{"product_id":"sulzer-business-model-canvas","title":"Sulzer Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSulzer's Business Model Canvas: Strategic Insights \u0026amp; Ready-to-Use Templates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Sulzer’s strategic playbook with our concise Business Model Canvas—revealing how the firm aligns customer segments, value propositions, and key partnerships to scale in industrial markets; perfect for investors, consultants, and founders seeking practical insights. Download the full Word\/Excel canvas for a section-by-section analysis, financial implications, and ready-to-use templates to benchmark strategy and drive smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSulzer relies on a vetted network of specialized-alloy and composite suppliers to secure materials for extreme industrial conditions, supporting \u0026gt;99% on-time delivery and supplier quality levels that cut warranty costs 18% vs 2019.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these partnerships added sustainable and recycled material lines, with 27% of procured tonnage certified low-carbon, aiding Sulzer’s target to reduce Scope 3 material emissions by 30% vs 2020.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic and Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSulzer partners with top technical universities and research centers, yielding 28 joint projects since 2020 in fluid dynamics and materials; collaborations accelerated carbon capture and hydrogen tech, contributing to €12m in co-funded R\u0026amp;D in 2024 and three patent families filed in 2023–25 that strengthen Sulzer’s global market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic joint ventures in emerging markets help Sulzer navigate local regs and culture; partnerships cut regulatory delays by ~20% on average and speed market entry, crucial for regions like Southeast Asia where Sulzer grew service revenue ~12% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eThese ventures typically share manufacturing or assembly lines, trimming lead times and logistics costs—Sulzer reports up to 15% lower transport expenses and 10–18% faster delivery in JV countries, preserving presence in high-growth African and SE Asian markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSulzer partners with certified third-party Authorized Service Providers to deliver routine maintenance and repairs worldwide; as of 2025 the network covers 72 countries and supports roughly 40% of after-sales revenues, reducing the need for capital-heavy regional service centers.\u003c\/p\u003e\n\u003cp\u003eProviders complete Sulzer’s rigorous training and audits to meet brand standards, cutting service delivery lead times by about 25% and maintaining warranty compliance above 98%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72 countries covered\u003c\/li\u003e\n\u003cli\u003e~40% of after-sales revenue via partners\u003c\/li\u003e\n\u003cli\u003e25% faster lead times\u003c\/li\u003e\n\u003cli\u003e98%+ warranty compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngaging international regulators and environmental NGOs lets Sulzer align its product roadmap with upcoming IMO and EU emissions rules, reducing retrofit costs by an estimated 12% and speeding compliance by ~9 months.\u003c\/p\u003e\n\u003cp\u003eThese partnerships deliver early policy signals that drive proactive engineering changes; by late 2025 they underpin Sulzer’s circular-economy push, targeting a 25% rise in recycled-content components and €30M in annualized savings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% estimated retrofit cost reduction\u003c\/li\u003e\n\u003cli\u003e~9 months faster compliance\u003c\/li\u003e\n\u003cli\u003e25% target increase in recycled components by 2025\u003c\/li\u003e\n\u003cli\u003e€30M projected annual savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSulzer: \u0026gt;99% delivery, -18% warranty, 27% low‑carbon, €12m R\u0026amp;D, €30m savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSulzer’s vetted suppliers and JVs enable \u0026gt;99% on-time delivery, 18% lower warranty costs vs 2019, 27% low-carbon materials by 2025, and ~40% after-sales revenue via 72-country service partners; R\u0026amp;D partnerships yielded €12m co-funding (2024) and three patent families (2023–25), cutting regulatory delays ~20% and saving €30m\/year via circular initiatives.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty cost change\u003c\/td\u003e\n\u003ctd\u003e-18% vs 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow-carbon tonnage\u003c\/td\u003e\n\u003ctd\u003e27% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService coverage\u003c\/td\u003e\n\u003ctd\u003e72 countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfter-sales via partners\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D co-funding (2024)\u003c\/td\u003e\n\u003ctd\u003e€12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatents (2023–25)\u003c\/td\u003e\n\u003ctd\u003e3 families\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual savings (circular)\u003c\/td\u003e\n\u003ctd\u003e€30m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Sulzer covering customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure and customer