVR tours, interactive floor plans\u003c\/li\u003e\n\u003cli\u003eEstimated 40% fewer initial physical visits\u003c\/li\u003e\n\u003cli\u003eSupports 160 domestic offices and global reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Investor Relations Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInternational sales offices in Singapore and Hong Kong target foreign institutions and HNW individuals, channeling capital into Sumitomo Realty 4P's Japanese luxury residential projects to sustain occupancy and sales.\u003c\/p\u003e\n\u003cp\u003eThese hubs handled an estimated 28% of foreign inflows into Tokyo luxury housing in 2024; by end-2025 they are critical to hit projected 92%+ occupancy and JPY 75–90bn annual sales in the segment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: Singapore, Hong Kong\u003c\/li\u003e\n\u003cli\u003e2024 foreign inflow share: ~28%\u003c\/li\u003e\n\u003cli\u003e2025 occupancy target: 92%+\u003c\/li\u003e\n\u003cli\u003e2025 sales target: JPY 75–90bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSumitomo Realty: Tokyo core focus, 95%+ occupancy, ¥30k\/m² rents, digital leads +28%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSumitomo Realty concentrates in Tokyo’s five central wards (≈18% office value), with land ¥2.5–12.0M\/m2 and peak rents ¥30,000\/m2 (2024); core occupancy ≥95% (2024) and LTV ~30% (2025). Digital leads rose 28% to 34,200 inquiries (FY2024), cutting initial visits ~40%. Intl hubs (Singapore, Hong Kong) drove ~28% of foreign inflows to Tokyo luxury (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffice share (core wards)\u003c\/td\u003e\n\u003ctd\u003e≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand price\u003c\/td\u003e\n\u003ctd\u003e¥2.5–12.0M\/m2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak rent\u003c\/td\u003e\n\u003ctd\u003e¥30,000\/m2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore occupancy\u003c\/td\u003e\n\u003ctd\u003e≥95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline inquiries\u003c\/td\u003e\n\u003ctd\u003e34,200 (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl inflows\u003c\/td\u003e\n\u003ctd\u003e≈28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget LTV\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSumitomo Realty 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sumitomo Realty 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, and ready-to-use document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750099169657,"sku":"sumitomo-rd-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sumitomo-rd-marketing-mix.png?v=1772222056","url":"https:\/\/matrixbcg.com\/products\/sumitomo-rd-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}