relationships, reflecting real-world operations and strategic priorities, with SWOT-linked insights and competitive advantages—ideal for presentations, investor discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sulzer’s industrial service and engineering strategy into a digestible one-page snapshot, saving hours of model-building and enabling quick comparison across business units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Fluid Engineering R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D at Sulzer invests ~CHF 150m annually (2024), improving pump, mixer, and separation efficiency by 3–7% per product cycle; teams use computational fluid dynamics (CFD) and AI simulations to tailor performance to oil \u0026amp; gas, water and chemical clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Precision Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-precision manufacturing at Sulzer centers on complex rotating equipment and separation columns across 25 global production sites, using advanced robotics and additive manufacturing to cut lead times 18% and improve tolerances to ±0.02 mm; this supports contracts worth CHF 1.2 billion in critical infrastructure projects in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive After-Market Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpsulzer provides maintenance repair and overhaul services for proprietary third-party rotating equipment delivering on-site field work specialized workshop repairs to cut downtime in sulzer reported chf billion revenue of group sales. the business is shifting predictive via digital monitoring condition-based contracts using analytics saw average unplanned-failure rates drop within months.\u003e\n\u003c\/psulzer\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Solution Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSulzer develops software and IoT platforms like BlueBox to monitor equipment health in real time, delivering actionable insights on energy use and mechanical performance; digital-enabled service contracts grew 18% YoY in 2025, driving higher aftermarket margins.\u003c\/p\u003e\n\u003cp\u003eIntegrating cloud analytics and edge sensors into pumps and compressors is a 2025 priority, targeting a 25% increase in connected units and a 10% reduction in customer energy costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time health monitoring via BlueBox\u003c\/li\u003e\n\u003cli\u003eEnergy and performance analytics for customers\u003c\/li\u003e\n\u003cli\u003e2025 goal: +25% connected units\u003c\/li\u003e\n\u003cli\u003e2025 target: 10% customer energy savings\u003c\/li\u003e\n\u003cli\u003eAftermarket digital revenue +18% YoY (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoordinating Sulzer’s global flow of components and finished goods is vital to meet energy and water project deadlines; in 2024 Sulzer reported supply-chain lead-time improvements cutting delivery delays by ~18%, supporting €3.1bn order book responsiveness.\u003c\/p\u003e\n\u003cp\u003eInventory control and strategic sourcing reduce geopolitical risk—Sulzer held ~3 months of critical-spare inventory in 2024—and fast logistics aim for 24–72 hour spare-part delivery to limit customer downtime.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€3.1bn order book responsiveness\u003c\/li\u003e\n\u003cli\u003e~18% fewer delivery delays (2024)\u003c\/li\u003e\n\u003cli\u003e~3 months critical-spare inventory (2024)\u003c\/li\u003e\n\u003cli\u003e24–72h spare-part delivery target\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCHF 150m R\u0026amp;D + AI design, CHF1.1bn services; predictive maintenance cuts failures 45%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eR\u0026amp;D ~CHF 150m (2024); product efficiency +3–7% per cycle; CFD\/AI-led design. Manufacturing: 25 sites, lead times −18%, tolerances ±0.02 mm; CHF 1.2bn project support (2025). Services: CHF 1.1bn revenue (2024), 38% sales; predictive maintenance cuts failures 45%, downtime −30% (12m). Digital: BlueBox, digital revenue +18% YoY (2025); 2025 goals: +25% connected units, −10% customer energy.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (2024)\u003c\/td\u003e\n\u003ctd\u003eCHF 150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eCHF 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder book support (2025)\u003c\/td\u003e\n\u003ctd\u003eCHF 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery delays improvement (2024)\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePredictive maintenance impact\u003c\/td\u003e\n\u003ctd\u003eFailures −45%, Downtime −30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue growth (2025)\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Sulzer Business Model Canvas you’ll receive—no mockups or samples. Upon purchase you’ll instantly download this same complete, professionally formatted file, ready to edit, present, and share in Word and Excel. What you see is what you get—full content, full structure, no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749830144377,"sku":"sulzer-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sulzer-business-model-canvas.png?v=1772218975","url":"https:\/\/matrixbcg.com\/products\/sulzer-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}